markempa

AUGUST 25, 2014

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. If you only have a few minutes, this post provides highlights from each case study.

Case Study 120

Case Study Case Studies Lead Gen Studies 120

Marketing Insider Group

MAY 12, 2010

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Assuming all of those activities are neatly in place, one of the most powerful ways to justify a marketing budget is through paid online lead generation and the ROI that follows. Because it is an easy metric to obtain.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Marketing Insider Group

JULY 19, 2010

In my 20 years of marketing, sales and Telemarketing experience I have created many “Tele Web” programs, and here are the top reasons they succeed. There are 3rd party companies that boast the “Immediate warm transfer” of a prospect searching your web site, but this is not always the case, and can be costly.

Work Management 100

Work Management Marketing Management Lead Scoring Lead Ranking 100

Marketing Insider Group

JUNE 18, 2010

Nurture your email list with an invitation to visit a resource center that provides thought leadership from well-known experts, webcast and podcast replays, short videos and product demos, customer testimonials and case studies. You can also look to 3 rd party list sources but expect a lower response rate and thus a lower ROI.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Marketing Insider Group

NOVEMBER 11, 2010

The event titled “How Big Brands Use Social Media&# highlights 8 real-life social media case studies. In one session I heard 3 different people ask an excellent presenter about ROI and “proof&# of results. Augmented Reality For B2B Marketing in 2011?" Still asking if social media is worth the effort.

Web 2.0 100

Web 2.0 Paid Search Agency Customer Satisfaction Telemarketing 100

Marketing Insider Group

JUNE 7, 2010

According to this study , none of the Global Fortune 100 CEOs had a blog and only 2 had a presence on Twitter. ROI: How do you link social media activity to the bottom line? Augmented Reality For B2B Marketing in 2011?" And the cost of not acting must be made plain. How do you manage the personal brands of executives?

Social Media 100

Social Media Media B2B Budget Programs 100

Webbiquity

JANUARY 2, 2013

While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. Most outbound marketing spend is on telemarketing, followed by direct mail and trade shows. Need more evidence that measuring social media ROI is hard? Marketing Charts ). Marketing Charts ). ” ( Marketing Charts ). eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100