Digital B2B Marketing

APRIL 25, 2013

In social media, we do the same thing. I now view it like a group RSS reader, sharing selectively and expecting others to do the same.). I continue to see my own social media usage, and this blog, in part as one (growing) experiment and learning exercise. Content Social Media bitly twitterfeed' It’s true.

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Convince & Convert

MARCH 15, 2013

Jake Jacobson , Social Media Manager at Garmin , joins the Social Pros Podcast this week to reveal Garmin’s Youtility-esque goals when it comes to social media and customer service, plus how Garmin has been able to educate its wide and dedicated fan base through specialized content. The RSS feed is: [link].

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Convince & Convert

SEPTEMBER 6, 2013

Debbie Gioquindo and Keryl Pesce , co-founders of Happy B h Wines , join the Social Pros Podcast this week to discuss the powerful story behind their brand’s origins, the crowdsourcing approach that helped their business bloom, and some wacky giveaways that have earned them some well-deserved attention. The RSS feed is: [link].

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Convince & Convert

JUNE 8, 2012

This is Episode 19 of the Social Pros Podcast : Real People Doing Real Work in Social Media. The RSS feed is: [link]. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch.

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Enterprise Management Amazon Work Management Marketing Management 118

Marketing Insider Group

SEPTEMBER 4, 2012

And 6 Social Media and Search articles you missed when life was too hectic. Content Strategy and Content Marketing may be the marketing buzz words of 2012 but their meaning is still debated by many in our industry. I invite you to visit these sites, subscribe to their RSS feeds or follow them on twitter.

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NuSpark Consulting

NOVEMBER 16, 2011

So I was reading with some interest the 2012 B2B Marketing Benchmark Report from Marketing Sherpa because I always like to see B2B marketers’ top challenges in their businesses, which not surprisingly, is generating quality leads. 25% Pay-per-click, and, 18% social media. 78% of their biggest challenge is generating quality leads.

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Hubspot

OCTOBER 4, 2012

This week, Inc.com announced the 2012 Inc. giving feedback on top of the funnel marketing like blogging and social media, middle of the funnel marketing like marketing automation and email, and finally, analytics to close the loop. But their content isn't getting shared on social media that often. For example, they have a blog.

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Online Marketing Institute

NOVEMBER 28, 2012

RSS Feeds. --> --> Bookmark FOLIOMag.com. MediaNext 2012. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Data shows about 40 percent of b-to-b brands aren’t using social marketing. 11/27/2012 -15:36 PM. MediaPRO Community.

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Convince & Convert

MARCH 29, 2012

This is Episode 9 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). The RSS feed is: [link]. Social Pros Transcript For Your Reading Enjoyment.

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Enterprise Management Work Management Marketing Management B2B Thought Leadership 121

Convince & Convert

MARCH 29, 2012

This is Episode 9 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). The RSS feed is: [link]. Social Pros Transcript For Your Reading Enjoyment.

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Enterprise Management Work Management Marketing Management B2B Thought Leadership 121

Convince & Convert

MAY 18, 2012

This is Episode 16 of the Social Pros Podcast : Real People Doing Real Work in Social Media. The RSS feed is: [link]. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch.

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Online Marketing Institute

JULY 31, 2012

RSS Feeds. --> --> Bookmark FOLIOMag.com. MediaNext 2012. Top Social Media Measurement and Tracking Tools. 07/25/2012. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue.

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Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

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Social Media Paid Search Agency Media Advertising Agencies 122

Biznology

JUNE 6, 2017

And SocialOomph might very well be the only web app that I have been paying for religiously and consistently since June 12, 2012. So, why not plug in your RSS feed or your blog into SocialOomph and post each and every one of your latest blog posts automagically onto Twitter, Facebook, Pinterest, and even LinkedIn. Why, you ask?

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Hubspot

MAY 8, 2012

Display a clear call-to-action module to subscribe to your blog, along with an RSS subscription button and a simple, one-field email opt-in form near the top of your blog -- above the fold. 8) Leverage Social Proof. 10) Leverage Your Social Presence. Incorporate blog subscriber promo into your social media updates.

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Hubspot

OCTOBER 16, 2013

In March 2013, Google announced plans to shut down its beloved RSS reader, Google Reader. Feedly, an upstart RSS reader, jumped on the opportunity to win over the Google Reader expats. In 2011, the social medium''s traffic grew 40x in six months. The decision left millions of Google Reader users abuzz with concern. 3) Pinterest.

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Hubspot

OCTOBER 7, 2012

So instead of scrambling to read through hundreds of RSS feeds before work on Tuesday, take a look at this roundup of top marketing stories of the week. The Union Metrics service will remain as ‘invite-only’ until November 2012, according to Mashable. New Research Shows Email Marketing is Not Dead, From Social Media Explorer.

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Hubspot

JULY 3, 2012

So you want to run a contest on social media, eh? Which social network is the most appropriate choice ? — Words With Friends (@WordsWFriends) June 26, 2012. Leverage those social networks! And don't forget, as with any other social media contest, you have to. Not sure where to start? Hey Word Nerds!

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Webbiquity

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Twitter Tips and Guides.

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Hubspot

DECEMBER 31, 2012

Do you have a particular goal in mind that you weren't quite able to hit in 2012? Did you know that, according to HubSpot's 2012 Marketing Benchmarketing Report , companies that blog 6-8 times per month generate over 2X more leads than companies that blog just twice a month ? Need help planning your social media updates?

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Hubspot

JANUARY 2, 2012

You probably have a hefty mix of blogs and websites in your RSS, some of which might talk about blogging every once in a while. We hope this site begins updating more frequently in 2012! But there are a lot of killer blogs out there that dedicate themselves solely to the discussion of.well, blogging.

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Convince & Convert

MARCH 22, 2012

This is Episode 8 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). The RSS feed is: [link].

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Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

This is Episode 8 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). The RSS feed is: [link].

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Hubspot

AUGUST 21, 2013

Back in 2012, we were able to more than double our blog email subscribers in just 3 months'' time -- from 28,538 at the beginning of July to 65,036 by the end of September. What''s great about email subscribers (as opposed to RSS subscribers) for your blog is the access you get to their inbox. Seems unreal, right?

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Convince & Convert

FEBRUARY 2, 2012

This is Episode 1 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Taulbee Jackson , CEO of Raidious , the social and content agency that built and is managing the Super Bowl Social Media Command Center. The RSS feed is: [link]. Find us on iTunes too! Jay: Absolutely.

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Convince & Convert

MARCH 1, 2013

Michele Wingate , Social Media Manager for American Family Insurance , joins the Social Pros Podcast this week todiscuss building lasting relationships on social media, complying with federal marketing regulations, and developing an internal community to support employees in social media. The RSS feed is: [link].

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Convince & Convert

JULY 13, 2012

This is Episode 24 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Shawn and Eric’s Social Media Stat of the Week ( this week : are corporate crises isolated events or do they affect a brand for eternity?). The RSS feed is: [link]. Listen Now. That is impressive.

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Work Management Enterprise Management Stats Marketing Management 113

Webbiquity

OCTOBER 23, 2012

According to recent social media research , Twitter now has more than 165 million users, and is attracting nearly a million new users each day. Find the answers to those and many more questions here in more than two dozen of the best Twitter how-to guides, resources, tools and reviews of 2012 so far. Twitter Tips for Newbies.

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Hubspot

NOVEMBER 11, 2020

Readership engagement (by measuring time on page , bounce rate , social shares and comments , and subscriber count ). Is the bulk of your traffic coming from social media sites per your heavy social media promotion but few visitors are coming in from organic search -- or vice versa? Social Shares and Comments.

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Analytics Click Rate Lead Scoring Lead Ranking 101

Hubspot

JULY 29, 2018

But with new social media networks and innovative software cropping up almost daily, even seasoned social media users are bound to run into a term or acronym that leaves them thinking, "WTF?". For those head-scratching moments, we've created the ultimate glossary of social media marketing terms. Social Media Terms - A.

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Biznology

MAY 20, 2014

Also, because of the ephemeral nature of the web and social, you’ll need to learn to repeat yourself over time, time zones, and whatnot, just to make sure your content shows up when people are looking for it. Each desk labors over section fronts, but pays little attention to promoting its work on social media. (p.

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Convince & Convert

MARCH 8, 2013

Todd Wheatland, VP of Marketing at Kelly OCG, joins the Social Pros Podcast from Content Marketing World in Sydney, Australia this week to discuss producing massive amounts of relevant content, curating your personal brand, and how to get your followers to share your content. The RSS feed is: [link]. Social Pros Shoutout.

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Curation Lead Ranking Content Emarketing 128

Convince & Convert

APRIL 10, 2012

Convince & Convert is growing and changing constantly, and the current design isn’t set up to emphasize the behaviors we are focused upon in 2012. Better explain our social media and content marketing services. Better explain our social media and content marketing services. Showcase our new Social Pros Podcast.

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Blogger Social Media Advertising Agencies SMS 159

Convince & Convert

FEBRUARY 16, 2012

This is Episode 3 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Justin Levy , the head of social media for Citrix Online. The RSS feed is: [link]. Huge thanks to Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch.

Enterprise Management 115

Enterprise Management Work Management Social Media Marketing Management 115

Content Marketing Institute

JULY 13, 2018

To help you with this component, I’d like to present a fresh take on a handy infographic that my team created in 2012, The Future-Proof Checklist for Promoting Your Blog Post, which you can find below in infographic and text form. Use tools like BuzzSumo and Answer the Public to find out what’s trending socially around the topic.

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Promotion Peer-to-peer Digg Budget Programs 103

EveryoneSocial

SEPTEMBER 8, 2020

One of the more popular ways is through the use of social selling. . But additionally, a great way to drive more sales and improve results through social media is by utilizing a social selling platform, like EveryoneSocial. Forbes ) 90% of top performing salespeople now use social media as part of their sales strategy.

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Biznology

JANUARY 1, 2013

A blog offers built-in RSS and the ability to easily hook right in to Google Webmaster tools via a dynamically-created sitemap. Become Way More Visual — The biggest changes over the last year, 2012, were in how people consume new content and new posts online. Flipboard is the best-in-breed social newsreader.

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