Contently

NOVEMBER 10, 2016

The prince scams are a case study in the power of storytelling. In fact, as Maria Konnikova told Contently in an interview about the dark side of storytelling , intelligent people are the most vulnerable to investment fraud. Unlike statistics, stories trigger emotions—actual physical and chemical changes in our body.

Storytelling 168

Storytelling Case Studies Statistics Case Study 168

KoMarketing Associates

MARCH 26, 2019

Good storytelling is an art form. So – let’s dig into how to refine your writing with classic storytelling techniques: 1. So – let’s dig into how to refine your writing with classic storytelling techniques: 1. What other storytelling techniques do you integrate into your content marketing strategy?

Top of Funnel 138

Top of Funnel Storytelling B2B Marketing Content Marketing 138

Digilant

JULY 7, 2022

While the subject matter may require a certain formality, a cautious tone, and unglamorous language, that doesn’t mean that storytelling in healthcare has to feel like a doctor’s waiting room. What Makes Storytelling Effective in a Healthcare Setting? Humans have always relied on storytelling to pass down information.

Storytelling 52

Storytelling Advertisements Advertising Practices 52

KoMarketing Associates

DECEMBER 28, 2021

Vidyard and the Content Marketing Institute recently teamed up to conduct the “Content Marketing Video and Visual Storytelling Survey,” and statistics indicated that 88% of marketers are now using videos for content marketing. Furthermore, 85% believe that video will play a critical role in marketing over the coming years.

Video Marketing 239

Video Marketing Content Marketing Statistics Content 239

Marketing Insider Group

OCTOBER 18, 2023

Storytelling in content marketing makes the information more compelling than a bland statement of the facts. When you add emotion and storytelling to your content as journalists do, your calls to action will be more effective. Stay on the lookout for fascinating experiences, anecdotes, statistics, and images, and save them in a file.

Top of Funnel 280

Top of Funnel Tips Content High Quality Lead 280

Marketing Insider Group

APRIL 17, 2023

What Is Brand Storytelling? By Michael Brenner A great story can capture and keep anyone’s attention – so why not turn your brand into the best storyteller of them all? Our article on brand storytelling has everything you need to create a brand that connects with its audience through stories.

Paid Search Agency 337

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 337

ClickDimensions

APRIL 22, 2021

It also ignores that storytelling is an integral part of our cultures and humanity. In addition, research has shown that people struggle to remember statistics, but take action in response to stories. Data storytelling is no different. What is data storytelling? What is data storytelling?

Storytelling 71

Storytelling Television marketing Statistics Impressions 71

ClearVoice

SEPTEMBER 4, 2020

Finding reliable content marketing statistics and data on which you can base your marketing decisions can be difficult — but it’s not impossible. Content marketing statistics for SEO. Content marketing statistics for local search. Content marketing statistics for email. Content marketing statistics for social media.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

ClearVoice

JUNE 24, 2021

Here's a look at the top content marketing statistics and trends and how you can make the most of them. Top content marketing statistics and trends for 2021. This makes the statistics on content marketing budgets and anticipated spends even more interesting. What's the state of #contentmarketing in 2021?

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

KoMarketing Associates

FEBRUARY 22, 2022

Wyzowl recently published “The State of Video Marketing 2022” report, and statistics indicated that as of this year, 92% of marketers now claim that video is an important part of their marketing strategy.

Video Marketing 247

Video Marketing Marketing & Strategy Marketing Strategy Storytelling 247

Animalz blog

SEPTEMBER 19, 2022

” I went down a Google rabbit hole, hoping to find out more about storytelling in content marketing. So I decided to settle for a lesser quest: finding out when to use storytelling in content marketing. So You Think You’re a Storyteller? ” – Stefan Sagmeister in You are not a storyteller.

Storytelling 55

Storytelling Content Marketing Planning SME 55

Brandpoint

JULY 22, 2019

You’re not behind,” said Arik Hanson , a social media strategist and solopreneur from ACH, at the most recent PRSA Digital Storytelling Workshop. Video is a captivating medium that provides a platform for businesses to flex their creative muscles in their storytelling. That also means drastic increases in content.

Statistics 82

Statistics Video Marketing Mobile Advertising Paid Search Agency 82

Lattice

DECEMBER 9, 2015

The original historical record was through storytellers, leaders who learned the oral history of their village or culture and ensured it was passed down through future generations. Today’s storytellers are often creating stories through written words, filmed video and fantastic soundtracks. appeared first on Lattice Engines.

Storytelling 100

Storytelling Analysis Paid Search Agency B2B Marketing 100

Vidyard

SEPTEMBER 12, 2017

To hook your prospects and actually close deals using sales videos, you’ll have to learn the nuances of video storytelling. 5 video storytelling techniques for sales teams: 1. Use statistics and quotes in your video, and even highlight them on your whiteboard. Start with an abrupt lede. Foreshadow. Use analogies.

Storytelling 83

Storytelling Video Marketing Gartner Forrester 83

KoMarketing Associates

JUNE 25, 2015

In the words of Skyword CEO & Founder Tom Gerace , the event “explored the art and science of storytelling.” He backed up this statement with a series of statistics that illustrate the demise of the “interruption model” of advertising. Finding storytellers. Creating a storytelling engine. Thinking visually.

Storytelling 120

Storytelling Brand Identity Branding Budget Programs 120

Martech Advisor

DECEMBER 3, 2019

Storytelling in marketing works because it engages your audience, evokes an emotional response, and guides them through their buyer’s journey. In this article, we share a few ideas to combine classic storytelling techniques with modern marketing to win over your audience in 2020. The Hero’s Journey. Sparklines.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70

Aberdeen

OCTOBER 28, 2019

Over the last decade, storytelling has become the core tenant of so many marketing strategies, promising a means of capturing buyer attention on an emotional level. Storytelling has become yet another marketing buzzword. But it’s about time we move beyond storytelling as a marketing buzzword. We may have gone too far, though.

Storytelling 40

Storytelling Intent Data Intent Marketing Prospects 40

Heinz Marketing

SEPTEMBER 26, 2023

” This curiosity gap can be created by teasing a surprising statistic, sharing a thought-provoking quote, or presenting a surprising anecdote. Storytelling as a Cold Open Technique Storytelling is a tried-and-true method for engaging B2B audiences.

B2B 129

B2B Storytelling Impressions B2B Sales 129

Marketing Insider Group

JULY 27, 2015

Well I know there is more value to effective storytelling over hard selling and cold calling. I love making connections with anyone in the content game, but Michele started talking about storytelling. This was exactly what Rob Walker and Joshua Glenn did back in 2009, as part of their storytelling experiment. I was intrigued.

Storytelling 100

Storytelling Examples Best Practices B2B Thought Leadership 100

Bannerflow

MARCH 7, 2024

According to statistics, consumers decide within 1.7 seconds whether they are willing to commit to engaging with your content in full, meaning that storytelling needs to be effective and communicative in a short time.

Video Marketing 52

Video Marketing Storytelling Tips Statistics 52

Zoominfo

MARCH 26, 2018

But, statistics show that a customer-centric approach is a better alternative. Consider these statistics: Only 23% of B2B marketers say they have a customer-centric structure ( source ). Leverage the power of brand storytelling. B2C brands often rely on the art of storytelling to engage and influence their audience.

B2B Marketing 209

B2B Marketing B2B Buyer Personas Storytelling 209

Content Standard

APRIL 27, 2018

But for content creators and storytellers, the value of the frequency illusion isn’t as simple as slapping a brand logo on every piece of content. Marketers need to know how the frequency illusion can be harnessed by their brand storytelling capabilities. Brand storytelling should not take this one-note approach.

Storytelling 78

Storytelling Brand Identity Branding Ethics 78

Zoominfo

JANUARY 21, 2019

Top B2B Lead Generation Statistics for 2018. Read: Top B2B Lead Generation Statistics for 2018. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. 9 Great Examples of B2B Brand Storytelling. Read: 9 Great Examples of B2B Brand Storytelling. Keep reading.

Planning 164

Planning Work Management Zoominfo Storytelling 164

Webbiquity

APRIL 11, 2023

However, it’s best to add in your own storytelling into the post as well. First, be sure to do your own research on statistics as some content may be older and lean one way. Blog Posts AI is perfect for bloggers who want to write new content, update old content, or write more guest posts. There is only one you.

Marketing AI 310

Marketing AI Curation Content SERP 310

Marketing Insider Group

JUNE 19, 2014

Statistic Brain says that our average attention span has dropped from 12 seconds in 2000 to 8 seconds – one second less than a goldfish! The Power Of Visual Storytelling. The Power of Visual Storytelling from NewsCred. The post More Than A Thousand Words: The Power of Visual Storytelling appeared first on B2B Marketing Insider.

Storytelling 100

Storytelling Microsite Viral Marketing Course 100

Webbiquity

NOVEMBER 14, 2017

As online marketing becomes more about storytelling, video content has a crucial role to play. Instead, we are accustomed to being told a story, according to the storytelling animators from Spiel. Storytelling can stretch from a cluster of tiny animated pixels to a fully rendered scene, generating endless opportunity for creativity.

Video Marketing 238

Video Marketing Storytelling Content Paid Search Agency 238

Biznology

FEBRUARY 2, 2022

For each of these four, find a balance between hard statistics and storytelling to ensure your message is impactful and memorable. Educate about Education: Finally, consider reinforcing the importance of educating the general public on your work and the issues associated with it.

Education 104

Education Storytelling Statistics Custom Publishing 104

Marketing Insider Group

FEBRUARY 23, 2021

You can prove – through brand storytelling – that what you offer consumers works. Brand storytelling is a powerful marketing tool. To me, this statistic is surprisingly low. Include statistics, storytelling, quotes, and a CTA to further engage readers after they finish reading. Source: HubSpot.

Case Studies 283

Case Studies Case Study Studies Top of Funnel 283

Zoominfo

OCTOBER 24, 2018

This month’s round-up covers a variety of topics including email marketing, sales reporting, storytelling and so much more. Consider these statistics: In 2017, global e-mail users amounted to 3.7 5. How to Incorporate Storytelling Into Your Recruiting Strategy. This concept is often referred to as brand storytelling.

Buyer Personas 140

Buyer Personas B2B Zoominfo Paid Search Agency 140

Navigate the Channel

DECEMBER 12, 2023

They don’t just see customers as data points or statistics; they recognize the unique needs, desires, and pain points of each individual. In an age where attention spans are fleeting, and content is ceaseless, storytelling emerges as the secret sauce that can captivate, engage, and build lasting connections.

Allocation 65

Allocation Storytelling Ad Exchange Paid Search Agency 65

Webbiquity

JUNE 28, 2022

Case studies can be anything from a before and after study to detailed statistics on how you helped another brand with a major problem. Start with an attention-grabbing opening, then incorporate the seven elements of compelling storytelling to keep them reading through to the end. Image credit: Lukas on Pexels. Tell a Story.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

KoMarketing Associates

MAY 16, 2018

Statistics showed that marketers will spend upwards of $10 million on digital/mobile video advertising this year, and $4.7 These findings reflect consumers’ enthusiasm for the dynamic storytelling which original video programming delivers in spades, and the power of the medium to deliver strong ROI.

Spending 194

Spending Studies Video Marketing Budget Programs 194

Integrated B2B

JANUARY 17, 2020

This is one of the reasons why the UNDP’s Sustainable Development Goal Accelerator programme hosted workshops with a storytelling track to help companies better communicate their sustainability stories. This is where the art and science of storytelling comes in. The significance of storytelling.

Paid Search Agency 96

Paid Search Agency Storytelling Companies Tips 96

Martech

JANUARY 13, 2022

Because data storytelling is becoming a timeless skill in an increasingly data-driven profession, we’re resharing this helpful article from last spring’s MarTech Conference. Data doesn’t speak for itself, it needs a good storyteller,” said Nancy Duarte, CEO of Duarte Inc., the largest communications firm in Silicon Valley.

Effectiveness 111

Effectiveness Tips Storytelling Conference 111

Stevens & Tate

OCTOBER 18, 2021

However, just as importantly, your brand storytelling must reflect on the role that this wealth of experience plays in the changing buying habits of the Baby Boomer generation. Check out this similar article about Brand Storytelling. Changes in Storytelling Style. Metaphors are an essential part of this creative process.

Brand Identity 72

Brand Identity Branding Storytelling Segmentation 72

Trade Press Services

FEBRUARY 26, 2024

Here are five buyer behaviors—backed by statistics—to consider when planning your B2B marketing content. To connect with target audiences on an emotional level, leverage storytelling , personal attention and loyalty programs. That said, certain behaviors are consistent across all groups.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Heinz Marketing

MARCH 19, 2021

B2BMX Emphasizes Empathy In Storytelling & Renewed CMO Focus In 2021. This year’s B2BMX Online Experience opened with a keynote titled “Leading With Empathy: Let Your Customer Become Your Best Brand Storyteller” led by Miri Rodriguez, Storyteller and the Head of Internship Programs at Microsoft. .

Planning 135

Planning Marketing Management Storytelling B2B Sales 135