Demand Generation Vendor Traffic Rankings

Customer Experience Matrix

Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. Last November, after much consideration of alternatives , I settled on Alexa three-month Web traffic rankings as a reasonable way to measure the relative market presence of demand generation vendors. The leaders among demand generation systems are still Eloqua , Silverpop and Marketo.

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Demand Generation Blogs Continued

LeadSloth

In the spirit of Twitter’s Follow Friday I’d like to finally publish the remaining Demand Generation blogs that I enjoy reading. Earlier I published the Top 10 Demand Generation vendor blogs and the Top 10 Marketing Automation Blogs. Rebekah and her team write about demand generation, with lots of good articles on content marketing and social media. This blog provides a strategic perspective on the demand generation process.

My List of Demand Generation Vendors, and Who They Sell To

Customer Experience Matrix

One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. The table below presents a reasonably comprehensive list of demand generation (a.k.a. Tags: demand generation marketing automation software selection demand generation

LoopFuse Offers No-Frills Demand Generation

Customer Experience Matrix

Summary: LoopFuse offers attractive but limited demand generation functions at an easy-to-swallow price. It’s been nearly a year since I took my first close look at the LoopFuse OneView demand generation system. LoopFuse provides a graphic email designer that can generate both text and HTML versions. Unlike most demand generation vendors, LoopFuse does not host landing pages or Web forms for its clients.

Demand Generation Implementation Survey - Background Results

Customer Experience Matrix

I've been having a dandy time analyzing the results of my Demand Generation Implementation Survey. In any case, the ten deployments in the first four months of 2009 (or 12 if you count the two future dates) and 12 in 2008 highlights the newness and fast growth of the demand generation industry. Responses are still coming in but I thought I'd at least post some preliminary results to whet your appetite.

Low Cost Systems for Demand Generation

Customer Experience Matrix

But even including that, the first year cost for most of these will be less.) : Manticore Technology : a full-featured demand generation product. See my 2007 blog entry for some information or buy the Raab Guide to Demand Generation Systems for a detailed review. The company has a low profile but has been selling its demand generation product for nearly ten years. I did publish a real review in July 2009.]

Top-10 Demand Generation Vendor Blogs

LeadSloth

In my previous post I listed the Top-10 Demand Generation blog by marketers and consultants. Reachforce publishes almost daily Lead Generation tips. Tags: Demand Generation activeconversion eloqua genius.com hubspot market2lead marketbright marketo pardot reachforce readycontacts silverpop Today I’ve put together a list of vendor blogs.

Demand Generation Usability Scores - Part 1

Customer Experience Matrix

To start back at the beginning, the objective has been to find a practical, objective way to evaluate the usability of different demand generation systems. Obviously these aren't very specific scenarios, but I think the ability to efficiently deliver many different treatments to different customers is ultimately what separates simple from complex in a demand generation context. For example, every demand generation system provides an editor to create emails.

Demand Generation Usability Scores - Part 3

Customer Experience Matrix

This post will complete the demand generation vendor usability scores by looking at items that contribute to usability for complex marketing programs. Tags: software usability measurement marketing automation lead management demand generation Usability Items for Complex Marketing Programs (note: this is a slightly revised version of the original post, reflecting vendor feedback.)

Demand Generation Usability Scores - Part 2

Customer Experience Matrix

Every system scored here meets this requirement in one way or another, but some other demand generation products do not. Tags: demand generation software software usability measurement marketing automation lead management Usability Items for Simple Marketing Programs (note: this is a slightly revised version of the original post, reflecting vendor feedback.)

Demand Generation Usability Scores - Part 4

Customer Experience Matrix

I spent a good part of yesterday talking with demand generation vendors about the usability scores I've been publishing all week. Although the focus of these last three posts has been on usability scoring, you may remember that the goal described in the blog post that started all this was to develop a summary comparison of demand generation vendors that marketers could match against their needs.

True Influence Opens a Window into Future Demand Generation

Customer Experience Matrix

As the industry matures, second-generation products are designed to improve on the original products, either by adding new capabilities or by delivering the same capabilities faster, easier or cheaper. Demand generation systems are in that second stage. CEO and co-founder Brian Giese had extensive experience in business sales and marketing and with existing demand generation systems when he began developing True Influence two years ago.

Demand Generation Deployment Survey: Preparation Saves Two Months

Customer Experience Matrix

Summary: My survey of demand generation deployments found that some companies deploy many features immediately, while others take two or three months to reach the same stage. A white paper on the Raab Guide site explores the results in detail. ** I finished my detailed analysis of the demand generation deployment survey results yesterday and posted it to the resource library of the Raab Guide site.

Net-Results Simplifies Demand Generation for Small Business

Customer Experience Matrix

Summary: Net-Results is simpler to use than comparable demand generation systems because it applies the same features to many tasks. But on reflection I realized that Net-Results offers a full set of demand generation functions. Let’s run through the standard demand generation process to see how this works in practice. The fifth core function, capturing Web response, is Net-Results’ main deviation from standard demand generation techniques.

Demand Generation Trends for 2009

Modern B2B Marketing

Last October, Craig Rosenberg shared some insightful best practices in one of my first thought leadership interviews, titled Lead Generation Best Practices: Thought Leadership with The Funnelholic. He recently turned the tables on me with seven questions of his own as part of his own interview series: Thought Leadership Interview #6: Miller Time: Marketo’s Jon Miller on Lead Generation and Management in 2009. What are the three trends you see emerging in 2009?

Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

Treehouse Interactive just introduced a “talk it up” feature that embeds “share this” buttons in Treehouse-generated Web pages and emails. InsideView is already integrated with major CRM vendors and with the Marketbright demand generation system. by Sage This is a crude sort of integration – the data is simply presented in a window on the screen, not actually loaded into the demand generation or sales automation database.

More on Web Traffic Rankings for Demand Generation Vendors

Customer Experience Matrix

Last week’s post on Web traffic rankings of demand generation vendors generated a couple of private responses from vendors, pointing out that the Alexa statistics include traffic to operational subdomains for client landing pages and user log-in. Tags: marketing automation vendor rankings marketing measurement demand generation

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New Ebook – 65 Tips on B2B Demand Generation

The Point

Tags: B2B Marketing direct marketing b2b demand generation b2b lead generation Demand Generation

More on the Future of Demand Generation Systems

Customer Experience Matrix

Summary: let's not forget that most companies are still not even doing simple demand generation. Much of the conversation related to my blog post of the day before , which argued that self-adjusting statistical models will replace manually-generated business rules for alerts, lead scores, segmentation and message selection in demand generation systems.

Should Demand Generation and Sales Automation Be Separate Systems?

Customer Experience Matrix

Today, this is accomplished by synchronizing data between demand generation and sales automation systems. In fact, the division between demand generation and sales automation today is probably more a reflection of organizational divisions than technical imperatives. So are independent demand generation systems doomed to be assimilated into larger CRM products? Tags: crm salesforce.com lead management sales automation demand generation

OfficeAutoPilot: Simple, Powerful, Low Cost Demand Generation for Small Business

Customer Experience Matrix

My personal definition of demand generations systems (see Introduction to Demand Generation Systems from the Raab Guide site) explicitly states that they do not incorporate sales automation. See Should Demand Generation and Sales Automation Be Separate Systems? Business marketers who can’t afford to pay more or want a low-risk way to get started with demand generation will find OfficeAutoPilot an intriguing option.

Treehouse Interactive MarketingView Combines Demand Generation with Campaign ROI Tracking

Customer Experience Matrix

Since that’s critical to many demand generation users, I didn’t want to give a false impression by leaving it out. It’s actually quite a long story, dating back to the company’s initial sales automation system in 1997, followed by its MarketingView demand generation product in 1999. Finding a demand generation system that old is always a surprise, since most products were launched much more recently.

Act-On Software Does List-Based Demand Generation

Customer Experience Matrix

If you look at the Web site of Act-On Software , you’ll see a typical set of demand generation features: email marketing, demand generation (equated with landing pages and forms), lead nurturing, Website visitor tracking, channel (partner) marketing, and lead scoring. Less oddly, it also doesn’t explain that – unlike every other demand generation I recall seeing – Act-On has no marketing database. (Or,

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How to Compare Demand Generation Vendors: Choosing Summary Measures

Customer Experience Matrix

I’ve more or less decided to offer a free summary of the demand generation vendor information in the Raab Guide. Categories for the self-evaluation seem pretty obvious: they would be the standard demand generation functions (outbound email, landing pages and forms, nurturing campaigns, lead scoring, and Salesforce.com integration), maybe a menu for less standard functions (e.g.

Best Practices for Marketing Automation and Demand Generation Campaigns

Customer Experience Matrix

The heart of my presentation on Wednesday ended up as a list of 37 “best practices” for marketing automation / demand generation programs. cross sell, up sell and retention campaigns: demand generation focuses primarily on campaigns to acquire new leads. advanced response attribution: traditional methods often credit a lead to whichever campaign contacted them first, or whichever generated the first response.

Demand Generation Implementation Survey: Half of Users Deploy Basic Features in One Week

Customer Experience Matrix

Summary : a small survey of demand generation users shows that more than half deployed basic demand generation features within one week , and about 75% within one month. Yesterday’s post described the responders to my online survey on demand generation implementation. I’m a bit surprised to see Webinars ranking so highly, given that support for them is rather limited in many demand generation systems.

Appointment Setting: Where Does It Fit In Today’s Demand Generation Mix?

The Point

With inbound marketing all the rage, where does that leave old-school lead generation techniques such as cold calling and appointment setting? Tags: B2B Marketing Demand Generation Lead Management Lead Nurturing lead generation telemarketing appointment setting b2b demand generation b2b lead generation Cold Calling

MarketingSherpa Seeks Case Study speakers for 2009 B2B Demand Generation Summits

B2B Lead Generation

If you have a great B2B story to tell, think about sharing it with other B2B marketers at MarketingSherpa’s 6th Annual B2B Demand Generation Summit 2009. Experienced B2B marketers who want to present will need to submit speech proposals by May 21, 2009. Here’s what they are looking for: B-to-B marketers to present Case Studies on real-life tests and tactics in demand generation.

How Demand Generation Systems Handle Company Data: Diving into the Details

Customer Experience Matrix

Back in early January I posted a discussion on treatment of Company-Level Data in Demand Generation Systems. At that time, I posed a set of specific questions to the demand generation vendors in the Raab Guide. yes, if client chooses no no not now; next release will allow client to choose no yes, if client chooses yes, if client chooses Can the demand generation system establish or modify company-to-individual relationships, and have these changes apply to CRM records?

ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Brian Carroll's blog B2B Lead Generation Blog. B2B Lead Generation Benchmark Study 2009. B2B Lead Generation Benchmark Study 2009.

Marketo's Secret Sauce for Demand Generation

Modern B2B Marketing

You may ask, why should anyone care what I have to say about demand generation? Well, at Marketo , we’ve built a world-class demand generation machine that has helped us in just 10 months to sign up over 130 customers in more than eight countries, including companies such as Thomson Reuters, Reed Business, and CollabNet. In order to share these lessons with as broad an audience as possible, we’ve made the webinar available anytime on-demand, without registration.

ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Brian Carroll's blog B2B Lead Generation Blog. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Blog.

MarketingSherpa’s Email Summit 2009

LeadSloth

It is focused on advanced email strategies, which is an important part of the demand generation process. Nevertheless, there are lots of interesting advanced email topics that are just as relevant for B2B demand generation specialists. Leveraging user-generated content. Today MarketingSherpa’s Email Summit started in Miami. Most of the case studies seem to be B2C rather than B2B.

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Pay For Performance Demand Generation, Appointment Setting & Leads: Got Green Leads?

Smashmouth Marketing

Produced this presentation for LinkedIn/Slideshare. Green Leads 101

Demand Generation Tips: Thought Leadership With Sean Donahue of MarketingSherpa

Modern B2B Marketing

Sean is exposed on a daily basis to the latest best practices in B2B marketing and is chock full of practical demand generation advice. What are your top 3 tips to help B2B companies improve their demand generation ?

2010 Will Bring New Features to Demand Generation Systems

Customer Experience Matrix

Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. But the real excitement will be features that expand the scope of demand generation products to support inbound marketing, better measurement, and more efficient content creation. 2009 was a year of tremendous growth for demand generation systems (a.k.a.

Demand Generation Best Practices: Thought Leadership with The LeadSloth

Modern B2B Marketing

LeadSloth on Demand Generation: Smart Tools for Lazy Marketers. Tell us a little bit about how you got into demand generation , and what you like most about it. What I like most about Demand Generation is that it makes the customer's buying process so much more efficient. The seller that best understands this buying process and adjusts its demand generation process accordingly has the biggest chance of commercial success.

The New Secret Sauce to Demand Generation

Modern B2B Marketing

Back in January 2009, Marketo came out with a webinar entitled, The Secret Sauce to Demand Generation: How Marketo Nurtures, Scores and Accelerates Leads through the Revenue Cycle. We have recently created an updated version of the Secret Sauce to Demand Generation.

BtoB Leading Edge: 10 Sharp Tips taken from the Cutting Edge Demand Generation Virtual Conference

Modern B2B Marketing

Yesterday’s BtoB Leading Edge, Demand Generation in the Digital Age was a great way to make sure your organization’s demand generation programs are best-in-class.   With almost 5,000 registrants, it is clear that B2B marketers are concerned about getting the most out of their demand generation and lead management programs. In demand generation we often focus on creating great content, but the timing of when it is delivered is often an afterthought.

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2010 Blueprint for B2B Demand Generation Success: Free Webinar with SiriusDecisions and the American Marketing Association

Modern B2B Marketing

This webinar, hosted by the American Marketing Association, featured Tony Jaros, VP of Research at SiriusDecisions, and Jon Miller, VP of Marketing at Marketo who together discussed five key planning assumptions in two key areas- reputation and demand generation. Specifically, the spoke about: Five key planning assumptions across two macro functions – reputation and demand creation – that should drive b-to-b marketing planning for 2010.