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Enterprise APIs: Funnel Fresh Business Data Directly Into Your Tech Stack

Zoominfo

Application programming interfaces (APIs) make it easy to connect revenue teams with high-quality data across multiple systems. An enterprise API strategy can transform your data management system for better GTM sales motions, targeted outreach, and success. That’s the value of ZoomInfo’s Enterprise API technology.

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Elevate B2B Marketing News Weekly Roundup: B2B Becomes More Complex, LinkedIn Benefits From X Exodus, & New Google Ads Shifts

Top Rank Marketing

B2B Marketers Own the Customer Journey, Now What? percent of overall digital ad spending in the U.S., percent of overall digital ad spending in the U.S., and MediaPost recently took a look at the gains LinkedIn has made on the top ad market shares of Meta and Google.

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Key SEO trends for 2024 by Wix Studio

Martech

” But with the mainstreaming of AI in marketing and SEO , Wix added AI capabilities to its SEO tools to increase access to SEO capabilities: Within the editor, the Create AI text tool allows users to generate keyword-focused copy intended for specific page types and intents. AI summaries and image generators have now become commonplace.

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How B2B  Marketers Are Preparing For A Cookieless World

Envy

Add to this the use of fingerprinting, a type of online tracking that’s arguably more invasive than cookie-based tracking, as it creates a unique profile of users based on their devices, software, add-ons, and even preferences - and it is a whole other ballgame. Why the Third-Party Cookie party is over.

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Mobile App Optimization & Indexing

seo.co

All of the insights I’ve shared thus far have been relegated to optimizing websites for mobile browsers, but there’s another form of user interaction on mobile devices you should be preparing your business for: apps. The App Indexing API. Either way, applying the app indexing API is relatively simple. Android App Indexing.

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Building GenAI for Business? Data Infrastructure Comes First

Zoominfo

Demand for generative AI has reached a fever pitch in business — and like a lot of tech trends, the early waves of excitement are starting to collide with bottom-line reality. The magic of GenAI lies in its ability to predict what humans want. But for too many, the problem may also seem too big to solve or too abstract to really matter.

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6 must-have, underused email marketing automations

Martech

Approach this series as an opportunity to set the tone on the frequency and type of communication users should expect. Automated email is one of the biggest — and most under-utilized — growth opportunities in marketing. Brands in every vertical can benefit from strategic automation. Must-have email automations in focus 1.