Contently

JANUARY 20, 2023

After failing to receive satisfaction from the airline, Dave wrote and recorded a song about his experience and posted it on YouTube. The song quickly went viral and received over 17 million views in the first year. “Word of mouth” marketing is key for creating community and virality.

User-Generated Content 141

User-Generated Content PR Word of Mouth Viral Marketing 141

Oktopost

NOVEMBER 16, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Becoming popular after a TikTok video defined the term went viral, quiet quitting has been thrown into the spotlight and has many leaders concerned. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary.

Tactics 118

Tactics Transparency Work Management Viral Marketing 118

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. And YouTube, for sure, I think it’s underutilized for B2B. First, the viral growth coefficient is so powerful right now. So I’d encourage people to spend some time and play around with TikTok, too.

B2B Marketing 334

B2B Marketing Practices B2B SMS 334

The Lead Agency

APRIL 14, 2024

In fact, 45% of marketers globally plan to increase their spending on content in 2024, 42% will keep the same budgets as 2023, and the remaining few are undecided or looking at a decrease. You can post them on your website, upload them to YouTube, include them in your eDMs or use them in ads. After all, we all love content.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Contently

NOVEMBER 29, 2021

This February Austin McBroom, former college basketball star and patriarch of YouTube ‘s ACE Family, launched an online social media course. Several articles, like the link above, and YouTube videos accused McBroom of running a scam. It seemed like a great deal—at least, he did his best to make it look like one. And it can be.

Social Media 170

Social Media Media Viral Marketing Class 170

Martech

FEBRUARY 6, 2024

Brands will use their big media ad spends as the basis for campaigns in the months ahead. Budweiser and other big brands are using their Super Bowl LVIII spend to tap into the rich tradition of the big game, as well as the broader culture. BetMGM reduced its spending on the platform by 87% in 2023. The game is only the start.

Advertising Agencies 111

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 111

Contently

NOVEMBER 3, 2021

” Let’s take a look at why marketing writers and editors should take fact-checking seriously—and how they can do so without spending all day, every day looking up stats and references. I treat every story as a valuable source of information for readers—and a valuable gateway to a brand.”

Content Marketing 191

Content Marketing Content Case Studies Viral Marketing 191

CoSchedule

JANUARY 27, 2023

Red Bull’s Viral Live Event Campaign Red Bull puts a lot of upfront work into their social media marketing. The live event became a viral buzz, bringing in 100 million playbacks — proving that well-thought-out social media campaigns deliver long-term results. It also helps increase the time users spend on the app.

Social Media 126

Social Media Social Marketing Examples Planning 126

Sprout Social

FEBRUARY 6, 2023

Content sharing and virality Social media content has the potential to bring exponential reach and engagement— the virality factor. Know your audience Which social media platforms do your target audience spend time on? Here are some of the common features of social media that brands leverage to engage with their audience.

Social Media 100

Social Media Features Media Curation 100

Sprout Social

SEPTEMBER 21, 2023

However, YouTube is more of a hub for digital creators. What about TikTok and YouTube? Understand what your brand is willing to spend and compensate influencers accordingly. Consistency can signal an authentic follower count while sudden spikes unrelated to viral content are a red flag. Anywhere else?

Media 93

Media Viral Marketing Case Studies Youtube 93

QuanticMind

JULY 31, 2023

Many authors have found overnight success from BookTok, and some are now concerned that the social media company’s promotion of its own books will compromise the ability of authors unaffiliated with 8 th Note Press to achieve virality. share of US video ad spend and anticipating double-digit growth for YouTube’s CTV offering this year.

Paid Content 52

Paid Content Paid Search Agency Allocation Emarketing 52

FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Sprout Social

MARCH 16, 2022

Stand-out YouTube video metrics. YouTube has more than 2 billion active users and their newest video type— YouTube Shorts —generates more than 15 billion daily views. But beyond its popularity as a social platform, YouTube also has SEO and search applications. YouTube prioritizes how much time is spent watching a video.

Video Marketing 124

Video Marketing Youtube Click Rate Allocation 124

LEADership

MAY 30, 2014

We’ve all been there: we spend significant time and resources to craft what we (or our marketing agency) thinks will “go viral” The “Publish” button is pressed, it’s live and then……crickets chirping. How do B2B marketers create “viral” content for their marketing campaigns?

Viral Marketing 40

Viral Marketing Advertising Agencies Content Distribution 40

Sprout Social

JANUARY 4, 2022

Whether you’ve already had a handful of videos go viral , you’re staunchly loyal to static image posts or you’re totally new to video, the following social media video marketing statistics can help you determine how, when and why to use this type of visual content. YouTube video statistics. 74% of consumers use YouTube.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

Sprout Social

JANUARY 6, 2021

YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 This kind of fun, energetic how-to video is ideal for platforms like YouTube, Facebook or IGTV, where people are willing to spend a bit more time watching and learning.

Social Media 131

Social Media Video Marketing Social Marketing Top of Funnel 131

Webbiquity

JUNE 1, 2021

Choose your core content format: The typical anatomy of viral content often features a common trait, a content framework that 80% of the target audience love. If they’re on Instagram, create visual content, while if Youtube, produce videos (obviously). One study found that for every $1 you spend on email marketing, you earn $44.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Spiralytics

JUNE 11, 2023

Artificial intelligence (AI) has become far more believable, with a recent example being the viral image of the Pope in a puffy jacket fooling many. Viewers watching the music video on YouTube can click Settings to change the audio track to their language to hear the difference.

Marketing AI 117

Marketing AI Ethics Copyright Startups 117

Optinmonster

MAY 27, 2020

Start with researching the biggest social media platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and the newcomer TikTok. Income & spending habits. If your product is best shown in action, like tech gadgets or fitness equipment, partner with YouTubers to create tutorials and “how-to” videos. Ads & Content.

Social Media 128

Social Media Paid Content Social Marketing Advertising Agencies 128

Sprout Social

APRIL 22, 2021

Although TikTok content is more specific with its narrow focus on short, viral-ready videos there are many ways brands can still see success. Charli D’Amelio posts mostly TikTok dance videos and viral trends that her followers love, along with partnering with major brands for influencer campaigns. Kids love TikTok, too!

Stats 141

Stats Planning Paid Search Agency User-Generated Content 141

Content Standard

OCTOBER 6, 2014

More than two-thirds of brands creating video do so with social media in mind, primarily due to social sharing’s potential to make content go viral. And increasingly, mobile devices are being considered in terms of how viral content can be distributed. Marketers are also keying in on templates for viral success with video.

Case Studies 40

Case Studies Case Study Viral Marketing Studies 40

Exo B2B

NOVEMBER 28, 2023

Schaefer continues: «But what about a blog post, YouTube video or podcast episode? When was the last time an article published on LinkedIn went viral? Web Site Blog Newsletter Podcast YouTube Channel Webinar For a website or blog, you create it or pay someone to create it, but then what’s on it is YOUR property.

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Convert

NOVEMBER 9, 2020

Everyone wants their YouTube videos to go viral. But, not everyone can have the same success experienced by videos like this one from the Dollar Shave Club, whose story went viral on social media, catapulting the company into a billion-dollar brand. Why Use YouTube in Your Marketing Strategy?

Viral Marketing 105

Viral Marketing Youtube Video Marketing Optimization 105

Hubspot

MAY 29, 2020

Grassroots marketing is similar to viral marketing because the goal is to create content that your audience wants to share. It might seem like grassroots marketing is about creating viral content, however, no grassroots campaign started that way. Create YouTube content. In 2014, the ALS ice bucket challenge went viral.

Examples 101

Examples Campaigns Word of Mouth Paid Search Agency 101

Optinmonster

FEBRUARY 11, 2024

Smart Insights estimates that you get $40 in revenue for every dollar you spend. PostPlanner’s Scott Ayres gained $2400 in sales after spending just $20 on boosting a post. Implement Viral Marketing Campaigns Create shareable content or campaigns that encourage users to share with their networks.

Paid Content 84

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 84

QuanticMind

JUNE 21, 2023

of the United States’ total TikTok users, US adults overall spend almost an hour on the platform each day—more than YouTube, Twitter, Snapchat, Facebook, or Instagram! And even under threat of a potential (but unlikely ) ban, 75% of US brands are planning to increase their spend on the channel in the coming year.

Advertising Agencies 52

Advertising Agencies Planning Viral Marketing ROAS 52

Hubspot

NOVEMBER 26, 2019

In TikTok's first year, all we really knew was that an odd-ball video app was going viral, topping global app store charts, and gaining a huge fanbase from Gen-Z. Here's one for example of a TikTok post which went viral on Twitter: Now THIS is a tiktok I could watch all day pic.twitter.com/u1dBkH2OAa — ?? Alexandra Daniels ??

Stats 101

Stats Viral Marketing Startups Transparency 101

Sprout Social

AUGUST 10, 2022

Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. Marketers have too much on their plate to spend hours learning new software. Heepsy is an influencer marketing tool that helps you find influencers on TikTok , Instagram, YouTube and Twitch. Stay on top of trends.

Marketing Budget 113

Marketing Budget Budget Programs Enterprise Management Work Management 113

Oktopost

SEPTEMBER 13, 2022

An Emarketer report forecasted that digital ad spending in the financial services sector would grow 9.7% Doesn’t take long to create a tweet that can go viral. High viral possibility. They use YouTube to share helpful and educational videos on a variety of topics related to personal finance. billion in 2020.

Social Media 84

Social Media Work Management Marketing Management Service 84

Onalytica B2B

NOVEMBER 12, 2018

Something that marketers must bear in mind when creating their strategy is that the major difference between B2B and B2C is that in B2C, consumers want to spend money on things they do not need, whereas B2B buyers do not want to spend money on things they do need. Social Media Channels. Content Focus.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Spiralytics

NOVEMBER 14, 2023

Prefers visual content Gen Alphas have an affinity for visual content, spending ample time on platforms like Instagram, YouTube, and TikTok. Over half (51%) first discover brands through YouTube videos, showing the importance of visual storytelling in modern marketing. These sites are an ideal place to center engagement efforts.

Generation 62

Generation Paid Search Agency Advertising Agencies Peer-to-peer 62

Oktopost

MARCH 31, 2021

Consider this: by the end of 2021, the average internet user was forecast to spend roughly 100 minutes a day watching online videos. TikTok, the viral video platform, exploded onto the scene with more than 800 million users, viewing over 1 billion videos daily. YouTube offers brands the largest potential organic reach.

Paid Content 69

Paid Content Video Marketing Work Management Marketing Management 69

Hubspot

JULY 20, 2016

Once we silence the alarm on our phone, we’ll spend the next few minutes on various apps and sites, dodging unwanted ads and unappealing headlines along the way. The results revealed the top 10 emotions for viral images as shown below: An obvious trend? For example, we know that the top viral emotions are incredibly positive (e.g.,

Viral Marketing 28

Viral Marketing Analysis Content Youtube 28

Outgrow

NOVEMBER 30, 2022

How much do I have to spend to get the strategy off the ground? Viral videos – Usually very entertaining and shareable, making them perfect for social video marketing. . Using the best keywords and thumbnails on the video helps increase visibility on platforms like YouTube and boost click-through rates.

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

The Marketing Blender

MARCH 15, 2021

The days of organic leads from social pages are mostly gone, outside of viral phenomena. A balance of social media platforms may be a more effective approach, or YouTube for promoting video content. YouTube is the second most used search tool and it’s owned by Google. Be interesting and know what your contacts are interested in.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Optinmonster

NOVEMBER 3, 2021

That means they are there to either relax or see things that entertain them instead of being actively pushed to spend money. This is the easiest way to make your contest or giveaway go viral and get your brand in front of more eyes. Go viral with the refer-a-friend social sharing giveaway action. YouTube video: Up to 30 days.

Social Media 79

Social Media Media Tips Ideal Customer Profiles 79

Hubspot

JANUARY 5, 2021

I think the perception of short-form content on platforms like YouTube is actually around that 10-minute sweet spot because content on YouTube tends to be more comprehensive and longer.". So, when you’re thinking of short-form video, Youtube is the exception, whereas TikTok and other growing short-form videos are the rule.

Trends 101

Trends Marketing AI Video Marketing Work Management 101