ClearVoice

DECEMBER 29, 2020

One of those is the endless pursuit brands have with being considered a great storyteller. And for those who are concerned about the lifecycle of their leads and their base, storytelling can be a captivating and effective way to keep audiences engaged. 6 storytelling myths in marketing.

Storytelling 122

Storytelling Planning Paid Search Agency Advertising Agencies 122

Content Standard

SEPTEMBER 21, 2023

We expect to absorb information in seconds, yet we’ll spend hours binging content we find interesting in the moment. What implications do these habits have for how marketers think about the brand storytelling? Through continuous storytelling and content, the AMA clarifies its mission and showcases its impact.

Storytelling 81

Storytelling Digital Marketing Funnels Branding Brand Identity 81

KoMarketing Associates

MAY 16, 2018

Marketers continue to increase the amount of money they spend on digital video content, but how much of it is original? To find out, IAB recently conducted the “Digital Content NewFronts: Video Ad Spend Study 2018” report. million will go toward original content.

Spending 194

Spending Studies Video Marketing Budget Programs 194

Martech Advisor

MARCH 19, 2020

World Storytelling Day is on Friday, March 20, this year. While celebrating the art of storytelling, let's also explore how to use extended reality (XR) for storytelling in marketing to influence customers, create memorable experiences, and drive engagement. Storytelling offers a new closing technique. Let's find out.

Storytelling 126

Storytelling Broadcasting Marketing Automation Services Search Marketing 126

Content Marketing Institute

JUNE 1, 2018

Great storytellers come from all sorts of places. Great storytellers come from all sorts of places, says @EditorStahl. storytelling Click To Tweet. Let’s take a look at the secrets to their storytelling success. Great storytellers collaborate. Great storytellers know who they want to enchant. But that’s OK.

Storytelling 111

Storytelling Advertising Mediums Advertising Agencies Paid Search Agency 111

Contently

NOVEMBER 10, 2016

The prince scams are a case study in the power of storytelling. In fact, as Maria Konnikova told Contently in an interview about the dark side of storytelling , intelligent people are the most vulnerable to investment fraud. The post The Science Behind the Power of Storytelling appeared first on The Content Strategist.

Storytelling 168

Storytelling Case Studies Statistics Case Study 168

Digilant

JULY 7, 2022

While the subject matter may require a certain formality, a cautious tone, and unglamorous language, that doesn’t mean that storytelling in healthcare has to feel like a doctor’s waiting room. What Makes Storytelling Effective in a Healthcare Setting? Humans have always relied on storytelling to pass down information.

Storytelling 52

Storytelling Advertisements Advertising Practices 52

xiQ

JUNE 19, 2019

ABMers have to be really good storytellers. Developing and strengthening your storytelling skills and approach provides a strong foundation for ABM engagement at every level. Successful B2B marketers spend 40 percent of their total marketing budget on content marketing.”. Strong content is a currency in today’s world.

Account Based Marketing 89

Account Based Marketing Storytelling ABM B2B Thought Leadership 89

Biznology

JUNE 13, 2017

It’s About Narrative, It’s About Storytelling. It’s about the narrative, it’s about storytelling. A good PR artist needs to spend the time learning to actually draw the hands, if you will. The post The art of narrative storytelling via social media marketing appeared first on Biznology.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Vidyard

OCTOBER 27, 2019

Read on to learn how to tell a story through video by focusing on themes, building stories around emotion, and following some key storytelling principles. Video Storytelling Tips 3.1 The story connects loosely to the brand’s movie theatre offering while focusing on the broader theme of spending time with loved ones. Contents 1.

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

Marketing Insider Group

AUGUST 22, 2015

I’ve noticed a content marketing backlash, recently, with a particular vitriol directed toward business storytelling. For example, four weeks ago, the author of The Art of Storytelling in the Age of Content Marketing lashed out at brand journalism. 2) Storytelling is self-serving. 3) Storytelling is “the new copywriting,”.

Storytelling 100

Storytelling Business Copywriting Banner Ads 100

xiQ

JUNE 19, 2019

ABMers have to be really good storytellers. Developing and strengthening your storytelling skills and approach provides a strong foundation for ABM engagement at every level. Successful B2B marketers spend 40 percent of their total marketing budget on content marketing.”. Strong content is a currency in today’s world.

Account Based Marketing 62

Account Based Marketing Storytelling ABM B2B Thought Leadership 62

ClearVoice

AUGUST 31, 2019

In part three, we look at how index cards help writers organize ideas and improve storytelling. In Umberto Eco’s newly English-translated book, How to Write a Thesis, the author spends an entire chapter detailing the use of index cards. writing #storytelling Click To Tweet. Sound arcane? Outdated in the Digital Age?

Storytelling 82

Storytelling Organization Research Creativity 82

Vidyard

OCTOBER 27, 2019

A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Read on to learn how to tell a story through video by focusing on themes, building stories around emotion, and following some key storytelling principles. Video Storytelling Tips 3.1

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Trade Press Services Newsletter

APRIL 4, 2024

Spend the time to answer the questions carefully and thoughtfully and always provide your bio to the host ahead of time. To captivate and engage the audience, focus on storytelling. Read audience reviews of the podcast to better understand what is resonating with the show’s audience. Tell a story.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Content Standard

NOVEMBER 11, 2016

Instead of small amounts of consistent spending with (hopefully) some immediate return, content marketing shifts the model toward more upfront spending, comparatively lower costs for promotion, and returns that take more time but compound into the future rather that dwindling off like advertisements. Mapping Budget to Your Story.

Marketing Budget 92

Marketing Budget Marketing Budget Creation Storytelling Budget Programs 92

Stevens & Tate

OCTOBER 26, 2020

Storytelling has existed for centuries and is a great way to not only market your brand, but also connect with your audience on a deeper level. Storytelling can be done in a variety of ways, and today, visual storytelling is one of the most impactful forms of persuading and communicating your message with audiences.

Storytelling 53

Storytelling Trends Planning Paid Search Agency 53

Hubspot

JANUARY 31, 2018

As content strategists, we spend a lot of time talking to business people about the importance of storytelling to their business. The pressure of storytelling can keep a lot of people from even trying. Storytelling is part of what makes us human. Unfortunately, some of us give up on our storytelling ability too early.

Storytelling 101

Storytelling SIC Template Case Studies 101

Biznology

JULY 27, 2016

And engagement is incredibly high: Users spend 43 minutes a day on average playing the game. The impact of the game on brick-and-mortar businesses is exciting, but I find the implications for marketing — and especially storytelling — even more fascinating. What Pokémon Go says about the Future of Storytelling. Like this post?

Storytelling 80

Storytelling Viral Marketing Public Relations Mobile Marketing 80

Content Standard

MARCH 22, 2018

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? A LinkedIn search for the job title “storyteller” reveals almost 10,000 hits.

Storytelling 102

Storytelling Business Work Management Paid Search Agency 102

Contently

APRIL 20, 2021

The average reader spends 2 minutes and 30 seconds engaging with stories on Means & Matters, as measured by Contently’s Performance Analytics, which only counts active engagement. ” The post How Bank of the West Is Rewriting the Finserv Content Playbook With Sustainability Storytelling appeared first on Contently.

Storytelling 84

Storytelling Paid Social Agency Content Differentiation 84

Heinz Marketing

SEPTEMBER 21, 2018

See my inaugural post “ Storytelling with Data – Starting with Why and How. Best Practices, Templates and Data: Storytelling with Data: [link]. I would love to spend some more time writing about this or overcoming organizational silos, team bandwidth and budgets, but that will have to wait until next month. Tableau: [link].

Storytelling 74

Storytelling Bandwidth Budget Programs Amazon 74

Marketing Insider Group

MARCH 11, 2024

Quick Takeaways In 2024, the significant increase in spending on video ad campaigns underscores the critical role of video in marketing strategies. Here’s a stat to chew on: US marketers are now spending 41.9% Instead, focus on storytelling to connect with your viewers on a deeper level. That’s not pocket change!

Fulfillment 235

Fulfillment Video Marketing Content CTR 235

Outgrow

SEPTEMBER 15, 2022

The state of brand storytelling in the early 2000s. Episode 079- Achieving Growth With Product Market Fit and Getting Your Brand Storytelling Right. The first one is, that before joining the SaaS startup scene, you led thinking on how disintermediation fueled brand storytelling. The fundamentals of growing a SaaS business.

Storytelling 52

Storytelling Top of Funnel Disintermediation Product 52

Moz

FEBRUARY 14, 2021

Posted by chrisgiarratana Add value to SEO reports with storytelling. If this describes your SEO reporting approach, you’re missing out on vital opportunities to retain clients and upsell with carefully crafted storytelling strategies. SEO reporting has always been an important part of my deliverables.

Storytelling 58

Storytelling Marketing Analytics Tools SEO Lead Ranking 58

KoMarketing Associates

APRIL 7, 2021

Use more storytelling. This is another aspect of the “increase engagement” theme, but storytelling specifically pops up in two of the major recent studies about demand generation. So how do you integrate more storytelling into your content? So how do you integrate more storytelling into your content?

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Marketing Insider Group

JULY 11, 2015

The biggest challenge we see our clients facing in the shift towards digital spend is the blind transition of dollars. The main challenge is how to shift the spend while presenting the brand in a way that resonates and engages with their digital consumer? Brands spend too much on paid promotion. Photo Credit: flickr.

Spending 100

Spending Top of Funnel Mobile Advertising Paid Search Agency 100

Webbiquity

AUGUST 13, 2019

Access to runtime and feature analysis that we can segment by a number of parameters allows us to ask really interesting questions that drive really interesting content creation: How long are users on average spending with the new feature? Storytelling. Where are they running into issues?

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

Anyword

FEBRUARY 11, 2020

The Storytellers , our series featuring candid interviews with executives from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. At Keywee, we spend a lot of time discussing the value that branded content can offer to publishers.

Storytelling 65

Storytelling CMO Advertising Agencies Custom Publishing 65

Marketing Insider Group

DECEMBER 29, 2020

Unable to spend quality time with friends, family, and colleagues in person, we’re turning to technology to bridge the gap. Brand Storytelling. Brand storytelling is nothing new, but it remains one of the most crucial trends to your business’s ongoing success. Authentic Human Connection. Every brand has a story to tell.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Marketing Insider Group

OCTOBER 18, 2023

Storytelling in content marketing makes the information more compelling than a bland statement of the facts. When you add emotion and storytelling to your content as journalists do, your calls to action will be more effective. The image below shows where readers’ eyes spend the most time while reading an article.

Top of Funnel 279

Top of Funnel Tips Content High Quality Lead 279

Hubspot

APRIL 26, 2017

HubSpot and Playbuzz joined forces to scour the web for amazing examples of interactive storytelling. Everyone loves interactive quizzes, but when creating one for your business, always think of what your audience would spend time in investigating. How to Get Started with Interactive Storytelling. 1) The Wall Street Journal.

Storytelling 78

Storytelling Interactive Marketing Top of Funnel Examples 78

Martech

FEBRUARY 12, 2024

Learn how gradually shifting focus toward brand storytelling and relationship-building can lead to increased loyalty and organic growth over the long term. As a result, brands can quickly become enamored with the process, escalating their spend as their business expands. Pinpoint your most valuable and easily captured customers.

Marketing Attribution 105

Marketing Attribution Ideal Customer Profiles Marketing & Strategy Marketing Strategy 105

Adobe Experience Cloud Blog

APRIL 25, 2017

The Art of Storytelling. Winning minds starts with winning hearts, and that is done with engagement and storytelling. Great storytelling goes beyond the data to build a bond with a customer. How many of us are actually spending dollars across the entire lifecycle? A deeply moving story can affect change.

Storytelling 103

Storytelling Planning Marketo Branding 103

Bannerflow

APRIL 1, 2019

In this blog, we explain what digital storytelling is, why it should be part of your digital display strategy, and how it offers a potential solution to a crisis in creativity. One solution is combining data, design, and scheduled messaging through dynamic creative optimisation: known as digital storytelling. But how does it work?

Storytelling 40

Storytelling Display Advertising Agencies Advertisements 40

Contently

SEPTEMBER 21, 2021

Brands need to up their meme game (and spend more time on simple, visual content in general). Social impact storytelling drives purchase consideration. I wrote about the research behind the power of social impact storytelling in December , and now our own research backs this up. Do you really trust brands to make memes?

Branding 202

Branding Brand Identity Content Storytelling 202

Marketing Insider Group

DECEMBER 15, 2020

The more they trust you, the more likely they are to spend money with you in the future. Engaging Your Audience with Brand Storytelling. So it’s no surprise that much of the most successful content on the web involves some element of storytelling. Source: Marketing Charts. Fleshing Out Your Brand Personality.

Ad Building 345

Ad Building Content Marketing Branding Brand Identity 345