Trade Press Services

SEPTEMBER 25, 2023

When Chitwood wrote about buying decisions in 2011, the first point of contact was a human being. It’s important to showcase organizational successes, strengths and industry reputation through case studies, testimonials, industry awards and accolades. How you present it will significantly impact their decision.

Lead Ranking 52

Lead Ranking Buying Cycle B2B Sales Pricing 52

Content Standard

MAY 8, 2018

But business rarely plays the long game; goals and KPIs are often short-term in a dash for content marketing ROI, and stretch goals don’t do much to encourage thinking about a five-year strategy. These are, in the vast majority of cases, not to do with timely offers or indeed new product functionality, but emotional platforms.

Top of Funnel 71

Top of Funnel ROI Planning Content Marketing 71

Adobe Experience Cloud Blog

OCTOBER 18, 2012

Measure and prove marketing ROI. But while some companies achieve amazing ROI (100%+ improvements) from marketing automation, others achieve more modest gains, and a few fail to get value at all. Summarize the key factors beyond the technology that drive maturity and ROI. Marketing Automation Can Deliver Amazing ROI.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation ROI Automation 48

Outgrow

MAY 21, 2020

Case Study: Cracker Barrel wanted to create some buzz on their 50th anniversary and called in Hill Holiday for help. Case Study: BBH created a brand-film for Absolut to empower the brand’s transparency and craftsmanship in making Vodka. They specialize in creative development, brand strategy.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Ad Agencies iCrossing 59

MLT Creative

NOVEMBER 1, 2011

November 1, FUNNEL 2011. London, UK: FUNNEL 2011 will arm you with the insight and understanding you need to drive greater results for your business. November 1-2, MediaPro 2011. November 3-5, BlogWorld Expo 2011. November 7-11, Digital Atlanta 2011. November 8, Appnation at Digital Atlanta 2011!

Top of Funnel 40

Top of Funnel B2B Marketing Advertising Agencies Enterprise Management 40

ClickZ

FEBRUARY 4, 2020

What are some other cases for using voice technology in marketing? One of the best examples of high-quality audio content is HBO, from their award-winning Maze Alexa skill Westworld to Esme & Roy adventure game – both launched to promote eponymous shows. This is the success others would certainly like to repeat.

Amazon 135

Amazon Paid Search Agency Sample Mobile Advertising 135

Marketing Insider Group

MAY 12, 2010

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Assuming all of those activities are neatly in place, one of the most powerful ways to justify a marketing budget is through paid online lead generation and the ROI that follows. Because it is an easy metric to obtain.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Convince & Convert

DECEMBER 25, 2011

I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. For a full and very specific account of how to measure social media in your company, pick up a copy of The Now Revolution , or Social Media ROI (by Olivier Blanchard). (Happy Holidays! This is #6.

Social Media 136

Social Media Process Media Correlation 136

The ROI Guy

OCTOBER 18, 2012

According to IDC’s annual 2012 Buyer Experience Study , it was not Product Information, Peer/Customer References, Industry Trends, Competitive Comparisons and Case Studies, but by a large margin, Financial Justification / ROI. Why has Financial Justification / ROI moved upwards this year to become the most valued content?

ROI 40

ROI Peer-to-peer Marketing Proposals Case Studies 40

The ROI Guy

DECEMBER 9, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Thursday, December 09, 2010 Seeing ROI in the Cloud?

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

MLT Creative

MARCH 1, 2011

Here's what's on tap for marketing industry events for March 2011. San Jose, CA: Maximize ROI from paid search advertising, optimize your website content and expand your local and mobile advertising skills. March 23, The Social Consumer: Case Studies and Roundtables. March 23-24, Social Pulse 2011.

Paid Search Agency 40

Paid Search Agency B2B Marketing Advertising Agencies Enterprise Management 40

Convince & Convert

MAY 31, 2011

For a full and very specific account of how to measure social media in your company, pick up a copy of The Now Revolution , or Social Media ROI (by Olivier Blanchard). However, here are the basics to consider, drawn from my presentation “How to Hug Your Calculator&# last week at Social Media Success Summit 2011.

Social Media 152

Social Media Process Media Correlation 152

Content Standard

DECEMBER 9, 2020

As a veteran search marketer, I’ll never forget the frenzied speculation around Google+ back in 2011. One study tested targeting using six different advertising platforms and found it performed slightly worse than random guessing. Sadly, Google+ quickly became known as the social channel used by Googlers … only.

Advertising Agencies 94

Advertising Agencies Work Management Paid Search Agency Marketing Management 94

Hubspot

FEBRUARY 18, 2020

Snapchat didn't exist until 2011. Only 35% of our respondents replied that it is "very important" or "extremely important" to understand the ROI of any given campaign. Marketers create case study videos, product reviews, and videos for the sales team to use, whereas blogging still dominates acquisition strategies.

Work Management 101

Work Management Planning Marketing Management Paid Search Agency 101

Biznology

APRIL 15, 2013

FACEBOOK AND TWITTER: In another study, Facebook and Twitter grew only +2%; there was no growth in corporate blogs (source: University of Massachusetts Dartmouth ). YOU TUBE: Usage by companies has fallen, from 45% in 2011, to 30% in 2012 (Source: University of Massachusetts Dartmouth). Here are some case studies to prove it.

Social Media 80

Social Media Gartner Media Multi-Channel 80

The ROI Guy

JANUARY 25, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

ViewPoint

MARCH 6, 2012

She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies. Here’s a case study of the technologies that F5 tapped into as it got its sales and marketing teams on the same page. of pipeline to 13.2% of pipeline.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Good argument that B2B marketing needs ROI.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

JANUARY 10, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Monday, January 10, 2011 Let the Good Times Roll?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

The ROI Guy

OCTOBER 22, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

Hubspot

DECEMBER 7, 2010

2011 is quickly approaching and you need to gain a clear understanding of what your new email marketing plan will look like. How are you going to meet your new goals in 2011? To get us started now, here are some ways to devise a strategic email marketing plan for 2011: Explore Top Challenges. What have you had most trouble with?

Planning 28

Planning Marketing Plans Email Marketing Click Rate 28

The ROI Guy

MAY 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

markempa

OCTOBER 21, 2011

At the beginning of the webinar, Jen Doyle, MarketingSherpa Senior Research Manager and Lead Author of the 2012 B2B Marketing Benchmark Report , revealed that 1,745 marketing organizations are reporting remarkable declines in marketing effectiveness in 2011. 8:20 – Jen compares B2B Benchmark Report responses between 2009, 2010 and 2011.

Advertising Benchmark 120

Advertising Benchmark Webinar Metrics Marketing Report Top of Funnel 120

Everything Technology Marketing

FEBRUARY 19, 2011

One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments. The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

KoMarketing Associates

MAY 31, 2012

whitepapers, articles, case studies, etc.) Identify : What if you have a sound social media strategy in place but you’re having difficulty convincing leadership of the return on marketing investment? But that needn’t be a barrier to social media success.

Social Media 120

Social Media Media Work Management Marketing Management 120

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Posted by Tom Pisello at 1:36 PM Email This BlogThis!

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Webbiquity

JANUARY 28, 2011

Comparing Google’s bid simulator to “a spreadsheet where marketers can test different scenarios to illustrate the real value between click and cost,&# Jeff Licciardi explains how the bid simulator can be used to drill down to the revenue-per-click level and optimize bids to increase impressions, clicks and ROI.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Content Marketing Institute

DECEMBER 31, 2018

I first came across the term “tabula rasa” in 1995 while studying rhetoric at Penn State University. I’ve been studying success and successful people as long as I can remember … easily 30 years. Depending on what research study you look at, less than 10% of all people write down and record their goals. Bruce Lee case study.

Planning 101

Planning Paid Search Agency Advertising Agencies Terms and Conditions 101

The ROI Guy

JULY 11, 2011

The study reveals that CFOs have more influence than many would expect - authorizing 26% of all IT investments. This will include working with CIOs to develop tangible business cases to convince CFOs and other stakeholders that the proposed project can deliver significant benefits and ROI, with minimal risks.

Enterprise Management 40

Enterprise Management Gartner Work Management Marketing Management 40

Convince & Convert

JULY 24, 2011

Lots of newsletters, blog posts, and case studies to consume. This Summit’s focus is to empower you to implement successful Facebook marketing tactics , track and measure your Facebook ROI , and see how successful Facebook campaigns were executed. I’ll see you there.

Facebook 111

Facebook Webinar Metrics Co-Registration Social Media 111

The ROI Guy

NOVEMBER 8, 2006

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Some examples of direct (hard) benefits are: 1.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

MARCH 1, 2016

Economically Focused – today’s IT buyer is more frugal, with over 95% of technology purchase decisions now requiring a formal business case, with quantifiable ROI and fast payback (IDC). 3 - Seal the Deal – Delivering a CFO-ready Business Case CFOs are large and in charge of many IT purchase approvals. Why Change Now? –

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

Moz

OCTOBER 23, 2018

Posted by DarrenKingman Content link building: Are infographics still the highest ROI format? Fun fact: the first article to appear online proclaiming that "infographics are dead" appeared in 2011. I think, conclusively, this data shows that for a solid ROI when links are the metric, infographics are still competitive and viable.

Ad Building 56

Ad Building Domain Link Building Lead Scoring 56

The ROI Guy

NOVEMBER 30, 2011

The financial relief most expected in 2011 never came, as the European debt crisis and US credit rating downgrade renewed pessimism, and may even be driving us to another recession. To better manage spending and risk, finance is playing a more active role in most purchase decisions, this according to a recent study by CFO Magazine.

Marketing Management 40

Marketing Management Process Buy Marketing Proposals 40

The ROI Guy

APRIL 14, 2015

E conomically Focused – buyers are more frugal, with over 95% of technology purchase decisions now requiring a solid business case with significant ROI and fast payback according to IDC. 3 - Seal the Deal – Delivering a CFO-ready Business Case CFOs are large and in charge of many IT purchase approvals. Why Change Now? –

Gartner 40

Gartner Forecasting Planning Marketing Proposals 40