Webbiquity

DECEMBER 1, 2010

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. Tags: Marketing Research Marketing Strategy Social Media Marketing 2011 b2b marketing benchmark report b2b lead generation email marketing generating PR buzz longer sales cycles marketing automation software MarketingSherpa telemarketing. Share this on Reddit.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Convince & Convert

FEBRUARY 27, 2011

It’s an exciting day, and the lineup for the 2011 edition of Social Media Success Summit has been announced. For a limited time, for $297 you get 22 social media live Webinars (that you can listen to again and again for one year). I hope to see you in the Webinar room. Do you agree? It’s on the last day, May 26.

Social Media 114

Social Media Media Banner Ads Webinar Metrics 114

Convince & Convert

FEBRUARY 1, 2011

Recently, I participated in a Webinar with my friend and client Chris Baggott of Compendium. We settled on 5 trends that we think will be especially important in 2011 (read or print yourself via Scribd, or see below for short summary). Trends to Watch in 2011. Organizations Will Become Publishers. Make your own news.

Trends 125

Trends Fulfillment Social Media Keywords 125

The Effective Marketer

FEBRUARY 7, 2011

The report goes a bit further and also tells us that 52% of all registrations occur within 10 days before a scheduled webinar and 15% registering on the day of the webcast. I personally think these numbers are high, but it depends heavily on the webinar platform you’re using. senior management when your results are being questioned.

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

ViewPoint

FEBRUARY 2, 2011

Today's guest blogger, Ann Handley, is the Chief Content Officer of MarketingProfs and the co-author of the brand-new book, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. Wiley, 2011). Follwer her on Twitter @marketingprofs.

B2B Marketing 120

B2B Marketing Trends Marketing Management Planning 120

The Point

MAY 10, 2011

Join me and a select group of expert panelists on June 16, 2011 at 11 AM PT / 2 PM ET as we explore strategies for hosting, presenting, and marketing a successful Webinar. Focus Marketing Roundtable: Secrets to Webinar Success. Thursday, June 16, 2011. What’s the secret to an effective Webinar invitation? •

Webinar Metrics 100

Webinar Metrics Emarketing Trade Show Acquisitions 100

The Effective Marketer

MAY 21, 2012

If the myriad of webinar platforms out there with new entrants every year is not an indication that webinars are hot marketing tactic, then take a look at the following chart from MarketingSherpa : Webinars, together with virtual events were ranked top three marketing tactics to have their budgets increased in 2011.

Webinar Metrics 100

Webinar Metrics Planning Trade Show Cross-Selling 100

The Point

NOVEMBER 9, 2011

Join me on Wednesday, December 7 as I present a Webinar on “ Top 10 Tips for Lead Nurturing Success ,” hosted by the Direct Marketing Association (DMA). Wednesday, December 7, 2011. The Webinar is free of charge to DMA members ($29 to non-members). the top 5 questions to ask about your current lead management process …. •

Lead Nurturing 100

Lead Nurturing Webinar Metrics Tips Leads 100

markempa

OCTOBER 12, 2011

Tweet I am especially looking forward to the next B2B Lead Roundtable webinar. However, to call 2011 a tough year is an understatement, to say the least. Tuesday, October 18, 2011. We weren’t surprised by their responses. PST, 11 a.m. CST, noon EST.

Advertising Benchmark 120

Advertising Benchmark Webinar Metrics Marketing Report Peer-to-peer 120

ANNUITAS

SEPTEMBER 7, 2011

September 7, 2011, 2PM EST. Everyone knows that associations continually face the daunting challenge of creating new revenue sources. Join BroadPoint and The Annuitas Group for this webinar ,where you will learn: Why creating (and measuring!) But very few offer tangible steps to do so.

Webinar Metrics 100

Webinar Metrics Class Efficiency Marketing 100

Everything Technology Marketing

OCTOBER 22, 2010

MarketingSherpa asked more than 900 B2B marketers how they expect their marketing budgets to change for 2011. The results are in: The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC.

Marketing Budget 100

Marketing Budget Allocation B2B Marketing Trends 100

Writing on the Web

APRIL 16, 2011

Time Saving Tips Webinar" alt=" Content Marketing for Professionals: Time Saving Tips Webinar" />. Time Saving Tips Webinar" width="576" height="107" />. Big ANNOUNCEMENT: I’m giving a free webinar this Wednesday April 20, 2011 at 5 p.m. Free Webinar. Wednesday, April 20, 2011 at 5 pm ET.

Webinar Metrics 100

Webinar Metrics Tips Content Marketing Digg 100

ANNUITAS

AUGUST 11, 2011

2PM EST, Thursday, August 11, 2011. In this webinar , Carlos Hidalgo of The Annuitas Group will discuss the following: What are the components of lead management. The webinar will also include a live Q&A and provide a case study. Speaker: Carlos Hidalgo, CEO, The Annuitas Group.

Lead Management 100

Lead Management Webinar Metrics Marketing Automation Automation 100

Writing on the Web

MAY 16, 2011

This week, when two of Tom Antion ‘s people called me up with an offer of a free webinar on video marketing , I immediately saw the value in sharing these video tips with you. I asked them to deliver this webinar exclusively for professionals who don’t have a lot of time for marketing tactics. Stumble upon something good?

Webinar Metrics 100

Webinar Metrics Video Marketing Content Marketing Digg 100

Customer Experience Matrix

MARCH 8, 2011

This Friday I'll be presenting a 45 minute free Webinar, sponsored by Focus.com and hosted by the ever-popular Adam Needles, on preparing for a successful marketing automation deployment. But this webinar isn’t about why you should buy marketing automation – that’s been discussed at length by everyone in the business.

Marketing Automation 120

Marketing Automation Webinar Metrics Automation Purchase 120

Parse.ly

DECEMBER 14, 2021

In last week’s webinar , David Grossman, CMO of Backstage, walked us through how they used Parse.ly Watch the full webinar. There was a lot of potential there that went untapped until 2011-2012, when some entrepreneurs carved the Backstage business out of one of these massive trade publishing conglomerates.

Webinar Metrics 52

Webinar Metrics Creativity Classified Ads Content Marketing 52

Tony Zambito

MAY 13, 2011

Baseone, the London based B2B Marketing Agency, released its 2nd annual Buyersphere Report 2011 this   month.    What we are seeing in the numbers is that although Offline Events ranked the highest, people attending fell by half compared to 2010 and webinars nearly doubled. 

Buyer Personas 100

Buyer Personas WOM B2B Paid Search Agency 100

The Effective Marketer

MAY 25, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Webinar Presentations That Suck You are not even 3 minutes into the webinar and you know it: The presentation will suck. Here are five key rules to guide you when preparing your webinar: 1.

Webinar Metrics 100

Webinar Metrics Planning Work Management Effectiveness 100

Marketing Insider Group

NOVEMBER 10, 2020

We have caught up several times since at industry and marketing events, and it was my great pleasure to be a recent guest on the Televerde Morning Marketing Mug webinar series she hosts. A: Well, it feels like forever since I first took Modern Marketing to the webinar and event speaking circuit, and it has certainly evolved since!

Planning 322

Planning Analytics Enterprise Management Work Management 322

The Effective Marketer

APRIL 29, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

Martech

MARCH 11, 2024

Holding people hostage with ebook or webinar registrations is so 2005.) And don’t let the org have you obsessing about tracking every ebook download or webinar view. Lead routing to SDRs The SDR position was created with the rise of Aaron Ross’ Predictable Revenue model in 2011. The returns are rapidly diminishing.

Efficiency 93

Efficiency Marketing Automation Services Lead Ranking Brand Identity 93

markempa

OCTOBER 21, 2011

Tweet Warning: If you watch only the first few minutes of this webinar, you might get discouraged about the state of marketing today. However, if you watch the webinar through the end, you’re going to be excited about marketing’s potential for driving more revenue than ever before. 61 percent send leads directly to sales. •

Advertising Benchmark 120

Advertising Benchmark Webinar Metrics Marketing Report Top of Funnel 120

Tony Zambito

DECEMBER 19, 2010

  My recent post entitled Seven Buyer and Sales Trends to Watch in 2011 is one of those instances for me personally.  Trend 7: 2011 will be The Year of the Buyer. I truly believe that 2011 will be the year B2B businesses begin to devote time and resources to developing strategies that are focused on the buyer. 

Top of Funnel 100

Top of Funnel Trends Conversion Buyer Personas 100

Onalytica B2B

JULY 19, 2018

I had started writing my own blog simplified analytics since 2011. Whitepapers, webinars, speaking?. Bio: Sandeep is Digital Transformation, Analytics, Big data, IoT & Mobility evangelist with over 30 years of experience in IT Consulting and delivery. HOW DID YOU GET TO BECOME AN EXPERT IN DIGITAL TRANSFORMATION.

Marketing AI 125

Marketing AI Digital Transformation Enterprise Management Analytics 125

Convince & Convert

JULY 24, 2011

If you sign up soon, you’ll save 50% on the registration fee , giving you a per-Webinar price of something like $16. If you have any questions about Facebook Success Summit 2011, shoot me an email or ask me on the new Facebook fan page for Convince & Convert (launching this week). Save 50% for a Limited Time. For Mari Smith?

Facebook 111

Facebook Webinar Metrics Co-Registration Social Media 111

The ROI Guy

APRIL 7, 2011

According to IDC’s annual “Tech Marketing Barometer Study”, marketing budgets are recovering with strength in 2011, with an expected 8% annual increase over 2010 levels. This shift is dramatic, with the traditional media spend reduced in half from 2009 to 2010, with expected continued declines into 2011.

Marketing Budget 40

Marketing Budget Budget Programs Allocation Paid Search Agency 40

MLT Creative

JANUARY 31, 2011

February 2-4, Digital Marketing Forum 2011 Austin, TX: From social media to email marketing to online advertising and beyond — DMF will cover everything you need to know to ignite your digital strategy in 2011. Join MLT Creative and Mark Schaefer for the next B2B Marketing Idea Series Webinar.

Paid Search Agency 40

Paid Search Agency B2B Marketing Advertising Agencies Web 2.0 40

markempa

NOVEMBER 18, 2010

If your 2011 marketing budget is tighter than you want it to be, trying giving sales less leads. According to Marketing Sherpa’s just-released 2011 B2B Marketing Benchmark Report , a whopping 80 percent of the 935 respondents said they pass unqualified leads along to sales. Get the answers by listening to the webinar replay.

Marketing Budget 120

Marketing Budget Budget Programs Sales Qualified Leads Lead Qualification 120

markempa

NOVEMBER 18, 2010

If your 2011 marketing budget is tighter than you want it to be, trying giving sales less leads. According to Marketing Sherpa’s just-released 2011 B2B Marketing Benchmark Report , a whopping 80 percent of the 935 respondents said they pass unqualified leads along to sales. Get the answers by listening to the webinar replay.

Marketing Budget 120

Marketing Budget Budget Programs Sales Qualified Leads Lead Qualification 120

Adobe Experience Cloud Blog

APRIL 1, 2011

Webinars are a key piece in the B2B marketer’s toolkit. I’d like to share some of the webinar promotion techniques we’ve used at Marketo, our top 5 ways to increase webinar attendance. Give webinar attendees access to the speaker. Nearly all webinars have some sort of chat feature which can be used for live Q & A.

Webinar Metrics 48

Webinar Metrics Peer-to-peer B2B Thought Leadership Marketo 48

markempa

AUGUST 22, 2011

Tweet The graph at right, published in MarketingSherpa’s 2011 Benchmark Report , provides a snapshot of what marketers care about most. Finish 2011 Strong: Six Funnel Focal Points to Maximize Time, Resources and Revenues – Part II will be held Tuesday, September 20, at noon EDT, 11 a.m.

Sales Qualified Leads 120

Sales Qualified Leads Sales Cycle Top of Funnel Webinar Metrics 120

Biznology

JANUARY 13, 2016

This webinar covers the basics of writing for the blogosphere as well as how to write for Facebook, Twitter and LinkedIn in a manner that recognizes the unique culture of each. In this free 30-minute Biznology® webinar, you’ll learn: How to fine-tune messages for each of the major social networks.

Social Media 80

Social Media Media BtoB Webinar Metrics 80

The Effective Marketer

MAY 3, 2011

Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

The Effective Marketer

FEBRUARY 10, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Science of Email Marketing I just attended “The Science of Email Marketing&# online webinar, hosted by HubSpot and presented by social media scientist Dan Zarrella. billion emails sent. United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

markempa

DECEMBER 19, 2016

Like a lot of B2B companies, the Act-On team was using eBooks and live-casting webinar videos to drive a high volume of the leads. Gradually, the team began to see a decline in the percentage of people registering for webinars and a further decline in the percentage of people who attended the live event.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Marketing Insider Group

JULY 14, 2020

2011: Snapchat arrives, becoming beloved by all generations because who doesn’t look better with a filter. Digital, social, and mobile technology would seem immature in most situations. (Note: It would be good to put the charts in the webinar here – however the ones in the deck are of low quality.). Any Company Can Pivot.

Paid Content 290

Paid Content Ad Frequency Paid Search Agency Marketing Budget 290

The Effective Marketer

MAY 18, 2011

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Cost per Lead 100

Cost per Lead Planning Work Management Marketing Management 100