The Effective Marketer

APRIL 29, 2009

Although often outside the marketing/sales spectrum, there are tools out there that may not only help with webinars but can also help with the needs of the tech support and professional services departments. The price for phone conferencing will increase the overall costs for your webinars. Why not kill three birds with one stone?

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

The Effective Marketer

JANUARY 6, 2009

In some cases you may have to do some market research prior to changing the product packaging, or contact your customers as a result of new customer service website login options. This entry was posted on Tuesday, January 6th, 2009 at 10:17 pm and is filed under Marketing Planning , Marketing Strategy. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

JUNE 13, 2009

Odds are that someone may eventually buy the product or service. This entry was posted on Saturday, June 13th, 2009 at 7:36 pm and is filed under Communication , Marketing Management , Marketing ROI , Marketing Strategy , Social Media , Uncategorized. You can follow any responses to this entry through the RSS 2.0

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

Industrial Marketing Today

JUNE 15, 2010

I make my living providing marketing services including designing and marketing industrial websites. The client uses their in-house resources to regularly update the site content without spending more money on our professional marketing services. I am referring to updating, maintaining and sometimes marketing their industrial websites.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

AUGUST 20, 2010

For example, segment your products and services by application and/or industry. If possible, add basic pricing information on your site to offer complete information without leaving your site. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

JUNE 8, 2010

You are well aware of the fact that the Internet has completely and permanently changed the way industrial buyers purchase technical products and services. Don’t just rely on analysis, refine your list based on relevance to your business, products and services. My take: Now it is time to winnow your list from step 3.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

MAY 26, 2010

But not easy to execute because there usually is a disconnect between what your prospect wants to hear and what you want to say about your company and its products and services. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Sounds simple, right?

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

SEPTEMBER 3, 2010

They are: Buyer Personas – deep insights on the people who buy your products and services Buying Process – the steps buyers go through to acquire your products and services Buyer personas go a lot deeper than just demographics. Are your company, products and services visible in various online channels used across the stages?

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

OCTOBER 2, 2010

Email strategy: FreightCenter.com teamed up with email service provider Delivra to devise an email marketing strategy. Results achieved: The company has seen a 26% increase in engine and automotive shipping customers since the campaign began in 2009 FreightCenter.com exceeded its original goal of a 50/50 split in only 18 months.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

NOVEMBER 16, 2009

by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? Of course, you don’t have to copy word for word any of the examples from above, you are the only one who can decide which approach works best for your product, service or list.

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

JULY 23, 2010

Extend its life by making your site content shareable via social media, RSS feeds and forward to a colleague. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. The shelf life of your content is pretty short because new information is generated very quickly on the Internet.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JULY 6, 2010

Features: attributes that products or services have. As you can see from the two techniques discussed here, features only tell your prospects about the attributes of your product and services. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

MAY 3, 2010

Are you pre-selling a product or service? Write about what matters to your readers: You are passionate about your company and want to write everything about its products and services. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. It is all about them and not you.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

JULY 9, 2010

Let’s get one thing straight from the get go, if you are in a declining market with low demand for your products and services, no amount of automation will help you generate new leads. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

JANUARY 26, 2010

As the founder of Tiecas, I have been helping manufacturers and engineering services companies boost their sales with better do-it-yourself (DiY) marketing for over 20 years. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

MAY 14, 2010

The focus is squarely on you, your company and its products and services. Using all or any of the above content strategies will help you shift the focus from your products and services back to the customer. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JULY 20, 2010

Solution Mapping: Look across the company’s portfolio of offerings to identify and put together – or map a solution for each of that market’s key business requirements – incorporating products, services and programs as needed. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Industrial Marketing Today

JUNE 3, 2010

As content strategists, we can build a standard format for content that includes page title, short description of the product or service, what problem it solves, who would benefit the most and additional pairs of product benefits and features. Develop content templates – sometimes it helps to develop a template for creating new content.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 27, 2010

I service industrial companies, as you do. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Achinta Mitra September 28, 2010 at 11:31 am @RogerW, Thanks for stopping by and leaving your comment. Kerry OMalley September 28, 2010 at 4:01 pm Excellent post, Achinta.

Social Media 60

Social Media Social Marketing Media Planning 60

Buzz Marketing for Technology

JUNE 27, 2008

Web Services. RSS Feeds » LEADERSHIP. A Peer-Advisory Service and Professional Association for CIOs. Subscription Services » Reprints » Feature. Glo Gateway Extends Roaming Services. New Top-Level Domains Expected in 2009. src = [link]. }. White Papers |. Webcasts |. Podcasts |. E-Business.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

The Effective Marketer

OCTOBER 13, 2010

First, the book talks about the essential function of customer service and how to leverage it with today’s current technologies, including (of course) social media. If you haven’t read much about customer service or if marketing isn’t your background, then the book will be a good starting point.

Marketing Funnels 100

Marketing Funnels Top of Funnel Work Management Planning 100

Convince & Convert

SEPTEMBER 21, 2010

Any factors you look for or service you use that I didn’t mention? You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing. What about you? Hope that helps!

Social Media 158

Social Media Media Paid Content Work Management 158

Webbiquity

JANUARY 10, 2010

Another service that allows individuals to collect all of their social media profiles in one place, verify their identity, and track activity on those profiles. Pricing ranges widely from $19 per month for the individual option to $299 per month for the professional version, but there’s a 30-day trial for the curious to try this out.

Tools 100

Tools Enterprise Management Marketing Management Best Practices 100

Webbiquity

OCTOBER 10, 2012

” The plugins below provide various levels of functionality, customizability, price, popularity and other features. Price: Free. Price: Free. What the reviewers had to say: “Utilize eShop if you want customers to create profiles to sign up on your site to purchase your products and services. Price: Free.

eCommerce 100

eCommerce Paid Content Best Practices Work Management 100

The Effective Marketer

JULY 5, 2009

Whatever the guide you use or that you created along the years based on your industry, product, or service make sure everyone is on the same page as to what are the standards. This entry was posted on Sunday, July 5th, 2009 at 9:43 pm and is filed under Communication , Online Marketing. Work on your opening lines.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

Industrial Marketing Today

JULY 1, 2010

Buyers of technical products and services do look to vendors for providing relevant information for solving their problems. Even though B2B customers consider product features and price very important, what they are really looking for is a remarkable sales experience. Bruce Rasmussen´s last blog.

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

Marketing Insider Group

OCTOBER 22, 2014

So how do you get the volume you need at a price you can afford? Back in 2009, two of my employees helped me start B2B Marketing Insider for my own rants and raves in content marketing, social media and marketing strategy. I asked them simply for permission to allow me to syndicate their existing blogs through an RSS feed.

Ad Building 100

Ad Building RSS Blogger Curation 100

Industrial Marketing Today

OCTOBER 26, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

WebMarketCentral

OCTOBER 21, 2009

Find them all and others here in the first set of the best cool web tools for 2009. Pricing ranges widely from $19 per month for the individual option to $299 per month for the professional version, but there's a 30-day trial for the curious to try this out. Low-cost video production? Social media analytics? And it's free.

Enterprise Management 20

Enterprise Management Tools Marketing Management Best Practices 20

Online Marketing Institute

JUNE 22, 2009

Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. Come and get it! Seemed to go really well.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Online Marketing Institute

JULY 31, 2009

They have added new capabilities for delivering highly personalized direct mail, SMS/voice reminders, and on-demand fax and RSS delivery – interesting stuff that, while I’d need to talk to a client or two to be convinced of their specific usefulness, show that Eloqua is delivering a broader range of lead nurturing, drip marketing capabilities.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Convince & Convert

APRIL 8, 2010

Also, what are the hidden price tags on this toy? For travel, I recently exchanged my USB air card that I used on my Macbook (Verizon, $60/month) for a MiFi (same price), so that I can make my own Wi-Fi hotspot at any time, and connect up to 5 devices to it (usually iPad, iPhone, MacBook, wife's iPhone, kids' iPod Touch).

Paid Search Agency 138

Paid Search Agency Content Social Media PR 138

Convince & Convert

SEPTEMBER 21, 2010

Use WWSGD to include a little message before or after each of your posts, asking readers to subscribe to your RSS feed (or buy you a drink). Pricing is very reasonable, as you can download and use 60 images a year for just $229. Note that nearly 40% of all subscribers to this blog are via email, not RSS.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

AUGUST 3, 2010

link] Justin Remember blogs such as thing one can still come to the readers (RSS, Twitter…) There's a great deal of social web functionality built right in. The title might be blocked because it potentially violates a trademark, or because the title violates our Terms of Service. link] Dennis Price RT @jaybaer: "R.I.P.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

link] Justin Remember blogs such as thing one can still come to the readers (RSS, Twitter…) There's a great deal of social web functionality built right in. The title might be blocked because it potentially violates a trademark, or because the title violates our Terms of Service. link] Dennis Price RT @jaybaer: "R.I.P.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Online Marketing Institute

OCTOBER 31, 2010

Use WWSGD to include a little message before or after each of your posts, asking readers to subscribe to your RSS feed (or buy you a drink). Pricing is very reasonable, as you can download and use 60 images a year for just $229. Note that nearly 40% of all subscribers to this blog are via email, not RSS.

Social Media 40

Social Media Paid Content Tools Media 40

Industrial Marketing Today

AUGUST 24, 2010

Probably the best reason I’ve read is by Linda Rigano, Executive Director of Strategic Services at ThomasNet. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Why should you care about your company’s website? If you were going to put them on the street, what would you do?

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60