article thumbnail

B2B Lead Generation Blog: B2B Lead Generation Blog is todays TypePad Featured Blog

markempa

Main | How Lead Nurturing Improves Lead Generation ROI » B2B Lead Generation Blog is todays TypePad Featured Blog Greetings and welcome new readers! Im honored that the B2B Lead Generation Blog was chosen as todays Typepad featured blog. Im honored that the B2B Lead Generation Blog was chosen as todays Typepad featured blog.

article thumbnail

More Free Marketing Training

The Effective Marketer

That’s why I’m eager to check out two resources: MarketingProfs Digital Marketing World The folks at MarketingProfs held an online trade show that had a great speaker lineup and relevant topics for those in the online world, being very focused on tactics for lead generation, social media, and email marketing among other topics.

Training 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Marketing Content That Sells

The Effective Marketer

Go to a trade show and the situation gets really bad. Trade show booths with slogans and taglines that don’t mean anything and sales brochures that are full of “features” and screenshots but lack detail of how they solve a problem. How do I get in touch with someone who can explain all of this?

article thumbnail

Lead Gen Tactics from 4 MarketingSherpa Case Studies

markempa

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. 150% increase in lead generation from 2010 to 2011. What were the results?

article thumbnail

The 5 Top Media for Cold Prospecting

ViewPoint

The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail. Its high perceived value and standout physical features tend to get past gatekeepers, and straight to the executive desktop. Business marketers spend an average of 18.6%

B to B 120
article thumbnail

Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

The matrix helped us focus on how vendors compared on each feature and also gave us the ability to rank vendors based on weighted scoring. Well, because there were some features we considered more important than others and so should you. This entry was posted on Monday, January 11th, 2010 at 12:29 pm and is filed under Email Marketing.

article thumbnail

Taming Your Brand Mascot « The Effective Marketer

The Effective Marketer

This entry was posted on Monday, May 10th, 2010 at 11:45 am and is filed under Communication , Marketing Strategy , Online Marketing , Social Media , Uncategorized. Don’t use a brand mascot to promote a luxury item or something with such a distinctive feature or benefit that the character detracts from it. United States License.

Planning 100