Customer Experience Matrix

JULY 8, 2009

Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. Last November, after much consideration of alternatives , I settled on Alexa three-month Web traffic rankings as a reasonable way to measure the relative market presence of demand generation vendors.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

Customer Experience Matrix

OCTOBER 17, 2012

Microsoft today announced the acquisition of marketing management system vendor MarketingPilot , which will become part of its Dynamics CRM group. More specifically, it’s a major acquisition by a CRM vendor, helping to fulfill everyone's favorite prophecy that marketing automation and CRM will eventually merge.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

Customer Experience Matrix

SEPTEMBER 2, 2011

I spent most of this week at Salesforce.com ’s Dreamforce conference. Between native apps and organic product growth, today’s B2B marketing automation vendors definitely face some serious threats from Salesforce even if it doesn’t target them directly. I agree with the goal, but Salesforce also has its eye on storing all that data.

Enterprise Management 120

Enterprise Management Marketing Automation Services Salesforce.com Work Management 120

Customer Experience Matrix

JULY 22, 2010

Summary: consolidation isn't new among marketing software vendors. As I wrote in my June 30 post on consolidation among marketing automation vendors , I expect the number of competitors to shrink fairly quickly as new buyers concentrate their purchases among a handful of leading vendors. The obvious candidates are CRM vendors.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

JUNE 2, 2009

Summary: marketing vendors offer several types of social media applications. CRM vendor RightNow offers something similar under the label of Cloud Links. - InsideView is already integrated with major CRM vendors and with the Marketbright demand generation system. Social media is this month’s Trend of the Year.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Customer Experience Matrix

FEBRUARY 17, 2011

Small-business email provider Constant Contact yesterday announced the acquisition of "social CRM"* vendor Bantam Live. This is a major expansion for Constant Contact, placing it more squarely into competition with CRM and marketing automation vendors.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Contact Marketing 120

Webbiquity

SEPTEMBER 13, 2022

Launched in 1999 with the founding of Salesforce.com (or Concur , though it didn’t start as a SaaS firm), it’s worth over $170 billion today , and has grown 500% in just the past seven years. In the SaaS business model, vendors offer digital products or content to subscribers, typically on a monthly basis. Contributed post.

Lead Ranking 55

Lead Ranking Business Cross-Selling Sales Cycle 55

Customer Experience Matrix

APRIL 6, 2016

It’s worth a brief note to record that Salesforce.com purchased artificial intelligence vendor MetaMind on Monday. It’s safe to assume that other major platform vendors will follow a similar path.

Marketing Automation Services 120

Marketing Automation Services Vendors Purchase Trends 120

Customer Experience Matrix

NOVEMBER 18, 2009

One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. My brief answer was that the biggest difference was less functionality than the target markets the different vendors pursue.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Customer Experience Matrix

AUGUST 14, 2014

Some vendors only rank leads while others build multiple models for different purposes. • Whether the vendor sells prospect lists or only enhance names provided by the client. Whether the vendor provides lists of individuals as well as companies. Here are brief profiles of the vendors I’ve identified in or near this space.

Lead Ranking 120

Lead Ranking Work Management Marketing Management Lead Scoring 120

Customer Experience Matrix

OCTOBER 8, 2010

Thus, a marketing automation system like Unica or Aprimo includes advertising management; CRM systems like Salesforce.com provide marketing automation; and ERM suites like SAP and Oracle include CRM. I find the combination of doughnuts and pizza slices a useful way to think about the relationships among industry vendors.

Work Management 120

Work Management Marketing Automation Services Marketing Management Vendors 120

Customer Experience Matrix

JUNE 13, 2016

It still feels odd to think of a software company owning a data business, although Salesforce.com bought Jigsaw (now Data.com) in 2010 and Oracle purchased the BlueKai and Datalogix in 2014. Other vendors like Nimble and HubSpot have done a better job of simplifying access to third party data about an individual or company.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Linkedin 120

Webbiquity

APRIL 27, 2017

The emergence and spread of the Industrial Internet of Things (IIoT) has dramatically changed the game for both B2B vendors and customers. They also expect service and even vendor engagement options far beyond phone calls and email. Some go even further, empowering customers to collaborate with vendors, and with each other.

Marketing Automation Services 214

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 214

Webbiquity

MAY 2, 2017

Pricing: contact vendor for quote. Pricing: contact vendor for quote. Includes team collaboration calendars, content project management, a content repository, integration with Salesforce.com, and content performance analytics. Pricing: contact vendor for quote. Pricing: contact vendor for quote. 7) EpicTrack.

Enterprise Management 263

Enterprise Management Work Management Marketing Automation Services Marketing Management 263

Webbiquity

MAY 9, 2017

Yesware includes functionality for predictive analytics based on your sales team’s activities; post-send tracking (open and reply rates, clicks, attachment opens); sales prospecting based on emails, calls, lead nurturing, and social selling; and integration of all call and email activity with Salesforce.com. 6) Whoisvisiting.

Marketing Automation Services 214

Marketing Automation Services Enterprise Management Work Management Marketing Management 214

Customer Experience Matrix

FEBRUARY 16, 2009

I’ve more or less decided to offer a free summary of the demand generation vendor information in the Raab Guide. This might cost me a few sales, but it will enable many more people to benefit from the Guide’s contents and will make the Guide more valuable to the sponsoring vendors. Simple enough.

Work Management 120

Work Management Marketing Management Marketing Automation Services Demand Generation 120

Customer Experience Matrix

JULY 28, 2010

Changes include a drag-and-drop design tool (similar to Microsoft Powerpoint); integration of opportunities and custom objects from Salesforce.com; better reporting on Web site visitors; and, real time sales alerts on Web activity. Manticore Technology today released the latest version of its marketing automation system.

Manticore 120

Manticore Marketing Automation Services Demand Generation Agencies Marketing Management 120

ANNUITAS

JUNE 18, 2012

As with any space that is in its early stages, the marketing automation space has had its fair share of new businesses and vendors emerge. According to some who track this space, there are over 110 technology vendors alone. The best vendor event I ever attended was a Salesforce.com road show. 2. More transparency.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

ANNUITAS

JUNE 18, 2012

As with any space that is in its early stages, the marketing automation space has had its fair share of new businesses and vendors emerge. According to some who track this space, there are over 110 technology vendors alone. The best vendor event I ever attended was a Salesforce.com road show. 2. More transparency.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

Customer Experience Matrix

APRIL 2, 2015

A panel with Oracle , Salesforce.com and Marketo , where incisive questions from Chief Martech Himself Scott Brinker highlighted the different philosophies underlying each vendor’s marketing cloud and how few companies really deploy any cloud in full. - There were about seventy vendors covering an extraordinary range of functions.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

InsightSquared

JUNE 13, 2019

InsightSquared is the vendor that is providing the one, comprehensive suite of revenue intelligence solutions that enables predictable company growth. We are excited to come together at Ramp in Boston this week to announce new capabilities all focused on delivering best practices required to meet the demands of today’s go-to-market teams.”.

Marketing Management 48

Marketing Management Forecasting Paid Search Agency Marketing Attribution 48

Webbiquity

FEBRUARY 13, 2017

Pricing: contact vendor for quote. Pricing: contact vendor for quote. Pricing: contact vendor for quote. Pricing: contact vendor for quote. Pricing: contact vendor for quote. Pricing: contact vendor for quote. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.”

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Biznology

DECEMBER 23, 2020

The former marketing executive at Salesforce.com and Box and host of a Mission.org marketing podcast has had to adjust to working with an entirely new leadership team and leading a full company rebrand (and a second rebrand thanks to COVID-19). It’s something other Silicon Valley firms could learn from.

B2B Marketing 169

B2B Marketing Salesforce.com Planning B2B 169

Customer Experience Matrix

SEPTEMBER 21, 2012

I’m writing this on my way home from Dreamforce, the Salesforce.com user conference that has become the primary industry gathering for marketing automation vendors. My own experience was mostly talking to marketing technology vendors in the exhibit hall, private meetings, and maybe a party or two. The first was data.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Salesforce.com Marketing Automation 120

Customer Experience Matrix

JUNE 5, 2013

Fresh on the heels of yesterday''s blockbuster ExactTarget / Salesforce.com deal , SAP today announced acquisition of e-commerce vendor hybris software. During their call, the SAP and hybris managers unfairly implied that ExactTarget does nothing but email (without mentioning Salesforce.com or ExactTarget by name).

Work Management 120

Work Management Marketing Management Marketing Automation Services Salesforce.com 120

Customer Experience Matrix

NOVEMBER 5, 2009

Joe Moloney gave a more detailed answer about limits in Salesforce.com in particular, including lack of CAN-SPAM compliance and limits on mass emails. Vendors take note. Is Salesforce.com a threat to vendors of marketing automation solutions? Will Marketing automation and CRM remain separate?

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

JANUARY 8, 2009

The conversation has sharpened my own thinking on the subject and prompted a couple of conversations with vendors. Typically this is the company they work for, although there might be another relationship such as consultant or services vendor. This is a topic we do cover in the Guide, but not in the detail he needed.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Work Management 120

Customer Experience Matrix

JUNE 9, 2009

But I expect the sales automation vendors to take the business for themselves. Marketo today officially launched “Sales Insight”, an application that makes prospect activity history directly available to sales people from within Salesforce.com. An average Salesforce.com seat is around $100 per month these days.

Marketo 120

Marketo Work Management Eloqua Marketing Automation Services 120

Customer Experience Matrix

AUGUST 3, 2009

Summary: Youcalc is an on-demand analytics vendor with 130 prepackaged applications primarily for sales and marketing reporting. That is, youcalc provides analytical applications that read from an existing system, typically a Software-as-a-Service vendor like Salesforce.com or Google AdWords. Still, there are those cost savings.

Work Management 120

Work Management Marketing Management Demand Analytics 120

Customer Experience Matrix

FEBRUARY 13, 2009

At that time, I posed a set of specific questions to the demand generation vendors in the Raab Guide. My original approach in the Guide had simply been to ask vendors whether they had a separate company table in their system. But let’s say that leaves you with a dozen vendors, and you use some gross criteria to select the top three.

Demand Generation 120

Demand Generation Work Management Market2Lead Marketing Automation Services 120

Customer Experience Matrix

JUNE 30, 2010

It's one example of how vendors are now competing to attract new users. This will put substantial pricing pressure on vendors who, in many cases, are already struggling to reach sustainable margins. Other vendors – notably Pardot – have followed a similar cost-removal strategy. Here’s where the free system comes back into play.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

LeadSloth

MARCH 22, 2009

The plan is to go back to using only Salesforce.com with some cheap add-on tools for email, form submission and data quality. However, when I started looking into Salesforce.com and the wide variety of add-ons, I was less convinced. The Salesforce.com database has some big issues (e.g. Smart or foolish? Background.

Marketing Automation Services 100

Marketing Automation Services LEADSExplorer netFactor Leadlander 100

Customer Experience Matrix

MAY 11, 2011

Engage still relies on Salesforce.com to produce revenue reports. Salesforce.com integration. They can have the system create Salesforce.com tasks when a new lead is created, use Salesforce.com opportunity stages within campaign rules, and add leads to a Salesforce.com campaign at any step in a marketing automation program.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Lead Ranking Automation 120

Customer Experience Matrix

JULY 17, 2009

Summary: Right On Interactive's 5Buckets connects lists from external customer management systems with many types of output vendors (email, print, fax, text message, automated voice). Existing integrations are available for Salesforce.com, Exact Target , Avectra netForum (association membership), and RealPage (property management).

Multi-Channel 120

Multi-Channel Marketing Automation Services Demand Generation Agencies Advertising Channels 120

Customer Experience Matrix

DECEMBER 20, 2012

So that’s all fine, but what industry observers really want to know is how Salesforce.com will react. One very specific reason is that B2B marketing automation vendors have always touted client counts as a competitive success metric, which encouraged them to sell to a lot of small clients to inflate that number. Wouldn’t that be nice?

Eloqua 120

Eloqua Marketing Automation Services Enterprise Management Marketing Automation 120

Customer Experience Matrix

APRIL 9, 2014

x revenue, compared with the 6 to 7 x multiples paid for ExactTarget and Responsys by Salesforce.com and Oracle and the 14 x that Marketo commands in the stock market. At that time, the marketing product was missing key marketing automation features including lead scoring, multi-step workflows, and integration with Salesforce.com.

Marketing Automation Services 120

Marketing Automation Services Salesforce.com Purchase Paid Search Agency 120

Customer Experience Matrix

SEPTEMBER 23, 2010

Summary: Vendors who target small businesses include provide functions beyond traditional marketing automation. The replies are rolling in from the survey of vendor features that I mentioned last week. The replies are rolling in from the survey of vendor features that I mentioned last week.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Management Marketing Automation 120