40 Awesome Marketing Tweets From 2011

Marketing Insider Group

” Here is my 2011 list of favorite tweets.@ e6e6e6 ;'> February 11, 2011 8:32 am via HootSuite Reply Retweet Favorite. e6e6e6 ;'> February 15, 2011 1:22 pm via TweetDeck Reply Retweet Favorite. e6e6e6 ;'> March 4, 2011 8:18 am via UberSocial Reply Retweet Favorite. e6e6e6 ;'> March 4, 2011 9:00 am via HubSpot Reply Retweet Favorite. B2B Inbound Marketing: Top tactics for social media, SEO, PPC and optimization [link]. Social Media Twitter

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Dreamforce 2011: Marc Benioff on the Birth of the Social Enterprise #DF11


by Jesse Noyes | Tweet this There are plenty of reasons to head to Dreamforce : the expo floor, the certifications, the seemingly endless networking and, of course, the parties. While employees and customers are flocking to social media, Benioff noted, companies have lagged behind. It requires building a social network for employees. It would be about including all levels of the employee network the company employs.


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Toyota launches a social network for drivers


With Salesforce.com, they've launched a social network for Toyota owners and drivers that keeps them connected to Toyota, to its dealers, and to other drivers. Time will tell if this takes hold, but you have to admit that the Internet-connected car is closer to reality than ever before, and even before we reach that state, we all have network-connected phones with is in the car. Image by conhunter via Flickr. by Chris Abraham. Is the car the ultimate mobile device? Toyota thinks so.

Is there still room for new social networks?


If you’re like me, you probably remember a period not too long ago when you couldn’t open your e-mail without getting another invitation to join a new social network. The business results of all those social networks indicate that you responded the same way that I did, which is to ignore those invitations. More recently, those invitations stopped coming as everyone decided that there’s no more room for new social networks. Image via Wikipedia.

The Other Social Network

Paul Gillin

If you thought the world’s largest professional network was little more than a place to post your resume, you owe yourself another visit. LinkedIn is set to eclipse the 100 million member mark sometime this spring, and it is quickly becoming the social network of choice for B2B professionals. There’s very little waste because members are there to seek professional opportunities, ask and answer questions and network with their peers. Have you checked out LinkedIn lately?

My social media marketing posts from 2011


I have been writing for Biznology every Tuesday since January 18th, 2011, so there are quite a few posts that may well be useful for you now that you never had an opportunity to read before — before you knew about Biznology or me. This is the Internet , an efficient platform allowing easy access to what’s called the network effect : the value of your social network is dependent on the number of others using it. Read more… Do you appreciate your blogger network?

5 Ways Social Media Can Drive Revenue


by Steven Woods | Tweet this There’s no doubt that social media has been a disruptive force on B2B marketing. Yet, many marketers struggle with how to use social media to go beyond awareness, to actually drive revenue. In fact, by attaching social media marketing to the 5 Revenue Performance Indicators high-performing companies have adopted, you can drive actual results. Here are five ways social media marketing can be used to drive revenue.

Who Goes to Eloqua Experience?


Eloqua Experience 2011 also features a strong mix of public and private companies, including many multinational businesses to younger startups. Dialogue MarketOne ON24 ReadyTalk SureShot Media 4ThoughtMarketing. GoodData Harte-Hanks Lift Agency Limelight Networks NetProspex Oceanos. Marketing Efficiency #EE11SF Eloqua Eloqua conference Eloqua Experience Eloqua Experience 2011 Revenue Performance Management sales and marketing sales and marketing events

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B2B social media: Highlights from new benchmarking research


B2B social media; is it a case of the Emperor’s New Clothes? The social media Emperor is getting dressed, but is still in his underpants. B2B social media has reached the tipping point and in doing so it’s following the classic technology evolution curve. Now it’s in the initial stages of becoming main stream with eight in every ten marketers (78%) currently using social media in their B2B marketing activity. Social media is being used then, but how?

Social Media For Social Good. Will It Do Any Good?


Those most passionate about the cause were more likely to encourage others to give via social media. It’s one of the many companies popping up all over the country that promise to help nonprofits tap into social media to engage donors and raise cash. A lot of nonprofits are being dragged kicking and screaming into social media and social giving,” Vela said. We have kind of crossed the chasm already,” Kanter, who has raised over $200,000 using social media, said.

8 Elements to Successfully Scaling Your Global Social Media Strategy


by Jesse Noyes | Tweet this No social media strategy, if done thoughtfully, is easy. Luckily for all of us, we have the advice Ekaternia Walker and Bryan Rhoads , both members of Intel’s Social Media Center of Excellence. The duo penned a chapter in our highly popular Social Media ProBook that’s so rich in knowledge, we decided to share their wisdom here. If you want your social media marketing plan to bloom, you have to water it carefully.

Use Social Media to set Smart Media strategies

Buzz Marketing for Technology

First, recognize that there are too many potential consumer touch-point opportunities offered by owned media channels. Analysis of social data can provide a different lens through which to evaluate media planning and buying. Those metrics will point you toward new opportunities to prioritize and sequence the way you use and invest in POE media. Check out this webinar to learn how to infuse your media plan with social data in order to make smart media decisions!

Does integrity make you a social media loser?

Chris Koch

Social media a-lister Chris Brogan, who had a policy of following back everyone who followed him, deleted everybody before finally settling on a few hundred people to follow and shifting his attention to the new social network on the block, G+. Share and Enjoy: Latest Post Social Media B2B marketing Chris Brogan Google marketing Mitch Joel Online Communities social media management social media strategy Social network Triberr Twitter

The Myth of Business vs. Personal Profiles in Social Media

Marketing Insider Group

What Rules Do You Use To Decide Who To Connect With on Your Social Media Channels? I like the way Lisa Barone fron Outspoken Media sums it up in an article she wrote a while back: We are officially beyond the days where you can have a distinct “personal” and “corporate” tweeting style. One final resource if you have never seen it, is the Paul Adam presentation called The Real Life Social Network. Social Media

Dreamforce: Buyer Behavior Marketing in a Social World #DF11


Eloqua’s “Accelerating the Revenue Engine&# session today at Dreamforce 2011 looked at how to do buyer behavior marketing in an increasingly social world. Taleo CMO, Heidi Melin, at Dreamforce 2011. For instance, if the prospect is coming to your site or social media properties indirectly, then the content probably needs to be more educational – not merely educating about your specific product but the industry as a whole.

3 factors in winning the social media horse race

Chris Koch

Others say that G+ will rule because of its integration with Google’s other tools like Android, Gmail, Docs, and its media properties like YouTube and Google Music —in other words, the colossus effect that we’ve been waiting (for so long) to take effect. One writer claims that the attraction of G+ is the opportunity to start over in social networking. The argument is essentially that we’ve screwed up everything in Facebook and G+ is our social media morning after pill.

Microsoft Dynamics CRM 2011 Launch Event – The Power of Productivity

Sales Intelligence View

Salespeople who understand how to use social media and sales intelligence to quickly build trust and credibility with prospects are more successful than those who do not. InsideView is the only application that combines millions of company and decision-maker contact records with actionable sales triggers, rich social profiles, relevant news alerts and major social networks [.]. crm 2011 Enterprise 2.0

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Google needs its own social network


If you are one of those search people descrying social media's impact, you need to check out my latest post on Search Engine Guide, " Google needs its own social network.". Organic Search Social Media Marketing Facebook Google MySpace Search engine optimization Searching Social media Social network TwitterImage via CrunchBase.

Inside a Social Media News Release


Today, I plan to go through, “line-by-line,” a site we create to support all of our blogger outreach campaigns, that we call a Social Media News Release (SMNR) but we also call a Microsite, a Resource Site, or a Fact Sheet. The Video Introduction and the Social Network Sharing. We never used to add this to our Social Media News Releases. I always tell everybody that only 1% of all bloggers have media, communications, or public relations experience.

Dreamforce 2011: Salesforce.com Will Leave Marketing Automation Alone. But Revenue Performance Management Might Be Another Story.

Customer Experience Matrix

Their equivalent is Salesforce Chatter, the social network for company workers they see as connecting all company systems. The still broader goal is to add customers and suppliers to each firm’s Chatter network, and to incorporate non-human objects such as orders and equipment. For better or worse, this is already happening today: the company demonstrated networks where an automobile can warn you that its tire pressure is low or a network switch can report on its status.

Social Media Marketing and Darwin: Evolution or Irrelevance

Buzz Marketing for Technology

The media landscape has evolved tremendously over the last quarter century. Consumers have evolved even faster with the advent of high-speed Internet-enabled mobile devices and social media. It was easy for media agencies to find your target, and almost as simple to measure the response. Everything is pointing to digital technologies and social media, even in offline experiences. “If you don’t like change, you’re going to like irrelevance even less.”

Is Social Media Really Living Up to Expectations?

B2B Lead Generation

Ann wanted to know how happy the group was with the lead generation results of their social media campaigns. Her question, and too many of her 30-plus responses, illustrated the disconnection between the expectations of marketers who are out on the frontlines every day and marketing gurus proclaiming the wonders of social media. After all, if you Google ”Top 10 B2B Trends in 2011” you’ll see social media listed on every one of them.

Another Dreamforce 2011 Recap #DF11

Sales Intelligence View

Dreamforce 2011 was an amazing event. One of the chief complaints I hear about social media being used by B2B companies is that listening is great but getting to the relevant conversations that can be leveraged by sales people is difficult. The first Keynote by Marc Benioff focused on the Social Enterprise and showed how companies from all over the world have started collaborating and engaging within social networks and Chatter. Dreamforce 2011 was a great event.

Influence of Buyer Perceived Value (BPV) on Buyer Behavior and Decisions

Tony Zambito

A … Continue reading → B2B Marketing Business Buyergraphics Buyer Behavior Buyer Insight Buyer Persona Buyerology Buyerology Now Blog Content Marketing Qualitative Research Behavior buyer behavior buyer behaviour buyer experience buyer persona buyer personas buyerology buying process content marketing Decision making Experience goal centric Perception Social Age social experience social media Social network Social sciences tony zambito Value (marketing) Value theory

Micro Targeting your Online Media

Buzz Marketing for Technology

A risk mitigation scenario is taking place that you can target with your media plan. If you can learn where those men congregate in the social media arena and how you can place your media in those areas, you can improve the efficiency of your media buys. To answer that, you need to discover where men go to have those conversations and then place your media there. And that media could be in the form of an advertisement or in the form of paid content.

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Why Product Launch Plans Need to Include Social Networking

B2B Marketing Traction

Today it’s important to leverage social media by connecting and engaging with the right people far in advance of your product launch. It takes time to establish a following, a rapport with your connections, and credibility on social media sites like Twitter, Facebook and even LinkedIn. You build suspense and get the right people’s attention from your social media “platform” before you launch. Social Media/Web 2.0 Tweet.

Social media’s Hallmark Moment: the Twitter Auto DM

Chris Koch

Social Media Facebook Online Communities Social network TwitterI take a perverse pleasure in reading my Twitter DMs, 99% of which are of the automated variety, looking for the heartfelt sentiment that goes out to me and thousands of other close personal friends every day from people I’ve started following. I try to imagine the impulses that motivate the writers behind these parsimonious hanging chads of fake individualized attention. Technology is wonderful isn’t it?

Consolidate and Coordinate your Media

Buzz Marketing for Technology

Forrester has observed that advertising/PR agencies are battling each other for dominance in the digital media space. Kirk argued that if you keep paid, owned and earned (POE) media in their current silos, you will fail. To learn more about Paid Owned and Earned Media – check out this Webinar with Forrester’s Sean Corcoran. In reality, the agencies that are actively engaged in this battle are not the ones you want to represent you.

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40 (of the) Best SEO Guide, Tips and Insights of 2011 (So Far)


basic keyword research, HTML sitemaps, on-page keyword targeting) to significantly more strategic priorities (reputation tracking, social media promotion, content strategy). Social Media & SEO at Search Congress Barcelona by TopRank Online Marketing Blog Observing that “Search is increasingly social with the incorporation content from social sources (video, blogs, images) into standard search results.(and)

30 Brilliant Social Media Marketing Tips From 2011


With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. These are tips that, if you haven't benefitted from them yet, are evergreen enough that you can continue to leverage them well into 2012 to make your social media marketing rock. Measure social media ROI by analyzing how it performs compared to more established channels or advertising methods.

You DO know what to say in social media


I talk to folks about social media all the time. Most people are worried that they don’t know what to do in social media. I’d like to convince you that you really do know what to say in social media. But, over time, I started to realize that I could share things in much the same way that I already do outside of social media. To channel your inner social media person, play this mind game with yourself. Image via CrunchBase.

Marketing to Multi-Media Multitaskers?

Marketing Craftmanship

Death of the Mono-Media Environment? A new study from Boston College’s Carroll School of Management on the impact of multi-media multitasking has some significant implications for marketers using TV or online channels. In a forthcoming edition of the journal Cyberpsychology, Behavior, and Social Networking , Professors S. According to Professor Brasel, “Assumptions about how people are using media need to be updated. The era of the mono-media environment is over.”.

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Social Media – the Next Frontier!

Buzz Marketing for Technology

But after 2 years of reading, trafficking and routing both positive and negative mentions in my organization I realized there had to be more out in the social sphere than just monitoring social media. But all of this monitoring for mentions of your brand is very reactive and I think the next frontier of social media is something much more proactive. Related posts: Social Media for the Boardroom At a recent BlogWell event I got a chance to.

Social media success demands talent above technology


In response to Inside a Social Media News Release , Jonathan Rick asked me , “Isn’t this essentially the same thing than what Pitch Engine offers?” ” Well, my response is the topic of this post today, “The article is only about the what and why of the Social Media News Release and not the how. Pitch Engine’s job is to make Social Media Release-making as easy-as-possible, tech-free, as possible. Image via CrunchBase.

Tracking Social Media ROI


I'm starting to hear more an more people despair of being able to determine return on investment for social media. For some uses of social media, such as public relations, they might be right, because there are precious few companies that can calculate ROI even for offline PR. But if you use social media for marketing, you can use direct marketing principles to prove your rate of return. Image via Wikipedia.

How to measure influence in social media marketing

Chris Koch

Measuring influence is the new obsession in the social media world—adding another layer of anxiety to the dark cloud of existential dread that is marketing ROI. Social media present us as individuals seeking status within a community, which is something that humans have been working at since our days as monkeys. Since social media leave digital footprints, companies create complex algorithms to come up with simple answers to measuring social media influence.

Make Your CFO a Social Media Fan

Buzz Marketing for Technology

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? If you’re concerned about social media cost justification, you’re not along. A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday.