iOS 15 is out, but marketers can shake off the loss of email open rates
Martech
SEPTEMBER 21, 2021
The best news to come out of “Pixelgeddon” – also known as Apple’s Mail Privacy Protection feature, which went into effect on Monday, Sept. I can remember how people were taken aback by Loren McDonald’s open-rate rant from way back in 2008, Why the Open Rate Must Die. Apple’s privacy changes are here.
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