Bulls, Bears, Bernanke and BtoB Lead Generation
ViewPoint
JULY 10, 2012
Overall lead rates trended down in 2002 and from 2008 – Q3 2009—yep, just as the economy did. Understanding this can help you pinpoint your marketing investments and generate better than average results. So, companies can use GDP to anticipate changes in lead rates which could affect quotas and revenue projections.
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