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Top 20 CRM Blogs of 2009

B2B Lead Generation Blog

Forecasting Clouds ranked the top 20 CRM blogs based on their content, readability and frequency of posting. As I read over the list of blogs, I discovered some new ones worth reading along with a number of bloggers I already follow. Here's a partial list of the CRM blogs on their list: PGreenblog and CRM: The Conversation – Paul Greenberg. Beagle Consulting Blog – Denis Pombriant. Brent’s Social CRM Blog - Brent Leary. The Forrester Blog for Business.

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Why Are Marketing Automation Managers So Hard to Find?

LeadSloth

According to Forrester, only 2-5% of B2B firms have invested in full-featured Marketing Automation. Avinash has great advice for that in his Signs You Are a Great Analyst blog post. In addition to a marketing automation systems, these are usually CRM systems, content management systems, pay-per-click systems and reporting applications. Even though some vendors have been around for almost 10 years, Marketing Automation is still relatively new.

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Trending Sources

The Top 3 Priorities for 2010 Marketing Budgets

delicious b2bmarketing

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Design PR SEO-SEM Social Media Strategy More testchannel AdROCK eBooks Educational Facebook Guest Posts Twitter The Top 3 Priorities for 2010 Marketing Budgets November 2nd, 2009 | By guestblogger By Tom Pick | Online Marketing Executive | KC Associates With a lingering recession, the U.S.

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39 More (of the) Best Social Media Guides, Tips and Insights of 2011

Webbiquity

What are the best practices for sharing content on each major social network? Forrester: 5 Stages Of Social Media Growth by MediaPost Online Media Daily. ” How Social Media Affects Content Relevance in Search by Mashable. by The Brand Builder Blog.

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Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook.

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Best of 2009: Social Media Marketing, Part 1

Webbiquity

Rick Burnes notes that without a strong content strategy to back up social media efforts, marketers risk the “all hat, no cattle&# syndrome: lots of attention on Twitter and Facebook, but no compelling content to back it up and turn the curious into the converted. Compelling thought-leadership content, blog posts, white papers, video and SEO efforts support and create long-term value for social media tactics. practices, blogs and more.

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog.

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Social Business Q&A: 10 Questions with Augie Ray

Modern Marketing

When my career began to take a new shape, it was his reports (when he was an analyst at Forrester Research) and writing on “ Experience: The Blog ” that, unbeknownst to him, helped me clarify what I wanted to do, why I wanted to do it, and how I wanted to do it. We are always thrilled to interview smart, insightful people on our blog. In 2009, the challenge was to get companies to start listening and responding on Facebook and Twitter.

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B2B Tech Buyers Like Social Media

WriteSpark

Content Marketing. Forrester Research is presenting survey results of B2B technology buyers and their use of social media during the buying process.   Forrester Research: Download slides and listen to the webcast about this survey.  WriteSpark Blog Feeds.

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Top-10 Marketing Automation Blogs

LeadSloth

A couple of people recently asked me which blogs I’m frequently reading. Please send me your favorite blogs, because there must be lots of great Marketing Automation blogs that I haven’t found yet! BTW 1: Some of these blogs are more about lead generation, demand generation or inbound marketing, so maybe the title of this blog post is not ideal. But regardless of the terminology, these are the blogs that I enjoy most :- ).

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Best of 2009 (So Far): SEO Guidance, Part 2

WebMarketCentral

Discover the answers to these questions and others here in more of the best articles and blog posts on the practice of SEO so far this year. He also quotes a finding from Nate Elliot of Forrester that there are "an average of 4.7 What two simple words answer almost every SEO question?

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Recession Accelerates Marketing Trends Caused by Disruptive Technology

B2B Marketing Traction

You can edit the content that appears here by visiting your Widgets panel and modifying the current widgets in Sidebar 1. Or, if you want to be a true ninja, you can add your own content to this sidebar by using the appropriate hooks. Subscribe to Our Blog. Services. About.

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ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. Blogs. Ardath Albee's blog Marketing Interactions.

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ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?

Ambal's Amusings

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). We have invited B2B Experts to shed light on the following question: " What is your one tip on how B2B marketers should forge customer relationships by providing compelling content?

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John Legend Coming to Interact 2014

Modern Marketing

Writing about Legend for Time’s 2009 tally of the 100 most influential people, Jones noted, “We’ve seen only the tip of the iceberg. Shar VanBoskirk, VP, Principal Analyst, Forrester Research. Content Marketing

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Online Marketing News in 2009: The Year’s Hottest Events

Modern B2B Marketing

Here is our 2009 year in review. December 2009 Online Marketing News. Top word of 2009: Twitter. November 2009 Online Marketing News. IT marketers meeting buyers' online content needs. October 2009 Online Marketing News. Technorati release their state of the blogosphere - shows that most bloggers are just hobbiest and number one use of Twitter is to promote blogs. A Robert Half Technology study announces 54% of companies blog social media sites.

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ClickInsights: How to make marketing messages memorable?

Ambal's Amusings

Blogs. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Rebel Brown's blog Phoenix Rising. Brian Carroll's blog B2B Lead Generation Blog. Patsi Krakoff's blog Writing on the Web. Get Content.

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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). Blogs. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Rebel Brown's blog Phoenix Rising. Get Content.

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Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. Social networks and blogs are the fastest growing application, now exceeding email with a participation rate of 66.8%. Nineteen percent actually publish their own blog while 29% comment on blogs. Blogs are also apparently part of “community”, although this isn't stated explicitly.) in 2009 to 8% in 2014.

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Best of 2009: SEO Tips, Part 1

Webbiquity

Find the answers to these questions and others here in more of the best SEO blog posts from this year. Guide to Search Engine Ranking Factors by HuoMah SEO Blog. Another noteworthy post from this blog is Get Keyword Rank Data from Google Webmaster Tools , provides detailed step-by-step instructions for analyzing website performance using Google’s webmaster tools. SEO Basics: 6 Tips for Google Webmaster Tools by TopRank Online Marketing Blog. Blogging helps.

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MarketingSherpa Marketing Summit: Top Posts from Day 2

Smashmouth Marketing

NetSuite_Mei : Focus on providing valuable content on your website to drive traffic #sherpab2b09. viewstream : #sherpab2b09 Julie Wisdom, Babcock: content is KING, but expensive. SO leverage content, and find inexpensive ways to produce. BabcockJenkins : RT @viewstream : #sherpab2b09 @juliewisdom Top 4 Content Mediums For B2B: 1: video, 2: white papers, 3: ondemand webcasts, 4: case studies.

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Why B2B's MUST adopt social media strategies

grow - Practical Marketing Solutions

According to a 2009 Forrester research study, 86% of B2B companies had NO integrated social media strategy. So why not help them and gain an edge by putting quality content everywhere -- blogs, videos and social networking communities that can help your cause.

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MarketingSherpa Marketing Summit, Top 20 Posts from Day 2

Smashmouth Marketing

RoyHP : Collaborate with Data Analysts: 4 Strategies to Improve Relationships with IT [link] MarketingSherpa mvolpe : "design your website first for search engines" use the free tool www.WebsiteGrader.com to check how you are doing #sherpab2b09 NetSuite_Mei : Focus on providing valuable content on your website to drive traffic #sherpab2b09 mvolpe : I agree!! SO leverage content, and find inexpensive ways to produce.

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copywriting that sells: powerful copy is easier than you think

The Effective Marketer

MarketingExperiments has an interesting test on short copy versus long copy that is worth checking out and Sonia Simone from CopyBlogger has a great blog post on the same subject. Opening lines can make or break your email, landing page, website, blog, or any other type of writing you do.

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#mpb2b - MarketingProfs Highlight Tweets From The Day

Smashmouth Marketing

ESLundquist : #mpb2b Sandy Carter at #IBM says #google is now rating blogs higher than web sites. anetah : OMG, Matt Grant just told participants of "Robust Online Content" #mpb2b to shut their laptops. They created internal guidelines, but anyone at IBM can blog or tweet. bluefishagency : "Don't overlook Sales as a valuable content contributor to your blog or community" makes them happy too. Today's MarketingProfs b2b Forum was great. Picked up lots of tidbits.

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#mpb2b - MarketingProfs Highlight Tweets From The Day

Smashmouth Marketing

mpb2b ESLundquist : #mpb2b Sandy Carter at #IBM says #google is now rating blogs higher than web sites damphoux : Kern - go back and read David Ogilvy [link] ( expand ) #mpb2b anetah : OMG, Matt Grant just told participants of "Robust Online Content" #mpb2b to shut their laptops. They created internal guidelines, but anyone at IBM can blog or tweet. bluefishagency : "Don't overlook Sales as a valuable content contributor to your blog or community" makes them happy too.

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Aprimo Marketing Studio Expands the Scope of Marketing Automation

Customer Experience Matrix

The new offering is designed to support all stages of interactive marketing, starting with traffic generation from paid search, Web banner ads and blogging, and continuing with visitor behavior tracking, landing pages and forms, interactive dialogs, multi-step email campaigns, lead scoring and CRM integration. The landing pages, forms and related content management that these systems do provide are only designed to let marketers supplement an existing site.

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Open Research: A Framework for Social Analytics

delicious b2bmarketing

Why not just establish some sort of conversion goal from the web on your own site (blog or www) as hub and create a social segmentation, establish process to campaign tag special links / promos and set everything else as a KPI (community size, engagement events).

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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

It is heartening to see that content is at the center of most discussions about the state of B2B marketing today. However, industrial marketers face a challenge when it comes to producing a steady stream of fresh content to keep their target audience engaged.

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Tom Pisello: The ROI Guy: Forrester announces Sales Enablement.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. according to Forrester.

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Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. Content may indeed be King to the Internet fueled buying cycle.

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Tom Pisello: The ROI Guy: VMware launches Realized ROI toolkit.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

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The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Challenges in Adoption of Marketing Technology A recent webinar hosted by Neolane, “ Crack the Code – Getting C-Suite Buy-In for Your Marketing Tech Purchases &# had a very interesting presentation by Suresh Vital from Forrester Research. Blog at WordPress.com.

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Tom Pisello: The ROI Guy: VMware launches new version of ROI / TCO.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

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Social Media: Not Just for Kids – Arm Yourself for the C-Suite Discussion

B2B Marketing Savvy

Imagine the opportunities for “accidental&# traffic if content is embedded at some/any/all of these (or other) sites. Even if your target communities are exceptionally narrow, odds are these sites capture some segment of your audience base if you embed content. Game Faces blog.

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It Came from Facebook! The Social Media Marketing Challenge that Can't be Ignored

WebMarketCentral

The model behind traditional, interruption-based advertising was that consumers were provided with entertaining or informative content for free, in exchange for viewing ads. In social media, where viewers are often creating the content, that bargain doesn't hold up.

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Tom Pisello: The ROI Guy: How TCO is a common sense sales and.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

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Tom Pisello: The ROI Guy: Microsoft Virtualization with Hyper-V.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

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What's Next for B2B Social Media? FYIndOut Now

WebMarketCentral

So, industry publications, blogs, and analyst reports carry somewhat more weight than a company brochure.

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Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions.

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