B2B Marketing Traction

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Do You Have a Marketing Plan for 2010?

B2B Marketing Traction

If you haven’t yet done your marketing plan for 2010, don’t panic. If you have already done your plan, check it against some of our marketing planning success tips below. Marketing Plan Success Tips. Marketing plans don’t need to be elaborate. Have your marketing tactics changed accordingly?

Planning 100
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Vote for Your Favorite Super Bowl 2010 Ad

B2B Marketing Traction

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Vote for Your Favorite 2010 Superbowl Ad

B2B Marketing Traction

Will corporate marketers change their messages to reflect these economic times? Note that the 2010 ads will not display until the 4th quarter of the game ends. Which of the ads is your favorite? If you remember the ad storyline, do you remember the brand it represented? Please vote for your favorite below.

Ads 100
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Market Like a Tiger in 2010

B2B Marketing Traction

The attributes of the tiger are tenacity and verocity, perfect qualities for marketing in today’s economic environment. What does it take to be a tenacious marketer? Have a marketing plan. You won’t be “easily pulled apart” if you have a written, strategic marketing plan.

Planning 100
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Market Like a Tiger in 2010

B2B Marketing Traction

The attributes of the tiger are tenacity and verocity, perfect qualities for marketing in today’s economic environment. What does it take to be a tenacious marketer? Have a marketing plan. You won’t be “easily pulled apart” if you have a written, strategic marketing plan.

Planning 100
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B2B and B2C Marketing are Dead. Long Live B2H!

B2B Marketing Traction

In it Segal ( who said that B2B marketing was dead in 2010 ) talks about how the new model of marketing involves engaging with individuals on a very human level. We’ve talked about this in the weekly B2B Marketing Twitter chat (#B2Bchat). Marketing Soapbox b2b marketing'

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Why The Most Effective B2B Marketing Tactic May Surprise You

B2B Marketing Traction

With all the news and hype about content marketing these days, you would think it’s one of the most effective marketing tactics for B2B marketing, if not the most effective. When asked what tactics were most effective for B2B marketing, the majority of respondents pointed not to content marketing!

Tactics 100