ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. What was your "Aha" moment in 2009?

The Big Question June 2009: Where is Your Time Spent?

B2B Marketing Traction

Services. Home | Services | Blog | About | Resources | Contact. Strategic marketing consulting, implementation, and results measurement services for (B2B) technology, manufacturing and green companies. About. Resources. Contact. The page you requested could not be found.

Calling all Copywriters and Wanna-be-Copywriters to Copywriting Success Summit 2009

Ambal's Amusings

Mike Stelzner is once again pulling together one of his informative online summits - Copywriting Success Summit 2009. We have invited Michael Stelzner, event producer of Copywriting Success Summit 2009 to share his thoughts on copywriting and details of the event he is organizing.

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Twitter and Customer Service - Potential PR Nightmare

Anything Goes Marketing

You may use it to highlight upcoming events, press releases and product/service updates. The question that you may be grappling with is this: How should Twitter be used for customer service? Skype customer service responded to her quickly on Twitter.

Entiera Offers Consumer Marketing Automation Software as a Service

Customer Experience Matrix

Summary: Entiera is a sophisticated consumer marketing automation system, offered as a service and at a lower price than conventional competitors. This makes them sound more like a “hosted” vendor than “Software-as-a-Service” (SaaS), per the distinction in my July 25 post. But I ultimately classify them as SaaS because they offer self-service versions of their data loading and analysis tools.

Why Most Consumer Marketing Automation Systems Are Not Software-as-a-Service, And When That Will Change

Customer Experience Matrix

Summary: Consumer-oriented marketing automation systems have been slower to adopt the Software-as-a-Service model than business marketing (demand generation) systems. Software-as-a-Service (SaaS) is now the standard model for business-to-business marketing automation (a.k.a. More important, the hosted systems are still largely configured and managed by the vendor or a business partner such as a service bureau.

Dreamforce 2009: Search Engine Marketing Junkies

Modern B2B Marketing

This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more.

Want to launch a new product or service faster? Do some research.

Chris Koch

I helped host an ITSMA round table this week and a near universal complaint from our B2B technology clients was how difficult it is to launch new services in a fast, efficient way. That’s the nut of the problem in delivering new services. In working with our clients, we’ve found that it’s particularly important to survey both customers and employees when developing an important new service, because it allows you to put the “why” argument to rest using objective data.

Want to launch a new product or service faster? Do some research.

Chris Koch

I helped host an ITSMA round table this week and a near universal complaint from our B2B technology clients was how difficult it is to launch new services in a fast, efficient way. That’s the nut of the problem in delivering new services. In working with our clients, we’ve found that it’s particularly important to survey both customers and employees when developing an important new service, because it allows you to put the “why” argument to rest using objective data.

Dreamforce 2009: Engaging Effectively with Social Networks using Salesforce.com

Modern B2B Marketing

In Salesforce, we were able to capture this tweet and route it to a service rep in just seconds.

Dreamforce 2009: Using Twitter Effectively for Marketing and Sales

Modern B2B Marketing

Doing extraordinary things – look for Tweets that create rare opportunity for service. This session, my favorite of the whole week, included two awesome marketers at Salesforce : Tricia Gellman and Rasmus Mencke. Tricia narrated the event and Rasmus gave a demo of Salesforce for Twitter.

5 Secrets of Creating Successful Marketing One-Sheets

B2B Marketing Traction

One of the networks I belong to, ProVisors , advocates the use of one-sheets or one-pagers that describe each member’s differentiators and the benefits of the service(s) they provide. Bulletize” content like services, background and education, and markets served where possible. Tweet.

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My List of Demand Generation Vendors, and Who They Sell To

Customer Experience Matrix

This has more to do with the degree of personal selling (and after-sale service) than anything else. Vendors keep costs to a minimum by selling largely online or over the phone, and through self-service approaches such as free trials and pay-by-month arrangements without contracts. One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general.

Online Marketing News in 2009: The Year’s Hottest Events

Modern B2B Marketing

Here is our 2009 year in review. December 2009 Online Marketing News. Top word of 2009: Twitter. November 2009 Online Marketing News. October 2009 Online Marketing News. September 2009 Online Marketing News. Neilson report announces US Ad Spending Declined 15% in first half of 2009. Twitter updates Terms of Service leaving them open to advertising . August 2009 Online Marketing News. July 2009 Online Marketing News.

How to Write Good: 12 tongue-in-cheek rules and a proofreading service

Sales Lead Insights

Two of Proofread NOW ’s experienced professionals will thoroughly proofread your documents, presentations, web pages or anything else for as little as $11 a page (approximately 500 words) for 24-hour service. How to Write Good: 12 tongue-in-cheek rules and a proofreading service. If you write for fun or profit, you’ll want your very own copy of Frank Visco’s tongue-in-cheek poster, How to Write Good.

Rules 100

How to Write Good: 12 tongue-in-cheek rules and a proofreading service

Sales Lead Insights

Two of Proofread NOW ’s experienced professionals will thoroughly proofread your documents, presentations, web pages or anything else for as little as $11 a page (approximately 500 words) for 24-hour service. How to Write Good: 12 tongue-in-cheek rules and a proofreading service. If you write for fun or profit, you’ll want your very own copy of Frank Visco’s tongue-in-cheek poster, How to Write Good.

Rules 100

5 Tips for Optimizing your Facebook Marketing

Buzz Marketing for Technology

Whether you are a small local business, or even a well known product or service you will need to give some thought to your audience like, who they are, how do they want to be spoken to, what messages would you want them to receive, and what are the tactics for having them interact with your message.

Social Media will Disrupt every Function in your Company

Buzz Marketing for Technology

Social Media is having a big impact on Customer Service as evidenced by all the issues our teams are handling each week for Avaya. Pure Service companies will work with virtual teams to source and deliver work from far flung parts of the world.

Quit Yer Pitchin'

B2B Marketing Traction

Services. Home | Services | Blog | About | Resources | Contact. Strategic marketing consulting, implementation, and results measurement services for (B2B) technology, manufacturing and green companies. About. Resources. Contact. The page you requested could not be found.

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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media.

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Lead Generation Tips: Business Card Data Entry For Free | Dreamforce Special

Smashmouth Marketing

Green Leads has just introduced a new complementary service where the sales reps we support from our appointment setting clients can have up to 100 business cards a month entered into a spreadsheet for free. How many business cards do you have laying around in one of the current states?

Spredfast Offers Systematic Management for Social Media Campaigns

Customer Experience Matrix

The system is a vendor-hosted service. Summary: Social Agency’s Spredfast helps marketers schedule social media campaigns the same way they schedule paid advertising. It seems like common courtesy to listen to an existing conversation before jumping in with a comment. If social media worked the same way, companies would first buy a monitoring system to track what’s being said, followed by tools to respond to comments made by others.

B2B Tech Buyers Like Social Media

WriteSpark

         February 18, 2009 in Social Media | Permalink. Learn more about her services at www.writespark.com. Copy Review Service. WriteSpark Tech Marcom Insights.

10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media.

BtoB 144

Inbound Marketing and Outbound Marketing, by Tony Soprano

Smashmouth Marketing

Many companies also operate inside sales departments, and there has been an industry built around supporting these efforts and providing superior service to clients. Tony Soprano : "Every decision you make affects every facet of every other #?%!% thing."

B2B Marketing University: For Now, Marketing Automation and CRM Are Still Separate

Customer Experience Matrix

Technology may impede Software-as-a-Service sales automation vendors from adding marketing automation. This isn’t an inherent problem with Software-as-a-Service itself: remember, the B2B marketing automation vendors themselves all operate on a SaaS model, and there is a growing number of SaaS business intelligence systems too. Tags: software as a service demand generation marketing automation sales automation

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5 Tricks to B2B Marketing Socially

Buzz Marketing for Technology

If I had a dollar … Last week, I was interviewed by a technology services marketing. Whenever I ask members of sales team from around the globe what they need – the answer never changes – more case studies.

Social 156

Social CMO – Will CMO’s miss this opportunity?

Buzz Marketing for Technology

Let me explain… 2009 was the year Social hit its tipping point and from here on out we will never be able to go backward. Pure Service companies will work with virtual teams to source and deliver work from far flung parts of the world.

CMO 137

Unica 8.0 Offers New, More Unified Interface

Customer Experience Matrix

These include a central content repository, conditional text within system-built emails, better response tracking, and deliverability monitoring services from Pivotal Veracity. Previous versions of the system allowed tighter integration with external email services. The company said that 50 to 100 of its 500-600 campaign clients currently use its email delivery service. The one substantial change is the email services will now be based on email volume.

Why Technology Marcom Needs a Technical Copywriter

WriteSpark

Selling a technology product or service is decidedly different than other B2B or B2C marketing.

Work 156

Terrific Resources for Customer Reference Professionals

WriteSpark

A job board and directory of verified customer reference vendors provide ways for reference professionals to find new products, services, and opportunities.

5 Mistakes B2B Marketers Need to Avoid in 2010

Anything Goes Marketing

2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1. You may want to look at some of the paid services out there such as Radian6 or Vocus.

Aprimo Marketing Studio Expands the Scope of Marketing Automation

Customer Experience Matrix

Aprimo is in the early stages of launching Aprimo Marketing Studio , a new Software-as-a-Service marketing automation suite that is separate from the existing Aprimo product.* I already mentioned that Marketing Studio is designed as a true Software-as-a-Service system. Tags: aprimo software as a service demand generation marketing automation inbound marketing

Inbound Marketing and Outbound Marketing, by Tony Soprano

Smashmouth Marketing

Many companies also operate inside sales departments, and there has been an industry built around supporting these efforts and providing superior service to clients. Tony Soprano: "Every decision you make affects every facet of every other #?%!% thing.".

tools of the trade: webinars and online presentations

The Effective Marketer

Although often outside the marketing/sales spectrum, there are tools out there that may not only help with webinars but can also help with the needs of the tech support and professional services departments.

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free stuff that sells. maybe.

The Effective Marketer

Odds are that someone may eventually buy the product or service. This entry was posted on Saturday, June 13th, 2009 at 7:36 pm and is filed under Communication , Marketing Management , Marketing ROI , Marketing Strategy , Social Media , Uncategorized.

Time to Replace your Online News Room with Facebook!

Buzz Marketing for Technology

Many services started to pop up after that to create and host a social media news room for companies. Back in October of 2007 at a MarketingProfs conference I remember listening to a panel on how someone used a blog as their online news room.

marketing action plans

The Effective Marketer

In some cases you may have to do some market research prior to changing the product packaging, or contact your customers as a result of new customer service website login options.

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Article: Producing High-Value Customer Success Stories

WriteSpark

Customer success stories or case studies are powerful promotional tools for a high-tech product or service. Learn more about Janice's technical copywriting services.

Set the Purchasing Agenda with White Papers

WriteSpark

When written to help customers make a valid purchase decision (even if they don't choose your product or service in the end), a white paper can build the prospect's confidence and trust in your company. Many companies use white papers at the beginning of the sales cycle to attract prospects.