Study Shows SMB Marketers Want to Communicate Value with Metrics
OCTOBER 10, 2013
Brent Leary from CRM Essentials touches on what’s behind an increased adoption of Modern Marketing in this brief video : Most SMB marketing teams are lean with budget constraints. In the study, SMB marketers were asked to compare how they stack up against a hypothetical best-of-breed modern marketer while rating a number of aspirational marketing capabilities. 2. Becoming risk-averse through technology and collaboration- SMB marketers have relatively small budgets and teams.