April, 2022

Six Paths to Better Copywriting and Digital Content

Webbiquity

Not everyone is a great writer. But people, particularly prospective customers or clients, will make judgments about us based on the words we use online. If you want your online copy to sparkle, but the best you can muster is a dull shine, what can you do? Image credit: Suzy Hazelwood on Pexels.

Best Content Strategy Agency: Top 5 Picks for 2022

Single Grain

Content marketing is one of the most powerful ways for businesses to connect with their target audience in today’s digital world. However, you can only get the best results from your content if you know how to use your assets correctly.

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Marketing IS Business: The Wisdom of Peter Drucker

Marketing Insider Group

The timeless wisdom of Peter Drucker is sprinkled throughout the world of management and business. His insightful definitions of marketing and business are quoted quite often – and for good reason! He had a knack for articulating his complex ideas in a way that was elegant and simply put.

Tips from Experts on Writing a Newsletter in 2022

SendX

Newsletters are blowing up again

The Next Level of Sales Enablement: Sales Content Management

Speaker: Deniz Olcay, Senior Director of Product Marketing, and Jake Miller, Senior Product Marketing Manager

In this value-packed webinar, Deniz Olcay and Jake Miller will unravel and debunk the top three SCM myths and explain how to get the most from your SCM solution.

Industrial Marketing is Not Just for ToFU

Industrial Marketing Today

Industrial marketing has become more digital now than in the past. See Marketing to Engineers—Why Digital is the Dominant Strategy). ToFU stands for Top of the Funnel in marketing and not the edible kind.

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How to Ensure You Keep Your Dashboard Development on Track

Vision Edge Marketing

If your business is like many we serve, you strive to optimize your business processes, become more effective and efficient, and increase productivity. This is one of the primary reasons companies create dashboards.

How to Choose a Good Social Media Agency

Biznology

There are thousands of agencies that claim they “do social media.” This is a flat-out lie. The truth is that there are tons of agencies that offer social media services, but it is exceedingly difficult to find an agency that really does social media well.

6 Signs Your B2B Brand Needs a Refresh

Marketing Insider Group

Coca-Cola spends an average of $4 billion on branding each year. 1 Why? To remain consistently recognizable to customers. It might seem steep, but when prompted, almost anyone can describe the company’s logo marked by red and white script. It’s iconic; thus, it remains top of mind.

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How SaaS Onboarding Emails Can Improve Your Conversions

SendX

Saas Onboarding Emails Are An Opportunity.

7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

14 More Appallingly Common Copywriting Mistakes to Avoid

Webbiquity

Anyone who reads blogs or online publications has been exposed to the plague of bad writing across the Internet.

59% of Marketers Have Seen a Positive ROI from Video Content

KoMarketing Associates

With more marketers integrating video into their strategies, new research indicates that many are seeing positive results from utilizing this form of content.

How to Use Content to Achieve Thought Leadership Results

Vision Edge Marketing

The phrase “content is king” was used by Bill Gates in 1996 to describe the future of the internet as a marketplace to share information. More than 25 years later and after countless innovations across both print and digital content, the familiar phrase continues to dominate business headlines.

Why Data is Vital for Business Digital Transformation

Biznology

Data is one of the most valuable assets that a business can have right now — and without it, digital transformation may be difficult or impossible. Big data in digital transformation helps to accelerate digitization and migration of key systems.

6 Steps to Optimize Your Media Buys

When making media decisions, marketers need to get — and show — results for everything they do. See the 6 steps you can take right now to start optimizing media planning and pacing with a data-driven approach. Get the guide now!

How to Build Strong Brand Storytelling From the Inside Out

Marketing Insider Group

A strong inside-out marketing strategy begins at home, with your team. As marketers we tend to focus a lot of our time and attention on outside audiences – after all, we’re trying to get people to buy what we’re selling here!

Email Newsletter Design: 5 Things to Consider [With 11 Examples]

SendX

Good newsletter design is about creating a positive experience for the readers. Design can influence the way we feel and the decisions we make. For example, when you see a cluttered email with hundreds of colors, you want to close it and move on to something else.

Five Social Proof Best Practices for 2022

Webbiquity

Guest post by Brent Zahradnik. In B2B marketing, trust and credibility play an even more important role than in B2C. Your sales prospects need assurance that your company is an established, reliable, and honest partner with whom they can establish a transparent relationship.

Report: In-Person B2B Marketing Event Cancelations Continue to Fall

KoMarketing Associates

As B2B marketers continue to rebound from the initial challenges of the Covid-19 pandemic, new research suggests that they are finding success with in-person events and exhibitions.

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Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

Use your Passion for Data to Join the Data-vangelist Movement

Vision Edge Marketing

I know first-hand, that the world needs, values, and rewards people – marketers and others – who can truly transform businesses and our lives with data. My career started in marketing. There, I learned the value of data and why it was so important in my work.

Prioritizing Customer Experience Within Your Web Design

Biznology

Marketers and web developers face a significant challenge in meeting customers’ high user experience and website usability expectations. However, they can conquer this challenge by prioritizing customer experience.

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7 Signs It’s Time to Outsource Your Blog Content

Marketing Insider Group

Your company needs a great blog. Yes, needs. Blogs are becoming a competitive necessity much in the same way websites emerged in the early 2000s. Nearly every business in both the B2B and B2C sectors are incorporating blogs in some way into their larger digital marketing strategy.

A Guide to Supercharge Your Email Marketing with PPC Strategy

SendX

Body Copy

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Intent Signal Data 101

Intent signal data helps B2B marketers engage with buyers sooner in the sales cycle. But there are many confusing terms used to describe intent data. Read this infographic to better understand three common areas of confusion.

3 Challenges Marketers Face with Integrating Their Tech Stacks - Triblio Blog

Grace Howard

It's no easy feat to fully leverage martech stacks - overcome these integration challenges

Marketers 414% More Likely to See Success with a Documented Marketing Strategy

KoMarketing Associates

As marketers continue to take on tasks ranging from content creation to demand generation, new research suggests that those who document their strategies along the way are more likely to see success.

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The Benefits and Challenges of a Product-Led Growth Strategy

Vision Edge Marketing

Hootsuite. Slack. Toggl. Dropbox. All of these Software as a Service (SaaS) solutions have one thing common. They are all examples of consumer-grade solutions.

Five Advanced Strategies for Improving Your B2B Website SEO

Webbiquity

Guest post by Dylan Berger. Regardless of your sector, search engine optimization (SEO) efforts are incredibly valuable, as organic search traffic typically converts at much higher levels than visits from other sources.

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

Why a Weekly Content Service Helps eCommerce Brands Attract More Customers

Marketing Insider Group

The way consumers shop has changed. Today, 87% of consumers begin their product searches on digital channels like search engines. eCommerce brands need great content if they want to connect with their audience and win these potential customers.

6 Helpful Rules for Marketers Who Work with Freelancers

Contently

In 2020, there were 59 million freelancers working in the United States alone, and that number is likely to grow with the onset of the Great Resignation.

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Top 3 SEO Tips for Click-Worthy Headlines

Go Beyond SEO

Are you a reader or a skimmer? We’re going to guess you’re a skimmer. After all, in a world overrun with information, who has time to dissect every detail? But what if you need your clients or potential clients to read?

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