markempa

DECEMBER 30, 2013

Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. In 2012, the top focus for B2B marketers was understanding and leveraging social media.

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Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

ViewPoint

MAY 30, 2012

Click to start video at this point —Andrew expressed some surprise that last year there weren’t more mergers and acquisitions in the marketing and sales spaces. While some of these spaces are still being defined where marketing automation plays with CRM, he believes we’ll see M&A activity in 2012.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

Top Rank Marketing

AUGUST 29, 2017

Social media marketing has become an important part of any brand’s digital marketing mix, helping brands of all sizes foster customer connections and engagement. Social media is the first and only channel where customers can talk back, marketers need to listen and engage,” Dan told me in a recent interview.

Social Marketing 52

Social Marketing Marketing Budget Work Management Planning 52

Marketing Insider Group

JUNE 22, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 22, 2010 1 Subscribe 10 Reasons Why Mobile is Hot!

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Demand Generation Agencies Web 2.0 Paid Search Agency Mobile Advertising 100

KoMarketing Associates

SEPTEMBER 18, 2012

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. to the overall marketing mix through performance benchmarks in advertising and brand development initiatives. Social media is not only a customer communication-specific marketing strategy.

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BtoB Social Media Paid Search Agency Media 120

Convince & Convert

JUNE 19, 2012

For marketers looking to leverage Facebook as a tactical weapon in their marketing mix, the data shows that Like’s are critical factor in building an audience with potential to convert. Everyone Needs to Be Liked.

Facebook 158

Facebook Lead Scoring Lead Ranking Paid Search Agency 158

Marketing Insider Group

DECEMBER 22, 2011

junta42 – Joe, that is SUPER insightful –> RIP: Custom Publishing [link]. Here is the @ chiefmartec preso on “Content marketing + conversion optimization” from #oms11. #SM SM #marketing. Studies show social media a long way from integrated into the marketing mix. marketing #SM.

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B2B Thought Leadership Paid Search Agency Forrester Social Media 100

The ROI Guy

DECEMBER 10, 2011

The large and growing investments highlight the important role content continues to play in the marketing mix, being used by most to fuel purchase decision making. Sources: 2012 B2B Content Marketing Benchmark, Budget and Trends Report – Content Marketing Institute and MarketingProfs. Why the proposed solution?

Effectiveness 40

Effectiveness Marketing Budget Microsite Webcast 40

Biznology

FEBRUARY 18, 2013

A joint study by the ANA (Association of National Advertisers) and MediaVest shows marketers are excited about opportunities for mobile marketing but frustrated about the ability to prove return on investment (ROI). Here are 16 case studies that prove ROI of mobile marketing. Are you one of them? They increased conversion +30%.

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Case Studies Case Study Mobile Marketing ROI 80

Adobe Experience Cloud Blog

AUGUST 7, 2013

To succeed with modern email marketing , you need to know: What makes email truly trusted and engaging. How to talk with each of your customers individually, rather than at them as a group. So how can marketers do these things? How to engage your audience with cross-channel conversations, listening and responding effectively.

Email Marketing 48

Email Marketing Blast Campaigns Marketing Management Marketo 48

Content Standard

MAY 10, 2018

Like all good shops, they use customer data to hand-pick specials for you based on your shopping and browsing history. ” This data mining, this customer data tracking, is not new. It’s a case of marketing ethics, yes, but it’s not new. Of course, it’s rare that you’re in a shop these days.

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Paid Search Agency Ethics Eye-Tracking Work Management 53

Hubspot

FEBRUARY 1, 2021

If you are establishing an event, changing the price on certain dates is a nice route because customers can be prepared and are compelled to act before the price increases. Encourage them to promote your event to the leads and customers they talk to through some friendly competition. Start contests within your company.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

Hubspot

DECEMBER 29, 2011

With 2012 just around the corner, it's time to start thinking about your marketing strategy for the New Year. As more and more companies catch on to the most effective strategies for getting found online and generating more leads and customers, the future of inbound marketing is looking more competitive and fast-paced than ever.

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Hubspot

NOVEMBER 16, 2012

Could David Bowie's 70s hit be a marketer's theme song, or what? On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. "Ch-ch-ch-ch-changes."

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. In 2012, the world of marketing underwent some major changes. In fact, email will continue to be an important part of the marketing mix. Don't have one handy? That's cool.

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

Hubspot

FEBRUARY 14, 2013

9) 87 billion spam emails were sent out every day in Q3 of 2012. 10) Spam averaged 74% of all emails sent during Q3 of 2012. 11) Marketing emails are responsible for 70% of 'this is spam' complaints. In addition to this specific customer data, you should also be aware of how long individuals have been part of your list.

Stats 28

Stats CAN-SPAM Marketing Automation Services Outreach 28

Hubspot

JANUARY 3, 2012

"Marketers: Start your engines." That's the call many marketing professionals have taken to heart in the past several months or so as they add a mobile component to their marketing mix. You Don't Give Your Customers What They Want. You give your customers what YOU want. A mobile consumer is a breed apart.

Mobile Marketing 28

Mobile Marketing Marketing & Strategy Inbound Marketing Paid Search Agency 28

Hubspot

FEBRUARY 3, 2012

Email is a powerful marketing channel, but it's also one that presents many questions and difficulties. In its 2012 Email Marketing Benchmark Report , MarketingSherpa surveyed 2,735 companies and asked them to rank the significance of 12 common email marketing challenges. Solution: Closed-Loop Marketing.

Email Marketing 28

Email Marketing Marketing Management Top of Funnel Deliverability 28

Adobe Experience Cloud Blog

SEPTEMBER 10, 2012

Have Sex with Data – Move beyond customer intimacy and get right to the good stuff. Customers are not looking for advertising, what they want is a personal experience that is highly targeted and relevant. Repurpose and adapt your content to support every element of your marketing mix. What are your main takeaways?

Content Marketing 48

Content Marketing Planning Content Paid Search Agency 48

SnapApp

FEBRUARY 13, 2012

The first major consumer holiday of 2012 is just around the corner. Most of the traditional businesses in this mix -- such as restaurants, flower shops and jewelry stores -- know how to take advantage of their love-struck customers. But what about those businesses that otherwise would limit their seasonal marketing?

Marketing Mix 48

Marketing Mix Creativity Spending Planning 48

Brightedge

JANUARY 13, 2020

rating on Amazon, #53 in web marketing. So my #1 recommendation is Digital Marketing for Dummies published by Wiley, a BrightEdge customer. It’s a very readable 300 pages and covers the customer journey, marketing planning, landing pages, blogging, SEO, SEM, social, paid display, email, and data and analytics.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

Webbiquity

JANUARY 9, 2013

Who are (really) your best customers? How has the way buyers in your market make procurement decisions changed? Yet just 30 months later, IDG reported that the shift was official, and digital would account for more than 50% of marketing spending in 2012. 7 Burning Questions for B2B Marketers in 2012 by iMediaConnection.

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markempa

OCTOBER 7, 2013

According to the MarketingSherpa 2012 Mobile Marketing Benchmark Report (free excerpt at that link), when asked, “Which mobile marketing tactic does your company use?” 64% of B2B companies listed mobile websites as their number one mobile marketing strategy in use. Cisco Systems : Customized mobile experience.

Mobile Marketing 120

Mobile Marketing Paid Search Agency B2B Marketing Companies 120

The Point

AUGUST 6, 2012

Last week I attended (and was a presenter at) the Seattle edition of Marketo’s 2012 Social Marketing Rockstar Tour , a roving conference/seminar series being held this summer in cities nationwide. Marketo bills the event as an opportunity to hear, learn, and share advice on B2B social media marketing strategy.

Marketo 100

Marketo Social Marketing Peer-to-peer Demand Generation Agencies 100

markempa

SEPTEMBER 30, 2012

Here’s the conundrum: Spenner is at the 20-mile mark in the content marketing marathon, while too many marketers haven’t even reached the starting point. Consider this statistic from the 2012 MarketingSherpa Lead Generation Benchmark Report (free excerpt): 75% of marketers have no formal lead generation strategy.

Content Marketing 120

Content Marketing Work Management Marketing Management Marketing Automation Services 120

ViewPoint

MAY 2, 2012

Social media is becoming an integral part of the marketing mix for companies looking to grow their presence with both business and consumer clientele. Your photos from your annual customer meeting can be slides on Flickr.” Marketing Executives: We’re Done Playing. Social Media: What's Hot?

Social Media 120

Social Media BtoB Media Inbound Marketing 120

Webbiquity

APRIL 14, 2014

. “Data analytics are currently most commonly used by B2B marketing leaders to measure and report marketing’s performance (64%), as well as to justify (55%) and allocate (52%) the marketing budget. Analytics are least commonly used to fine-tune the marketing mix (14%).” 4 B2B Marketing Stats.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Single Grain

MARCH 21, 2022

However, this point applies especially to TikTok as business-related content hasn't taken a stronghold yet, and its user base, Gen Z (those born between 1997 and 2012) , have a strong dislike for advertising. Diversify Your Marketing Mix. Ad video design and custom photoshoots. How Much Do TikTok Agencies Charge?

Demand Generation Agencies 59

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Social Agency 59

Content Standard

JULY 26, 2016

My personal quest was to go from content marketing Novice to content marketing Expert. The Increasing Complexity of Marketing and Content Marketing Strategy. Whether we are selling products or services, today’s marketing mixes grow more “ inventive, more expansive, and more involved.”

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Enterprise Management Planning 40

Marketing Insider Group

JULY 8, 2010

Shortomatic is a California-based company that invites consumers to upload their own art to create customized swim shorts. Customers indicate their waist size then upload, position and size the art, choose their colors and add text for use on the waistband. The feature will be available globally on the 2012 Ford Focus. #45.

Marketing Management 100

Marketing Management Peer-to-peer Burn Rate Customer Satisfaction 100

Marketing Insider Group

JULY 8, 2010

Shortomatic is a California-based company that invites consumers to upload their own art to create customized swim shorts. Customers indicate their waist size then upload, position and size the art, choose their colors and add text for use on the waistband. The feature will be available globally on the 2012 Ford Focus. #45.

B2B Marketing 100

B2B Marketing Marketing Management B2B Planning 100

Webbiquity

AUGUST 18, 2012

Find the answers to those questions and many, many more in this collection of 72 fascinating social media marketing facts and stats for 2012. Marketing Charts ). 70% of marketers plan to increase the number of different social platforms they use in 2012. ” ( Marketing Charts ). Marketingeasy ).

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Paid Content Social Media Social Marketing Statistics 100

Webbiquity

FEBRUARY 7, 2012

Aden Hepburn shares a wealth of social media ROI statistics here, such as that 74% of CMOs believe they will get a handle on social media ROI in 2012. ” B2B Marketers Have Much To Learn About Social by MediaPost Online Media Daily. Executives Fail to Focus on Social Media Marketing Strategy by eMarketer.

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Paid Content Social Media Statistics Research 100

Webbiquity

NOVEMBER 12, 2013

Looking at the importance of social media by business function, 80% of business executives said social is “important” or “somewhat important” in marketing and branding; 74% said the same for customer service; 70% for innovation and new product/service development; and 63% for employee recruiting. MediaPost ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

Looking at the importance of social media by business function, 80% of business executives said social is “important” or “somewhat important” in marketing and branding; 74% said the same for customer service; 70% for innovation and new product/service development; and 63% for employee recruiting. MediaPost ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Hubspot

AUGUST 6, 2012

Think about your target customers' interests and hobbies, and create a board to give them examples and ideas to inspire them. So if videos are a part of your marketing mix, create a board just for them as Gemvara and Econsultancy have done below. 5) Customer Success Board. 24) Customer Interest Board.

Creativity 28

Creativity Brand Identity Branding Aggregators 28