How I Helped SAP Achieve 7x Content Marketing ROI (With A Little Help From My Friends)
Marketing Insider Group
AUGUST 30, 2019
The head of marketing is tasked with modernizing the marketing strategy but with limited to no budget or resources to do so. And it resulted in one of the highest ROI-producing programs my last company ever saw. In May 2011, SAP’s CEO Bill McDermott walked on stage at the company’s annual customer conference.
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