Remove 2010 Remove B to B Remove Business Remove Vendors
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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

B2B: Business Media. 2010 Eddie and Ozzie Awards Call for Entries OPEN! Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Featured Jobs. Newest Jobs. Job Seeker Login. Post a Job. Employer Login. Browse Jobs. Search Jobs.

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New Response Databases - Valuable Resource for B2B Marketers?

ViewPoint

Business marketers are always suspicious of the data they are getting from list and data companies, whether its prospecting lists or data elements purchased for “append,” to fill in gaps. Over the last two years, we published reports on the data coming from compiled data vendors.

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The 5 Top Media for Cold Prospecting

ViewPoint

Every business needs new customers. But what are the most effective outbound marketing channels for kicking off a business relationship? Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications.

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B2B Lead Generation Blog: E-Mail Marketing Relevance Tips And Resources For B2B Lead Generation

markempa

So each irrelevant message (my vendors and potential partners) send is basically programming me to delete future messages from them. Be sure to read their free executive summary, it contains useful tips for B-to-B lead generation. Be sure to read their free executive summary, it contains useful tips for B-to-B lead generation.

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The Changing Rules of B2B Marketing

Paul Gillin

Here is a draft of the first chapter of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on drawing the major distinctions between business-to-business (B2B) and business-to-consumer (B2C) markets and where social marketing has particular value to B2B companies.

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The End of Marketing as We Know It: Overcoming Buyer Challenges with Interactive Smart Content

The ROI Guy

With ready access to an unprecedented wealth of on-line information, and skepticism toward vendors as a result of direct marketing overload, buyers have revolted and taken the buying cycle into their own hands. Rounding up the challenges, recent studies indicate that 9 out of 10 of buyers say that when they are ready to buy, they find you.

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Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims. Matter of Trust - although the research indicates that buyers truly rely on vendor content to help drive purchase decisions, with so much noise, buyers have become skeptical of vendor claims.