ATAK Interactive

JANUARY 10, 2021

Led by our CEO Austin LaRoche, today’s B2B Marketing Agency Insights touches on why choosing a B2B marketing agency that tailors and personalizes its solutions to your unique problems is critical. Video transcription below: Welcome back to B2B Marketing Agency Insights. There is no formula.

Paid Search Agency 148

Paid Search Agency Advertising Agencies Ad Agencies B2B Marketing 148

ATAK Interactive

JANUARY 7, 2021

Led by our CEO Austin LaRoche, today’s B2B Marketing Agency Insights touches on why choosing a B2B marketing agency that tailors and personalizes its solutions to your unique problems is critical. Video transcription below: Welcome back to B2B Marketing Agency Insights. So there you go.

Paid Search Agency 148

Paid Search Agency Advertising Agencies Ad Agencies B2B Marketing 148

Fount Media

DECEMBER 7, 2023

5 B2B Healthcare Marketing Challenges and Solution The healthcare landscape is getting more advanced daily, as more hospitals and medical centers are now using advanced equipment, devices, tools, and machinery in treatment, diagnosing, and much more to give painless experiences to their patients.

B2B Marketing 52

B2B Marketing B2B Paid Search Agency Marketing 52

Marketing Insider Group

MAY 31, 2023

But do you know how direct the relationship is between understanding your customers’ needs and maximizing the results of your marketing efforts? This allows you to identify gaps in the customer experience and opportunities for improvement, as well as develop targeted marketing strategies that resonate with your audience.

Enterprise Management 259

Enterprise Management B2B Marketing Tools Marketing Management 259

Marketing Insider Group

JANUARY 3, 2023

With 2023 on the horizon, the chatter of a recession, and a marked increase in reports of poor client retention , it’s more important than ever that B2B marketers focus on retaining reliable clients. People want solutions and experiences tailored to their needs, scale, timeline, and preferences.

Marketing Strategy 342

Marketing Strategy Marketing & Strategy B2B Marketing Customer Satisfaction 342

KoMarketing Associates

AUGUST 18, 2021

As B2B marketers look to fine-tune the way they reach out to customers and prospects, new research suggests that B2B buyers are taking more time to think about potential purchases. This indicates that B2B buyers are taking their time when it comes to evaluating their options. Reaching Out to More B2B Buyers.

Buying Cycle 291

Buying Cycle Customer Surveys B2B Marketing Buy 291

KoMarketing Associates

JULY 19, 2022

As Google continues to make changes to its algorithm, new research indicates that B2B marketers are seeing a negative impact on everything from page views to overall revenue. However, many B2B digital marketers are developing solutions to rebound from these challenges.

Account Based Marketing 256

Account Based Marketing B2B Marketing Marketing Report Google 256

Martech

FEBRUARY 19, 2024

Today, B2B marketing teams must tackle the challenge of handling intricate workflows, enhancing communication and fostering efficient collaboration. Traditional project management tools might not fully meet the requirements of B2B marketing teams. That’s where marketing work management solutions step in.

Work Management 122

Work Management Marketing Management Resource Management Allocation 122

Marketing Insider Group

FEBRUARY 1, 2021

The digital era has led to changes in the way brands market their products and services. You’re familiar with the B2B buyer’s journey : moving prospects through the awareness, consideration, and decision stages of the buying process. Buyer intent data will help you learn “why” a lead is looking for a solution to their problem.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Webbiquity

OCTOBER 22, 2021

Social media marketing involves running social media advertisements, publishing content, listening to and engaging your customers, and analyzing the success of your marketing efforts. There’s a wide range of social media management tools designed to help you succeed with your social media marketing efforts. Source: Pixabay.

Work Management 265

Work Management Social Media Marketing Management Promotion 265

Martech

FEBRUARY 28, 2024

B2B marketing has become overly focused on measurement and attribution, appearing and claiming to be more science than art. Investors, boards and leadership expect marketing growth to be measurable, predictable and projectable. But the truth is that marketing is not a hard science.

Lead Gen 140

Lead Gen Top of Funnel Demand Generation Agencies B2B Marketing 140

Marketing Insider Group

SEPTEMBER 1, 2021

Online marketing has changed significantly in the last few years—we’ve already discussed these developments in previous articles. But in this post, I’d like to focus on employee advocacy in B2B marketing specifically, because it comes with its own unique challenges. And of course, its own unique solutions.

B2B Marketing 288

B2B Marketing B2B Thought Leadership B2B Thought Leadership 288

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

Webbiquity

MARCH 1, 2022

The way B2B buyers consume content has changed significantly in the past two years. But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. B2B tech buyers most highly value product demos, factual product information, and free trials. No surprise there.

Research 349

Research B2B Marketing Marketing Automation Services Top of Funnel 349

Webbiquity

JANUARY 19, 2023

Business-to-business (B2B) and business-to-consumer (B2C) marketing are two distinct types of marketing strategies with different focuses. B2B is focused on developing relationships between businesses, while B2C is focused on connecting directly with end consumers. 10 Key Differences Between B2B and B2C Marketing 1.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Fount Media

DECEMBER 7, 2023

As decision-makers, executives and officers in medicine are attracted to new marketing technologies and The post 5 B2B Healthcare Marketing Challenges and Solution appeared first on Business Mailing Lists | Technology User List | Email Marketing Company.

B2B Marketing 40

B2B Marketing B2B Paid Search Agency Marketing 40

Only B2B

SEPTEMBER 16, 2022

Introducing B2B SaaS: Business Solutions. The B2B SaaS market is rising, so it’s obvious why the benefits are difficult to overlook. This guide is for you if you’re new to the B2B SaaS world. We’ll go over all you need to know about B2B SaaS, including its fundamentals and advantages.

Work Management 118

Work Management Marketing Management Marketing AI B2B 118

Martech

APRIL 11, 2024

In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the most important part of the equation — marketing. B2B marketing is suffering from an effectiveness crisis, having chased efficiency gains for years.

Marketing AI 133

Marketing AI Work Management Effectiveness B2B Marketing 133

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Moreover, they can complement your other marketing strategies in substantial ways.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

ClickDimensions

JANUARY 9, 2024

Solution: Implement a clear lead scoring system that defines criteria for qualified leads. This is especially prominent in SMBs who have been shown to lose just under 80% of their marketing leads as they never convert into sales, due to a lack of nurturing. Solution: Identify bottlenecks and implement strategies to address them.

Work Management 109

Work Management Marketing Management Allocation SMB 109

The Lead Agency

DECEMBER 4, 2023

Seasonality in B2B Marketing is often overlooked, with many associating it solely with B2C enterprises. What is Seasonal Marketing? While this clearly makes sense for B2C companies, many B2B businesses neglect seasonal events, as they do not seem as relevant to them. Because it works.

B2B Marketing 112

B2B Marketing Planning B2B Marketing Budget 112

Marketing Insider Group

MAY 3, 2021

Let’s get real about B2B content marketing. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). B2B content often fails because it’s not written for the audience, readable, or interesting. The Hallmarks of Bad Content Marketing.

B2B Marketing 289

B2B Marketing Content Marketing B2B Thought Leadership Planning 289

Webbiquity

MAY 12, 2020

As the COVID-19 pandemic grinds on, B2B technology buyers are adjusting to a new (hopefully temporary) type of “normal.” That’s where opportunity lies for B2B marketers today. But B2B marketers need to shift tactics and more important, messaging, in order to earn conversations with those prospective customers.

Research 345

Research B2B Marketing Terms and Conditions Planning 345

Webbiquity

OCTOBER 5, 2021

The 2022 IT spending forecast is bright for B2B technology marketers. Companies will continue to invest in advanced security solutions. Today’s tech buyers are much more interested in hearing, seeing, and reading what your customers say about you than your marketing collateral. It’s worth checking out.

Enterprise Management 307

Enterprise Management Work Management Marketing Management Paid Search Agency 307

Sword and the Script | B2B

MARCH 19, 2024

Much of the content B2B marketing produces overpromises and underdelivers – and that happens when we consider company needs before customers “Caring, when it comes to marketing, is respecting one’s time,” says Gary Vaynerchuk. “I Sword and the Script Media can help with B2B marketing, PR and social media.

B2B Marketing 90

B2B Marketing B2B PR Paid Search Agency 90

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 131

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 131

Top Rank Marketing

DECEMBER 29, 2023

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

Paid Search Agency 107

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 107

ATAK Interactive

JANUARY 10, 2021

Led by our CEO Austin LaRoche, today’s B2B Marketing Agency Insights touches on why choosing a B2B marketing agency that tailors and personalizes its solutions to your unique problems is critical. Every business is unique, and therefore, will have unique problems.

Advertising Agencies 78

Advertising Agencies Paid Search Agency Ad Agencies B2B Marketing 78

Oktopost

APRIL 9, 2024

B2B Demand generation is changing. Novel formats, channels, and technologies like TikTok and ChatGPT are now driving forces behind buyer interest, opening up new ways for B2B brands to raise awareness about their products. At any given time, most of your best prospects aren’t in the market to buy what you’re selling.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. Sagefrog’s 2023 report , amazingly, listed customer retention as B2B marketers’ number two priority. (It

Tactics 130

Tactics Work Management B2B Marketing Marketing Management 130

Launch Marketing

MARCH 13, 2024

Reaching the right audiences with the right messages is fundamental for B2B marketing success. Without clear and consistent messaging, it can be a challenge to engage ideal buyers and highlight why your solution is the best one for them. Then, dig into their solutions. Analyze your competitors.

B2B Marketing 117

B2B Marketing Buyer Personas Paid Search Agency B2B 117

Binary Demand

MARCH 1, 2024

Among the latest innovations, Artificial Intelligence (AI) stands out, causing quite a stir in B2B demand generation companies. Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Launch Marketing

FEBRUARY 7, 2024

Developing a go-to-market strategy is critical to the success of your organization. Your go-to-market strategy brings together the key elements that drive your business. Organizations must learn how to build a B2B go-to-market strategy to successfully launch new products. What are the objectives of the go-to-market plan?

Marketing Strategy 114

Marketing Strategy Marketing & Strategy B2B Marketing Planning 114

The Marketing Blender

DECEMBER 20, 2023

In the fast-paced realm of B2B marketing, change is not just inevitable—it’s the key to staying ahead of the game. Today, we’re diving deep into the transformative shifts in B2B marketing that might be jeopardizing your pipeline. However, the solution isn’t abandoning them; it’s about adapting.

Planning 98

Planning B2B Marketing Marketing Plans Work Management 98