Interactive Content Is Saving Financial Services Marketing

Content Standard

financial services brands. This presents a bind for financial services marketing: To pull audiences in, they need to tend towards engagement rather than utility, but patronizing audiences who don’t think they need financial help ( when they really do ) doesn’t bring in business.

TriComB2B: Smart. Strategic. Technical. - Technically Focused B2B Marketing Agency - formerly TriCom Marketing & Communications

delicious b2bmarketing

Combined with a comprehensive portfolio of marketing tools and top-notch creative, these attributes enable us to develop innovative strategies and compelling concepts that accurately and effectively position your products and services. Contact TriComB2B to learn how our focus on technical products and services can help make your marketing efforts more effective. Looking to launch a new product or service?

Trending Sources

7 Reasons Why Marketing Automation Projects Fail

LeadSloth

Several vendors claim to have self-service solutions that does not require IT involvement. Needless to say, Marketing Automation software is very popular today. It can be used for email campaigns, drip marketing, lead nurturing, lead scoring, landing page management and for brewing coffee.

Is social media effective for B2B lead generation?

Sales Lead Insights

I’m probably biased, but I believe the primary objective of business-to-business marketing is driving sales of the company’s products and services. So they grudgingly develop programs to proactively follow up with and try to influence these longer-term prospects to move forward in their buying process and to consider the company’s products or services as they approach their purchase decision points.

5 Steps for Brainstorming Your Marketing Plan

B2B Marketing Traction

Invite others who deal with your customers, including customer service, product development, sales, distributors and possibly suppliers or strategic alliance partners. Tweet. One of the most fun aspects of marketing planning can be brainstorming.

Plan 37

The Top 3 Priorities for 2010 Marketing Budgets

delicious b2bmarketing

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Design PR SEO-SEM Social Media Strategy More testchannel AdROCK eBooks Educational Facebook Guest Posts Twitter The Top 3 Priorities for 2010 Marketing Budgets November 2nd, 2009 | By guestblogger By Tom Pick | Online Marketing Executive | KC Associates With a lingering recession, the U.S.

SEM 24

Top Automated Marketing Personalization Tactics

Anything Goes Marketing

This is important : Besides all of the technology out there that can make this process easier, it’s important to keep in mind that the goal is to create engaging experiences for your customers and potential customers so that they will respond and ultimately purchase your products and services. There is a lot of talk these days that personalization is back in marketing but what does that really mean and what are some of the tactics you can use?

5 Secrets of Creating Successful Marketing One-Sheets

B2B Marketing Traction

One of the networks I belong to, ProVisors , advocates the use of one-sheets or one-pagers that describe each member’s differentiators and the benefits of the service(s) they provide. Bulletize” content like services, background and education, and markets served where possible. Tweet.

CPA 25

Sacramento marketing consulting company | B2B marketing consulting specialists | Business Communications Group

delicious b2bmarketing

Home News Contact Services Marketing ROI Case Studies Company B2B Resources Blog Business to business marketing to accelerate your sales Business Communications Group is the only Sacramento marketing consulting company specializing in business to business (B2B) marketing services.

B2B Email Marketing: Interview with Stephanie Miller

Sales Lead Insights

This study tracks with Return Path’s Deliverability Benchmark Report on the first half of 2009, which is based on the data Return Path manages for ISPs and corporate system administrators. There is hardware at the receiving gateway; there is software on those machines; there are reputation-based filtering services like Postini and Cloudmark ; and then there are filters in software such as Outlook 2007. Use a service like Return Path, directly or via your ESP.

B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search

Modern B2B Marketing

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. This interview is focused on search engine marketing as it relates specifically to B2B. Prior to running CPC Search, Terry led marketing initiatives at Citrix’s GoToMyPC, and before that he received his MBA from UC Berkeley’s Haas School of Business.

CPC 23

Top 10 Triggered B2B Email Marketing Campaigns

Anything Goes Marketing

One of the themes for marketers in 2009 is “doing more with less”. Customer service survey. Automatically send out a follow up email after a customer service case was closed asking for feedback.

Email Autoresponders 2.0 in B2B Marketing

Anything Goes Marketing

Now, there are many different types of autoresponder emails from product/service confirmations to event detail information. In addition, more and more of prospects are using social media to learn about your products and services as well as comparing you to your competitors.

Why Your Professional Services Marketer Needs Mentoring

Marketri

In 2009, after completing my senior year of college and receiving my business degree with majors in marketing and business management, I was absolutely thrilled to land my very first job as a marketing assistant at a research firm.

Delighting People in 140 Characters: An Inside Look at JetBlue's Customer Service Success

Hubspot

We call ourselves a customer service company that happens to fly planes," Laurie Meacham says. I had the pleasure of sitting down with her last week to chat about JetBlue''s uniquely dedicated approach to Twitter as a customer service outlet, rather than simply a social media marketing tool.

Media 51

Improving B2B white papers by answering 3 easy questions

EMagine B2B Blog

And they can be, if their developers respected just one key principle: focus on your reader, not on your product/service message. As much as B2Bs today rely on white papers to raise their prospects’ temperatures, you’d think they’d be more uniformly effective. Or so says Michele Linn, writing in the White Paper Pundit. To ensure that [.].

Paper 23

My List of Demand Generation Vendors, and Who They Sell To

Customer Experience Matrix

This has more to do with the degree of personal selling (and after-sale service) than anything else. Vendors keep costs to a minimum by selling largely online or over the phone, and through self-service approaches such as free trials and pay-by-month arrangements without contracts. One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general.

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates. We… Read more… Neil Stoneman | May 8th, 2009 | 4 comments Why we steal from our clients.

PR 12

How To Build a Lead Nurturing Culture Part I

Anything Goes Marketing

In addition, there is a significant savings in cost per opportunity by focusing on leads that have already expressed interest in your product or service. Are any of you out there new fathers? How about new parents?

Eight reasons to monitor social media and a list of tools for doing it

Chris Koch

For example, what if your brand or offering uses a generic term like “Service Oriented Architecture”? Since many of the monitoring tools are new, most are available as Software as a Service (SaaS) over the internet, which makes it easy for marketers to try them out. If you read this blog regularly, you know that I think that monitoring social media is one of four key aspects of a social media engagement strategy.

ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. What was your "Aha" moment in 2009?

Smashmouth Review - LeadLander - Who's Really Visiting Your Site?

Smashmouth Marketing

We are keeping the reviews independent--actually using the products/services, and then critiquing them. We were able to contact 2 of the companies that visited that day by phone and were able to set appointments with both for further discussions (yes, we use our own service). I was able to catch Mike Schon, CEO at LeadLander, and asked him "What differentiates LeadLander from traditional web analytics services like Google Analytics?".

Mixtur - Technology Marketing Consultants in Seattle

delicious b2bmarketing

Contact Us services technology small business plan create execute submit an inquiry vmt clients company about mixtur contact us employment resources downloads growing your business (workshop) news Home home | services | vmt | clients | company | resources | news | policies Copyright © 2009 Mixtur Interactive, Inc.

The Big Question June 2009: Where is Your Time Spent?

B2B Marketing Traction

Services. Home | Services | Blog | About | Resources | Contact. Strategic marketing consulting, implementation, and results measurement services for (B2B) technology, manufacturing and green companies. About. Resources. Contact. The page you requested could not be found.

URL 2

B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

delicious b2bmarketing

Typically, B2B markets are smaller, products and services are more complex, and sales cycles are longer. Online Marketing Blog TopRank's internet marketing blog on the intersection of social media, digital public relations and search engine marketing.

P2P 7

Calling all Copywriters and Wanna-be-Copywriters to Copywriting Success Summit 2009

Ambal's Amusings

Mike Stelzner is once again pulling together one of his informative online summits - Copywriting Success Summit 2009. We have invited Michael Stelzner, event producer of Copywriting Success Summit 2009 to share his thoughts on copywriting and details of the event he is organizing.

FAQ 2

50 amazing facts about Amazon.com to inspire your company

Biznology

Amazon.com employees spend two days every two years working at the customer service desk, even the CEO. This practice is to help all workers understand the customer service process. In 2009, Amazon acquired Zappos for $1.2

Do Psychographics work in B2B Marketing & Sales?

delicious b2bmarketing

skip to main | skip to sidebar The Marketing Mélange A blog on all things Marketing with Strategy & Information Technology focus Blog Archive ▼ 2009 ( 22 ) ▼ June ( 2 ) Strategic Insights from Calculating Lifetime Custo. The point here is that the product, service, solution that a group of companies really want could be quite different from what the broader pack needs. March 20, 2009 1:17 PM Kenji said.

Twitter and Customer Service - Potential PR Nightmare

Anything Goes Marketing

You may use it to highlight upcoming events, press releases and product/service updates. The question that you may be grappling with is this: How should Twitter be used for customer service? Skype customer service responded to her quickly on Twitter.

Dreamforce 2009: Using Twitter Effectively for Marketing and Sales

Modern B2B Marketing

Doing extraordinary things – look for Tweets that create rare opportunity for service. This session, my favorite of the whole week, included two awesome marketers at Salesforce : Tricia Gellman and Rasmus Mencke. Tricia narrated the event and Rasmus gave a demo of Salesforce for Twitter.

B2B Sales Leads from Data Services - Smashmouth Review

Smashmouth Marketing

We obviously try to sell up to our high level appointment setting service , but not all companies are ready for that. Fabulous service, but on the pricey side.

B2B Sales Leads from Data Services - Smashmouth Review

Smashmouth Marketing

We obviously try to sell up to our high level appointment setting service , but not all companies are ready for that. Fabulous service, but on the pricey side.

How NOT to pitch a blog | Online Marketing Blog

delicious b2bmarketing

Particularly if the blogger is clearly a fan of the company/product/service/brand. Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing.

Entiera Offers Consumer Marketing Automation Software as a Service

Customer Experience Matrix

Summary: Entiera is a sophisticated consumer marketing automation system, offered as a service and at a lower price than conventional competitors. This makes them sound more like a “hosted” vendor than “Software-as-a-Service” (SaaS), per the distinction in my July 25 post. But I ultimately classify them as SaaS because they offer self-service versions of their data loading and analysis tools.

Cloud-Based QlikView Still Isn't Available as a Service

Customer Experience Matrix

The closest they come is to let their partners offer QlikView-based applications as a service. But the key point about this and similar QlikView services is that you can only access data loaded by the partner. I don’t understand QliiView’s reluctance to adopt a Software-as-a-Service model. In our conversation last week, QlikTech's Deighton said the majority of clients already implement the system without purchasing any external services.

How Trade Publications Can Capitalize on Content Marketing and Social Media

WebMarketCentral

For example, this article on IT service catalog software was originally published in a help desk trade publication, then later republished on the vendor's website. Last week I asked the question: will content marketing kill trade publications ?

Want to launch a new product or service faster? Do some research.

Chris Koch

I helped host an ITSMA round table this week and a near universal complaint from our B2B technology clients was how difficult it is to launch new services in a fast, efficient way. That’s the nut of the problem in delivering new services. In working with our clients, we’ve found that it’s particularly important to survey both customers and employees when developing an important new service, because it allows you to put the “why” argument to rest using objective data.

Want to launch a new product or service faster? Do some research.

Chris Koch

I helped host an ITSMA round table this week and a near universal complaint from our B2B technology clients was how difficult it is to launch new services in a fast, efficient way. That’s the nut of the problem in delivering new services. In working with our clients, we’ve found that it’s particularly important to survey both customers and employees when developing an important new service, because it allows you to put the “why” argument to rest using objective data.

4 Ways to be a Better B2B Twitterer

WebMarketCentral

This can range from guidance and techniques (such as the posts from Reid and Mark above) to news about innovative products or services. When tweeting about your own product or service, the key is (as with marketing in general, though even more so in social media) to focus on the benefits.

Social media strategy leaders: Kerry Gallagher

Biznology

I graduated from college in 2009 and found myself in a tough economic environment. Social Care (customer service) is now part of our social media team, embedded with marketing strategy. Introduction to the Interview.