Trending Articles

How to Make Money with Email Marketing

SendX

Did you know that there are 4.26 billion email users worldwide ? That's almost double the number of people on Facebook and triple the number of Instagram profiles. Who would have thought that something as simple as an email address could be so far-reaching and powerful? Monetizing email marketing

195
195

The PESO Model & Your Demand Generation Strategy

The Point

Public relations pros have been using the PESO Model for years by integrating Paid, Earned, Shared, and Owned media strategies into a single campaign, to better establish authority, amplify reach, and improve results. Can PESO do the same for demand generation ?

130
130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

How To Increase the Performance of Your Marketing Team

Marketing Insider Group

It doesn’t matter if you’re a well-established tech brand buying up Super Bowl ads or a local non-profit hanging flyers in the grocery store. All businesses have to figure out how to market themselves effectively and increase the performance of their marketing team to see success.

202
202

Five Strategies You Can Use Right Now for Better Email Marketing Personalization

Webbiquity

Guest post by Jerusha Carolin. Most consumers are inundated with marketing emails on a daily basis. Generic “spray and pray” messages are, usually, quickly deleted (and possibly sent to spam). But highly relevant, personalized messages are much more likely to be read and acted on.

182
182

Everything You Need to Know About BFCM

Speaker: Jonathan Meyer, Danielle Erwin, Jeremey LaDuque, Nathan Hedley & Nils De Moor

To help eCommerce merchants set themselves up for success, Bridgeline's leading eCommerce, SEO, and marketing experts are coming in an all-star roundtable to discuss Black Friday and Cyber Monday 2023. As a group, they will showcase the checklist for how to prepare your eCommerce site, how to identify the latest online shopping trends, and how to seize new revenue-generating opportunities.

Why Your Content Marketing Needs Standard Operating Procedures

Contently

Bad systems break. We’ve all seen it in action. A writer submits a piece of content and it completely misses the mark, requiring a full overhaul. Or you discover grammatical errors while uploading a piece that’s been approved for launch.

120
120

More Trending

47% of B2B Marketers Still Only Rate Lead Nurturing Initiatives as ‘Average’

KoMarketing Associates

As B2B marketers look for more ways to improve their lead nurturing strategies, new research indicates that they are turning to social media and personalization to do so.

156
156

The Complete Content Marketing Strategy for Product Launches

Marketing Insider Group

Congrats, you’ve launched a brand new product and you’re ready to hit the ground running! It’s a tough road ahead, but you know your market like the back of your hand.

165
165

How to craft successful go-to-market (GTM) strategies for startups

Tomorrow People

What’s the right go-to-market (GTM) approach for a startup and how do you go about creating one? This article shares what you need to know. If you follow entrepreneurial news, you might’ve already heard that 90% of startups fail. But why?

156
156

How Pega Launched an Award-Winning Branded Journalism Magazine in 120 Days

Content Marketing Institute

You can’t quite call it an overnight success. But GO! Magazine’s path from idea to award-winning launch is close. Here’s the inside story of how a content team with no magazine-publishing experience pulled off the brand journalism feat in less than four months. Continue reading → Company News

91

6 Proven B2B Marketing Strategies and How to Use Them

Bold tactics. Innovative ideas. Thriving revenue growth. Behind every great B2B marketing campaign is an amazing story. Learn the strategies behind six winning B2B marketing campaigns — directly from the marketers that made them. Read the stories now!

Creating Emotionally Driven Content in a Regulated Industry

Oktopost

Heather Daniels reveals what it takes to create engaging, emotionally driven content in the public sector. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Episode Summary. When it comes to a social media crisis, we know it’s not if, but when.

98

65% of Marketers Now Confirm Influencer Collaborations are Paying Off

KoMarketing Associates

As marketers begin to explore the potential of influencer marketing, new research suggests that many are beginning to find that it is providing more benefits than initially expected.

156
156

Conversation Track Architecture:  The Bedrock of a “Converged Growth” B2B Go-to-Market Organizational Model

ANNUITAS

There is no other way to say it. B2B go-to-market organizational design is in a state of crisis.

130
130

HG Use Case: SAP S/4HANA UK Retail & Manufacturing Opportunity

HG Data

SAP S/4HANA UK Retail & Manufacturing Opportunity In this step-by-step video, Augie Buettner, Senior Account Executive, reveals how a customer used HG Insights’ Technology Intelligence to uncover an SAP S/4HANA opportunity in the UK’s retail and manufacturing industries.

83

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

How To Plan a Content ‘Season’ Like a Hollywood Showrunner [Rose-Colored Glasses]

Content Marketing Institute

An episodic approach to content planning keeps all the teams involved in producing content on track – and other teams’ ad hoc requests at bay. Robert Rose explains how (and why) to plan a season like a TV showrunner. Continue reading → Company News

83

The Beginner’s Guide to Local SEO

SEMrush

Local SEO is the process of optimizing a business‘s online presence to increase local traffic, visibility, and brand awareness. Read to learn all about local SEO! Local SEO

114
114

5 Winning B2B Cyber Security Marketing Thank You Pages

Marketing Envy

A common mistake many B2B marketers fall into is not placing enough emphasis on ‘thank you pages’. Someone (hopefully a prospect) has just downloaded a piece of content from your website, input some personal information.

73

Social selling: What it is and 10 expert-level tips for success

Sprout Social

Social media has given brands and businesses a platform to engage with their customers. But rather than just nurturing your relationships with existing customers, you can also use it to find and convert valuable leads.

109
109

Your Ultimate Guide to the Trends Shaping Marketing Data

In Salesforce’s latest Marketing Intelligence Report, hear from 2,500+ global marketers on how they are leading with their data, from business growth to customer satisfaction, data privacy, and more. Get the report now!

Google Announces 5 Changes Coming To Mobile Search via @sejournal, @MattGSouthern

Search Engine Journal

At today’s Google’s Search On conference, the company announced it’s rolling out five significant changes to how people search on mobile. The post Google Announces 5 Changes Coming To Mobile Search appeared first on Search Engine Journal. Mobile SEO News

112
112

Content at a Crossroad: What Will It Take To Drive Content Marketing Forward?

Content Marketing Institute

Content is no longer enough. Content marketers must rethink everything, from their program’s strategy to a professional career path and even their mission. Find out what matters in content now from the Content Marketing World 2022 keynote speakers. Continue reading → Company News

87

Use These Eight Tips to Find Topics for Your WordPress Blog

Scoop.it!

WordPress is a popular content management system (CMS) among bloggers. It is well-known as it allows you to start your blog without the complicated coding work. With that out of the way, bloggers can focus on making content and growing their blogs.

75

Traffic or Conversions: What to Focus On With A Lower Budget

Anyword

Boosting sales and leads to your site never follows a black-and-white pattern. We typically have two options: increase the number of eyes coming to your site or boost conversions from your existing visitors. Ideally, we’d like to do both.

76

B2B Distribution Roundtable: The Challenges & Solutions of Buying and Selling

Speaker: Jonathan Meyer, Kyle Mitzner & Jacobi Zakrzewski

Join Hawksearch’s Jonathan Meyer as he moderates a roundtable discussion with Bridgeline’s Kyle Mitzner and Luminos Labs’ Jacobi Zakrzewski, where they highlight the challenges and solutions surrounding B2B distribution.

9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

You want to know if your website is contributing to your business the best that it can. And if it’s not, you need to know where you can improve it. Enter web analytics tools.

80

How To Effectively Perform Keyword Research For Ecommerce via @sejournal, @MaddyOsman

Search Engine Journal

Ecommerce keyword research informs and directs your SEO strategy so you know what to optimize for. Learn how to do keyword research for ecommerce. The post How To Effectively Perform Keyword Research For Ecommerce appeared first on Search Engine Journal. Ecommerce SEO

106
106

More Helpful Content Dos and Don’ts for New Google Update

Content Marketing Institute

Follow these five dos and seven don’ts to improve your response to Google’s new helpful content update. Spoiler alert: It’s all about your audience. Continue reading → Company News

82

What is Google Trends & How to Use It

SEMrush

Google Trends analyzes the popularity of Google searches. Learn 5 ways to leverage it for your business. Keyword Research

111
111

The Essential Guide to the Buying Experience of the Future

The ultimate value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read "The Essential Guide to the Buying Experience of the Future" to find out how to empower your customer-facing teams and thrive in modern selling environments.

The Complete Guide To Video SEO

Roketto

Videos have become one of the most effective and success-driven marketing tools, provided they are SEO-optimized. Today, SEO video and its uses are becoming increasingly popular, and everyone has one thing or two to say about videos.

83

More Is More: 7 Reasons to Outsource Content to a B2B Marketing Agency

Content4Demand

Controlling your organization’s content doesn’t necessarily mean producing it all yourself. When you outsource some or all of your content, You have the capacity to oversee your content while embracing more powerful roles in your overall strategy.

74

LinkedIn Rolls Out 3 Updates To Pages via @sejournal, @MattGSouthern

Search Engine Journal

LinkedIn rolled out three updates to pages that allows businesses to facilitate more meaningful communication with their audience. The post LinkedIn Rolls Out 3 Updates To Pages appeared first on Search Engine Journal. LinkedIn News

95