Enterprise Social Networking Platforms: Think Amazon, Not Facebook

Biznology

“This is just Facebook for the Enterprise” is the most common way most people describe enterprise social networking platforms. I kid you not: even though Amazon predated the whole Web 2.0 amazon.com (Photo credit: soumit).

Promoting your B2B content on social networks: get your $$$ ready

Exo B2B

Recently, we came across a post written by Sarah Taylor from Relevance that deals again and again with the same subject; how and why native content from companies and brands is not read on social networks or on the Web. Social content – Source: MarketingProfs.

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Survey says. Marketers are tired of Web 2.0!!

Buzz Marketing for Technology

In a recent survey conducted online among the members of MENG (Marketing Executive Networking Group). One of the more interesting highlights for me was when MENG executives were asked what industry buzz words, if any, they were most tired of hearing Web 2.0 Web 2.0

Social Networking – Organic? Strategic? or Gaming a System?

B2B Marketing Traction

Now that social media is used by more businesses, it’s become clear that there is a right (and wrong) way to use it. Social media is supposed to be an authentic and transparent online conversation with your peers – not a marketing ploy or a way to pull one over on your prospects.

How to Limit Email and Messages from Social Networks

B2B Marketing Traction

Are you getting too many emails or text messages from others’ sharing on social media sites? Note the link to a useful social media notification tool at the bottom of this post.). I choose instead to visit each social network on a regular basis and check for activity and messages.

Why Product Launch Plans Need to Include Social Networking

B2B Marketing Traction

Today it’s important to leverage social media by connecting and engaging with the right people far in advance of your product launch. It takes time to establish a following, a rapport with your connections, and credibility on social media sites like Twitter, Facebook and even LinkedIn.

Web 2.0 and Personal Learning Environments (PLEs) " Learning Matters!

Buzz Marketing for Technology

Web 2.0 Onto the good stuff… I was fortunate enough to be asked to contribute at the e-Learning Guild in two different forums this week: Tony Karrer , hoodwinked Brent Schelenker , Steven Downes and yours truly to talk about Web 2.0 (and Web 2.0 Web 2.0

Web 2.0 Expo – cool stuff seen on the floor of the show

Buzz Marketing for Technology

Here are a few companies in alphabetical order I thought had shown some real promise at the Web 2.0 Romi was also a speaker on Agency 2.0 Brickfish - Measuring Social Engagement Brickfish offers an innovative way for brands to connect with their target audience online. They offer a launching pad for highly viral marketing campaigns that allow you to reach consumers where they live on the social web. Wi5Connect – Welcome to Social Learning 2.0

BMJ blogs " Blog Archive " Richard Smith: Get with Web 2.0 or become yesterday's person

Buzz Marketing for Technology

Richard Smith: Get with Web 2.0 Web 2.0â??the the social webâ??has I heard this message at a conference on global health in Geneva last week, but I also heard that the barriers to these potential achievements are social and cultural, not technological. t tell you much about Web 2.0â??despite The essence of Web 2.0 Most websites are firmly Web 1.0â??a Bmj.com has its Web 2.0 Web 2.0 ll be more Web 2.0

Directory of Social Networks for Learning Professionals

Buzz Marketing for Technology

Knowledge, Skills and Tools for the Learning 2.0 DIRECTORY OF SOCIAL NETWORKS FOR. SOCIAL LEARNING. SOCIAL LEARNING. Directory of Social Networks for Learning. social networks aimed at learning professionals. of networks for both educators and workplace learning professionals. Use the list to find one or two relevant networks to join. The list is ordered by name of network. 2.0 : for those interested in Web 2.0

Best of 2007: Web 2.0 Sites

WebMarketCentral

A number of new social networking, social search, social bookmarking, and other Web 2.0-related websites and tools either got their start or got traction in 2007. Go2Web20.net Billed as "the complete Web 2.0 Ning Marketing 2.0 The Marketing 2.0

Social Branded Applications – build it once and leverage on several social networks

Buzz Marketing for Technology

This is a recap of a presentation by Michael Lazerow of Buddy Media from the Web 2.0 Expo Social Networks are clearly here to stay with almost 50% of the population is using these sites (70% of teens).

Web 2.0 Social Tagging Sites, Part 4: B2B Traffic Building

WebMarketCentral

Does Web 2.0 social tagging help drive B2B web traffic? Blogger extraordinaire Paul Dunay is working on a survey of Web 2.0 The day the glossary web page was launched, I tagged it on 40 social bookmarking sites. Still, the Web 2.0

Social Media is not a campaign it’s a commitment!

Buzz Marketing for Technology

A while back I created a post called – There is no “campaign&# in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. Just 4 People doing Social Media?

Social Networking or Social Notworking?

WebMarketCentral

With all the hype that's built up around social media marketing, it probably shouldn't be surprising to see a backlash of sorts in the form of a spate of recent articles suggesting that social media is worthless for marketers. Let's get real; social media is a hammer.

Tuula Lehtimäki & Jari Salo & Heidi Hiltula & Mikko Lankinen. Harnessing web 2.0 for business-to-business marketing - Literature review and an empirical perspective from Finland. ISBN:978-951-42-9120-3

delicious b2bmarketing

Web 2.0 By web 2.0 tools, we mean blogs and podcasts, social networks, communities, content aggregators and virtual worlds. Among the examined Finnish industrial firms the utilization of web 2.0 Overall, web 2.0

Who is your Social Media lightening rod?

Buzz Marketing for Technology

I have been in talks with a few companies lately about their social media efforts especially when it comes to supporting customers using social media ( the topic of my new book ). But the big difference between them and more successful ones at social media is the lightening rod.

In B2B Marketing: Content is Media

Buzz Marketing for Technology

Related posts: The 4 P’s to Social Media Marketing Ok ok – based on the great response I got. Social Media is not a campaign it’s a commitment! Advertising Blogging Communications Inbound Marketing Lead Nurturing Social Media Social Networking Web 2.0

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Web 2.0 Social Tagging Sites, Part 5: Tier 3 Sites

WebMarketCentral

After two months of testing across half a dozen B2B websites and blogs, here is the first of three posts on the performance of individual Web 2.0 social bookmarking sites. the Web 2.0 Backflip One of the original bookmarking sites; they were Web 2.0 Complore One of the most flexible social networking sites. Social Bookmarking Functional but unimaginative, in name and design. Previous articles in this series: Web 2.0

The Coming Consolidation in Social Networking

WebMarketCentral

Social media sites are multiplying like rabbits. A while back, I posted the Alexa rankings for 42 popular Web 2.0 social tagging sites. As Paul Dunay points out, the explosion of social media sites has spawned its own acronym : YASN (Yet Another Social Network).

" Some Thoughts About Effective Networking Online The Networking for Success Project: A W.TEC project, teaching Nigerian women to use Web 2.0 tools and other ICTs effectively to develop and advance their work.

Buzz Marketing for Technology

The Networking for Success Project. A W.TEC project, teaching Nigerian women to use Web 2.0 Some Thoughts About Effective Networking Online. I’m very honored to be spending the week with you and having a conversation about effective networking online.Â

Social Media Success Stories

Anything Goes Marketing

I get a few blank stares at times when I talk about social media technologies with friends and colleagues but I’m starting to win people over day by day. I now have 32 new people (and growing) that I can network with who share my similar background and interests. social networks

Obama beats McCain. on Twitter

Anything Goes Marketing

While you may not actively on Twitter, the social community is twittering about you. social networks Tags: search Twitter Web 2.0. Are you having a tough time convincing your boss your company needs to get on Twitter ?

Of dinosaurs, birds, and Enterprise Social Platforms

Biznology

Being very active in this “social business” world for over six years now, several people came to me asking about what I thought it was going to happen with Zuckerberg’s creation and other popular social websites: Is Facebook here to stay? Photo credit: Wikipedia.

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Elect Susie! Here is Some Creative Viral Marketing

Anything Goes Marketing

I want to applaud her for her great campaign so far and her use of all of the web 2.0 social networks Tags: Web 2.0. 10 year old Susie Flynn has just announced her intention to run for the US presidency and if I was American, I just might consider her.

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What’s your Social Media diet?

Buzz Marketing for Technology

My advice would be don’t let Google Reader (or any social activity) over run your life – remember you are in control! Related posts: Social Search could it be a Google Killer? Avaya makes Business Communications more Social It’s a very exciting day for me here at.

Which Social Networking Sites Really Drive Business Traffic?

WebMarketCentral

I've written previously about which social networking/tagging/bookmarking sites seemed to work well at driving B2B traffic, but have collected significantly more data since then. Harry Hoover at the THINKing blog recently asked his readers this question and posted some of the responses.

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Have a B2B Facebook & Twitter Presence with Minimal Time

B2B Marketing Traction

Watch this 5 minute video to learn how you can set up social media to communicate to your customers and prospects very efficiently. In this video I show how the usage of Facebook is increasing and why it may be important to have a presence on this popular social network. Tweet.

Successful SNS’s should be modeled on the college campus

Biznology

The future of Social Network Services (SNS) can be discovered on High School and College campuses. The smartest Web 2.0 Social Media Marketing College football Digg Google Harvard Harvard University High school Social network service thomas pynchon USENET Yale College

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What’s next? Social Media and the Information Life Cycle

Biznology

Back in the days when “Web 2.0″ ″ was a hot buzzword, many people asked what “Web 3.0″ The social media role, so far. Like I said before, we’re still witnessing the infancy of social technologies. Image via Wikipedia.

4 Ways to Use Social Networking for B2B PR

WebMarketCentral

As noted here previously, from both the B2B vendor perspective and buyer perspective , social media is becoming an increasingly important channel for B2B communication. With that in mind, here are four ways B2B vendors can use social media to spread their messages.

Marketing Case Study: How I Got Results from LinkedIn

B2B Marketing Traction

I was so impressed by Chris that I arranged for him to teach a local workshop on LinkedIn and other social networks here in Los Angeles. LinkedIn has bubbled up as the “winner” of business social networks. LinkedIn Social Media/Web 2.0 Tweet.

Does LinkedIn Make Your Phone Ring?

B2B Marketing Traction

In 2008 he launched the Social Network Roadmap and the Executive’s Guide to Web 2.0 to foster aggressive adoption of Web 2.0 As with all marketing, LinkedIn and other social media sites require discipline. b2b marketing social mediaTweet.

B2B Marketers – It’s Time to Face Your Fear of Facebook

B2B Marketing Traction

The reaction was so intense I removed all mention of Facebook in the social media presentations I did for most of last year. Facebook has the highest number of members of any social networking site. Facebook Inbound Marketing Marketing Implementation Social Media/Web 2.0

Market Like a Tiger in 2010

B2B Marketing Traction

Learn new tactics and new technologies that will get you where you want to go faster and more cost-effectively, including social networking, search engine optimization, and inbound marketing. Photo by Keven Law on Flickr, CC BY-SA 2.0. Tweet.

Market Like a Tiger in 2010

B2B Marketing Traction

Learn new tactics and new technologies that will get you where you want to go faster and more cost-effectively, including social networking, search engine optimization, and inbound marketing. Photo by Keven Law on Flickr, CC BY-SA 2.0. Tweet.

What to Do When the Social Media Horse Has Already Left The Barn?

B2B Marketing Traction

Organizations large and small are finding that employees, divisions and other factions have jumped into social media without guidelines or social media strategy from the central organization. Let the social media horse run ? Rein in the social media horse ? Tweet.