My social media marketing posts from 2011

Biznology

I have been writing for Biznology every Tuesday since January 18th, 2011, so there are quite a few posts that may well be useful for you now that you never had an opportunity to read before — before you knew about Biznology or me. Social is a very handy way of dominating search.

Social media strategy leaders: Tory Starr

Biznology

Last month, I launched a new series here on Biznology , interviewing leaders in social media strategy. This month we speak with Tory Starr , Director of Social Media at WGBH. Very cool work history for this young woman who is now Director of Social Media for WGBH!

B2B social media: Highlights from new benchmarking research

Savanta

B2B social media; is it a case of the Emperor’s New Clothes? The social media Emperor is getting dressed, but is still in his underpants. B2B social media has reached the tipping point and in doing so it’s following the classic technology evolution curve.

48 Ways to Measure Social Media Success

Webbiquity

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. These metrics don’t represent the goals of social media marketing in and of themselves, but are critical measures to help optimize processes to achieve the ultimate objectives.

Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently

NuSpark

I’m taking a break from the usual material on lead generation strategy and tactics to do a post on managing my social media time. If you’re like me (and if you’re not, read this anyway), you’re looking for ways to monitor social media and blog feeds without jumping around to multiple platforms. So here’s my method to be more efficient with my social media time. First, my toolset: RSS Reader from Google. RSS Share for Google Plus and Google Reader.

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Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently

NuSpark

I’m taking a break from the usual material on lead generation strategy and tactics to do a post on managing my social media time. If you’re like me (and if you’re not, read this anyway), you’re looking for ways to monitor social media and blog feeds without jumping around to multiple platforms. So here’s my method to be more efficient with my social media time. First, my toolset: RSS Reader from Google. RSS Share for Google Plus and Google Reader.

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website?

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Report: B2B Blogging Trends in 2011

The Point

Tony Karrer and Tom Pick, founders of the popular B2B Marketing site B2B Marketing Zone just released a compelling report on B2B Blogging Trends in 2011. 2011 may be the year when B2B companies finally realize blogs are more than just a PR vehicle for propagating so-called thought leadership.

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Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ).

The Blog Tree: New Growth. Fruit for Your RSS Feed [Infographic]

Modern Marketing

Michael Stelzner of Social Media Examiner delivered that gem as he riffed on the importance of design. The social Web is a noisy place. Just as we reimagined our Social Media Playbook into the Social Media ProBook , we’ve similarly revisited The Blog Tree.

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How to Get More Blog Traffic – Real World Data

Webbiquity

The key is a balanced strategy of search engine optimization (SEO), social media, syndication and guest posting. But it makes sense: the more often your blog is “seen&# on other sites, the more people will bookmark it, subscribe to your RSS feed, and type in the URL directly.

How B2B Buyers Have Changed- and the Role of Content & Social Media

NuSpark

These are primarily online pull tactics (including inbound marketing, content marketing, SEO and social media). The astounding growth in social media usage by B2B buyers reflects an accelerated tendency to eliminate salespeople from the early stages of the buy cycle. With social media, buyers can reach out to colleagues, experts, peers, etc. That means social media. Content Social Media

Social media writes your biography in real time

Biznology

That's dandy and catchy, but an often neglected aspect of it is that this online biography is not only being written by the main agent, but by many others sharing the social media space with the author. Most users of social media are probably in between the two extremes.

How Social Media Feeds your Online Marketing Machine

B2B Marketing Traction

Search engines like Google rate sites based on the conversations that occur about you on social media.Your social media profiles become the spokes that feed your online marketing hub – your website. You optimize your RSS feed. Tweet.

Should You Outsource Your Social Media Efforts?

delicious b2bmarketing

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Explore Classifieds ); // ); // Trending Stories YouTube Video of the Day: Is David Beckham’s Pepsi Clip Real or Fake? May 12th - 14th, 2011.

Should You Outsource Your Social Media Efforts?

delicious b2bmarketing

Jobs Events Try Our New Social News App Welcome to Mashable! Should You Outsource Your Social Media Efforts? April 11, 2011 by Leyl Master Black. more than two-thirds of small merchants are using social media to market their business. Social media.

Explaining Social Media

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Explaining Social Media If you need to explain what social media is and the impact it can have in your company or industry, the slideshow below might help.

Social Media and the Perils of Monetization

B2B Memes

Are profits and social media compatible? Does making money from a friendship make it less social? For B2B professionals, mixing social media and business requires a delicate balance of giving and selling, sharing and monetizing. I was reminded of how tricky this balance can be last Friday when I logged onto my RSS reader. To my mind, neither of these changes has any effect on the social aspects of his blog.

7 Common B2B Social Media Marketing Mistakes

Marketing Insider Group

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. Expecting instant results – Social Media is not a one-way street and requires time to build trust and relationships within a community.

Blog so you can be taken completely out of context

Biznology

In a world of excerpting, reading, sharing, retweeting, and sharing shares, or decontextualized via RSS or auto spamblogs, simply all of the breadcrumbs. Don't just excerpt a social media news article onto your blog. Image by quinn.anya via Flickr. by Chris Abraham.

Overcoming the 5 Barriers to B2B Social Media Marketing Success

Marketo

by Maria Pergolino Today, many marketers look to jump on the B2B social media bandwagon while expecting a simple integration with current B2B marketing efforts. Once they do this, they will reap the rewards that come from successful B2B social media marketing practices.

Social Media In Demand Generation: Cracking The Mystery

Marketo

by Maria Pergolino So you bought into social media as a B2B demand generation channel. Ask these 5 questions to determine whether you’re covering all your social media bases and you’ll uncover the “social media-demand generation” mystery: 1.

10 Helpful Uses of RSS Feeds for Marketing

Hubspot

By now, most members of the inbound marketing community are probably aware that RSS exists (and if you don't, this blog post will help ). While this may be true, my guess is that many still aren't aware of just how versatile RSS can be. 10 Helpful Marketing Uses of RSS Feeds.

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Connect Your Blog to Facebook Automatically

Writing on the Web

You can then enter in the RSS feed of your blog into the box and every time you post a new blog post, it will be auto imported into the notes on FB and appear as a new FB note. She offers a free social media mastery kit at her website www.internetworkmarketingwealth.com.

How to Promote an Event with Social Media

Paul Gillin

As a frequent speaker at events of all sizes, I’ve had a chance to observe some of the best practices conference organizers used to promote their events through social media. You need a single Web address that people can refer to in their social channels.

Mapping the Social Media Landscape

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Mapping the Social Media Landscape Infographics, according to Wikipedia are “graphic visual representations of information, data, or knowledge&#.

Best LinkedIn Guides, Tips and Tactics of 2011

Webbiquity

While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. LinkedIn Adds Job Title, Company Names To Text Ad Targeting by MediaPost Online Media Daily. How LinkedIn Apps Can Promote Your Business by Social Media Examiner.

A Startup's Social Media Starter List

Hubspot

We write a lot about social media best practices -- monitoring, measurement, content sharing -- but for a lot of companies just getting started with social media, this can be overwhelming. They're already talking on public social media sites!

How to Build the Ultimate Online Newsroom

Webbiquity

Combining rich content with careful organization and search capabilities, they enable PR pros to provide the media, analysts and bloggers with a vast amount of information without seeming overwhelming. Links to media coverage and bylined articles. •

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Best Twitter Tips, Tools and Tactics of 2011

Webbiquity

Noting that the top barrier to increased business use of social media is a lack of time and resources, Leyl Master Black shares “seven Twitter tricks from the pros that allow you to spend less time on the mechanics and more time engaging.” Twitter for PR and Media Pros.

How to Fail at Social Media

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Fail at Social Media The challenge of keeping up with the competition in the social media space is not new.

10 Sloppy Social Media Mistakes to Fix NOW

Hubspot

Mistakes are a healthy part of every marketing strategy, and they're certainly nothing to be ashamed of in the new(ish) world of social media. Stop being sloppy, and make sure you're not making any of these 10 social media mistakes (+1 for good luck).

Feed Your Blog Automatically to LinkedIn & Twitter

Writing on the Web

I asked social media expert AnnaLaura Brown to write a guest post. Click on the link and you will be taken to a page where you can add in the RSS feed for your blog. She offers a free social media mastery kit at her website www.internetworkmarketingwealth.com.

Six Ways to Search-Optimize a Blog

Webbiquity

Nearly every industry has its own specific directories and syndication sites as well; for example, B2B Marketing Zone for B2B vendor and influencer blogs, and Social Media Informer for social media-related blogs. In addition, there are hundreds of smaller blog directories and RSS submission sites that can further increase the reach and visibility of your blog. Social media.

Colleges and Universities Lead the Way with Social Media Adoption

Hubspot

Social media is not just some fun tool that everyone is using these days. Rather, it’s all about being competent online, through social media, blogging and SEO (search engine optimization). Are You Using Social Media Effectively?

When (And When Not) to Automate Your Social Media Updates

Hubspot

One of the most common questions that gets asked in the social media world lately is, "Should I automate my updates?" Social media is, at its very heart, a social tool. RSS feeds are a great way of getting your content, articles, and news out to the masses.

The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 120 Terms to Know.

Search is three-dimensional chess

Biznology

I try to read through my RSS feeds every day. Internet Marketing Organic Search Public Relations Search Marketing Social Media Marketing Facebook FeedBurner FourSquare Google LinkedIn MySpace RosettaStone SEO YouTubeby Chris Abraham.

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5 Social Media Marketing Tips for Small Businesses

Hubspot

As more and more users flock to social media, small businesses must find a way to use these channels to reach their target markets. Targeting your social media posts to a specific area or keyword set ensures that you are only interacting with viable leads.

Best Social PR Guides, Tips and Tools of 2010

Webbiquity

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? What does the future hold for online / interactive / social PR? Get the answers to all of these questions and more here in some of the best social PR guides, tips and tools of the past year. Social PR News and Commentary.

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