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  • MODERN B2B MARKETING  |  SATURDAY, NOVEMBER 16, 2013
    [Salesforce.com] 10 Insider Tips for Your Dreamforce 2013 Experience
    Salesforce.com Author: Maggie Jones Between choosing breakout sessions and keynotes, scheduling networking events and meetings, registering for parties, and navigating the delightful chaos that is urban San Francisco, making the most of Dreamforce can feel like planning a wedding – or an expedition to outer space. Here are our 10 insider tips on key sessions, can’t-miss parties, and local gems: 1. HAPPY HOUR IN THE NEIGHBORHOOD. First things first: Get the scoop on local happy hours.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 3, 2012
    [Salesforce.com] CRM Expert David Taber Discusses How Marketing Automation Enhances CRM and Putting Your Leads on a Diet
    by Jason Miller David Taber is a CRM expert and the author of the book, “Salesforce.com Secrets of Success,” which covers the people, policy, and process issues surrounding effective CRM solutions. He is the CEO of SalesLogistix , a specialist Salesforce.com implementer focused on improving business processes for Sales and Marketing alignment and effectiveness. B2B Marketing Salesforce.com Thought Leader Interviews
  • SALES INTELLIGENCE VIEW  |  MONDAY, JANUARY 3, 2011
    [Salesforce.com] Initial Reaction to a LinkedIn CRM Poll
    linkedin Microsoft Dynamics netsuite oracle oracle crm on demand Sales Sales Data Sales Intelligence sales prospecting Salesforce salesforce.com salesview sCRMI responded to a poll on LinkedIn asking “What is your primary Client Relationship Management (CRM) software that you use?&# and then took a peek at the results. I’ve been focusing a bit more on LinkedIn for sales people lately since it is the primary social network for companies and professionals. I thought the the [.].
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 22, 2013
    [Salesforce.com] The Sights of Dreamforce 2013
    Salesforce.com Author: Rick Siegfried Dreamforce 2013 has ended! It has been an exciting and crazy week for everyone. Bigger and better than ever, this year delivered unforgettable experiences from the release of Salesforce’s new customer platform, Salesforce1, to Green Day punking out AT&T Park, to a few surprise special guests during the keynotes. Whether you attended or wished you had attended, take a moment to indulge in a few of the spectacular sights of Dreamforce!
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 19, 2012
    [Salesforce.com] DF 2012 Interviews: Marketo Executives Talk Shop
    Bill discusses how Marketo is helping customers get social and how those capabilities integrate directly with salesforce.com. B2B Marketing Salesforce.comby Dayna Rothman Marketo had a huge presence at Dreamforce this year and the marketing cloud was a major focal point for both Salesforce and all of the attendees.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 21, 2013
    [Salesforce.com] Dreamforce Session Recap: Write Awesome Emails, Understand the Marketing Technology Landscape, and Rock Your Inbound and Outbound Marketing
    Dreamforce-goers have braved the elements of San Francisco, surviving a few rainy days under Salesforce.com’s huge inflatable structure connecting Moscone North and South. Salesforce.com Author: Dayna Rothman We are on our last day here at Dreamforce and what a whirlwind it has been! From the amazing and inspiring keynotes given by Marissa Meyer and Sheryl Sandberg, to the hustle and bustle of the busy expo hall, it’s been a blast.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 24, 2014
    [Salesforce.com] SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling
    This is possible primarily because the painstaking work of preparing data for analysis – which is where model builders spend most of their time – is avoided by connecting to a few standard sources, currently Salesforce.com and Marketo with HubSpot soon to follow. The whole process takes just a few hours from making the Salesforce.com connection to seeing scored records, with most of the time spent downloading CRM data and scanning the Web for other information.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 20, 2012
    [Salesforce.com] Live Blog DF 12: Content and Social Marketing Secrets from Copyblogger and Marketo
    B2B Marketing Modern B2B Marketing b2b marketing B2B social media content marketing Salesforce.comby Dayna Rothman What a whirlwind Dreamforce has been! Both the days and nights have been jam-packed with learning, networking, and having fun. Last night was the legendary Salesforce Gala which featured Red Hot Chili Peppers. What an amazing concert and a HUGE a crowd.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 20, 2013
    [Salesforce.com] Dreamforce Day 2 Recap: Rainy with a Chance of Data Clouds
    The Salesforce.com Foundation uses an integrated philanthropic approach, which Benioff calls “The 1/1/1 Model” — the company donates 1% of Saleforce.com’s equity, 1% of their employees’ time, and 1% of their products to improving communities around the world. As Peter Coffee, Head of Salesforce.com’s platform research, noted in his introduction to Benioff, “It used to be that people with ideas had to go out and hire water carriers and spear carriers.”
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 23, 2011
    [Salesforce.com] [Infographic] Dreamforce ’11: A History of the Event & How to Prepare for This Year’s Conference
    B2B Marketing Salesforce.com Social Media b2b marketing B2B social media dreamforce infographic salesforceby Maria Pergolino As Dreamforce – the U.S. B2B social media technology conference to end all others – looms closer and closer, we figure the anticipation can’t be killing just us.
  • LEANDATA  |  TUESDAY, AUGUST 5, 2014
    [Salesforce.com] How Salesforce.com Users Can Close the Gap Between Marketing and Sales
    Groove Digital Marketing: If you are an executive at a larger organization, you may be very familiar with the disconnect between sales and marketing. Marketing talks about leads and lead generation , sales tends to talk about target accounts and outreach to close those target accounts.
  • LEANDATA  |  TUESDAY, AUGUST 5, 2014
    [Salesforce.com] How Salesforce.com Users Can Close the Gap Between Marketing and Sales
    Groove Digital Marketing: If you are an executive at a larger organization, you may be very familiar with the disconnect between sales and marketing. Marketing talks about leads and lead generation , sales tends to talk about target accounts and outreach to close those target accounts.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 30, 2015
    [Salesforce.com] Are 70% of Marketing Automation Users Unhappy? Well, Not Exactly
    Another survey, this one from Salesforce.com , is generally more optimistic, showing 41% of users rating marketing automation as very effective or effective. Source: Salesforce.com, 2015 State of Marketing I must say that I don’t find this topic particularly engaging at the moment. A recent piece in TechCrunch quoted me as saying that “almost 70 percent of marketers are either unhappy or only marginally happy with their marketing automation software.”
  • REACHFORCE  |  FRIDAY, APRIL 1, 2011
    [Salesforce.com] Friday Wrap-Up: This week in B2B Marketing Tips
    Through all the noise around the Radian6 acquisition by salesforce.com, there was still loads of good B2B marketing insight out there. Howdy folks, happy April Fools' Day! Here are some of my favorites from the week: Proteus list of top B2B Blogs Okay, okay, not from this week, but something I rediscovered
  • MODERN MARKETING  |  TUESDAY, AUGUST 30, 2011
    [Salesforce.com] What is Dreamforce? #DF11
    Established nine years ago by CRM provider Salesforce.com, Dreamforce has transformed from an event for customers into an annual pilgrimage for those throughout the cloud computing industry. Registeration for Dreamforce 2011 is up above 42,000, according to Salesforce.com CEO Marc Benioff. Digital Marketing crm Dreamforce Dreamforce 2011 Jason Falls Jeff Grosse Salesforce salesforce.com social CRM social enterprise Social Media Social Media Examiner
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JUNE 27, 2014
    [Salesforce.com] Fliptop: A Customer Data Platform for Predictive Lead Scoring, Pure and Simple
    The one objective distinction is that FlipTop is publicly listed on the Salesforce.com App Exchange, meaning it has passed the Salesforce.com security reviews. There are existing connectors for Salesforce.com, Marketo , and Eloqua and it’s fairly easy to connect with others. The next release of its Salesforce.com integration is expected to add top positive and negative factors on individual records.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 13, 2012
    [Salesforce.com] 11 Tips for Surviving Dreamforce 2012 from the Salesforce MVP’s
    B2B Marketing Salesforce.com b2b marketingby Jason Miller Dreamforce 2012 is fast approaching and this year’s stellar lineup of keynotes and panels looks incredible. As you dig in and start to plan for the cloud marketing event of the year, we have put together some tips for #DF12. We asked a number of Salesforce MVP’s and Dreamforce veterans for their top tips for making the most of this year’s event.
  • MODERN B2B MARKETING  |  SUNDAY, SEPTEMBER 16, 2012
    [Salesforce.com] Hidden Dreamforce: Tips for Dreamforce 2012 You Won’t See Anywhere Else
    To start, salesforce.com does a great job compiling lists of sessions for different tracks, industries, and other themes. You can screen-print a cool salesforce.com related image on a t-shirt at the User Experience Area in the Dreamforce Developer Zone. Wonder where people get their cool salesforce.com clothes and bags? B2B Marketing Salesforce.com Dreamforce 2012 Dreamforce Parties Dreamforce Sessions Dreamforce Tips
  • OPENTOPIC  |  MONDAY, SEPTEMBER 19, 2016
    [Salesforce.com] Artificial Intelligence Software Is Booming. But Why Now?
    On Sunday, Salesforce.com, which sells online software for sales and marketing, announced it would be adding A.I. SAN FRANCISCO — This is the year artificial intelligence came into its own for mainstream businesses, at least as a marketing feature. to its products. Its system, called Einstein, promises to provide insights into what sales leads to follow and what products to. The post Artificial Intelligence Software Is Booming. But Why Now? appeared first on Opentopic.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Salesforce.com] Live Blog DF12: Accelerate Word of Mouth Marketing with Social Media Promotions, Referral, and Engagement Campaigns
    B2B Marketing Modern B2B Marketing b2b marketing B2B social media Salesforce.comby Dayna Rothman We are now into the second day of Dreamforce! You can feel the energy in the streets as Salesforce has officially taken over San Francisco. Some highlights so far have been the great sessions, the inspiring keynote this morning, the energetic Howard St. lawn, and of course the hustle and bustle of the expo hall.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 16, 2011
    [Salesforce.com] eTrigue Puts a New Interface on Mature Marketing Automation Features
    This works directly from a Salesforce.com database, using the Salesforce.com email engine but applying eTrigue email authoring, campaign structures, Web tracking, and lead scores. Summary: eTrigue's new product is aimed at small-to-mid size businesses who want an easier alternative to leading marketing automation systems. With mature features and a $1,000 per month starting price, the system is worth a look.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JANUARY 11, 2011
    [Salesforce.com] SIIA CEO Interview Featuring Umberto Milletti
    Landslide Technologies Microsoft Dynamics netsuite oracle oracle crm on demand sales productivity salesforce.com sCRM social mediaWhat will the software industry look like in 3, 5, even 10 years from now? Cloud computing and social media are the two very significant trends that will shape the future of the software industry for years to come. Core cloud applications (email, CRM, ERP, etc.) will become an “operating system” that nearly all companies [.]. Sales 2.0
  • SALES INTELLIGENCE VIEW  |  MONDAY, OCTOBER 25, 2010
    [Salesforce.com] 20 Posts to Start Your Week
    Sales Intelligence Social Media Tips Sales insideview salesforce.com Enterprise 2.0 Here it is! Your Monday morning reading list from InsideView. Here are some of the blogs I read from last week that I wanted to share. If you have a B2B, Sales 2.0 or CRM blog that you would like added to my reading list, leave me a comment and you may see your name [.]. CRM Social CRM selling power crm 2.0 Web 2.0 twitter facebook social media B2B customer 2.0 Inbound Marketing social selling
  • OPENTOPIC  |  THURSDAY, SEPTEMBER 29, 2016
    [Salesforce.com] Artificial Intelligence Software Is Booming. But Why Now?
    On Sunday, Salesforce.com, which sells online software for sales and marketing, announced it would be adding A.I. SAN FRANCISCO — This is the year artificial intelligence came into its own for mainstream businesses, at least as a marketing feature. to its products. Its system, called Einstein, promises to provide insights into what sales leads to follow and what products to. The post Artificial Intelligence Software Is Booming. But Why Now? appeared first on Opentopic.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 26, 2015
    [Salesforce.com] Terminus Offers Targeted Display Ads for B2B
    For many smaller companies, a suite like Adobe, Oracle , IBM , Salesforce.com , SAS , or Teradata isn’t an option and would be overkill if it were. Integration is currently available for Salesforce.com CRM, Marketo , and HubSpot , with plans to add Salesforce.com Pardot and Oracle Eloqua shortly. - Tuesday’s post on the Adobe Marketing Cloud illustrated the complexity of solutions that combine many marketing and advertising components.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JUNE 29, 2016
    [Salesforce.com] 8 Great LinkedIn Groups for B2B Marketers
    Salesforce.com. From the group introduction: Salesforce.com. Admin Stephen Cummins runs the Salesforce.com group like a high quality magazine , carefully vetting submissions so engagement, dialogue, and value for members can be better realized. It is no secret that LinkedIn is a valuable social media platform for B2B marketers.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 17, 2012
    [Salesforce.com] Building The Marketer’s Platform: Marketo and the Marketing Cloud [VIDEO]
    I’ve (almost) recovered after a massive Marketo presence at Dreamforce with our friends at salesforce.com. One of the headlines from Dreamforce was obviously salesforce.com’s launch of their Marketing Cloud. Given that salesforce.com’s Marketing Cloud is focused on social marketing, as it works to combine their Radian6 and Buddy Media capabilities, the Marketo execution platform represents a perfect complement and integrates Salesforce’s social applications as one channel.
  • MODERN MARKETING  |  MONDAY, APRIL 18, 2011
    [Salesforce.com] Marketing Goes To Washington: How One Think-Tank Gets The Message Out
    Brian credited the organization’s investment in marketing automation and an integrated CRM solution run through Salesforce.com for making it possible to run highly-engaging campaigns despite having a nonprofit’s level of staffing. Targeting & Segmentation Brian Komar Center for American Progress Congress donors Eloqua Email Marketing energy fundraising lead management Lead Scoring marketing automation MarketingSherpa policy politics Salesforce salesforce.com targeting and segmentatio
  • DIGITAL B2B MARKETING  |  TUESDAY, APRIL 2, 2013
    [Salesforce.com] B2B Marketing’s Measurement Problem
    In most B2B organizations, Salesforce.com or a similar solution is the system of record. No one makes a million dollar decision based on one white paper, one email or one Google search. The buying process may take 12 to 18 months. 20 different people may be involved in the decision. Peers, consultants and analysts will provide their input. It is called a complex sale for a reason, but B2B marketers keep trying to fit it into a simplistic measurement framework: where did we get that lead?
  • INFER  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Salesforce.com] In Depth: New Salesforce Reporting Package
    All current Infer customers with the latest version of the Salesforce.com scoring package are eligible to install this new reporting package. We’re excited to announce the newest version of our Salesforce Reporting Package. Incorporating feedback from our sales & marketing customers, we have generated 24 new reports to provide additional insight into how predictive scoring is: Accelerating your top of funnel efforts. Adding pipeline through your ABM campaigns.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 2, 2013
    [Salesforce.com] Marketo Files for IPO: Will High Growth Outweigh High Losses?
    By comparison, Eloqua lost just 7% of revenue in the year before its IPO, and even Salesforce.com, the benchmark for all Software as a Service (Saas) start-ups, lost just 20% of revenue in its final year as a private company. Part is due to heavy spending on sales and marketing – 65% of revenue – but that’s not the whole story: Salesforce.com had also spent 65% on marketing before its IPO (although Eloqua spent just 40%).
  • LEADSLOTH  |  WEDNESDAY, APRIL 15, 2009
    [Salesforce.com] Review of FormAssembly Form Builder
    However, in a previous post I wrote about a project in which I’m replacing a full-blown Marketing Automation system with tools that add on to Salesforce.com. You can submit straight into Salesforce.com, but it supports only limited deduplication: based on email address it can overwrite all other fields. So if an email address matches an existing Salesforce.com record, the information in the form will overwrite all information in Salesforce: I find that a little scary.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 9, 2014
    [Salesforce.com] Vocus Purchased by Private Equity Firm GTCR: This Could Be Interesting
    x revenue, compared with the 6 to 7 x multiples paid for ExactTarget and Responsys by Salesforce.com and Oracle and the 14 x that Marketo commands in the stock market. At that time, the marketing product was missing key marketing automation features including lead scoring, multi-step workflows, and integration with Salesforce.com. Salesforce.com synch is bi-directional and works with lead and contact records.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 1, 2013
    [Salesforce.com] Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App
    date from the mid-2000s and were originally built to feed leads to Salesforce.com. On the other hand, Bislr said it doesn’t synchronize with custom objects from Salesforce.com and it doesn’t directly control which users can edit specific marketing campaigns or assets.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 3, 2011
    [Salesforce.com] Lead Nurturing, Lead Scoring and the World Cup
    Disclosure: Marketo is a Salesforce.com Partner and sponsor of Cloudforce London 2011. B2B Marketing Lead Nurturing Lead Scoring Cloudforce Salesforce.comby Liz Smyth Last month at Cloudforce London, Henry Seddon of QlikView wowed the audience in his presentation entitled “Sales and Marketing Alignment: Drive Revenue and Achieve Explosive Growth”. In August, QlikView was awarded the “Most Successful Global RPM Execution” at the 2011 Revenue Performance Excellence Awards.
  • LEADSLOTH  |  MONDAY, MARCH 8, 2010
    [Salesforce.com] Sales 2.0: Marketing Automation & Salesforce Chatter
    This morning we saw a demo of Salesforce.com Chatter , a collaboration tools integrated with Salesforce.com. Think Facebook built into Salesforce.com: it looks just like the Facebook timeline, but it is built around your sales processes. Salesforce.com Chatter Screenshot. chatter lead tracking sales and marketing alignment salesforce.com.Today I’m at the Sales 2.0 Conference in San Francisco.
  • ANNUITAS  |  MONDAY, JUNE 18, 2012
    [Salesforce.com] 9 Things Marketers Need from Marketing Automation Vendors and Consultants – Part 1
    The best vendor event I ever attended was a Salesforce.com road show. The main attraction was five customers on stage who in their words were there to share “the good, the bad and the ugly of working with Salesforce.com”. Ultimately they came back, but they made Salesforce.com work for it. Approximately 12 years ago, a new technology emerged and a new software category called “marketing automation” was born.
  • MODERN MARKETING  |  SATURDAY, SEPTEMBER 15, 2012
    [Salesforce.com] The Last Minute Guide to Dreamforce
    Digital Marketing b2b marketing cloud computing Dreamforce Dreamforce 2012 marketing automation salesforce.comby Jesse Noyes | Tweet this The other day a friend of mine gave me a call. “I I decided to go to Dreamforce,” he said. My first thought: “Dude, you barely have time!”. But as I thought more about it, the more I realized you can still prep for this massive cloud computing event.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 17, 2012
    [Salesforce.com] Microsoft Buys Marketing Automation Vendor MarketingPilot: Start of Something Big?
    It only recently added standard B2B marketing automation features including a customer-level marketing database, outbound email, landing pages, lead scoring, Web behavior tracking, reporting, and Salesforce.com integration. I still doubt Salesforce.com will get the message any time soon, but maybe they'll start to reconsider. Microsoft today announced the acquisition of marketing management system vendor MarketingPilot , which will become part of its Dynamics CRM group.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, SEPTEMBER 9, 2011
    [Salesforce.com] Another Dreamforce 2011 Recap #DF11
    Filed under: Conferences Tagged: Dreamforce , Sales 2.0 , Salesforce , salesforce.com , social intelligence , social selling. Salesforce salesforce.com social intelligence social sellingDreamforce 2011 was an amazing event. With over 40,000 registered attendees, this marked a new milestone for Salesforce’s annual conference in San Francisco.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 3, 2013
    [Salesforce.com] ReachForce Buys SetLogik: One-Stop-Shopping for B2B Marketing Data Plus Database
    The name is frightfully generic, but the key points are: cloud-based system, making it easy to deploy comprehensive customer view including data from marketing automation, CRM, transaction systems, and ReachForce’s own sources continuously updated and cleansed connectors available for Salesforce.com, Eloqua, and Marketo In other words, the ReachForce solution supplements rather than replaces your marketing automation or CRM database.
  • MODERN B2B MARKETING  |  SUNDAY, JULY 25, 2010
    [Salesforce.com] Salesforce.com Certification: it’s for Marketers, too!
    As a Salesforce.com user group leader, I often talk to marketers who are looking to get more and/or better data out of their Salesforce.com system. Because of this, many marketers have picked up Salesforce.com admin skills that are highly valued at their companies. . This isn’t a surprise since Salesforce.com has over 55K customers – and campaign and lead management are key features of the system. Salesforce.com Certification: it’s for Marketers, too!
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, JANUARY 12, 2011
    [Salesforce.com] InsideView More Than Doubles Revenue in Record-Breaking Year
    facebook Inbound Marketing insideview jigsaw linkedin marketing Microsoft Dynamics netsuite News oracle oracle crm on demand Sales Sales Intelligence sales productivity sales prospecting salesforce.com sCRM social intelligence social media social selling twitter Web 2.0InsideView today announced that it finished 2010 on a record-breaking note, growing revenue more than 135 percent.
  • OPENTOPIC  |  FRIDAY, MARCH 25, 2016
    [Salesforce.com] Customer Journey Mapping Explained
    Opentopic blog >> salesforce.com A customer journey map is a visual representation of every experience your customers have with you. It helps to tell the story of a customer’s experience with your brand from original engagement and into hopefully a long-term relationship. At first glance, a customer’s journey is pretty simple. You offer something, they buy it. But once you. Marketing Technology Cmo undefined
  • OPENTOPIC  |  SUNDAY, MAY 8, 2016
    [Salesforce.com] Here’s what Salesforce’s growth will do for Indiana
    Salesforce.com Inc.’s Opentopic blog >> indystar.com Salesforce’s expansion into Chase Tower, seen in the background, will generate millions of dollars in economic impact for Downtown Indianapolis. Photo: IndyStar file photo)Buy Photo Salesforce’s growth in Indianapolis likely will resonate far beyond Chase Tower. ’s expansion will generate $122.7
  • LEADSLOTH  |  WEDNESDAY, OCTOBER 20, 2010
    [Salesforce.com] Eloqua Experience 2010
    Eloqua is also taking a lesson from Salesforce.com’s playbook by making it easier to extend Eloqua with 3rd party applications. Another new product is Eloqua Discover for Salesforce.com. This is available from within Salesforce.com, and it is a native Force.com application available from the AppExchange. Eloqua Discover for Salesforce.com (click to enlarge). This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco.
  • FATHOM  |  MONDAY, NOVEMBER 25, 2013
    [Salesforce.com] Breaking Down 5 Buzzwords from Dreamforce
    If you weren’t at last week’s Salesforce.com Dreamforce conference in San Francisco, I will tell you what you missed (besides endless parties … er, networking opportunities) and why it’s important. Marketing Automation/Email Marketing Mobile Dreamforce Green Day Internet of Things Marc Benioff Salesforce.com San Francisco
  • CRIMSON MARKETING  |  WEDNESDAY, AUGUST 13, 2014
    [Salesforce.com] Ren?? Bonvanie, Palo Alto Networks CMO: 5 Strategies That Increase Revenue Using Marketing Analytics [Podcast]
    Ren has25+ years of product marketing, business development, and general management experience in the high-tech industry, having previously held executive positions atOracle Corp, Symantec, Business Objects, SAP, Salesforce.com, and Serena Software. Marketing is responsible for greater and greater amounts of the sales pipeline these days.
  • OPENTOPIC  |  FRIDAY, APRIL 22, 2016
    [Salesforce.com] 5 Killer Reasons Why Account-Based Nurturing Is Critical to Your B2B Marketing Strategy
    Opentopic blog >> salesforce.com Having run a few different marketing organizations over last few years, I’ve become more intimately aware of how to drive leads into a CRM and how to continually email those leads using different types of lead nurturing programs.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 31, 2016
    [Salesforce.com] The Biggest Contributor to B2B Revenue
    Salesforce.com. When you’re calling from IBM or Salesforce.com, most of the people you reach will be familiar with – or at least think they are familiar with – your company. In most B2B companies with complex products or services, marketing-sourced leads rarely account for even half the revenue and often it is much less. To keep valuable field sales resources productive, many of the more innovative sales and marketing departments build “sales development” teams. Oracle. Marketo.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JANUARY 31, 2014
    [Salesforce.com] More New Systems Challenge the Marketing Automation Status Quo
    It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Salesforce.com. Simple contact management is built into the system, or users can integrate with Salesforce.com, vTiger, SecondCRM, Wordpress, and Zoho. Last week’s post looked at newer marketing automation systems that focused on small businesses.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MAY 14, 2014
    [Salesforce.com] What Makes a Good Marketing Platform? Rules for Platformality
    The only real requirements seems to be some sort of a marketplace – all loosely modeled on Salesforce.com’s AppExchange, which in turn I see as inspired on Apple’s App Store. I’m guessing that vendors who have already spent time integrating with Salesforce.com and other established platforms have a very clear picture of what’s required to make a platform truly useful. That Scott Brinker is such a devil.
  • MODERN MARKETING  |  MONDAY, JUNE 27, 2011
    [Salesforce.com] [Cartoon] The Leads Are With Sales
    Sales & Marketing Alignment email Email Marketing lead management Lead Scoring marketing automation Marketing Measurement revenue Revenue Performance Management sales sales and marketing alignment sales enablement salesforce.comby Michael Martin | Tweet this It was hard work and long hours , but Ellber finally got his email campaigns out.
  • PAUL GILLIN  |  TUESDAY, FEBRUARY 22, 2011
    [Salesforce.com] Organizing the Chaos of Social CRM
    Salesforce.com probably comes the closest, Neal argues, but even Salesforce doesn’t have all the pieces in place. Software Advice has posted a grid that presents a new way of looking at the social CRM market. More importantly, Marketing Director Houston Neal argues that social CRM actually doesn’t exist. The market is too fragmented and no vendor pulls together all the necessary features, which include platforms, monitoring tools, social analytics and CRM.
  • LEADSLOTH  |  MONDAY, MARCH 16, 2009
    [Salesforce.com] ActiveConversion Review - SMB Lead Management
    Salesforce.com integration. ActiveConversion also integrates with Salesforce.com , although using Salesforce is not a requirement. Typically, new leads are assigned to sales person before they are copied to Salesforce.com: the assignment rules are flexible. The visitor activity is also exported to Salesforce.com and shown in the lead record (see screen shot). Website sessions are added to the salesforce.com Lead record. From Web Analytics to Demand Generation.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 31, 2011
    [Salesforce.com] Social Enterprise is now a reality – Welcome to Dreamforce 2012
    Here is one example- creating social customer profiles: Social contacts allow you to access social profiles like Linkedin, Twitter, and Facebook, deeply integrated into salesforce.com. B2B Marketing Salesforce.comby Maria Pergolino It’s a social revolution. The enterprise is in the cloud. What if you could become a social enterprise- now? Welcome to Dreamforce 2011. And this is just how the morning started. Enter Mark Benioff, chairman and CEO of Salesforce.
  • LEADSLOTH  |  SATURDAY, MAY 16, 2009
    [Salesforce.com] Freelance Marketing Automation Consultant
    I have hands-on experience with Marketo, Market2Lead, Pardot, Hubspot, Salesforce.com, DemandTools, various Email Service Providers, multiple CMSs (Wordpress, Drupal), and a range of other tools. Tags: Demand Generation DemandTools drupal hubspot market2lead marketo pardot salesforce.com twitter wordpress This week I’m finishing up my day job as Sr Marketing Manager at Backbase, and will be available full-time for Marketing Automation Consulting.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 15, 2011
    [Salesforce.com] Register Now: Must-Attend Marketing Sessions at Dreamforce
    B2B Marketing Salesforce.com b2b marketing content marketing dreamforce event marketing video marketingby Maria Pergolino The ability to schedule sessions in the Dreamforce attendee portal went live today. If you plan to attend Dreamforce, you’ll want to sign up for the hottest sessions early, as they are going to fill up fast. Here are the sessions I will be attending, along with the reasons I think these are the ones to see – and the reasons I think they will sell out the quickest.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 15, 2012
    [Salesforce.com] Using Big Data as Revenue Driver: Interview with Data.com’s Andy MacMillan
    All of this data along with company profiles is accessed in the cloud directly in salesforce.com. B2B Marketing Marketing Automation Salesforce.com Big Data Data Capture Data Segmentation revenue performance revenue performance managementby Jason Miller We are less than one week away from the 2012 Marketo User Summit and the lineup we have in place for keynotes includes the top thought leaders in sales and marketing.
  • LEADSLOTH  |  SUNDAY, MARCH 22, 2009
    [Salesforce.com] Abandon Your Marketing Automation System!?
    The plan is to go back to using only Salesforce.com with some cheap add-on tools for email, form submission and data quality. However, when I started looking into Salesforce.com and the wide variety of add-ons, I was less convinced. The Salesforce.com database has some big issues (e.g. Email marketing that integrates with Salesforce.com is provided by many vendors, like VerticalResponse , Boomerang , ExactTarget , Genius , Lyris and more.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 23, 2013
    [Salesforce.com] New developments in B2B marketing list acquisition
    LevelEleven provides a cloud-based platform where sales managers can create fresh and compelling sales contests within Salesforce.com. LevelEleven’s target prospect is a sales manager or sales operations manager in any company that uses Salesforce.com as their CRM system. Today, LevelEleven’s sales team gets leads from four sources: The Salesforce.com AppExchange, where other Salesforce users search for partners. Photo credit: Wikipedia.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 22, 2015
    [Salesforce.com] Brightfunnel Gives B2B Marketers Self-Service Revenue Attribution
    Brightfunnel reads lead, account, and opportunity data from Salesforce.com and supplies missing connections based on things like company name. Since Salesforce.com can also capture lead source (i.e., Marketing without revenue attribution is like playing golf without keeping score: it might be fun but you can’t tell whether you’re doing a good job. But while keeping score in golf is simple, figuring out the impact of marketing programs is quite tough.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JUNE 5, 2013
    [Salesforce.com] SAP Buys hybris e-commerce Software to Build Its Version of Real Time Customer Management
    Fresh on the heels of yesterday''s blockbuster ExactTarget / Salesforce.com deal , SAP today announced acquisition of e-commerce vendor hybris software. During their call, the SAP and hybris managers unfairly implied that ExactTarget does nothing but email (without mentioning Salesforce.com or ExactTarget by name). But as Salesforce.com made clear in its own call yesterday, they were most attracted by ExactTarget''s multi-channel marketing capabilities.
  • LEADSLOTH  |  MONDAY, NOVEMBER 16, 2009
    [Salesforce.com] How Are CRM and Marketing Automation Different?
    For CRM, I focused on Salesforce.com. Luckily, all Marketing Automation systems can be connected to Salesforce.com and often also to other CRM systems. In a earlier post I wrote about an project to use Salesforce.com instead of a Marketing Automation system : the conclusion was that you need a whole range of add-ons to make it work, sort-of. Tags: Demand Generation Sales Force Automation b2b marketing crm marketing automation salesforce.com.
  • THE POINT  |  THURSDAY, OCTOBER 20, 2011
    [Salesforce.com] Radian6 Email Campaign Hits the Mark
    There’s a lot to like about the email below received last week from Radian6 , makers of social media monitoring tools (and recently acquired by Salesforce.com.) B2B Marketing Content marketing Copywriting Creative Demand Generation E-mail email design email marketing Social Media graphic design radian6 salesforce.comMost notable: not once in the entire copy is the company or product mentioned. This is content marketing, pure and simple. What I like: 1.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, APRIL 17, 2015
    [Salesforce.com] Marketo Adds Custom Objects. It's a Big Deal. Trust Me.
    Specifically, it hasn’t let users set up custom objects (although they’ve been able to import custom objects from Salesforce.com or Microsoft Dynamics CRM ). My first question when Marketo announced its new mobile app connector this week wasn’t, “What cool new things can marketers do?” but “Where is the data stored?” It''s not that I''m obsessed with data. Well, maybe a little.) But one of Marketo’s biggest technical weaknesses has always been an inflexible data model.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 25, 2009
    [Salesforce.com] Should Demand Generation and Sales Automation Be Separate Systems?
    If so, the obvious but unspoken threat looming over the industry (“the elephant in the room of Damocles”) was always Salesforce.com , which is the main data source for most demand generation products. That particular, um, shoe may have dropped, according to a BNET article yesterday from Michael Hickins ( Marketing Automation Next For Salesforce.com ) Whether Salesforce.com would really do this, how quickly they would move, and whether they would build or buy are all intriguing questions.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 22, 2014
    [Salesforce.com] Next-Generation Marketing Automation Systems Target Small Business
    nurture campaigns), and share leads with a CRM system like Salesforce.com. Synchronization with Salesforce.com and SugarCRM are due by mid-2014. I’ve been gearing up for the next edition of our VEST report on B2B marketing automation systems, which involves catching up with established vendors and chasing down some new ones.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 17, 2014
    [Salesforce.com] Dreamforce 2014: Process Is More Important Than Analytics
    photo by Dion Hinchcliffe Salesforce.com ’s Dreamforce conference this year was the usual mix of spectacle, congestion, and heart-felt philanthropy. The core technology was acquired when Salesforce.com bought EdgeSpring last June. analytics customer database dreamforce enterprise decision management mobile marketing salesforce.com salesforce1
  • PAUL GILLIN  |  THURSDAY, AUGUST 4, 2011
    [Salesforce.com] Facebook Can Work for B2B Marketers, But You Gotta Know the Rules
    Salesforce.com leverages Facebook to drive attendance to its many events. One aspect of Salesforce.com’s Facebook presence that I particularly like is its willingness to share content from other sources that its audience may find useful. This not only makes the Salesforce.com fan page a resource but builds goodwill with the sources it links to. In my work with B2B organizations, the question of how to use Facebook is invariably front and center.
  • VIEWPOINT  |  WEDNESDAY, AUGUST 14, 2013
    [Salesforce.com] PowerViews with Koka Sexton: How to Leverage Social Media
    The next PowerViews will be with Nick Stein of Salesforce.com. Leveraging social media is a familiar tactic for individuals. Have you written a new blog post? Then go on Facebook and let your friends and family know. Have you reviewed a new book for The New York Times ? Then go on Twitter and post a link to your review, which will likely get picked up by that book’s publishing house. Companies have been a bit slower than individuals in realizing the power of social media.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 10, 2014
    [Salesforce.com] Marketo Conference: Small Changes, Big Picture
    More important, the value of platforms has been widely recognized through the tech industry for decades: classic examples include Salesforce.com ’s own AppExchange, Apple ’s iPhone AppStore, Microsoft ’s operating system software, and, going way back, the original IBM System 360.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, DECEMBER 26, 2014
    [Salesforce.com] LeadLiaison Helps Marketing Automation Users Break the Content Bottleneck
    Salespeople can also send through Gmail , Salesforce.com , or Microsoft Dynamics CRM. CRM integration includes native connectors for all editions of Salesforce.com (not just the Professional edition, as with most marketing automation products), soon to be supplemented by Microsoft Dynamics and Sugar CRM. You may have noticed that there are many B2B marketing automation systems available.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 27, 2013
    [Salesforce.com] B2B prospecting data just keeps getting better
    Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). PRISM-like business clusters offered by Salesforce.com (appended from D&B), which provide a simple profile for gaining customer insights and finding look-alikes. (Photo credit: Wikipedia). The most reliable and scalable approach to finding new B2B customers is outbound communications–whether one is using mail, phone, or email, or using rented or purchased lists.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MAY 8, 2013
    [Salesforce.com] HubSpot Releases Social Inbox and Reveals So Much More
    The data includes Web and email behavior captured directly in HubSpot, data imported from Salesforce.com, and whatever else the system has available. The currently dominant line of thought seems to be that HubSpot already provides adequate features for clients who want light contact management, while adding full CRM features would only lead to a losing battle with Salesforce.com.
  • MODERN MARKETING  |  FRIDAY, AUGUST 19, 2011
    [Salesforce.com] 5 Ways Sales & Marketing Can Bond at Dreamforce
    Sales & Marketing Alignment Adobe Dreamforce Dreamforce 2011 NetApp sales and marketing sales and marketing alignment Salesforce salesforce.comby Jesse Noyes | Tweet this Dreamforce is one of those unique events that bring together sales and marketing under the same roof. After all, there are great speakers to check out, new products to explore, amazing parties to attend. But all too often, sales and marketing users don’t take advantage of this opportunity to bond. That’s a shame.
  • THE POINT  |  FRIDAY, JUNE 13, 2014
    [Salesforce.com] 5 Common Content Syndication Mistakes
    If you offer a white paper on “Salesforce.com Success Tips” you’ll attract users of Salesforce.com. Though it predates what we think of today as “content marketing,” content syndication is still a cornerstone of many B2B companies’ demand generation strategies.
  • VIEWPOINT  |  TUESDAY, APRIL 2, 2013
    [Salesforce.com] Good Reads for B2B Marketing - Advantages of LinkedIn in B2B Marketing
    Everyone at a company has a role to play in a brand's social media marketing efforts, since you never know whose network will turn out to have a profitable contact in it, executives from Salesforce.com, Cisco Systems and Xerox said at South by Southwest Interactive. Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues.
  • NUSPARK  |  SATURDAY, APRIL 27, 2013
    [Salesforce.com] How to Set Up a Promoted Tweet Campaign Targeting Keywords
    Keyword target examples: manage contacts, new CRM, Salesforce.com, lead management, sales tools, sales management. Twitter recently launched a keyword targeting option for Twitter Ads. It’s like Google AdWords-like targeting for Twitter. I always thought it would make sense for Twitter to implement a keyword sponsorship options for advertisers.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 6, 2016
    [Salesforce.com] Salesforce Purchases Deep Learning Artificial Intelligence Vendor MetaMind: Yeah, That's a MarTech Trend
    It’s worth a brief note to record that Salesforce.com purchased artificial intelligence vendor MetaMind on Monday. There aren’t many details available: in the announcement , MetaMind founder Richard Socher said Salesforce will use its technology to "automate and personalize customer support, marketing automation, and many other business processes."
  • VIEWPOINT  |  WEDNESDAY, AUGUST 28, 2013
    [Salesforce.com] PowerViews with Nick Stein: The Role of Games in the Sales Office
    Companies must take the lead and make sure their sales people are familiar with the new paradigm, says my latest guest on PowerViews, Nick Stein, senior director of marketing and communications at Salesforce.com, the enterprise cloud software heavyweight. You can connect with Nick and learn more about his work at Salesforce.com via the following resources: Website: www.work.com. Mobile and social technologies have radically changed the way people buy.
  • MODERN MARKETING  |  MONDAY, DECEMBER 8, 2014
    [Salesforce.com] The Characteristics of a Marketing Automation Expert [Infographic]
    She has spent the last three years in content marketing and community management at salesforce.com and Radian6, and has a background in account management for interactive and full service advertising agencies. Editor's Note: Today's post comes courtesy of Amanda Nelson , Director of Marketing at RingLead, where she leads the content marketing strategy and execution.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 2, 2011
    [Salesforce.com] The Sights of Dreamforce 2011
    B2B Marketing Salesforce.com b2b marketing dreamforce event marketingby Rick Siegfried I finally did it. I lost my virginity. Having attended the largest conference in the enterprise software industry, I feel that I entered a boy and emerged a man of a marketer. With a record 45,000 registered to attend, the experience of Dreamforce can’t quite be put into words.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 2, 2011
    [Salesforce.com] The Marketing Technologist: Time has Come!
    I know for my own team we are building things we never did before like: iPhone aps, iPad aps, Android aps, as well as implementing various SaaS applications like Salesforce.com and WebTrends, and marketing automation applications like Aprimo but what is odd is that we have never had to talk with the CIO.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JUNE 4, 2013
    [Salesforce.com] My Take: Salesforce Acquires ExactTarget, Continues Marketing Automation Industry Consolidation
    I''ve been in meetings all day and just emerged to hear that Salesforce.com purchased ExactTarget. Frankly, of the two, entry into B2C marketing seems more important because it''s such a large business and Salesforce.com needs to know where its next several billion dollars in revenue will come from. - Having a had a few moments to digest the news (and some lunch), here are a few thoughts: - Good move for Salesforce.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 16, 2016
    [Salesforce.com] Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences
    Mariana has prebuilt integrations with Twitter, Facebook, Salesforce.com CRM, Pardot, Eloqua, and Marketo. Can computers understand an individual human’s personality (and then, presumably, use that understanding to better target marketing messages)? It turns out that’s no longer even a question: if you haven’t yet played with CrystalKnows , be prepared for some weirdly accurate insights into yourself and those you know well, based on public Internet information.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 23, 2012
    [Salesforce.com] Raab Report: Neolane, Aprimo, and Eloqua Rate Highest for Large Company B2B Marketing Automation
    The clearest technical distinction is the marketing database: Neolane and Aprimo are designed to connect with custom-built, external marketing databases, whereas B2B marketing automation products like Eloqua, Marketo, and Oracle are based on an integrated database using a CRM data model (usually Salesforce.com , although Oracle is tied to Oracle's own CRM).
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, SEPTEMBER 7, 2016
    [Salesforce.com] Martech At The Crossroads: Agility or Simplicity?
    Major SaaS vendors, most notably Salesforce.com , made their systems into platforms that provided a foundation for other systems. I’ll be giving a speech next week on the evolution of marketing technology, which doesn't follow the path you might think.
  • THE POINT  |  MONDAY, OCTOBER 20, 2014
    [Salesforce.com] Research Report: Lead Gen Not as Easy as Marketers Think
    I just returned from a few days at Dreamforce in San Francisco, the annual circus-slash-conference hosted by CRM leader Salesforce.com, and was struck by the wave of technologies on display that centered on analytics. Highlighted by the launch of Salesforce’s own analytics cloud , the current trend in marketing technology is clearly focused on helping marketers make smart decisions and build smarter campaigns.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, NOVEMBER 4, 2014
    [Salesforce.com] Lytics Adds Marketing Recommendations to a Customer Data Platform
    Execution systems on the list include Salesforce.com, Marketo, Eloqua, Act-On, Facebook, Twitter, Youtube, Demandware, Optimizely, Adobe Target, and most major email providers. It’s just over one year since I first spoke with Lytics *, which at that time was (accurately) calling itself a Customer Data Platform but had not yet released a beta version of its product. The company has been busy since then, raising $7 million to supplement its initial $2.2
  • THE POINT  |  TUESDAY, APRIL 1, 2014
    [Salesforce.com] Why is Inside Sales So Scared of Lead Nurturing?
    The campaign is initiated when a contact is “added” to the campaign via a simple command within the client’s CRM, Salesforce.com. Recent studies tell us while the adoption of marketing automation technology continues to gain momentum, fewer than 20 percent of marketing executives say that they are fully integrating the technology into their current sales and marketing initiatives.
  • EMAGINE B2B BLOG  |  MONDAY, JANUARY 19, 2015
    [Salesforce.com] 10 (More) Marketing Terms You Need To Know
    The leaders in CRM services are Salesforce.com, SugarCRM, Oracle and Workbooks. Most CRM’s like SugarCRM and Salesforce.com are considered to be a SaaS as well as Google Apps like Google Docs. Anyone working in Digital Marketing can tell you that the acronyms for marketing terms often leave you thinking, “WTF?” To keep your own head from spinning, I have searched high and low for the terms that even the most qualified marketing expert has questioned.
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 7, 2012
    [Salesforce.com] 42 B2B Marketing Acronyms and Abbreviations
    Salesforce.com. Some days B2B marketing discussions seem more like a reading of alphabet soup. With lines like “we need SME commitment before developing DDMs for the ABM program”, it is no wonder marketers often struggle to communicate internally. If you are new to B2B marketing, or just have to work with a B2B marketer, these acronyms and abbreviations may help decode the conversation.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 9, 2011
    [Salesforce.com] Fast and Furious Feature Releases – A Marketo Community Update
    by Heather Watkins On December 6, 2010, Marketo launched its revamped customer community on the Salesforce.com platform to give our customers the ability to: Get product answers quickly. Product and Industry Salesforce.com community updates customer feature requests feature release Marketo community profiling capability
  • HUBSPOT  |  FRIDAY, JULY 26, 2013
    [Salesforce.com] The New Cloud Stack: Here's What the Company of the Future Looks Like
    The big deal was that Oracle and Salesforce.com, two longtime rivals, announced they had struck a nine-year partnership and vowed to make their programs work better together. By making peace of Salesforce.com and NetSuite, Ellison was admitting (implicitly) that he can no longer pursue a strategy of trying to crush these companies and put them out of business. Salesforce.com for customer relationship management.
  • REACHFORCE  |  WEDNESDAY, APRIL 3, 2013
    [Salesforce.com] ReachForce Acquires SetLogik and Launches the ReachForce Connected Marketing Data Hub
    Designed to integrate with leading marketing and sales automation platforms, like Marketo, Eloqua and salesforce.com, it supports marketing professionals to more effectively collect, qualify, target, and convert leads throughout the buyer’s lifecycle. B2B Lead Generation #MUS13 eloqua integrations marketo integrations salesforce.com integrations New solutions provide continuous marketing data enrichment and insights to help marketers maximize revenue.
  • REACHFORCE  |  WEDNESDAY, APRIL 3, 2013
    [Salesforce.com] ReachForce Acquires SetLogik and Launches the ReachForce Connected Marketing Data Hub
    Designed to integrate with leading marketing and sales automation platforms, like Marketo, Eloqua and salesforce.com, it supports marketing professionals to more effectively collect, qualify, target, and convert leads throughout the buyer’s lifecycle. B2B Lead Generation #MUS13 eloqua integrations marketo integrations salesforce.com integrations New solutions provide continuous marketing data enrichment and insights to help marketers maximize revenue.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, NOVEMBER 16, 2014
    [Salesforce.com] Hushly Helps Marketers Connect With Anonymous Web Site Visitors
    On the vendor side, Hushly creates anonymous lead records in the client’s Salesforce.com instance, so companies can track their interactions with anonymous prospects and keep the history once the prospect identifies herself. When this blog last left Geoff Rego in 2010 , he had just sold the assets of pioneering B2B marketing automation vendor Market2Lead to Oracle.
  • LEAD LIAISON  |  TUESDAY, SEPTEMBER 27, 2016
    [Salesforce.com] How to Run a Webinar: Have a Marketing Automation System in Place
    Automatically sync leads into your CRM system , such as Salesforce.com. This is the fifth installment in the series How to Run a Webinar. You’ve defined your invitation and registration process. The next step is to consider using your marketing automation software to help you with the entire process. A marketing automation system can help you automate your webinar and create a repeatable model to use for future webinars.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, MARCH 6, 2016
    [Salesforce.com] ICON16: How Infusionsoft Plans To Dominate Small Business Marketing (and Make Life Better For Small Businesses Everywhere)
    The total market is larger because Infusionsoft can also sell to companies outside the U.S. ** To put this in perspective: five million clients at $3,000 per client would give Infusionsoft $15 billion revenue, ranking it just behind SAP as the worlds fifth-largest software company and nearly three times Salesforce.com's 2016 revenue of $6.67 Even if you count from Infusionsoft's first venture capital funding in 2007, Salesforce.com had $500 million revenue at the same age.
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