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The Marketing Book Podcast: “The Growth Leader” by Scott Edinger

The Forward Observer

However you define business growth–total revenue, net income, margin expansion, number of products and services, or customer loyalty–sustained and strategic growth requires an organization to do more than sell by simply communicating the value of its products or services.

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10 Entrepreneurial Tips for Building a Strong B2B Business and Brand

Marketri

My specialty was, and in many ways still is, professional services marketing. So, I decided to champion the launch of the Philadelphia chapter of the Professional Services Marketing Association (Note, I did this before I had my first client). Personally, I dislike receiving invoices 3 plus months after services are rendered.

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Activate Acquires Green Leads

Smashmouth Marketing

He tells me he’s hired her now at three companies, CIC, PC Connection and now BAO, and that she’s the best client service leader he’s ever worked with. 2009 Closed our first billion-dollar company (at higher than industry price). 2009 Closed our first billion-dollar company (at higher than industry price).

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Best of 2009: SEO Tips and Tactics, Part 2

Webbiquity

Find the answers to these questions and many others here in more of the best SEO articles and blog posts from 2009. SEO Ranking Factors for 2009 by WebProNews. Mike McDonald provides his own take on SMX Advanced 2009 here, outlining the most important current ranking factors with title tags and anchor text at the top of the list.

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Proof of The ROI of Storytelling in Marketing?

Marketing Insider Group

This emotion-bridge from brand to customer, content creator to audience forms bonds that are far stronger and more compelling than traditional motivators such as price, extra features, or loyalty programs. Or check out our services to help evolve your culture. Through story, we connect at an emotional level. Key Takeaways.

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HubSpot Expands Its Services But Stays Focused on Small Business

Customer Experience Matrix

Since my July 2009 review , HubSpot has further extended the system to include social media monitoring and sharing, limited list segmentation and simple drip marketing campaigns. Choices will be based on individual features and supporting services. One aspect of service is consulting support.

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Insights from Eloqua's IPO Registration Statement

Customer Experience Matrix

Revenue increased roughly $10 million per year from 2006 through 2010, which is nothing to sneeze at although the higher base meant the percentage rate slumped significantly in 2009 and 2010, to about 25%. Eloqua doesn’t offer an explanation, but my guess is heavy competition forced them to reduce prices during this period.

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