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Does CDP Need a New Definition?

Customer Experience Matrix

The earliest Customer Data Platform systems were introduced before 2010; the term CDP was coined to describe this emerging class in 2013. It soon became apparent that many people were using CDP in a much looser sense to mean any system that built and shared customer profiles. Unfortunately, the evolution of the term didn’t stop there.

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Beyond Buyer Profiling To Buyer Personification

Tony Zambito

These combined perspective resulted in an emphasis on profiling the individual buyer. Along with sales, they began to cut and dice segmentation efforts and perform profiling of buyers. As time progressed in the early decade of 2000 to 2010, reliance on the sales representative for product and solutions information began to diminish.

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Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity

How can you optimize your profile to be “findable&# for the right phrases within LinkedIn? How to Optimize Your LinkedIn Profile. members; a new member joins every second; 78% of members are college graduates) then highlights seven areas to optimize on your LinkedIn profile (e.g., How Can I Look Amazing On LinkedIn?

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5 Mistakes B2B Marketers Need to Avoid in 2010

Anything Goes Marketing

2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1. In 2010 you will not have a choice but to make social media part of your overall marketing strategy. This concept needs to be at the forefront of your planning in 2010.

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Best Business Blogging Tips and Guides of 2010 (So Far), Part 1

Webbiquity

Learn how to make your blog the center of your social media efforts, build traffic, write great posts and more here in some of the best tips, tactics and guidance for blogging of 2010 so far. 100+ SMB Blogging Ideas to Kick Start 2010 by Small Business Trends. Running low on inspiration? Muse taking a break?

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Tech layoffs? Great companies are actively hiring marketing technology talent

chiefmartech

A Dilbert cartoon from 2010 quipped that marketing was “just liquor and guessing.” we ran some recruiter searches on LinkedIn and found that ~150,000 people have “marketing technology” in their profile. They didn’t really understand or appreciate what the other did.

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How (and why) to post to Instagram from PC or Mac

Sprout Social

When Instagram launched in 2010, users could only share square images from their mobile devices. Should you forget to toggle between accounts, you might end up posting to the wrong profile. Using Sprout Social, you can post photos, videos, carousels and Stories to your Instagram Business Profile. Let’s start with Sprout Social.