Microsoft Buys LinkedIn for $26.2 Billion: Get Ready for Software Vendors as Data Owners
Customer Experience Matrix
JUNE 13, 2016
It still feels odd to think of a software company owning a data business, although Salesforce.com bought Jigsaw (now Data.com) in 2010 and Oracle purchased the BlueKai and Datalogix in 2014. Other vendors like Nimble and HubSpot have done a better job of simplifying access to third party data about an individual or company.
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