Marketing Insider Group

JUNE 30, 2011

Which means your 2011 marketing plan has just a few more chances to be analyzed, reviewed and refined in order to help you meet your objectives for the year. Are you on track to meet your plan? One of the biggest reasons I see B2B marketing plans veer off course starts right at the beginning. The Road To Hell.

Planning 100

Planning Marketing Plans Allocation Marketing & Strategy 100

Biznology

DECEMBER 7, 2012

Two new reports on the state of social media and the internet from Nielsen and Mary Meeker should be required reading for digital marketers. As you plan your digital media marketing strategy for 2013, you might want to consider some of these usage statistics. But even if it does slow, the potential for marketing product is high.

Planning 80

Planning Social Media Marketing Plans Advertising Agencies 80

Tomorrow People

DECEMBER 19, 2011

Marketing and budget don’t always seem to go together. It also often seems that doing one big marketing push ends up being costly, rather than cost effective. Here are two tips to marketing better on a budget in the year ahead: 1. Create a game plan - and stick to it. Who is your target market?

Planning 120

Planning Tips PR Inbound Marketing 120

Vision Edge Marketing

DECEMBER 14, 2011

What are your plans when it comes to your marketing investments for the coming year? Forrester suggests marketers focus measurable program elements that are designed around business objectives. Odds are you are coming to expect more accountability from your marketing organization. Work from a marketing plan blueprint.

Planning 100

Planning Budget Programs Marketing Budget Creation Allocation 100

Biznology

JANUARY 12, 2012

Rumor has it that 2012 is the year the world ends (and yes, I am going to use that joke all year long). What are the 5 steps to online marketing success in 2012? Clearly, I’m a big fan of the plan. The right marketing plan often spells the difference between success and failure online. Assess risks.

Online Marketing 80

Online Marketing Paid Search Agency Planning Advertising Mediums 80

Marketing Insider Group

JANUARY 19, 2012

Earlier this week, I wrote about the multiple reports coming out that identify massive growth in mobile marketing ad spend and impressions. Then this week, BtoB Magazine released their “2012 Outlook survey” showing how online advertising is poised to see significant growth in 2012 as well. Photo Source.

Advertisements 100

Advertisements Advertising BtoB Mobile Advertising 100

Convince & Convert

MAY 15, 2012

If there’s anything I’ve learned throughout this crazy ride of working in digital marketing, it’s that reading all the blog posts ever written, staying up-to-date on all the latest news, and watching all the how-to YouTube videos you can find is still not enough. May 24, 2012, Columbus, Ohio. Ohio Growth Summit.

Conference 133

Conference Social Media Network Marketing Trade Show 133

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Digital B2B Marketing

JANUARY 5, 2012

Mark Schaefer posted an excellent article this morning: Your 2012 Marketing Plan: Tell Me What to Do. 2012 is the Year of More (credit to Mitch Joel ), but we are all overwhelmed by more. The opportunity for marketers is to enable less, in the face of the crushing volume of more. Can marketers help?

Amazon 100

Amazon Ideal Customer Profiles Paid Search Agency Social Networks 100

Vision Edge Marketing

OCTOBER 10, 2012

As marketers we need to take the macro-environment into consideration when we’re creating any plan. Scenario analysis is a good exercise for strategic planning at any time. Financial markets and the economy tend to adapt quickly to any changes, resuming a business-as-usual cadence despite policy changes.

Planning 100

Planning Marketing Plans Course Analysis 100

Zoominfo

AUGUST 9, 2018

If you’ve worked in marketing for any length of time, you already know not every campaign is created equal—it’s inevitable, some campaigns will be more effective than others. Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives. Let’s get into it!

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

WriteSpark

JANUARY 9, 2013

At the beginning of the year, your content marketing plans are likely focused on new, new, new: New white papers, sales brochures, Web articles, and customer case studies. But equally valuable marketing opportunities may await you in the old--through a relatively simple, fast, and inexpensive refresh of your best existing materials.

Planning 120

Planning Best Practices Content Paper 120

Contently

MAY 17, 2017

“There’s no doubt that online video marketing is on the rise. “You’d have to be living under a rock with the Geico guy not to notice that videos are taking over the online marketing world. ” If you guessed 2010 and 2012 , respectively, you’d be right. Let’s play a little game.

Customer Surveys 148

Customer Surveys Video Marketing Planning Work Management 148

Biznology

DECEMBER 16, 2011

If you’re like most businesses, your 2012 marketing plan relies heavily on search engine marketing. Should either of these happen, what happens to your marketing plan? Image via Wikipedia. At the same time, that growth could come to an abrupt halt. Antitrust Forces Storm the Castle.

Search Marketing 80

Search Marketing Doubleclick Planning Adsense 80

WriteSpark

JANUARY 9, 2013

At the beginning of the year, your content marketing plans are likely focused on new, new, new: New white papers, sales brochures, Web articles, and customer case studies. But equally valuable marketing opportunities may await you in the old--through a relatively simple, fast, and inexpensive refresh of your best existing materials.

Planning 120

Planning Best Practices Content Paper 120

Tomorrow People

JANUARY 25, 2012

Two reasons your New Year’s resolutions don’t need inbound marketing. Planning your new year’s resolutions for your 2012 marketing approach? Here’s why your New Year’s resolutions don’t need inbound marketing : 1. You have 200% ROI on your current marketing approach.

Inbound Marketing 120

Inbound Marketing Planning ROI High Quality Lead 120

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

Tomorrow People

JANUARY 9, 2012

Like most businesses, you will probably have your marketing plan for 2012 already in place. But have you built your plan so that you’re ready to respond to the latest market trends? Identify which market trends match your business priorities. Here are two ways to achieve it: 1.

Trends 120

Trends Planning Business Paid Search Agency 120

Adobe Experience Cloud Blog

JANUARY 13, 2012

by Maria Pergolino Regardless of what marketers say about social media, the rubber hits the road at budget time when they have to put their money where their mouth is. Where is social media in your B2B marketing budget? economy drives use of tried and true marketing strategies. 1. Weak U.S.

Social Media 48

Social Media Social Marketing Planning Media 48

B2B Marketing Traction

APRIL 17, 2013

A recent survey of traffic to the websites of small to medium-sized business (SMB) provides some interesting insight into what works and what doesn’t for online marketing. Optify , the source of the survey, sells inbound marketing software that helps you track social media and email campaigns. Contact New Incite today.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

Digital B2B Marketing

JANUARY 3, 2012

Innovative marketers constantly put new ideas into practice, and some of the most effective new ideas quickly become marketing best practices or emerging trends. However, when marketing ideas initially move from early adopters to the majority of marketers, they tend to lose their luster. Early adopters have vision.

Planning 100

Planning Paid Search Agency Mobile Marketing Marketing & Strategy 100

Marketing Insider Group

AUGUST 30, 2019

The head of marketing is tasked with modernizing the marketing strategy but with limited to no budget or resources to do so. This scenario is exactly what happened when I was asked to take on the job as SAP’s very first Vice President of Content Marketing. I had no team and no budget. Build the business case.

Top of Funnel 112

Top of Funnel ROI Budget Programs Content Marketing 112

Digital B2B Marketing

SEPTEMBER 22, 2011

We will be picking up the Mobile Marketing conversation this evening with a look at experiences in 2011, priorities for 2012 and how mobile is changing sales enablement. Where are we starting from: did you use mobile marketing this year? What is your top mobile priority in 2012 and why? Why not or what did you learn?

Mobile Marketing 100

Mobile Marketing Planning Mobile Advertising B2B Marketing 100

Digital B2B Marketing

SEPTEMBER 22, 2011

We will be picking up the Mobile Marketing conversation this evening with a look at experiences in 2011, priorities for 2012 and how mobile is changing sales enablement. Where are we starting from: did you use mobile marketing this year? What is your top mobile priority in 2012 and why? Why not or what did you learn?

Mobile Marketing 100

Mobile Marketing Planning Mobile Advertising B2B Marketing 100

Tomorrow People

DECEMBER 26, 2011

But is your marketing strategy lacking the marketing mix? Ask yourself these four questions to assess whether you could be getting more with a real marketing mix. Is this a marketing mix or a marketing mix up? How many channels do you use to market your services or products? Download your copy now.

Marketing Mix 120

Marketing Mix Planning Paid Search Agency Marketing & Strategy 120

Tomorrow People

DECEMBER 30, 2011

Why inbound marketing is your marketing strategy’s new best friend. You want your marketing strategy to get you better results. You want more from marketing budget - and that makes perfect sense. But what’s the missing ingredient that can transform your marketing into something truly effective?

Marketing Budget 120

Marketing Budget Marketing Strategy Marketing & Strategy Marketing Budget Creation 120

Adobe Experience Cloud Blog

DECEMBER 1, 2011

by Maria Pergolino Search engine optimization (SEO) is a main focus now of many advertising and marketing campaigns for businesses. Online content marketing makes up most of the advertising budgets of some organizations. Marketing departments that truly understand SEO want to spend more on it.

Lead Generation 48

Lead Generation Budget Programs Analysis SEO 48

B2B Marketing Traction

JANUARY 15, 2013

I’m not the only one talking about the importance of implementing mobile marketing. It’s time to make sure that your website and other online marketing platforms show up clearly and consistently for all users, including those using smart phones and tablet devices. Put an implementation plan together.

Mobile Marketing 100

Mobile Marketing Marketing Websites Marketing Analytics Tools Planning 100

Vision Edge Marketing

NOVEMBER 16, 2011

Ted Levitt, author of The Marketing Imagination, writes, “The role of marketing is to create and keep customers.” ” A marketing plan is a valuable instrument in helping Marketing plot a course of action for how it will go about creating and keeping customers. Develop performance-based programs.

Lead Scoring 100

Lead Scoring Lead Ranking Planning Budget Programs 100

NuSpark Consulting

FEBRUARY 25, 2012

If you’re a content marketer, then you know the challenges you face. A sound content marketing plan is critical to the success of your lead generation efforts. Lack of internal process and plan to implement a content marketing strategy. Concerns over budget to produce enough quality content. And More.

Lead Generation 100

Lead Generation Template Top of Funnel Planning 100

Hubspot

FEBRUARY 1, 2021

All of it comes down to planning — and part of that planning means driving ticket sales. Rather, use an email marketing service to send a personalized email to your contacts and prospects. Aside from using options like MailChimp, Emma, or ConstantContact, you can also use Marketing Hub to reach out to previous attendees.

Inbound Marketing 99

Inbound Marketing Tips Planning Paid Search Agency 99

Adobe Experience Cloud Blog

NOVEMBER 10, 2017

Marketers can learn a lot about blending from Seinfeld , especially when it comes to navigating a modern marketplace that is as dynamic as it is diverse. In this blog, I’ll cover why blended experiences benefit both the customer and the marketer, as well as three steps to introduce blended experiences into your marketing plan. .

Business 214

Business Skype Thought Leadership Marketo 214

KEO Marketing

SEPTEMBER 6, 2016

The first half of 2016 is over and it is time to begin planning your marketing budget for 2017. With the new year comes a new set of challenges for marketers. Here’s a quick look at what you’ll find in the new Marketer’s Guide: How to put it together. Consider the Coming Impacts to Online Marketing.

Marketing Budget 48

Marketing Budget Marketing Budget Creation Budget Programs Marketing Management 48

Webbiquity

JANUARY 19, 2016

Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Content Marketing Institute

DECEMBER 31, 2018

? ?. This text and the accompanying 30-minute video comes from my Content Marketing World 2018 keynote presentation. 31, 2017, I “retired” from marketing and took a sabbatical for 2018 (which, as of this publishing, I’m still happily on). I hope there is something here that will help you in your life or your marketing (hopefully both).

Planning 102

Planning Paid Search Agency Advertising Agencies Terms and Conditions 102

B2B Marketing Traction

DECEMBER 15, 2011

According to a study done in August of 1092 B2B marketers , 60% plan to increase content spend in 2012 (compared to 51% in 2011) and 62% plan to outsource content creation (it was 55% in 2011). But, the biggest challenge B2B Marketers have with content is figuring out what kind engages prospects.

B2B Marketing 100

B2B Marketing Planning Psychographics B2B 100

B2B Digital Marketer

APRIL 1, 2021

Yearly plans become too rigid and resistant to change. Marketers need to be quick, nimble, and adaptable, and agile marketing helps you do that. Marketers love to make plans. But no matter how much we try to plan our activities, there is simply no escaping the unexpected and inevitable.

Planning 52

Planning Work Management Marketing Management Business 52