Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1


companies now use social media for marketing (though the figure varies widely based on size of company)? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? companies now use social media for marketing.

5 Ways Social Media Can Drive Revenue

Modern Marketing

by Steven Woods | Tweet this There’s no doubt that social media has been a disruptive force on B2B marketing. Yet, many marketers struggle with how to use social media to go beyond awareness, to actually drive revenue. Social media has once again changed that model.

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Social Media – the Next Frontier!

Buzz Marketing for Technology

Many BtoB organizations these days are spending time and money to listen to the conversations that are happening about their brand, which is a basic essential for any brand. If you think about it there is at least 2 solid years of user generated content out in the social sphere.

How to write for social media


This video with Paul Gillin is about the basics of writing engaging social media messages. With so many posts, tweets and chatter filling social media, it’s almost impossible to get a message through. He was a monthly columnist for BtoB magazine for seven years.

How Social Media Helps Marketing, PR, And Sales Become Better Friends

Marketing Insider Group

I am always trying to address the big issues in B2B marketing—such as integrated marketing, demand generation, and social media—but somehow, the topic comes back around to the relationship between sales and marketing. The answer is social media. Social Media

Industrial Companies shouldn’t Replace Email Marketing with Social Media

Industrial Marketing Today

Right off the bat let me say that this post is not about email marketing versus social media. Yes, social media generates all the buzz but discarding email marketing, a tried and true workhorse would be a mistake and here is why.

79 Remarkable Social Media Marketing Facts and Statistics for 2012


Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below).

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. Think about it marketers have been given this gift of Social Media which is reinventing areas of your company on the fly. Social Customer Support: AT&T is doing it Right!

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7 Reasons You're Not Generating Leads From Social Media


Pam is a marketing communications/social media manager and freelance blogger who loves Boston, photography, charity events, sushi, wine, and the Red Sox. And a good chunk of B2B marketers are on top of this: According to BtoB Magazine , 48.9%

Twitter Adds Brand Pages. The Brand Pages War Gets Bigger.

Modern Marketing

Just last month, Google+ unveiled brand pages for its nascent social network. According to a study by BtoB magazine , it ranks behind LinkedIn and Facebook as a favorite social media channel, with 67% of b2b marketers using the platform. But will marketers jump on board when they are likely already saddled with the duties of maintaining brand pages and groups across a growing number of social networks?

Micro Targeting your Online Media

Buzz Marketing for Technology

Using social data, we have discovered that people tend to think about auto insurance when their kids are going to prom. A risk mitigation scenario is taking place that you can target with your media plan. Social Media – the Next Frontier!

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How to Use Social Media Intel to Prep for a Sales Call


As a HubSpot marketer, I'm a firm believer in the use of social media as a powerful tool for not only driving traffic to a company's website but also generating leads for your business. That said, the applications of social media don't stop in marketing.

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B2B Marketing Events Around The World - November 2011

MLT Creative

November 1, FUNNEL 2011. London, UK: FUNNEL 2011 will arm you with the insight and understanding you need to drive greater results for your business. November 1-2, MediaPro 2011. London, UK: a FREE to attend exhibition and seminar program about delivering effective integrated communications across digital, social and print media for marketers November 2, Social Media Marketing Strategy & ROI Workshop. November 3-5, BlogWorld Expo 2011.

How a Global Distributor’s Online Community for Engineers Pays Rich Dividends

Industrial Marketing Today

Building a thriving online community around your social media strategy takes a lot of hard work. A recent article by Paul Gillin ( @pgillin ) and published in BtoB Online , caught my attention because it talks about how engineers can have fun while doing serious business. Yet, within a short period of time, the social community has driven real sales and built a huge base of loyal customers. Social media marketing done right does produce real business results!

B2B Marketing Events Around The World - October 2011

MLT Creative

October 1-6, DMA2011 Boston, MA: With over 300 marketing experts talking about social, mobile, mail, search, data, attribution and more – you’ll be up to date with the latest trends. October 6, AMA/AJC Digital Marketing Education Series Atlanta, GA: Explore how marketers are combining traditional and non-traditional research along with social media and word of mouth insights to better decide their media and marketing mix. At the 2011 Sales 2.0

The State Of The Union In B2B Marketing

Marketing Insider Group

political environment and B2B Marketing in 2011. Last week Sean Callahan from BtoB Magazine asked Is B2B Marketing Really Obsolete? They state that we are still just trying to engage buyers as we always have and that all people are different in their media consumption, blah-blah.

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Best Email Marketing Tips, Tactics and Metrics of 2010


While social media is the flashy show horse of online marketing, email remains the solid workhorse. Well, unlike social media, email is virtually universal. And as some of the posts below show, when integrated with social media tools, email becomes even more powerful.

Best Web Presence Optimization Guides and Tips of 2010


Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. The best 159 social websites by Populair.

B2B Marketing Events Around The World - Oct 2011

MLT Creative

October 1-6, DMA2011 Boston, MA: With over 300 marketing experts talking about social, mobile, mail, search, data, attribution and more – you’ll be up to date with the latest trends. October 6, AMA/AJC Digital Marketing Education Series Atlanta, GA: Explore how marketers are combining traditional and non-traditional research along with social media and word of mouth insights to better decide their media and marketing mix. At the 2011 Sales 2.0

Tom Pisello: The ROI Guy: Updated Alinean Social Media ROI.

The ROI Guy

Tuesday, February 15, 2011 Updated Alinean Social Media ROI Calculator - New Graphics and Refined Research Weve just updated the Alinean Social Media ROI Calculator with some hot new graphics, and refined value quantification research and analytics.

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What Were the Biggest B2B Marketing Disruptions of 2011?

Modern Marketing

So we asked 6 experts to sound off on what they thought the biggest B2B marketing disruptions of 2011. Google+ was a major disruption in 2011, but not only because of the platform itself. Google+ caused a disturbance because it presented a potentially major new social networking channel that gave marketers pause about how to determine when it makes sense to adopt a new channel. The biggest B2B marketing disruption of 2011? The biggest B2B marketing disruption of 2011?

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Social Lift is the Ultimate the Rate of Change

Buzz Marketing for Technology

The two things social lift analysis can tell you are how far and how fast those ripples move. Celebrities can be one good source of social lift. The best celebrities for delivering social lift are those whose following has increased and will continue to do so over a period of time. Another source of social lift is TV shows. What does the overall social lift look like? Read: “ Social Lift: How to make your media plan go further.&#.

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Top 40 Twitter Feeds You’re Not Following

Modern Marketing

by Jesse Noyes | Tweet this Social media is a meritocracy, right? The plethora of voices social media unleashed on the world means getting attention can be tough. Dan Darcy – Dan, VP of Product Marketing for, shares views on tech, social media and business. Francie Grace – Francie scours the web for the latest updates on social media and web strategy. Yussi Pick – Political, media and tech insights from a digital native.

How Much Should You Pay For Content?

Paul Gillin

The ability to communicate well in any media demands a certain amount of innate ability and it’s a difficult skill to teach. The technology trade media learned this long ago, and that’s why they have hired professional journalists to fill their pages for the past 75 years.

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Content Marketing: Think Like a Publisher, Act Like an Investor

Industrial Marketing Today

Build a larger base of loyal customers and spread the word via social media channels. They use the entire spectrum of content and social media marketing. In an article published by BtoB Online , Short said, “Once we become trusted, then and only then will the customer contact us; and that’s what we want—highly qualified, self-qualified and urgent prospects. Thriving in today’s content-driven online marketing world, demands that you think like a publisher.

As Business Goes Social, CIOs Sit on Sidelines

Paul Gillin

The disconnect between CIOs and the emerging world of social business became clear to me at a conference I attended about two years ago. Most CIOs are taking an attitude of, at best, benign neglect toward social networks. CIOs just don’t see social as part of their charter.

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Direct Marketing Doesn’t Have to Suck

Paul Gillin

Here are a few that I welcome into my inbox: Bulldog Reporter’s Daily ‘Dog – This e-mail arrives every morning packed with news and insight about the latest happenings in media and corporate communications. 10 Things Direct Marketers Can Do to Take Advantage of Social Media.

Recent Writings: Negativity, Social Gaffes and Farewell to Case Studies

Paul Gillin

PR practitioners who undertake influencer relations programs often discover an odd disconnect between them and traditional media relations: Bloggers don’t operate by the same rules as reporters. Do You Need A Social Media Specialist?

B2B Blogging Gets Publishing Discipline

Paul Gillin

I’ve spent some time over the last week judging the finalists in BtoB magazine’s annual social media awards. This is an excellent idea, especially given that devastation in traditional media has put a lot of fine talent on the streets at bargain prices.

B2B Marketing & Scientific Research: Why Online Relationships Matter

MLT Creative

BtoB Magazine recently presented a webinar called From Caveman to Customer: What the Evolution of Storytelling Means to Marketers that helped explain why these online relationships are so important. That is why it’s so important to include social media as a part of your B2B arsenal. So stop stalling or procrastinating; you should always be engaging with social media and building online relationships.

Facebook Can Work for B2B Marketers, But You Gotta Know the Rules

Paul Gillin

This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. Buddy Media uses it to capture leads , as does e-mail marketing provider Infusionsoft. Sodexo is a master of using social media for recruitment.

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Tom Pisello: The ROI Guy: CIO Priorities for 2011 Indicate.

The ROI Guy

Thursday, December 23, 2010 CIO Priorities for 2011 Indicate Continued Frugalnomics Focus According to a survey from the National Association of State Chief Information Officers (NASCIO), there has not been much to cheer about this holiday season as a public sector CIO.

‘Social’ and RPM are Closely Linked In Driving Outsized Revenue Performance


In the same time period, LinkedIn’s revenue was $121 million, an increase of 120 percent from a year ago (Source: LinkedIn August 4, 2011 second quarter earnings release , its first as a public company). The fact is – “social” has become inextricably linked to business.

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B2B Aware: This Week In B2B Marketing - Surveys & Projections

MLT Creative

WEEK OF DECEMBER 5-9, 2011 Year-end always brings analysis of the passing year and planning projections for the new year. Of those polled, 71% said they struggled with the digital "data explosion," and 68% said they found it hard to adjust to social media changes. Even as new media platforms proliferate, marketers say they still rely on traditional methods such as trade show participation, according to a Marketing Sherpa survey. BtoB Magazine.

B2B Marketing & Scientific Research: How the Brain Interprets Online Relationships

MLT Creative

BtoB Magazine recently presented a webinar that spoke to this phenomena, called, “From Caveman to Customer: What the Evolution of Storytelling Means to Marketer.” Social Capital Even more importantly, online relationships can be vital to building your social capital. Social capital bridges social ties you never would have had — and thus provides you with opportunities to access information, resources and, of course, prospects!

B2B Aware: This Week in B2B Marketing - Advice & Resolutions

MLT Creative

WEEK OF DECEMBER 12-16, 2011 December brings forecasts, advice and resolutions to improve in the new year. In 2012, marketing automation will rise with social. Expect marketing automation to boom as search and social media marketers seek better metrics. Social data can improve B2B e-mail marketing. E-mail marketing can be vastly improved by mining data from social networks, writes Kara Trivunovic. BtoB Magazine.

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The Wisdom of ‘We’

Paul Gillin

My column in BtoB magazine this month. Social media is vital to our business today,” said Micarl Hill, the Mansion’s managing director. B2B communities influence social networks crowdsourcing google places hospitality reviews travel travelpod tripadvisor yelpOriginal here. The manager of the Mansion on Peachtree hotel in Atlanta has it pretty good these days.

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