Brandpoint

FEBRUARY 4, 2021

MAT Releases, native advertisements, CPL campaigns — it’s hard to remember what exactly these different controlled media formats are (especially after coming back after the holidays). In my previous post , I touched on what controlled media is in a general sense and what the two main types are: owned and paid.

Paid Content 165

Paid Content Cost per Lead CPL Examples 165

SalesIntel

MAY 7, 2024

With each passing year, new technologies, consumer behaviors, and market dynamics reshape the landscape, creating challenges and opportunities for marketers. Content marketers are very excited about what the future holds. If you can meet them there, you’ll already be ahead of most other marketers.

Marketing AI 64

Marketing AI Trends B2B Marketing Content Marketing 64

Top Rank Marketing

OCTOBER 18, 2023

How can B2B brands bring greater personalization to content experiences, and why is personalized content more important than ever? Influencer marketing spending is also expected to grow by 14 percent this year , while spending on influencer-sponsored social media content in the U.S. is expected to expand some 3.5

B2B Marketing 139

B2B Marketing Personalization Planning B2B 139

ClearVoice

JUNE 15, 2021

Marketing writers have a variety of responsibilities, but the right one will depend on the specific requirements of a client. A marketing writer must be flexible in considering the client, the product or service being marketed, and the audience that’s being targeted. What Is Marketing Writing?

Rules 116

Rules Work Management Content Marketing Marketing Management 116

Contently

JULY 31, 2019

In the marketing world, professionals tend to glom onto useful marketing buzzwords as a shared language, and those terms can actually prove useful to professionals in adjacent industries. As the marketing and media industries continue to look more and more alike, their lexicons overlap too.

CMS Development 166

CMS Development Planning Content Marketing Enterprise Management 166

Optinmonster

FEBRUARY 19, 2024

A lot of businesses waste the potential of their Twitter accounts by not using the social media platform to its fullest. According to X’s own statistics , its users are: 36% more likely to be the first to try new things. 38% more likely to have downloaded an app directly from an ad online. The social media platform earned $2.5

Paid Content 90

Paid Content Lead Generation Lead Scoring Lead Ranking 90

Directive Agency

JANUARY 10, 2019

Did you know that digital content marketing obtains three times more leads than paid search advertising? It’s time to invest more effort into crafting your digital content into attention-grabbing masterpieces that resonate with your audience. What is Digital Content Marketing?

Storytelling 51

Storytelling Sales Management Top of Funnel Content Marketing 51

Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Marketing AI 127

Marketing AI Paid Content Work Management Marketing Management 127

Anyword

NOVEMBER 20, 2018

Not only will you come off as a better authority to users who see your content, but you will see favorable pricing in Facebook auctions as well. This doesn’t allow you to “own” your audience in the same way that paid subscriptions do. Why use Facebook to drive paid subscriptions rather than other platforms?

Paid Content 60

Paid Content FAQ Facebook Cost per Acquisition 60

Directive Agency

JANUARY 10, 2019

Did you know that digital content marketing obtains three times more leads than paid search advertising? It’s time to invest more effort into crafting your digital content into attention-grabbing masterpieces that resonate with your audience. What is Digital Content Marketing?

Storytelling 40

Storytelling Sales Management Content Marketing Top of Funnel 40

ClearVoice

APRIL 3, 2024

In the content marketing world, you’ll likely find yourself having to build a business case to justify spending those precious marketing dollars on content when the ROI isn’t as immediate as traditional paid advertising. They might not even be marketing people at all! Organic vs. paid distribution.

Allocation 52

Allocation Business Case Studies Eye-Tracking 52

sagefrog

JANUARY 11, 2024

With millions of businesses sprouting up almost daily and widespread access to powerful search, review, and social networking platforms, brand awareness is unquestionably vital for B2B brands. Leveraging Paid Advertising As with every other aspect of the B2B marketing landscape, SEO becomes more competitive every day.

Tactics 52

Tactics Brand Identity Branding Ad Building 52

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Let’s paint the landscape of the industry before diving into the statistics.

Public Relations 105

Public Relations Stats Work Management PR 105

Zoominfo

OCTOBER 24, 2018

This month’s round-up covers a variety of topics including email marketing, sales reporting, storytelling and so much more. 1. The Beginner’s Guide to an Email Marketing Audit. If you’ve worked in marketing for any length of time, you’ve likely seen your fair share of marketing trends. Let’s get into it!

Buyer Personas 140

Buyer Personas B2B Zoominfo Paid Search Agency 140

Sprout Social

JANUARY 2, 2019

For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. ” We also saw a whole slew of social ad types and fresh business features roll out for brands. Don’t panic.

Paid Content 111

Paid Content Social Media Planning Campaigns 111

SocialPilot

FEBRUARY 11, 2024

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. The influencer marketing landscape is constantly evolving, and with it, the need for precise, data-driven strategies is more crucial than ever.

Sales Management 87

Sales Management ROI Planning Work Management 87

TrustRadius Marketing

APRIL 18, 2019

Persuasive and informative advertising share the same goal — to persuade audiences to embrace certain attitudes and behaviors. Though persuasive and informative ads share the same goal, they take different approaches. Though even informative ads often have a little emotion thrown in). Informative advertising sticks to facts.

Advertising Agencies 60

Advertising Agencies Paid Content Education Advertisements 60

Brandpoint

NOVEMBER 2, 2022

I’m thinking about the culture in America and the media cycle that prefers a serious stance from a brand, rather than something like a frivolous America’s Ugliest Bathroom campaign. If you are one of the few who doesn’t believe that, read any business section in a major market daily.

Brand Identity 62

Brand Identity Branding Media Business 62

KoMarketing Associates

FEBRUARY 16, 2016

While content marketers don’t necessarily have an annual celebration to match the glamor of NBA All-Star Weekend, we still practice and hone our content marketing skills with hopes of being seen as all-stars within the industry. But, what kinds of skills are needed to become a content marketing all-star?

Content Marketing 120

Content Marketing Peer-to-peer Marketing Analytics Tools Content 120

ClearVoice

MAY 31, 2022

As a content marketer, you know the importance of persuasive writing. After all, if you can’t get your audience to take action — like reading your content or making a purchase — what’s the point of your work? . But even the most experienced content marketers can always learn more about how to persuade their readers.

Content Marketing 96

Content Marketing Content Paid Search Agency Case Studies 96

ClearVoice

JANUARY 4, 2021

Microlearning, or the portioning of learning units into relatively brief elements, is a buzzy word at the moment, and it’s stirring up a lot of feelings — hope, angst, confusion — in content strategy sessions throughout the marketing world. What is #microlearning and should it be a part of your content strategy?

Top of Funnel 111

Top of Funnel Webinar Metrics Marketing & Strategy SERP 111

Goodish Agency

MARCH 18, 2021

So, you want to know about the go-to-market strategies of 2021? To have the power to affect long-term changes in global markets as you sit at your desk watching it all unfold, from your bird’s eye view, as the pieces fall neatly into place, just as you envisioned. TABLE OF CONTENTS. Tactics Are Not the Same as a Market Strategy.

Paid Content 94

Paid Content Marketing Strategy Marketing & Strategy Paid Search Agency 94

seo.co

FEBRUARY 14, 2023

That “something” is marketing, but not all marketing strategies are equally effective, or equally appropriate for a B2B SaaS brand. Defining an “effective” SaaS digital marketing strategy First, it’s important to understand what makes for a successful marketing strategy to begin with. Attracting visitors to your site.

Paid Content 97

Paid Content Paid Search Agency Work Management Marketing Management 97

Valasys

MARCH 9, 2020

The modern – age B2B marketing is majorly about prioritizing the preferences of the customers. Using personalization, to streamline sales cycle isn’t something new in a data-driven marketing world. Marketers use personalization to streamline the B2B sales cycle & to scale up the Return on their Marketing Investment (ROMI).

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

ClearVoice

APRIL 9, 2020

Content is an umbrella term encompassing the various ways we share written, audio and visual communications. It’s on the mind of every marketer, but when it comes down to it, what should we actually be creating? You know why you need content. What kinds of content types should you create? We can do better!

Top of Funnel 119

Top of Funnel Inbound Marketing Paid Search Agency Work Management 119

KoMarketing Associates

JANUARY 11, 2018

When most B2B marketers think of Instagram, they may think of teenagers or millennials who are using it to post photos about their lives and what they are into. For many companies, posting once a week is doable, so start with that goal then scale up to multiple times per week if you feel like you have more content to share.

Paid Search Agency 252

Paid Search Agency Companies B2B Broadcasting 252

Convince & Convert

MARCH 27, 2012

Guest post by Joe Pulizzi, founder of the Content Marketing Institute and Junta42. Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. Social media channels abound for publishing purposes.

Work Management 144

Work Management Marketing Management Marketing Automation Services Service 144

Convince & Convert

MARCH 27, 2012

Guest post by Joe Pulizzi, founder of the Content Marketing Institute and Junta42. Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. Social media channels abound for publishing purposes.

Work Management 131

Work Management Marketing Management Marketing Automation Services Service 131

Outbrain

SEPTEMBER 5, 2018

Is it any wonder that mobile marketers are constantly searching for new and different ways to get more downloads for their apps? There are a lot of marketing strategies to get your app discovered and to improve click-to-install rates. Everything from ASO and display ads, to SEO strategies and paid social ads.

Mobile Advertising 46

Mobile Advertising Advertising Agencies Advertisements Advertising 46

Content Standard

MARCH 19, 2018

Two out of three marketers’ lives will change after reading this story. Data-driven content is all about using fascinating facts to tell unusual, creative, and head-turning stories. But those content vehicles, while trustworthy tools in the content arsenal, are just the beginning of great data-driven content.

Brand Identity 84

Brand Identity Branding Content Storytelling 84

Martech Advisor

AUGUST 16, 2019

Talkwalker recently released a report on the best and worst digital marketing campaigns from early 2019. We’re analyzing the report to learn about the peaks & pitfalls of brands such as BMW, Pepsi, Chase and IHOP to improve your digital marketing strategy. It’s their top inbound marketing priority.

Marketing AI 98

Marketing AI Marketing & Strategy Marketing Strategy Campaigns 98

Outgrow

APRIL 8, 2021

What Are Top Social Media Hacks to Grow Your Business Online. To our relief, social media has offered a respite to many businesses. But social media marketing is not easy. So, what you need are some great social media hacks that will help you grow your business online and get quality leads from your social accounts!

Social Media 59

Social Media Paid Content Media Outgrow 59

Webbiquity

MARCH 31, 2014

It’s lack of bulk, however, is by no means due to lightweight content or skimping on ideas. This is no wasted verbiage in this book, no fluff, no superfluous content. ” Each chapter helpfully contains “Social PR Secrets,” short paragraphs set off from the surrounding content in a different typeface.

PR 100

PR Paid Content Public Relations Press 100

Directive Agency

JUNE 8, 2023

By strategically developing Brand Explainer videos, Video Ads, and Social Media videos, you can forge a deep connection that resonates with your target audience. They also want access to your best content and insights, allowing them to quickly upskill and stay ahead of the curve.

Top of Funnel 52

Top of Funnel Video Marketing Conversion Lead Scoring 52

Content Standard

MAY 30, 2018

As content marketers, we spend a lot of time talking about how to attract new audiences and engage our current readers. The user experience doesn’t end the first time our content is consumed. The same goes for content marketing. Here are four opportunities to use content to draw your audience back in.

Paid Content 64

Paid Content Burn Rate Content Click Rate 64

Content Standard

SEPTEMBER 16, 2015

Now that marketers can pay for admittance into the upper echelon of publications, the use of native advertising is growing. Native Ads Help Marketers Slip Past the Trust Threshold Like No Other Ad Format. So what distinguishes a native ad? Most of us will never feel that rush outside of sponsoring content.

Paid Search Agency 40

Paid Search Agency Ads Doubleclick Ethics 40

KoMarketing Associates

MARCH 16, 2017

At the beginning of this year, I had the honor of attending the 14th World B2B Marketing Chief Congress 2017 in Shanghai, China. It was my first time at this conference and it was a memorable learning experience to be around 400 B2B marketers representing more than 50 industries in China.

B2B Marketing 120

B2B Marketing B2B Paid Search Agency Ideal Customer Profiles 120