INDUSTRY INSIGHTS YOUR PEERS ARE READING
A big part of the appeal of social media is its simplicity. That simplicity, however, can make social media dangerous for business. Oafish attempts to treat social networks like just another one-way promotional channel. MORE
the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Social Media Facts and Stats. MORE
There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Your social media strategist is your public spokesperson. MORE
The media landscape has evolved tremendously over the last quarter century. Consumers have evolved even faster with the advent of high-speed Internet-enabled mobile devices and social media. “If you don’t like change, you’re going to like irrelevance even less.” MORE
Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. These metrics don’t represent the goals of social media marketing in and of themselves, but are critical measures to help optimize processes to achieve the ultimate objectives. MORE
I have been writing for Biznology every Tuesday since January 18th, 2011, so there are quite a few posts that may well be useful for you now that you never had an opportunity to read before — before you knew about Biznology or me. Read more… Do you appreciate your blogger network? MORE
I'm starting to hear more an more people despair of being able to determine return on investment for social media. For some uses of social media, such as public relations, they might be right, because there are precious few companies that can calculate ROI even for offline PR. MORE
B2B social media; is it a case of the Emperor’s New Clothes? The social media Emperor is getting dressed, but is still in his underpants. B2B social media has reached the tipping point and in doing so it’s following the classic technology evolution curve. MORE
One of the best things about social media: we’re all still learning and figuring this thing out. Whether you’re in B2B Marketing, Social Media or any business, the world is getting smaller and great ideas come from all over the globe. . Why Does Social Media Matter. MORE
Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? MORE
Until recently, most social media case studies have focused on consumer brands. Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories. Expanded social media following (e.g., MORE
Social media marketing has clearly been embraced by consumer brands. Pepsi famously dropped its Super Bowl advertising a year ago in favor of a social media campaign. Still, social media is rapidly becoming an essential component of the b2b marketing mix. MORE
Like most people I started out using social tools for very distinct purposes. But now we have Google+, Pandora is becoming a social sharing site (not to mention Flickr and Foursquare) and well you get the point: its getting even more confusing! Computing is Social. Social Media MORE
Last week I attended SAP’s annual conference SAPPHIRE NOW in Orlando as a “ social reporter.&# When it was all over, I collapsed into a social media stupor. For three days after the show, I felt my social media haze and headache. Social Media MORE
Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. Andres is a social media expert. MORE
As social media has (somewhat) matured, an interesting culture has grown up around the idea of editing social media content. Some kinds of social media (Wikipedia) couldn’t exist without editing while others (Twitter) do not even allow editing. MORE
by Jesse Noyes | Tweet this No social media strategy, if done thoughtfully, is easy. Luckily for all of us, we have the advice Ekaternia Walker and Bryan Rhoads , both members of Intel’s Social Media Center of Excellence. Social media marketing is a marathon, not a race. MORE
The first episode of a new TV season needs to grab the audience, and social media campaigns have become an integral part of doing just that. Engaging fans across the social web serves as a catalyst enabling advocates to promote your brand or television show. MORE
When I put a search term into Google, typically eight of the top 10 results are social because consumers are creating enough content for that to happen. The great thing about using social media data for topic discovery is you can see all of those searches connected together. MORE
Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? FOUND the ROI of Social Media for B2B Marketers! MORE
Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. That is what has driven social media adoption. Entertainment Network. Amy serves as social media editor for the St. MORE
Social media is transforming communications in ways unimaginable just a couple of decades ago. Social media is being embraced by marketers , of course, but it’s much larger than that. We live in amazing times. MORE
Now the same could be said about social media – any mention of your brand is good in social media but that’s not entirely correct! Think about the life span of paper based earned media – not long after its printed does it sit on someone’s shelf. MORE
Measuring influence is the new obsession in the social media world—adding another layer of anxiety to the dark cloud of existential dread that is marketing ROI. Others include Klout and Twitter Grader, which focus on the social networks. Image via Wikipedia. MORE
We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list. And it comes as a great fact sheet to give context to your social media marketing efforts. Social media statistics. MORE
It’s good to be able to see those conversations and have some indication whether they are positive, negative or neutral so you have your finger on the “pulse” of what is being said socially about your brand. MORE
by Steven Woods | Tweet this There’s no doubt that social media has been a disruptive force on B2B marketing. Yet, many marketers struggle with how to use social media to go beyond awareness, to actually drive revenue. Social media has once again changed that model. MORE
Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Those are among the conclusions it’s fair to draw from the collection of social media marketing facts and statistics below. MORE
Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. With almost 200 social monitoring tools (and new entrants still coming to market), available at a range of price levels from free to if-you-have-to-ask-you-can’t-afford-it, how does an organization select the right social monitoring tool for its needs? Monitoring beyond social media. MORE
Almost 5 years ago I started this blog with the notion exploring the changing definition of Buzz Marketing in light of this new thing I saw on the horizon called “Social Media”. I felt there had to be more we can do with the social data that we just cant get out of monitoring. MORE
First, recognize that there are too many potential consumer touch-point opportunities offered by owned media channels. Instead, be strategic and smart – use social data analysis to measure campaign effectiveness. MORE
companies now use social media for marketing (though the figure varies widely based on size of company)? Or which four cities rank ahead of Seattle and San Francisco as the “most networked?” companies now use social media for marketing. MORE
Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. It’s true that social media remains in many ways a sort of wild west. MORE
When it comes to writing a social media policy , who should decide what goes into it? Social media?! escalating support issues reported through social media, based on specific subject matter and severity). Social media is too broad to be “owned&# by any single function and too pervasive to be tightly controlled by almost any organization. A) Marketing. B) Public Relations. C) Human Resources. D) Information Technology. MORE
Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? MORE
If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. 500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. MORE
Webbiquity
SEPTEMBER 12, 2011
Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use?
Webbiquity
NOVEMBER 28, 2011
companies now use social media for marketing (though the figure varies widely based on size of company)? Or which four cities rank ahead of Seattle and San Francisco as the “most networked?” companies now use social media for marketing.
Webbiquity
JANUARY 17, 2011
the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Social Media Facts and Stats.
Biznology
SEPTEMBER 10, 2013
I have been writing for Biznology every Tuesday since January 18th, 2011, so there are quite a few posts that may well be useful for you now that you never had an opportunity to read before — before you knew about Biznology or me. Read more… Do you appreciate your blogger network?
Webbiquity
JUNE 20, 2011
Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. It’s true that social media remains in many ways a sort of wild west.
Webbiquity
APRIL 19, 2011
There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Your social media strategist is your public spokesperson.
|
Savanta
AUGUST 3, 2011
B2B social media; is it a case of the Emperor’s New Clothes? The social media Emperor is getting dressed, but is still in his underpants. B2B social media has reached the tipping point and in doing so it’s following the classic technology evolution curve.
Buzz Marketing for Technology
OCTOBER 12, 2011
The media landscape has evolved tremendously over the last quarter century. Consumers have evolved even faster with the advent of high-speed Internet-enabled mobile devices and social media. “If you don’t like change, you’re going to like irrelevance even less.”
Webbiquity
JANUARY 24, 2011
Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website?
Webbiquity
JANUARY 14, 2011
A big part of the appeal of social media is its simplicity. That simplicity, however, can make social media dangerous for business. Oafish attempts to treat social networks like just another one-way promotional channel.
Buzz Marketing for Technology
NOVEMBER 9, 2011
Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? FOUND the ROI of Social Media for B2B Marketers!
|
Webbiquity
MARCH 28, 2011
Social media marketing has clearly been embraced by consumer brands. Pepsi famously dropped its Super Bowl advertising a year ago in favor of a social media campaign. Still, social media is rapidly becoming an essential component of the b2b marketing mix.
Webbiquity
DECEMBER 20, 2011
Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. These metrics don’t represent the goals of social media marketing in and of themselves, but are critical measures to help optimize processes to achieve the ultimate objectives.
Webbiquity
MAY 23, 2011
Until recently, most social media case studies have focused on consumer brands. Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories. Expanded social media following (e.g.,
Webbiquity
MARCH 1, 2011
Social media is transforming communications in ways unimaginable just a couple of decades ago. Social media is being embraced by marketers , of course, but it’s much larger than that. We live in amazing times.
Buzz Marketing for Technology
JULY 27, 2011
The first episode of a new TV season needs to grab the audience, and social media campaigns have become an integral part of doing just that. Engaging fans across the social web serves as a catalyst enabling advocates to promote your brand or television show.
Buzz Marketing for Technology
APRIL 20, 2011
First, recognize that there are too many potential consumer touch-point opportunities offered by owned media channels. Instead, be strategic and smart – use social data analysis to measure campaign effectiveness.
Marketing Insider Group
MAY 24, 2011
Last week I attended SAP’s annual conference SAPPHIRE NOW in Orlando as a “ social reporter.&# When it was all over, I collapsed into a social media stupor. For three days after the show, I felt my social media haze and headache. Social Media
Buzz Marketing for Technology
MARCH 16, 2011
When I put a search term into Google, typically eight of the top 10 results are social because consumers are creating enough content for that to happen. The great thing about using social media data for topic discovery is you can see all of those searches connected together.
Biznology
APRIL 20, 2011
I'm starting to hear more an more people despair of being able to determine return on investment for social media. For some uses of social media, such as public relations, they might be right, because there are precious few companies that can calculate ROI even for offline PR.
Modern Marketing
OCTOBER 26, 2011
by Steven Woods | Tweet this There’s no doubt that social media has been a disruptive force on B2B marketing. Yet, many marketers struggle with how to use social media to go beyond awareness, to actually drive revenue. Social media has once again changed that model.
Marketing Insider Group
JULY 14, 2011
Like most people I started out using social tools for very distinct purposes. But now we have Google+, Pandora is becoming a social sharing site (not to mention Flickr and Foursquare) and well you get the point: its getting even more confusing! Computing is Social. Social Media
Buzz Marketing for Technology
JANUARY 26, 2011
Now the same could be said about social media – any mention of your brand is good in social media but that’s not entirely correct! Think about the life span of paper based earned media – not long after its printed does it sit on someone’s shelf.
Brandwatch Marketing
JANUARY 2, 2019
We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list. And it comes as a great fact sheet to give context to your social media marketing efforts. Social media statistics.
Webbiquity
MAY 3, 2011
Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. That is what has driven social media adoption. Entertainment Network. Amy serves as social media editor for the St.
Webbiquity
JUNE 6, 2011
Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. Andres is a social media expert.
Webbiquity
DECEMBER 1, 2015
Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Those are among the conclusions it’s fair to draw from the collection of social media marketing facts and statistics below.
Chris Koch
MAY 6, 2011
Measuring influence is the new obsession in the social media world—adding another layer of anxiety to the dark cloud of existential dread that is marketing ROI. Others include Klout and Twitter Grader, which focus on the social networks. Image via Wikipedia.
Webbiquity
FEBRUARY 7, 2011
If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. 500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy.
Webbiquity
MARCH 31, 2011
When it comes to writing a social media policy , who should decide what goes into it? Social media?! escalating support issues reported through social media, based on specific subject matter and severity). Social media is too broad to be “owned&# by any single function and too pervasive to be tightly controlled by almost any organization. A) Marketing. B) Public Relations. C) Human Resources. D) Information Technology.
Webbiquity
MARCH 23, 2011
Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. With almost 200 social monitoring tools (and new entrants still coming to market), available at a range of price levels from free to if-you-have-to-ask-you-can’t-afford-it, how does an organization select the right social monitoring tool for its needs? Monitoring beyond social media.
Buzz Marketing for Technology
MARCH 1, 2011
Almost 5 years ago I started this blog with the notion exploring the changing definition of Buzz Marketing in light of this new thing I saw on the horizon called “Social Media”. I felt there had to be more we can do with the social data that we just cant get out of monitoring.
Marketing Insider Group
FEBRUARY 17, 2011
One of the best things about social media: we’re all still learning and figuring this thing out. Whether you’re in B2B Marketing, Social Media or any business, the world is getting smaller and great ideas come from all over the globe. . Why Does Social Media Matter.
Modern Marketing
SEPTEMBER 7, 2011
by Jesse Noyes | Tweet this No social media strategy, if done thoughtfully, is easy. Luckily for all of us, we have the advice Ekaternia Walker and Bryan Rhoads , both members of Intel’s Social Media Center of Excellence. Social media marketing is a marathon, not a race.
Biznology
DECEMBER 12, 2011
As social media has (somewhat) matured, an interesting culture has grown up around the idea of editing social media content. Some kinds of social media (Wikipedia) couldn’t exist without editing while others (Twitter) do not even allow editing.
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