Trade Press Services

SEPTEMBER 30, 2024

But to maintain influence and ensure long-term success, thought leaders need more than just ideas—they need a strategic marketing plan. Why Thought Leaders Need a Marketing Plan Successful marketing doesn’t happen on its own. Businesses understand that to get results, a written plan is a must.

Planning 102

Planning Marketing Plans Thought Leadership B2B Thought Leadership 102

Webbiquity

APRIL 14, 2020

The abrupt shutdown of vast swaths of economy and the entire live events industry, to help slow the spread of the novel coronavirus, has dramatically impacted plans for B2B marketers. More than 450 B2B marketing professionals gave their input to this study. overall budgets will be cut). Online Event Plans.

Marketing Budget Creation 348

Marketing Budget Creation Paid Content Planning Peer-to-peer 348

Marketing Insider Group

APRIL 21, 2020

And video marketing for these companies can still be cost-effective if done correctly. Social media video advertising gets attention, and performance analytics make sure marketers see a solid return on their investment. Marketers can customize performance videos using demographic settings like geography, age, and household income.

Planning 345

Planning Marketing Plans Video Marketing Content Marketing 345

Zoominfo

FEBRUARY 12, 2025

After 18 years in B2B marketing, Ive seen this song and dance before. Big budgets, big expectations, and the ever-present fear that you were throwing money at a giant, expensive, untrackable black hole. And lets face it, most B2B marketing teams didnt exactly have a foolproof plan to ensure ROI.

Planning 130

Planning Event Marketing Marketing & Strategy Marketing Strategy 130

Marketing Insider Group

JULY 21, 2020

If you’re just starting out on your Agile journey and coming up against terminology that seems unfamiliar – look no further! Adaptability is the ability of a marketing team to pivot or adjust to changes in the market, feedback from their customers, the competitive landscape, and data from their own campaigns. Chickens vs Pigs.

Planning 285

Planning Work Management Marketing Management Paid Search Agency 285

Marketing Insider Group

JANUARY 13, 2025

Thats where combining your CRM ( customer relationship management ) and marketing strategies can make a difference. Simply put, you can align your CRM systems with your marketing tools to create a unified, data-driven approach to customer engagement. Image Source However, CRM and marketing integration isnt without its challenges.

Paid Search Agency 311

Paid Search Agency Advertising Agencies Ad Agencies CRM 311

Marketing Insider Group

JULY 29, 2024

Nonprofits are investing more time and resources into digital marketing avenues than ever before. Digital marketing connects nonprofits to new audiences and strengthens their relationships with existing supporters. However, your digital marketing plan is only as powerful as the data you collect to inform your decisions.

Peer-to-peer 189

Peer-to-peer Planning Paid Search Agency Outreach 189

Trade Press Services Newsletter

JULY 11, 2024

Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace.

B2B Marketing 232

B2B Marketing B2B Thought Leadership Webinar Metrics Advertising Agencies 232

Marketing Insider Group

JANUARY 26, 2021

If you’re like most companies, you realized in 2020 that annual marketing budget planning doesn’t work anymore. Annual budgets aren’t flexible enough to keep up with your audience’s dynamic behavior. Quick Takeaways: Annual marketing budget planning isn’t ideal anymore. Don’t overcomplicate things.

Marketing Budget Creation 362

Marketing Budget Creation Marketing Budget Planning Budget Programs 362

Marketing Insider Group

MAY 26, 2021

If you’re in the initial stages of building a new business, you may feel overwhelmed and underprepared to manage your ever-growing marketing to-do list. We’re here today to help simplify what can be a complex process: building a successful content marketing program. Content marketing is an essential growth strategy for new businesses.

Budget Programs 360

Budget Programs Paid Content Planning Startups 360

Webbiquity

AUGUST 3, 2024

Effective digital marketing requires getting in front of your target audience wherever they hang out online. If your target market is millennial and Gen Z men, you’ll devote more resources to Reddit. International SEO: Planning to expand internationally? Contributed post. This is where SEO resellers come into play.

SEO 180

SEO Marketing Strategy Marketing & Strategy Paid Search Agency 180

Martech

SEPTEMBER 20, 2024

Planning season is one of the busiest times of the year for marketers—and at Shell Mobility, it’s no different. Their team is in full planning mode from March to October. But disconnected spreadsheets and presentations made it hard to keep everything aligned across their 30+ local markets. 25 at 9 a.m. Register today.

Planning 68

Planning Marketing Plans Webinar Metrics Mobile Marketing 68

Marketing Insider Group

JANUARY 27, 2025

Marketing your event effectively requires careful planning, coordination, and a clear strategy. A well-organized calendar is a cornerstone of a successful event marketing plan. Lets break down the key elements to include in an event marketing calendar to set your campaign up for success. Content posting schedule.

Event Marketing 162

Event Marketing Allocation Planning Co-Registration 162

Stevens & Tate

MARCH 10, 2025

Why a Multi-Channel Content Marketing Plan Matters in 2025 In todays fragmented digital landscape, a single-channel approach no longer cuts it. A content marketing plan that spans multiple platforms ensures your brand meets audiences where they arewhether on social media, blogs, email, or video. Lets break it down.

Multi-Channel 52

Multi-Channel Planning Marketing Plans Advertising Channels 52

Heinz Marketing

SEPTEMBER 26, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing Planning for 2025 might be the last thing on your mind—we’re not even done with Q3! So, if you’re not already thinking about your marketing budgets for next year, you could be falling behind. Resource planning. What is marketing’s role here?

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Planning Budget Programs 98

MKT1

SEPTEMBER 23, 2024

👋 This is a monthly free edition of MKT1 Newsletter—a deep dive into a B2B startup marketing topic. If you’re at a later-stage startup, marketing planning often feels like a dreaded, check-the-box exercise to satisfy finance and executives. As a result, marketing planning processes miss the mark.

Planning 52

Planning Marketing Plans Marketing Budget Creation Demand Generation Agencies 52

Marketing Insider Group

SEPTEMBER 24, 2024

Social media marketing has become a cornerstone of business success, offering unprecedented opportunities to connect with audiences, build brand awareness, and drive growth. If you’ve ever wondered how to become a good social media marketer, the answer lies in developing specific characteristics that set successful marketers apart.

Social Marketing 195

Social Marketing Planning Work Management Marketing Analytics Tools 195

Marketri

AUGUST 21, 2024

If your business doesn’t have a strategic marketing plan—and you don’t think you need one—the data from a Coschedule survey might convince you otherwise: Marketers who document their strategy are 4x more likely to report success vs their peers. Those who set marketing goals are nearly 4x times more likely to succeed.

Planning 62

Planning Marketing Plans Process Peer-to-peer 62

Orange Owl Blog

DECEMBER 24, 2024

B2B Marketing Step-by-Step Guide to Creating a Successful B2B Marketing Plan Vivek Goel December 24, 2024 Share : Table of Contents Introduction In todays dynamic B2B landscape, building a robust marketing plan is crucial for sustained success. What is a B2B Marketing Plan? Lets get started!

Planning 52

Planning Marketing Budget Creation Paid Content Marketing Plans 52

Webbiquity

AUGUST 19, 2024

What are the best tactics to use in your B2B marketing funnel to efficiently grow your sales? It starts with marketing plans that are specific to your business model and target audience’s requirements. What is a B2B Marketing Funnel? Guest post by Eduard Klein. What You Should Know.

Top of Funnel 187

Top of Funnel Marketing Funnels B2B Sales Paid Content 187

Lead Forensics

JANUARY 2, 2025

Executive Summary Your marketing plans executive summary captures the big picture. Think of it as your elevator pitch: concise and compelling, showing how your marketing initiatives align with broader business objectives. Market size and opportunities. Email Marketing: For personalized campaigns.

Planning 52

Planning Marketing Plans Allocation B2B Marketing 52

Contently

DECEMBER 27, 2022

Content Marketing Institute (CMI) predicts that companies will spend less on paid content and focus more on organic ways to gain audience share in the new year. If you haven’t audited your content in a while, it’s time to ensure the content you create works as planned. Content Marketing Trends to Prepare for in 2023.

Planning 181

Planning Marketing Plans Multi-Touch Attribution Content Marketing 181

Marketing Insider Group

DECEMBER 5, 2024

Combining CRM tools with SEO tactics greatly improves marketing efforts by interlinking customer data and digital optimization. Marketing teams streamline keyword strategies by understanding user behavior through CRM analysis. Marketing teams streamline keyword strategies by understanding user behavior through CRM analysis.

Marketing Management 147

Marketing Management CRM SEO Lead Ranking 147

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency. Go Multichannel.

Resource Management 363

Resource Management Demand Generation Agencies CMS Development Work Management 363

Marketing Insider Group

MARCH 7, 2021

Are you looking for content marketing tools to drive your content marketing plans? One of the content marketing questions I get asked most often is how a small business can get started with content marketing on a limited budget. And no matter what size budget you may have. 22 Content Marketing Tools.

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

ANNUITAS

JULY 8, 2020

To say that 2020 has caused us all to rethink our demand marketing approaches moving forward is an understatement. We all started Q2 having to triage and rapidly iterate at every level of our marketing and sales motions. Yet too many organizations are still responding to this environment by engaging in random acts of marketing.

Planning 263

Planning Demand Paid Search Agency Terms and Conditions 263

Vision Edge Marketing

NOVEMBER 19, 2024

stock market. Planning and design, species selection and planting, and forest protection and maintenance are critical steps for successfully producing a viable forest. Best Practice 1: Start Growth with a Seed and a Strategic Plan A forest begins with a seed but it’s the vision of a thriving ecosystem that guides its growth.

Practices 245

Practices Peer-to-peer Best Practices Business 245

Marketing Insider Group

JULY 6, 2020

LinkedIn is undoubtedly one of the best social platforms for B2B marketing. With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. Content marketing. Plan Out Your LinkedIn Content.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Marketing Insider Group

FEBRUARY 9, 2021

What’s the goal of content marketing ? For most companies the goal of content marketing is to get business results – outcomes that drive profitable action. Remember that content marketing is a long-term strategy – a marathon, not a sprint. What Content Marketing Results Do You Want?

Content Marketing 363

Content Marketing Planning Paid Search Agency Lead Ranking 363

Navigate the Channel

MARCH 18, 2025

Cross-media marketing is one of the most effective ways to connect with your audience across multiple platforms and drive meaningful business results. What is Cross-Media Marketing? At its core, cross-media marketing is the integration of several marketing channels to create a seamless and personalized customer experience.

Multi-Channel 112

Multi-Channel Planning Media Touchpoints 112

Sword and the Script | B2B

NOVEMBER 26, 2024

Much of the “profit” in “profitable growth” came from the marketing budgets of tech organizations that didn’t grow this year; t hose in a financial position to fix this error are hastening to give their marketing team their budget back next year In ten or 20 years, we might look back at the year 2024 as the “great marketing measurement experiment.”

Marketing Budget 129

Marketing Budget Marketing Budget Creation Customer Surveys B2B Marketing 129

Webbiquity

SEPTEMBER 21, 2021

While B2B marketers initially saw a surge in digital activity after the COVID outbreak in the spring of 2020, 73% of B2B tech marketers say they have seen “digital fatigue” set in since then. The joint study focused on B2B marketing trends in 2021 and 2022 for B2B tech marketers. But really?

Research 345

Research Trends B2B Marketing Planning 345

Marketing Insider Group

JULY 27, 2020

These days, there is a huge number of activities that go into the average multichannel marketing strategy and budget. This is what marketing attribution can help you to figure out. And few marketers have it completely figured out. And few marketers have it completely figured out. What Is Marketing Attribution?

Marketing Attribution 362

Marketing Attribution Multi-Touch Attribution Marketing Strategy Marketing & Strategy 362

Martech

APRIL 22, 2024

If you’re still taking a one-size-fits-all approach to your marketing campaigns, blasting the same messages across channels to a broad audience, you’re leaving revenue on the table. The key to unlocking more marketing-driven revenue is adopting an audience-based planning approach.

Planning 131

Planning Top of Funnel Marketing Plans B2B Marketing 131