Contently

MARCH 1, 2022

In a web awash with looted ideas, what pitfalls do content marketers face when looking for a cheap, viral fix? The Instagram account, founded in 2011, was charging advertisers tens of thousands of dollars for access to its 14 million followers. However, by no means should all content marketers seek to emulate them.

Thought Leadership 211

Thought Leadership Aggregators Paid Content Ethics 211

Marketing Insider Group

DECEMBER 22, 2011

“These are a few of my favorite things…” Now that you have that song in your head, let me tell you a little bit about how I come up with some of my blog content. ” Here is my 2011 list of favorite tweets.@ e6e6e6 ;'> February 11, 2011 8:32 am via HootSuite Reply Retweet Favorite. jeremyvictor.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

Webbiquity

FEBRUARY 2, 2012

According to Compete.com, traffic to the site did fall off sharply in February and March of 2011 after an initial surge, but has rebounded to new highs since then (though half a million unique visitors per month isn’t particularly impressive for a social media site). ” A Marketer’s Guide to Quora by HubSpot Blog.

Best Practices 100

Best Practices Social Media SEO Blogger 100

Convince & Convert

FEBRUARY 1, 2011

We talked about the convergence of search and social media, and how content marketing is bridging both areas. We settled on 5 trends that we think will be especially important in 2011 (read or print yourself via Scribd, or see below for short summary). Trends to Watch in 2011. Organizations Will Become Publishers.

Trends 125

Trends Fulfillment Social Media Keywords 125

Adobe Experience Cloud Blog

NOVEMBER 16, 2017

There are numerous studies confirming that long-form content works. But while everyone agrees that long-form content is the most efficient way to gain attention, not everyone can write as well as a professional journalist and keep the readers engaged. Why Long Form Content Works. Long form content works for many reasons.

Planning 268

Planning Content Work Management Paid Search Agency 268

Only B2B

NOVEMBER 30, 2020

According to CMI, around 42% of the B2B marketers think content. marketing is an effective way to attract more leads and 69% think content is the best way to direct mailing and PR. Hence the phrase ‘Content is the king’ flaunts itself in its way. Well Crafted Blogs Content Marketing Paid search marketing Email marketing.

Paid Content 126

Paid Content Paid Search Agency Content Marketing Planning 126

ViewPoint

DECEMBER 20, 2011

I appreciate the manner in which each has clearly presented B2B marketing and sales challenges, solutions (in the form of best-practice strategies and tactics), and results in areas like the following: Content marketing. Customer acquisition. Database management. Demand creation. Inside sales. Lead generation. Marketing automation.

Blogger 120

Blogger B2B Thought Leadership Work Management Marketing Management 120

ViewPoint

FEBRUARY 2, 2011

Today's guest blogger, Ann Handley, is the Chief Content Officer of MarketingProfs and the co-author of the brand-new book, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. Wiley, 2011). Why doesn’t our blog have any comments?).

B2B Marketing 120

B2B Marketing Trends Marketing Management Planning 120

Marketing Insider Group

JANUARY 18, 2011

Mobile Marketing has appeared on many B2B Marketing lists of things to watch in 2011. The association is predicting $13 – $14 Billion will be spent in 2011 on mobile advertising. MMA’s top ten for 2011. Will the dream of the electronic wallet finally become a reality in 2011? Mobile blogging - (M0-blogs?)

Mobile Marketing 100

Mobile Marketing Mobile Advertising Skype Privacy 100

Marketing Insider Group

DECEMBER 28, 2011

I know I am fully immersed in reading about the best songs, books, movies, tweets, blogs, etc. Whatever the reason for humanity’s obsession, here’s my simple objective: to share with you the B2B Marketing posts that generated the most traffic, conversation and sharing in 2011. Will Content Strategy Save Marketing?

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

Everything Technology Marketing

JANUARY 1, 2011

It is January and time again for the obligatory 2011 predictions. Many marketing experts have strong opinions on what they think will happen in 2011. I asked you to rank the marketing areas you think will become more important in 2011. Happy New Year! Marketing will be expected to show how it impacts new revenue generation.

Work Management 100

Work Management B2B Marketing Marketing Management Lead Scoring 100

Marketing Insider Group

JULY 21, 2020

Blame a few fuzzy data in a 2011 study. If you read marketing publications as much as I do, you’ve seen your fair share of blog posts, white papers, and videos that reference it. It makes my case for personalizing content , doesn’t it? Social listening will become even more important, as will user-generated content.

Marketing AI 547

Marketing AI Stats Planning Case Studies 547

Marketing Insider Group

JANUARY 6, 2011

“ Over the holidays I was honored to learn that I was being included in the Focus 2011 Trends Report: Social Media Marketing. This will have dramatic implications for marketers, content marketing and targeting techniques. Among the main points made in the report along with some of my feedback: 1. Metrics will mature.

Social Media 100

Social Media Marketing Report Social Marketing Trends 100

Customer Experience Matrix

FEBRUARY 5, 2012

Each chart below has three columns: ‘change’: the change in feature availability among core vendors, compared with the January 2011 VEST. For a more nuanced analysis, see my blog post Social Media Features in Marketing Automation Systems: Who Does What? This is another area where the enterprise vendors are lagging. from last December.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Whoa – quite a mouthful!

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

Contently

OCTOBER 14, 2020

Here are five important content campaigns that stand out to me, not just for what they did for the client, but for how they still inform what I do today. Whether it’s for advertising, content marketing, or journalism, every writer needs a portfolio that shows off your distinct voice. Bhutan Tourist Board: The power of research.

Advertising Agencies 217

Advertising Agencies Campaigns Paid Search Agency Television marketing 217

ViewPoint

JANUARY 11, 2011

Comment on The Bridge Group's ten predictions for inside sales in 2011. Great content will continue to evolve as the tool of choice for ISRs. They want content that is interesting, available in a variety of mediums and moves the qualification and sales process forward. Roles will continue to segment.

Top of Funnel 120

Top of Funnel Ideal Customer Profiles Lead Scoring Lead Ranking 120

Webbiquity

FEBRUARY 6, 2024

Moz did that eye-tracking study back in 2011 when Google was just starting to show video thumbnails in search results when there were fewer of those than we see today. For articles and blog posts, make sure to specify a featured image, which will be a strong signal showing Google which of the on-page images is the primary one.

SEO 163

SEO SERP Conversion Eye-Tracking 163

Writing on the Web

OCTOBER 30, 2013

Are you considering creating an animated video for your business blog? Did you know that blog posts and articles with images perform 91 percent better than those without them ( Skyword study, 2011 )? Have you done a Google search lately that has video content that you can’t resist checking out? I love video.

Business Blogging 100

Business Blogging Video Marketing Business Pricing 100

Biznology

FEBRUARY 20, 2018

Time flies and it’ll be 2023 before you know it and you’ll have 260 blog posts out there about your profession before you know it! New phone, who dis? Start Today It’ll Be 2023 Soon! Don’t worry. You can start today. So, start today. I’ll find and revive them. Is Your Only Legacy a LinkedIn Profile?

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

Writing on the Web

AUGUST 26, 2014

Be Original and Offer Insight" width="325" height="228" title="The ABC’s of Great Blogging: Be Original and Offer Insight" /> When it comes to content marketing and great blogging, insight and originality rules. According to the authors of Content Rules : “Produce great stuff, and your customers will come to you.

Rules 100

Rules Custom Publishing Curation Small Business Marketing 100

Industrial Marketing Today

DECEMBER 22, 2011

As we wind down 2011, this is a good time to review all the industrial marketing posts that I have published here and been viewed by you, my readers, during the year. Not all the posts were written in 2011, one was way back from 2008. That’s the power of inbound marketing with content. Thank you for being a loyal reader.

Marketing Analytics Tools 60

Marketing Analytics Tools B2B Thought Leadership Buying Cycle Thought Leadership 60

Tony Zambito

FEBRUARY 11, 2011

Tony Karrer and Tom Pick of B2B Marketing Zone have released a free white paper entitled B2B   Blogging Trends in 2011.    It is an informative collaboration of ideas and highlights some key trends associated with the issues of blogging.    A nice effort from Tony Karrer and Tom Pick!

Paper 100

Paper Trends B2B Marketing B2B 100

Webbiquity

OCTOBER 5, 2012

and 300 posts, here is a quick look back at the 10 most-read posts on the Webbiquity blog to date. Again, thank you for reading the MarketingSherpa Readers Choice top b2b marketing blog for 2012. Without further ado, below are the 10 most-viewed posts on this blog to date. Vocus vs. Cision (November 8, 2011).

PR 100

PR Stats Social Media Twitter 100

Webbiquity

JANUARY 30, 2012

WordPress is not only the most popular blogging platform , but is increasingly becoming a leading website content management system (CMS) as well. How did WordPress emerge as the leading blog platform? What are some techniques, beyond the obvious, for search-optimizing WordPress content? to improve load times).

CMS Development 100

CMS Development Best Practices Marketing Analytics Tools Lead Scoring 100

Content Marketing Institute

OCTOBER 29, 2017

This was the day that one of our biggest clients, the one we delivered our best results to and was the most revered of all our case studies, decided not to renew our service (we provided qualified leads for content agencies). That week I received an email from one of our blog subscribers. Birth of Content Marketing Institute.

Content Marketing 111

Content Marketing Planning Paid Search Agency Content 111

Webbiquity

MARCH 21, 2019

Scott Brinker’s marketing technology supergrapic has grown from just 150 tools in 2011 to almost 7,000 today. Creating quality content. Content has become the cornerstone of B2B marketing. It’s been reported that 91% of B2B marketers use content marketing. Content marketing is about quality, not quantity.

Marketing AI 268

Marketing AI Work Management Marketing Management Marketing Automation Services 268

Webbiquity

MAY 17, 2016

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics).

Planning 145

Planning Research Tools Best Practices 145

ANNUITAS

AUGUST 7, 2014

Why do some company’s struggle developing effective content and others seem to hit it out of the park every time? It could be a few reasons, but most of all, it has to do with relevance of the content. But how can marketers ensure their content is consumed? What does it take to have a “home run piece” as Doug Kessler calls it?

Relevance 100

Relevance Content Buyer Personas Trade Show 100

nDash

OCTOBER 26, 2020

If you’re looking for content writers that can speak to Human Resource and People Operation professionals, look no further. Her strong background in marketing and consumer campaigns also provides a solid footing for creating content that converts in any arena. . Type of content: Blogs. Type of content: .

Marketing Budget 98

Marketing Budget Marketing Budget Creation Enterprise Management Work Management 98

The Effective Marketer

AUGUST 23, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Ghost Blogging Debate Done Right If there is a discussion that will never die is the Ghost Blogging debate. Blog at WordPress.com. Schaefer , another excellent blogger and marketer.

Work Management 100

Work Management Marketing Automation Services Marketing Budget Creation Marketing Budget 100

Hubspot

APRIL 21, 2020

In the marketing world, the infamous free content debate seems to be everlasting. "If If we give away free content and information about the challenges our paid products and services resolve, then who will pay for what we're selling?". Benefits of Educating Prospects with Free Content. Free content builds trust.

Education 100

Education Sales Qualified Leads Content Inbound Marketing 100

Martech

AUGUST 29, 2023

million sessions in 2021, per Niche Pursuits) GA blog SimoAhava.com. In addition to being a partner at 8-bit-sheep, a digital strategy network, he is co-founder and teaches at Simmer OY, an online learning platform, with courses and content designed for the technical marketer. LinkedIn: Simo Ahava (24.8K LinkedIn: Benjamin Mangold (7.7K

Marketing Analytics Tools 97

Marketing Analytics Tools Paid Search Agency Advertising Agencies Adwords 97

KoMarketing Associates

JANUARY 19, 2022

From communicating your brands’ identity through pillar page customization to building out blogs, WordPress is a great tool for B2B marketers to tell their story. Since I published my first WordPress post in 2011, I can’t tell you how many blogs I’ve written or websites my various teams have designed.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Scoop.it

MARCH 21, 2023

2023 is outside, and most digital marketing specialists understand that today’s SEO is more than keywords in content and tons of backlinks from other resources. To win SERPs in 2023, we need to write content for people but, at the same time, make it look high-quality for search engines.

SERP 81

SERP Long Tail Marketing Dwell Content 81

Valasys

AUGUST 10, 2023

Most webmasters used to ignore old content on their websites once it was out of sight. Old content used to (and still in some cases) receive no love from site owners. This is a shame since SEO and tracking tools monitoring your traffic and rankings have allowed us to view old content in a new light. I do not blame them.

Traffic 52

Traffic Lead Scoring Lead Ranking Content 52

Webbiquity

MAY 3, 2011

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog. Jennifer Aaker. Ambal is co-founder of ClickDocuments, based in Silicon Valley.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100