INDUSTRY INSIGHTS YOUR PEERS ARE READING
A big part of the appeal of social media is its simplicity. That simplicity, however, can make social media dangerous for business. Oafish attempts to treat social networks like just another one-way promotional channel. MORE
the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Social Media Facts and Stats. MORE
Just because you know how to use social media doesn’t mean that you know how to make it work in an organization. Organizations must understand their social media goals and know how to encourage and measure them, and nowhere is that more true than for financial services companies. MORE
There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Your social media strategist is your public spokesperson. MORE
Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. These metrics don’t represent the goals of social media marketing in and of themselves, but are critical measures to help optimize processes to achieve the ultimate objectives. MORE
The media landscape has evolved tremendously over the last quarter century. Consumers have evolved even faster with the advent of high-speed Internet-enabled mobile devices and social media. “If you don’t like change, you’re going to like irrelevance even less.” MORE
I have been writing for Biznology every Tuesday since January 18th, 2011, so there are quite a few posts that may well be useful for you now that you never had an opportunity to read before — before you knew about Biznology or me. Read more… Do you appreciate your blogger network? MORE
I'm starting to hear more an more people despair of being able to determine return on investment for social media. For some uses of social media, such as public relations, they might be right, because there are precious few companies that can calculate ROI even for offline PR. MORE
Today I spoke for 30 minutes on social media listening--how your company can find out what people are saying about you online. Luckily, we record it for you, so if you missed it, check out today's recorded Webinar, " Listening to Your Customers in Social Media.". MORE
B2B social media; is it a case of the Emperor’s New Clothes? The social media Emperor is getting dressed, but is still in his underpants. B2B social media has reached the tipping point and in doing so it’s following the classic technology evolution curve. MORE
One of the best things about social media: we’re all still learning and figuring this thing out. Whether you’re in B2B Marketing, Social Media or any business, the world is getting smaller and great ideas come from all over the globe. . Why Does Social Media Matter. MORE
Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? MORE
Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). MORE
Until recently, most social media case studies have focused on consumer brands. Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories. Expanded social media following (e.g., MORE
” Here is my 2011 list of favorite tweets.@ e6e6e6 ;'> February 11, 2011 8:32 am via HootSuite Reply Retweet Favorite. e6e6e6 ;'> February 15, 2011 1:22 pm via TweetDeck Reply Retweet Favorite. e6e6e6 ;'> March 4, 2011 8:18 am via UberSocial Reply Retweet Favorite. MORE
Social media marketing has clearly been embraced by consumer brands. Pepsi famously dropped its Super Bowl advertising a year ago in favor of a social media campaign. Still, social media is rapidly becoming an essential component of the b2b marketing mix. MORE
Like most people I started out using social tools for very distinct purposes. But now we have Google+, Pandora is becoming a social sharing site (not to mention Flickr and Foursquare) and well you get the point: its getting even more confusing! Computing is Social. Social Media MORE
With so many marketers finding social media stumbling blocks standing in their way, how can they effectively find ways to “leapfrog” over them? Research shows social media usage is steadily on the rise as companies look to promote brand awareness and nurture leads. MORE
Social media a-lister Chris Brogan, who had a policy of following back everyone who followed him, deleted everybody before finally settling on a few hundred people to follow and shifting his attention to the new social network on the block, G+. Share and Enjoy: Latest Post Social Media B2B marketing Chris Brogan Google marketing Mitch Joel Online Communities social media management social media strategy Social network Triberr Twitter MORE
Last week I attended SAP’s annual conference SAPPHIRE NOW in Orlando as a “ social reporter.&# When it was all over, I collapsed into a social media stupor. For three days after the show, I felt my social media haze and headache. Social Media MORE
Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. Andres is a social media expert. MORE
As social media has (somewhat) matured, an interesting culture has grown up around the idea of editing social media content. Some kinds of social media (Wikipedia) couldn’t exist without editing while others (Twitter) do not even allow editing. MORE
by Jesse Noyes | Tweet this No social media strategy, if done thoughtfully, is easy. Luckily for all of us, we have the advice Ekaternia Walker and Bryan Rhoads , both members of Intel’s Social Media Center of Excellence. Social media marketing is a marathon, not a race. MORE
Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? FOUND the ROI of Social Media for B2B Marketers! MORE
Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. That is what has driven social media adoption. Entertainment Network. Amy serves as social media editor for the St. MORE
I think there is no better way to engender those kind of emotions than in Social Media. But I’m not sure how many brands, practitioners or social media consultants get this? When in fact, social media is something to be! Social Media MORE
Social media is transforming communications in ways unimaginable just a couple of decades ago. Social media is being embraced by marketers , of course, but it’s much larger than that. We live in amazing times. MORE
Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). For example, 93% of marketers use social media for business. MORE
Measuring influence is the new obsession in the social media world—adding another layer of anxiety to the dark cloud of existential dread that is marketing ROI. Others include Klout and Twitter Grader, which focus on the social networks. Image via Wikipedia. MORE
Today, I plan to go through, “line-by-line,” a site we create to support all of our blogger outreach campaigns, that we call a Social Media News Release (SMNR) but we also call a Microsite, a Resource Site, or a Fact Sheet. The Video Introduction and the Social Network Sharing. We never used to add this to our Social Media News Releases. Social Media and Tags. They don’t reference the client-owned Social Media properties. MORE
We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list. And it comes as a great fact sheet to give context to your social media marketing efforts. Social media statistics. MORE
by Steven Woods | Tweet this There’s no doubt that social media has been a disruptive force on B2B marketing. Yet, many marketers struggle with how to use social media to go beyond awareness, to actually drive revenue. Social media has once again changed that model. MORE
It’s good to be able to see those conversations and have some indication whether they are positive, negative or neutral so you have your finger on the “pulse” of what is being said socially about your brand. MORE
Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Those are among the conclusions it’s fair to draw from the collection of social media marketing facts and statistics below. MORE
Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. With almost 200 social monitoring tools (and new entrants still coming to market), available at a range of price levels from free to if-you-have-to-ask-you-can’t-afford-it, how does an organization select the right social monitoring tool for its needs? Monitoring beyond social media. MORE
companies now use social media for marketing (though the figure varies widely based on size of company)? Or which four cities rank ahead of Seattle and San Francisco as the “most networked?” companies now use social media for marketing. MORE
Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. It’s true that social media remains in many ways a sort of wild west. MORE
When it comes to writing a social media policy , who should decide what goes into it? Social media?! escalating support issues reported through social media, based on specific subject matter and severity). Social media is too broad to be “owned&# by any single function and too pervasive to be tightly controlled by almost any organization. A) Marketing. B) Public Relations. C) Human Resources. D) Information Technology. MORE
Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing? MORE
Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? MORE
If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. 500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. MORE
Webbiquity
SEPTEMBER 12, 2011
Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use?
Webbiquity
NOVEMBER 28, 2011
companies now use social media for marketing (though the figure varies widely based on size of company)? Or which four cities rank ahead of Seattle and San Francisco as the “most networked?” companies now use social media for marketing.
Webbiquity
JANUARY 17, 2011
the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Social Media Facts and Stats.
Biznology
SEPTEMBER 10, 2013
I have been writing for Biznology every Tuesday since January 18th, 2011, so there are quite a few posts that may well be useful for you now that you never had an opportunity to read before — before you knew about Biznology or me. Read more… Do you appreciate your blogger network?
Marketing Insider Group
MAY 24, 2011
Last week I attended SAP’s annual conference SAPPHIRE NOW in Orlando as a “ social reporter.&# When it was all over, I collapsed into a social media stupor. For three days after the show, I felt my social media haze and headache. Social Media
Webbiquity
JUNE 20, 2011
Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. It’s true that social media remains in many ways a sort of wild west.
|
Webbiquity
JANUARY 14, 2011
A big part of the appeal of social media is its simplicity. That simplicity, however, can make social media dangerous for business. Oafish attempts to treat social networks like just another one-way promotional channel.
Savanta
AUGUST 3, 2011
B2B social media; is it a case of the Emperor’s New Clothes? The social media Emperor is getting dressed, but is still in his underpants. B2B social media has reached the tipping point and in doing so it’s following the classic technology evolution curve.
Webbiquity
JANUARY 24, 2011
Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website?
Webbiquity
DECEMBER 20, 2011
Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. These metrics don’t represent the goals of social media marketing in and of themselves, but are critical measures to help optimize processes to achieve the ultimate objectives.
Webbiquity
MARCH 28, 2011
Social media marketing has clearly been embraced by consumer brands. Pepsi famously dropped its Super Bowl advertising a year ago in favor of a social media campaign. Still, social media is rapidly becoming an essential component of the b2b marketing mix.
|
|
Webbiquity
MAY 23, 2011
Until recently, most social media case studies have focused on consumer brands. Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories. Expanded social media following (e.g.,
Webbiquity
MARCH 1, 2011
Social media is transforming communications in ways unimaginable just a couple of decades ago. Social media is being embraced by marketers , of course, but it’s much larger than that. We live in amazing times.
Marketing Insider Group
DECEMBER 22, 2011
” Here is my 2011 list of favorite tweets.@ e6e6e6 ;'> February 11, 2011 8:32 am via HootSuite Reply Retweet Favorite. e6e6e6 ;'> February 15, 2011 1:22 pm via TweetDeck Reply Retweet Favorite. e6e6e6 ;'> March 4, 2011 8:18 am via UberSocial Reply Retweet Favorite.
Modern Marketing
OCTOBER 26, 2011
by Steven Woods | Tweet this There’s no doubt that social media has been a disruptive force on B2B marketing. Yet, many marketers struggle with how to use social media to go beyond awareness, to actually drive revenue. Social media has once again changed that model.
Marketing Insider Group
JULY 14, 2011
Like most people I started out using social tools for very distinct purposes. But now we have Google+, Pandora is becoming a social sharing site (not to mention Flickr and Foursquare) and well you get the point: its getting even more confusing! Computing is Social. Social Media
Biznology
APRIL 20, 2011
I'm starting to hear more an more people despair of being able to determine return on investment for social media. For some uses of social media, such as public relations, they might be right, because there are precious few companies that can calculate ROI even for offline PR.
Marketing Insider Group
FEBRUARY 17, 2011
One of the best things about social media: we’re all still learning and figuring this thing out. Whether you’re in B2B Marketing, Social Media or any business, the world is getting smaller and great ideas come from all over the globe. . Why Does Social Media Matter.
Webbiquity
JUNE 6, 2011
Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. Andres is a social media expert.
Webbiquity
MAY 3, 2011
Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. That is what has driven social media adoption. Entertainment Network. Amy serves as social media editor for the St.
Webbiquity
MARCH 31, 2011
When it comes to writing a social media policy , who should decide what goes into it? Social media?! escalating support issues reported through social media, based on specific subject matter and severity). Social media is too broad to be “owned&# by any single function and too pervasive to be tightly controlled by almost any organization. A) Marketing. B) Public Relations. C) Human Resources. D) Information Technology.
Webbiquity
DECEMBER 1, 2015
Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Those are among the conclusions it’s fair to draw from the collection of social media marketing facts and statistics below.
Webbiquity
FEBRUARY 7, 2011
If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. 500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy.
Chris Koch
MAY 6, 2011
Measuring influence is the new obsession in the social media world—adding another layer of anxiety to the dark cloud of existential dread that is marketing ROI. Others include Klout and Twitter Grader, which focus on the social networks. Image via Wikipedia.
Marketing Insider Group
FEBRUARY 15, 2011
I think there is no better way to engender those kind of emotions than in Social Media. But I’m not sure how many brands, practitioners or social media consultants get this? When in fact, social media is something to be! Social Media
Buzz Marketing for Technology
MARCH 9, 2011
It’s good to be able to see those conversations and have some indication whether they are positive, negative or neutral so you have your finger on the “pulse” of what is being said socially about your brand.
Webbiquity
MARCH 23, 2011
Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. With almost 200 social monitoring tools (and new entrants still coming to market), available at a range of price levels from free to if-you-have-to-ask-you-can’t-afford-it, how does an organization select the right social monitoring tool for its needs? Monitoring beyond social media.
Modern Marketing
SEPTEMBER 7, 2011
by Jesse Noyes | Tweet this No social media strategy, if done thoughtfully, is easy. Luckily for all of us, we have the advice Ekaternia Walker and Bryan Rhoads , both members of Intel’s Social Media Center of Excellence. Social media marketing is a marathon, not a race.
Brandwatch Marketing
JANUARY 2, 2019
We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list. And it comes as a great fact sheet to give context to your social media marketing efforts. Social media statistics.
Buzz Marketing for Technology
OCTOBER 12, 2011
The media landscape has evolved tremendously over the last quarter century. Consumers have evolved even faster with the advent of high-speed Internet-enabled mobile devices and social media. “If you don’t like change, you’re going to like irrelevance even less.”
Biznology
DECEMBER 12, 2011
As social media has (somewhat) matured, an interesting culture has grown up around the idea of editing social media content. Some kinds of social media (Wikipedia) couldn’t exist without editing while others (Twitter) do not even allow editing.
Biznology
DECEMBER 6, 2011
Today, I plan to go through, “line-by-line,” a site we create to support all of our blogger outreach campaigns, that we call a Social Media News Release (SMNR) but we also call a Microsite, a Resource Site, or a Fact Sheet. The Video Introduction and the Social Network Sharing. We never used to add this to our Social Media News Releases. Social Media and Tags. They don’t reference the client-owned Social Media properties.
Webbiquity
AUGUST 18, 2012
Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below).
Buzz Marketing for Technology
NOVEMBER 9, 2011
Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? FOUND the ROI of Social Media for B2B Marketers!
Webbiquity
FEBRUARY 7, 2012
Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing?
Webbiquity
AUGUST 5, 2013
Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). For example, 93% of marketers use social media for business.
Biznology
MAY 24, 2011
Today I spoke for 30 minutes on social media listening--how your company can find out what people are saying about you online. Luckily, we record it for you, so if you missed it, check out today's recorded Webinar, " Listening to Your Customers in Social Media.".
Chris Koch
OCTOBER 14, 2011
Social media a-lister Chris Brogan, who had a policy of following back everyone who followed him, deleted everybody before finally settling on a few hundred people to follow and shifting his attention to the new social network on the block, G+. Share and Enjoy: Latest Post Social Media B2B marketing Chris Brogan Google marketing Mitch Joel Online Communities social media management social media strategy Social network Triberr Twitter
KoMarketing Associates
MAY 31, 2012
With so many marketers finding social media stumbling blocks standing in their way, how can they effectively find ways to “leapfrog” over them? Research shows social media usage is steadily on the rise as companies look to promote brand awareness and nurture leads.
Biznology
NOVEMBER 16, 2011
Just because you know how to use social media doesn’t mean that you know how to make it work in an organization. Organizations must understand their social media goals and know how to encourage and measure them, and nowhere is that more true than for financial services companies.
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