NuSpark Consulting

NOVEMBER 4, 2011

Enter the white paper. White papers have become a powerful marketing tool because of two important qualities. First, white papers give readers the information they seek. For businesses that see the demise of their interruption marketing methods, white papers are crucial. 1] William C.

Paper 100

Paper Relevance B2B Thought Leadership Thought Leadership 100

NuSpark Consulting

DECEMBER 9, 2012

Well, your firm has written and produced a white paper. A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Your ultimate goals with white papers are typically the following: . . Now what? How do you promote it? Newsletter.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Writing on the Web

APRIL 4, 2011

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Is Your White Paper a Sales Pitch in Disguise? When was the last time you read a white paper that added real value to your research process?

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

WriteSpark

MARCH 17, 2009

Many companies use white papers at the beginning of the sales cycle to attract prospects. A white paper can set the agenda for a purchase decision by convincing the reader that the areas where your product is better than its competition are the most important to consider.

Paper 120

Paper Purchase Sales Cycle Copywriting 120

KEO Marketing

DECEMBER 28, 2015

If you’ve ever published a white paper, you’ve probably experienced one of the most challenging aspects of white paper creation: choosing the right topic. A white paper’s success strongly correlates with how many people download it and how your audience reacts to the insights it delivers.

Paper 48

Paper Marketing Agencies 1 Tips Paid Search Agency 48

Ambal's Amusings

APRIL 30, 2011

Today white papers have become HOT marketing vehicles, and countless numbers of companies are using them to generate leads and grow their business. Now there’s an online class that will teach you every phase of the white paper lead generation. eBook: “Crafting White Paper 2.0:

Paper 100

Paper Sales Qualified Leads Lead Scoring Lead Ranking 100

Content Standard

FEBRUARY 11, 2015

A new report suggests that while email maintains several critical features that drive its value, white papers prove two times more effective at driving audience conversions. White paper content is one of three forms of information that more than half of B2B buyers examine when researching a purchase. billion in sales.

Paper 40

Paper Conversion Tools B2B 40

Webbiquity

AUGUST 1, 2019

B2B lead generation tools help marketers more effectively develop new prospective sales opportunities. Here’s why and how, as a marketer, you may want to integrate new lead generation tools and processes into your B2B lead generation strategy and campaigns. Alternative tools like Zoho and Salesforce are also worth evaluating.

Marketing Automation Services 201

Marketing Automation Services Lead Generation Top of Funnel Lead Scoring 201

The ROI Guy

NOVEMBER 4, 2013

Challenge AVNET wanted to deliver thought leadership insights on potential opportunities and solutions to each prospect, and accomplish this without having to develop and maintain separate white papers for each industry. Click here to see a sample of a customized white paper.

Paper 40

Paper Thought Leadership Sample Ideal Customer Profiles 40

SnapApp

AUGUST 11, 2015

So while tools like white papers are powerful, there are many other content options to consider when you really want to connect with your audience. Podcasts can be powerful lead generators that bring in new customers and build brand awareness much in the same way a traditional white paper would. Double whammy!

Paper 54

Paper B2B Marketing Planning Screencast 54

SnapApp

JULY 28, 2015

Say you’ve created an amazing white paper that’s jam-packed with important information for your audience. Maybe it’s time to make your white paper interactive. At a basic level, an interactive white paper is a dialogue , whereas static long-form content is a monologue. What Is an Interactive White Paper?

Paper 48

Paper Interactive Marketing B2B Marketing Peer-to-peer 48

Roketto

JULY 22, 2020

White papers? Not only does your content strategy need to be rock solid, but you also need to decide what type of content you want to produce. Do you want to zero in on blog posts? Email marketing? The sheer amount of choices out there can certainly be overwhelming.

Content Marketing 137

Content Marketing Tools Content Marketing & Strategy 137

The ROI Guy

MARCH 24, 2013

Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. According to a recent IDG survey, 84% of buyers leveraged white papers as a key resource to help them make a purchase decision. Your current white papers just don’t have the same impact as they once had … but why?

Paper 40

Paper Ideal Customer Profiles Marketing Automation Services Eloqua 40

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Customer Experience Matrix

JULY 9, 2009

Summary: a new white paper says business analysts gather data with little help from IT. I'm not so sure, but agree that collaboration tools like Lyza Commons can help both groups cooperate. This difference in perspective has some impact on judging what matters in a business analysis tool. Click to read my Lyza review.)

Paper 120

Paper Business Analysis Software 120

KoMarketing Associates

AUGUST 31, 2022

That can include purchases, of course, but also white paper downloads, filling out a form, or reading a specific number of pages. . In GA4, a conversion is a specific type of event you’ve assigned a value to, such as a purchase or a white paper download. How GA4 defines a conversion.

Marketing Analytics Tools 245

Marketing Analytics Tools Conversion B2B Marketing B2B 245

The ROI Guy

NOVEMBER 4, 2013

Solution Alinean worked with Akamai to develop the KONA Security Solutions interactive white paper, determining the prospects top priority issues with security, and then recommending specific thought leadership insights, solution overview, value messaging and justification for each priority. Click here to see the tool in action.

Paper 40

Paper Thought Leadership Deliverability Lead Scoring 40

Act-On

NOVEMBER 15, 2023

Sales enablement is an ongoing strategic process that supports sales teams with the right tools, resources, and skills to improve efficiency and drive higher revenue. As a result, B2B companies are investing heavily in sales enablement tools. Periodically, you’ll want to ask: Do our existing tools still serve us? Consideration.

Sales Cycle 229

Sales Cycle Practices Marketing Automation Services Buyer Personas 229

Launch Marketing

JUNE 8, 2022

Marketers spend much of their time developing content for materials ranging from tweets and Facebook posts to email campaigns and white papers. How Long Should Articles, eBooks and White Papers Be? Pieces such as articles, eBooks and white papers tend to have greater character limits than short-form content.

Content Marketing 127

Content Marketing Paper Content SEO 127

Marketing Craftmanship

SEPTEMBER 26, 2023

White papers lost their credibility many years ago, because so many companies turned them into self-promotional sales brochures. Technology tools – whether it’s DeskTop Publishing or Artificial Intelligence – will never replace human (or corporate) experience, insights, talent, or creativity.

Marketing AI 147

Marketing AI Paid Search Agency Copywriting Thought Leadership 147

Oktopost

APRIL 14, 2023

The need for powerful and efficient tools to manage and create content has never been greater. Let’s dive into each of the four new tools and see how they can help you streamline your social media and advocacy content creation. This saves time and resources, while also ensuring that the messaging is consistent and on-brand.

Social Media 62

Social Media Work Management Tools Media 62

Roketto

JULY 22, 2020

White papers? Not only does your content strategy need to be rock solid, but you also need to decide what type of content you want to produce. Do you want to zero in on blog posts? Email marketing? The sheer amount of choices out there can certainly be overwhelming.

Content Marketing 83

Content Marketing Tools Content Marketing & Strategy 83

Only B2B

APRIL 3, 2024

It analyzes diverse online behaviors, including content downloads, registrations for white papers, visits to solution-related webpages, and even interactions with competitor content. Content downloads: Retrieving white papers, case studies, or ebooks relevant to your offerings indicates a strong desire to learn more.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

KoMarketing Associates

SEPTEMBER 13, 2018

Require an email address or contact information for big pieces of content, like ebooks and white papers. Ebooks & White Papers. Ebooks and white papers are some of the most popular forms of exclusive B2B content because they focus on statistics, outcomes, and concrete strategies. White Papers.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

The ROI Guy

SEPTEMBER 13, 2011

It is very easy for us to maintain and continue to evolve the content within the Interactive White Paper , and the personalization rules. No custom software application development / programming is needed to specify the content or rules.

Budget Programs 40

Budget Programs Paper Tools Class 40

markempa

AUGUST 23, 2006

" Ive written a number of times that educational content is an important tool for lead generation. If youre involved in marketing to IT or financial buyers, you should consider using white papers or e-books. If youre involved in marketing to IT or financial buyers, you should consider using white papers or e-books.

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

The ROI Guy

OCTOBER 13, 2010

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Paper 40

Paper Enterprise Management Marketing Management Lead Scoring 40

Everything Technology Marketing

FEBRUARY 21, 2010

As you might remember, the first article in the "Reengineering the White Paper" series by The Bloom Group was about how to develop compelling content. Great white papers are not so because the writing is great – they are great because the core ideas are.)

Paper 100

Paper Tactics Ad Building Social Media 100

Marketing Insider Group

FEBRUARY 3, 2021

For example, your team might tackle a set of social media posts for a retailer for the first half of their day, while during the next half, they dig into heavy research to craft a white paper for a medical equipment manufacturer. Likely, you’ll find online reviews, as well as an extensive portfolio of their work.

Marketing Agencies 2 272

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 272

Martech

AUGUST 3, 2023

Email remains a powerful and cost-effective tool for content delivery and marketing offers, despite frequent predictions to the contrary. You have: Company emails Personal emails Emails you acquired with a paid transaction Emails somebody gave you to get a free white paper Emails from append services They don’t all have the same value.

Lead Scoring 92

Lead Scoring Lead Ranking Deliverability Ad Exchange 92

Navigate the Channel

NOVEMBER 9, 2023

On the other hand, creating white papers and ebooks is a good way to improve your standing as a thought leader in your industry. While Facebook still offers a number of tools that help you reach your target audience, recently, the social media giant shifted from a marketing focus to one that is grounded in connecting people.

Public Relations 65

Public Relations Social Media Paper FAQ 65

ClickDimensions

JANUARY 22, 2024

It’s lead nurturing, and with the right tools, mindset and content, it can be an easy and powerful way to convert more leads into customers. Get our top tips and insights for lead nurturing in this informative white paper. The good news is that there is something organizations can do about that poor performance.

Lead Nurturing 40

Lead Nurturing Effectiveness Leads Lead 40

ClickDimensions

JANUARY 22, 2024

It’s lead nurturing, and with the right tools, mindset and content, it can be an easy and powerful way to convert more leads into customers. Get our top tips and insights for lead nurturing in this informative white paper. The good news is that there is something organizations can do about that poor performance.

Lead Nurturing 40

Lead Nurturing Effectiveness Leads Lead 40

The ROI Guy

NOVEMBER 29, 2011

Alinean worked with Iron Mountain subject matter experts to create the Cost Savings Advisor Interactive White Paper. A few questions answered by the prospect produces a completely relevant, personalized and compelling 6-page white paper. You can try the Interactive White Paper for yourself by clicking here.

Paper 40

Paper Cost Sales Cycle Sales Qualified Leads 40

The ROI Guy

SEPTEMBER 13, 2011

Most Interactive White Papers are developed with only a handful of questions, usually limiting the profile the customer needs to complete to less than 5 questions.

Paper 40

Paper Ideal Customer Profiles User-Generated Content Profiling 40

nDash

APRIL 30, 2021

That’s where finding the best writing tools comes into play. Why Freelance Writers Need Tools. Some writers feel like editing and grammar tools aren’t necessary or that they create lazy writers. Hint – run their work through any of these tools, and you might see glaring mistakes.) OpenOffice.org.

Budget Programs 98

Budget Programs Tools Work Management High Quality Lead 98

Trade Press Services Newsletter

JANUARY 4, 2024

From new artificial intelligence tools to shifting digital marketing strategies, the year will be filled with opportunity. Whether it’s bylined articles, white papers, how-to guides or videos, new content is the best way to drive new leads and engage with your customers. Staying ahead of the curve is crucial to success.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130