• THE POINT  |  MONDAY, SEPTEMBER 11, 2017
    [Salesforce.com] Why this LinkedIn Ad Works: 2 Key Tips for Success
    The ad below from CRM giant Salesforce.com is an exception. B2B Marketing Copywriting Creative Demand Generation Demand Generation Agencies Event Promotion Graphic Design PPC Advertising Social Media Social PPC White Paper Marketing linkedin advertising LinkedIn Sponsored Posts LinkedIn Sponsored Updates online advertising Online Advertising Agency Paid Social Advertising Paid Social Media PPC advertising salesforce.com Social Advertising social PPC
  • HG DATA  |  THURSDAY, JUNE 15, 2017
    [Salesforce.com] Driving Engagement and Sales Conversion
    So, instead of saying “we can make your CRM more effective,” I can say, “I see you are using Salesforce.com and Marketo. Driving engagement and sales conversion in today’s market means increasing customer and prospect conversations through phone, email, social media, texting and other touchpoints. Marketing technology and automation is delivering many more leads for the sales team to follow up on.
  • THE FORWARD OBSERVER  |  TUESDAY, JUNE 13, 2017
    [Salesforce.com] Predictable Lead Generation Absolves Many Business Sins
    One of the co-authors, Aaron Ross, worked at Salesforce.com, where he created a revolutionary sales process and team that helped increase Salesforce.com's revenues by $100 million. He is the co-author of what is widely referred to as “The Sales Bible of Silicon Valley,” Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com.
  • SALESCHOICE  |  TUESDAY, JUNE 6, 2017
    [Salesforce.com] Why AI will solve Attention Deficit Disorder in Sales Professionals
    SalesChoice has developed an advanced predictive and prescriptive analytics platform, and is an ISV Certified partner of SalesForce.com. Our Distracted, Always-On Reality. In a recent Time-Warner Study, “ Digital Natives ” (Millennials in their twenties who grew up with digital) switched media venues 27 times per non-working hour. That’s roughly 13 times in 30 minutes or the time it takes to watch one episode of The Office.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, MAY 30, 2017
    [Salesforce.com] New B2B Persona Research From Salesforce and LinkedIn Study
    From there, we grew that, sold that to Exact Target which was then acquired by Salesforce.com. I write for lots of different publications, and now I head up the forward-looking marketing ideas and theories as Principal of Marketing Insight at Salesforce.com. When was the last time you looked at the quality and accuracy of your B2B persona and contact data? Getting the right content to the right people continues to be a challenge in B2B marketing.
  • WEBBIQUITY  |  TUESDAY, MAY 23, 2017
    [Salesforce.com] Nine Winning Digital Marketing Strategies From The B2B World
    Marketing Strategy Mobile Marketing Social Media Marketing Video Marketing B2B digital marketing strategies b2b video marketing Cheryl Joy Cisco Crazy Egg GE Gigamon Juniper Networks MailChimp Mark DiCristina Microsoft National Geographic Salesforce.com Time Warner Cable Business ClassGuest post by Cheryl Joy. According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, MAY 22, 2017
    [Salesforce.com] Industrial Email Marketing for Manufacturers, Distributors and Engineering Companies
    Here are some stats from the 2016 State of Marketing Report from Salesforce.com. Industrial email marketing is alive and well in 2017 despite what you may heard or read to the contrary. To quote Mark Twain with a slight modification, “The reports of my its death have been greatly exaggerated.” 80 percent of marketers agree […] The post Industrial Email Marketing for Manufacturers, Distributors and Engineering Companies by Achinta Mitra appeared first on Industrial Marketing Today.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MAY 22, 2017
    [Salesforce.com] How to Improve Lead Routing for More Sales
    Routed leads via automated rules in Salesforce.com. Have you recently looked at your lead routing and assignment process? If not, you could be leaking revenue and marketing ROI. Case in point. LeadData’s new report, The State of Lead Management , based on a survey of 527 B2B sellers and marketers found an average 25.5 % of marketing-generated leads get assigned to the wrong account owner. Did you catch that? Over 25% of marketing-generated leads get assigned to the wrong person.
  • DISCOVERORG  |  FRIDAY, MAY 19, 2017
    [Salesforce.com] How Data Proliferation Evolves Sales and Marketing
    We looked at their marketing activity or presence in Salesforce.com; a LinkedIn keyword search for MongoDB; and for companies that had people listed with MongoDB as a skill. Everyone collects data these days. This poses a conundrum for some buyers, who now have to choose between privacy and relevance – but the data democracy is a boon for sales and marketing.
  • HG DATA  |  WEDNESDAY, MAY 17, 2017
    [Salesforce.com] Katie Bullard Talks Data Quality, ABM, & Triathlons
    For example, for DiscoverOrg, when we’re looking at our list of top accounts, we know that companies that use Salesforce.com are a great fit for us because we have a seamless integration through our native application with their service. HG Data helps us identify the companies who use Salesforce.com so that we know exactly who to target with our outreach. DiscoverOrg has been a pioneer in the sales and marketing intelligence software industry since 2007.
  • DISCOVERORG  |  THURSDAY, MAY 11, 2017
    [Salesforce.com] How Data is Democratizing Growth and Driving Disruption
    According to Salesforce.com’s State of the Connected Customer survey, 57% of buyers are ready to take their business elsewhere if their vendor fails to anticipate their needs. Launching and growing a business has never been easy, but it used to be a lot harder.
  • WEBBIQUITY  |  TUESDAY, MAY 9, 2017
    [Salesforce.com] The Eight Best Online Tools for Sales Professionals
    Yesware includes functionality for predictive analytics based on your sales team’s activities; post-send tracking (open and reply rates, clicks, attachment opens); sales prospecting based on emails, calls, lead nurturing, and social selling; and integration of all call and email activity with Salesforce.com. Integrates with Salesforce.com, VoIP and marketing automation systems. Integrates with Salesforce.com.
  • HG DATA  |  WEDNESDAY, MAY 3, 2017
    [Salesforce.com] Intelliverse® Integrates HG Focus to Help Companies Accelerate Sales
    We partner with Salesforce.com and Microsoft Dynamics and they are great tools for large enterprise and sophisticated users. For 30 years, Intelliverse® has worked with companies of all sizes and industries to increase and accelerate sales, while also improving the predictability of their sales process. From this experience, the company has developed its Sales Acceleration enterprise software, helping it become a global leader in sales process automation.
  • WEBBIQUITY  |  TUESDAY, MAY 2, 2017
    [Salesforce.com] The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools
    Includes team collaboration calendars, content project management, a content repository, integration with Salesforce.com, and content performance analytics. Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. But as companies grow, and produce more content, their needs may become more sophisticated.
  • DISCOVERORG  |  THURSDAY, APRIL 27, 2017
    [Salesforce.com] The Truth about Cold Email
    on their first cold email campaign – which took less than 30 minutes to set up within Salesforce.com. What is spam? What is a cold email? And when is my email against the law? I have gathered from speaking with our sales team here at DiscoverOrg that there is a lot of confusion surrounding these questions. Many people seem to carry the misconception that any cold, or unsolicited, email is spam and that spam is illegal.
  • WEBBIQUITY  |  THURSDAY, APRIL 27, 2017
    [Salesforce.com] The 10 Best Customer Service and Customer Engagement Platforms
    Owned by Salesforce.com. The emergence and spread of the Industrial Internet of Things (IIoT) has dramatically changed the game for both B2B vendors and customers. Producers of a wide array of products—from vehicles to machine tools to jet engines to officer copiers—now have access to the kind of user and usage data that, not long ago, only SaaS software developers could capture.
  • CHIEFMARTECH  |  TUESDAY, APRIL 4, 2017
    [Salesforce.com] THE HACKIES: A CMO’s guide to integrating marketing technologies
    We have consulted with clients that use Salesforce.com (SFDC) for their CRM, and we were tasked with integrating their newly-purchased marketing automation platform (MAP) with it. This article is a guest post by Steve Nakata of The Pedowitz Group. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter.
  • WEBBIQUITY  |  MONDAY, MARCH 27, 2017
    [Salesforce.com] The 17 Best Social Media Management Tools
    Now part of Salesforce.com Marketing Cloud. Monitoring and managing even a moderately active business social media presence can be time-consuming. The number of people using social media continues to grow, usage is increasing, and more networks require attention. Pinterest is going beyond its wedding-planning-and-home-decorating roots and being embraced by leading B2B companies. Instagram has more users than Twitter.
  • VIDYARD  |  THURSDAY, MARCH 9, 2017
    [Salesforce.com] Vidyard Expands Ecosystem, Adds SalesLoft to Increase Sales Effectiveness With Personalized Video Emails
    Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails.
  • WEBBIQUITY  |  THURSDAY, MARCH 9, 2017
    [Salesforce.com] The 12 Best Landing Page and Form Builders for Conversion Rate Optimization
    Integrates with popular services like PayPal and Salesforce.com. Digital marketing success starts with building an effective website—one that is not only professionally and attractively designed, but also organized and written to serve the information needs of your target buyers. Your home page should immediately communicate what you do, who you do it for, and why you are the best, so visitors know they are in the right place.
  • OPENTOPIC  |  WEDNESDAY, MARCH 8, 2017
    [Salesforce.com] Watson, meet Einstein: IBM, Salesforce to team up on artificial intelligence
    and Salesforce.com Inc. International Business Machines Corp. agreed to mingle their artificial-intelligence technologies in a bid to boost sales of the powerful data-analytics offerings. The companies Monday announced plans to offer integrated AI services that weave the broad humanlike conversation and learning capabilities of IBM’s Watson with Salesforce’s more sales-oriented Einstein technology. The new offerings, available in the second half.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 28, 2017
    [Salesforce.com] The 14 Best Personal Productivity Tools
    Integrates with a wide range of applications including Basecamp, Salesforce.com, and Teamwork. Despite the proliferation of “labor saving” devices and process automation software, marketers (along with their colleagues in pretty much every other business function) are busier than ever.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 13, 2017
    [Salesforce.com] The 29 Best Social Media Monitoring Tools
    Live TV dashboard software that enables you to build dashboards that show live progress towards goals; integrates with Google Analytics, Buffer, Facebook, MailChimp, HubSpot, mixpanel, Twitter, Trello, Salesforce.com and other data sources. Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, FEBRUARY 10, 2017
    [Salesforce.com] Lead Genius Adds a Dash of Artificial Intelligence to Account Based Marketing
    Response data can also be posted to Salesforce.com or Marketos, with additional integrations planned for the near future. You may have noticed that I’m writing a little less about artificial intelligence than I had been. It may be that Skynet has imprisoned the real David Raab to block him from issuing dire warnings about its imminent threat to humanity and replaced him with a less alarmist simulation. You can’t actually prove that isn’t happening.
  • INFER  |  WEDNESDAY, FEBRUARY 1, 2017
    [Salesforce.com] Infer Launches New Predictive Behavior Scoring; Expands Sales Intelligence Capabilities
    Salesforce, Pardot and others are among the trademarks of salesforce.com, inc. Press Release: Company Further Accelerates Product Innovation and Extends Open Ecosystem. Infer Inc. , a leading predictive sales and marketing platform that helps companies win more customers, today announced several enhancements to its product portfolio.
  • DISCOVERORG  |  WEDNESDAY, FEBRUARY 1, 2017
    [Salesforce.com] [VIDEO] How to Get 30% Response Rates with Prospecting Emails
    How that might sound for DiscoverOrg is: “Hi Jane – I’m sure as the VP of Sales at WidgetCorp using Salesforce.com, you have a constant struggle to get your reps to adopt Salesforce because of bad data in your CRM. Whether you’re in sales or marketing , you’ve probably spent a lot of time thinking about your email messaging.
  • VIDYARD  |  TUESDAY, JANUARY 17, 2017
    [Salesforce.com] 11 Free Sales Tools to Pump Up Your Pipeline
    If Salesforce.com is a bit out of your price range, or you’re looking for a CRM tool that you can start using right away, Streak is handy, easy to set up, and free for up to 200 tracked emails per month. As a salesperson, you only get so many minutes in the day. We all do, really.
  • KAPOST  |  FRIDAY, JANUARY 6, 2017
    [Salesforce.com] 10 New Year’s Resolutions to Improve Customer Experience
    A sales leader at Salesforce.com once told me: “We have a policy here called, stay in your lane.” You’ll encounter three major Varieties of data: Structured / Relational data: Stored in rows and columns (CSV, Excel, Salesforce.com, Marketo, most SaaS). It’s that time of year again! After holiday work parties, family, food, more food, more drinks, even more food, and even more drinks…reality sets in. We’re all collectively over the hangover and ready for a fresh start.
  • LEADSPACE  |  WEDNESDAY, JANUARY 4, 2017
    [Salesforce.com] Most Exciting Marketing Technologies to Adopt in 2017
    DMP becomes mainstream, and not just for ad buying. Why did Oracle, Adobe, Salesforce.com, Neustar, Neilsen all pay top dollar the last few years to acquire leading DMP technology companies? Prior to Oracle, he held senior leadership positions at several companies, including Data.com, Salesforce.com, RR Donnelley, and Jigsaw. . Hello, all, and here’s to a promising 2017! As most of you know, I had a big change in 2016.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 19, 2016
    [Salesforce.com] B2B Content Marketing: Will Video Kill eBooks?
    We went from zero to 20% to 30% of our opportunities in Salesforce.com resulting from video in the first six months.”. “With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). Linda and her team are taking a different path. “We’re We’re ending our dependency on eBooks.”
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 12, 2016
    [Salesforce.com] 10 Most Popular B2B Lead Blog Posts of 2016
    To keep valuable field salespeople productive, many of the more innovative sales and marketing departments build “sales development” teams including Oracle, Marketo, HubSpot, HP, and Salesforce.com. The year 2016 is quickly coming to an end and the holiday season is a time for reflection and preparation. I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, NOVEMBER 24, 2016
    [Salesforce.com] Pega Customer Decision Hub Offers High-End Customer Journey Orchestration
    It competes with the usual enterprise suspects: Adobe , Oracle , Salesforce.com , IBM , and SAS. My previous posts about Journey Orchestration Engines (JOEs) have all pointed to new products. But some older systems qualify as well. In some ways they are even more interesting because they illustrate a mature version of the concept.
  • INFER  |  TUESDAY, NOVEMBER 8, 2016
    [Salesforce.com] Improving the Customer Journey through Lead Routing [Podcast]
    Why ‘dirty’ data is inevitable with Salesforce.com and how to fix it. In this episode of Stack & Flow, we’re talking all about how to keep your sales and marketing stack agile. Evan Liang, CEO of LeanData, discusses the benefits of lead management in this endeavor and the impact it has on the customer experience.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 31, 2016
    [Salesforce.com] The Biggest Contributor to B2B Revenue
    Salesforce.com. When you’re calling from IBM or Salesforce.com, most of the people you reach will be familiar with – or at least think they are familiar with – your company. In most B2B companies with complex products or services, marketing-sourced leads rarely account for even half the revenue and often it is much less. To keep valuable field sales resources productive, many of the more innovative sales and marketing departments build “sales development” teams. Oracle. Marketo.
  • BIZIBLE  |  THURSDAY, OCTOBER 27, 2016
    [Salesforce.com] How To Create Buyer Personas In Your CRM And Gain Deep Insights Into Marketing Performance
    Let’s go through creating this custom field in Salesforce.com. Below is the syntax for converting job titles into an inferred VP/CIO persona inside Salesforce.com. Note: We use “heif” due to case sensitivity, “Chief” and “chief” are used in job titles and Salesforce.com is case sensitive. The development of buyer personas is a vital part of any marketing strategy. It informs marketers on how to find the right audience and develop the right message.
  • BIZIBLE  |  THURSDAY, OCTOBER 27, 2016
    [Salesforce.com] How To Create Buyer Personas In Your CRM And Gain Deep Insights Into Marketing Performance
    Let’s go through creating this custom field in Salesforce.com. Below is the syntax for converting job titles into an inferred VP/CIO persona inside Salesforce.com. Note: We use “heif” due to case sensitivity, “Chief” and “chief” are used in job titles and Salesforce.com is case sensitive. The development of buyer personas is a vital part of any marketing strategy. It informs marketers on how to find the right audience and develop the right message.
  • ANNUITAS  |  THURSDAY, OCTOBER 27, 2016
    [Salesforce.com] What The Top 4% of Account-Based Marketers Have in Common
    Cash-to-quote solution provider Apttus has reaped benefits from account-based targeting of Salesforce.com customers but still maintains a “…really balanced marketing mix … investing in growing the Apttus brand,” and “…still doing broader demand generation.”. I just received the latest issue of ABM in Action (October 2016), a monthly eMagazine dedicated to Account-Based Marketing from the publishers of Demand Gen Report, and I had to comment on the lead article.
  • ANNUITAS  |  THURSDAY, OCTOBER 27, 2016
    [Salesforce.com] What The Top 4% of Account-Based Marketers Have in Common
    Cash-to-quote solution provider Apttus has reaped benefits from account-based targeting of Salesforce.com customers but still maintains a “…really balanced marketing mix … investing in growing the Apttus brand,” and “…still doing broader demand generation.”. I just received the latest issue of ABM in Action (October 2016), a monthly eMagazine dedicated to Account-Based Marketing from the publishers of Demand Gen Report, and I had to comment on the lead article.
  • KAPOST  |  FRIDAY, OCTOBER 21, 2016
    [Salesforce.com] Listen Up Marketers: We Need Our Own Operating System
    Nearly every department has such an OS: Sales: CRM, sometimes referred to as Sales Force Automation; Salesforce.com is the dominant player, along with Microsoft, Sugar, and Oracle. Marketing is not the same function it was ten years ago—when B2B marketers were considered “sales support.” Today, we hold our place as an equal partner among various corporate functions, including equal accountability to deliver tangible business results.
  • BIZIBLE  |  WEDNESDAY, OCTOBER 12, 2016
    [Salesforce.com] How To Create A Revenue Generating B2B Marketing Strategy
    One of my favorite stories is from the early days of Salesforce.com. Marc Benioff, founder and CEO, rented all the airport taxis during a competitor’s event and had his sales team pitch Salesforce.com during the taxi rides. Strategy. It’s the justification for marketing spend. It’s the reasoning behind the day to day activities of your marketing team. Once in awhile it’s necessary to take a step back consider your strategy for every important aspect of B2B marketing.
  • OPENTOPIC  |  FRIDAY, OCTOBER 7, 2016
    [Salesforce.com] Artificial Intelligence Software Is Booming. But Why Now?
    </p><p>On Sunday, Salesforce.com, which sells online software for sales and marketing, announced it would be adding A.I. <em>Originally created by <a href=”[link] Hardy</a>, Modified by <a href=”[link] FRANCISCO &mdash; This is the year artificial intelligence came into its own for mainstream businesses, at least as a marketing feature.</p><p>On
  • OPENTOPIC  |  THURSDAY, SEPTEMBER 29, 2016
    [Salesforce.com] Artificial Intelligence Software Is Booming. But Why Now?
    On Sunday, Salesforce.com, which sells online software for sales and marketing, announced it would be adding A.I. SAN FRANCISCO — This is the year artificial intelligence came into its own for mainstream businesses, at least as a marketing feature. to its products. Its system, called Einstein, promises to provide insights into what sales leads to follow and what products to. The post Artificial Intelligence Software Is Booming. But Why Now? appeared first on Opentopic.
  • LEAD LIAISON  |  TUESDAY, SEPTEMBER 27, 2016
    [Salesforce.com] How to Run a Webinar: Have a Marketing Automation System in Place
    Automatically sync leads into your CRM system , such as Salesforce.com. This is the fifth installment in the series How to Run a Webinar. You’ve defined your invitation and registration process. The next step is to consider using your marketing automation software to help you with the entire process. A marketing automation system can help you automate your webinar and create a repeatable model to use for future webinars.
  • INFER  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Salesforce.com] In Depth: New Salesforce Reporting Package
    All current Infer customers with the latest version of the Salesforce.com scoring package are eligible to install this new reporting package. We’re excited to announce the newest version of our Salesforce Reporting Package. Incorporating feedback from our sales & marketing customers, we have generated 24 new reports to provide additional insight into how predictive scoring is: Accelerating your top of funnel efforts. Adding pipeline through your ABM campaigns.
  • OPENTOPIC  |  MONDAY, SEPTEMBER 19, 2016
    [Salesforce.com] Artificial Intelligence Software Is Booming. But Why Now?
    On Sunday, Salesforce.com, which sells online software for sales and marketing, announced it would be adding A.I. SAN FRANCISCO — This is the year artificial intelligence came into its own for mainstream businesses, at least as a marketing feature. to its products. Its system, called Einstein, promises to provide insights into what sales leads to follow and what products to. The post Artificial Intelligence Software Is Booming. But Why Now? appeared first on Opentopic.
  • B2B LEAD GENERATION BLOG  |  MONDAY, SEPTEMBER 12, 2016
    [Salesforce.com] Fast Growth Marketing: From 0 to 500,000 Users
    I first met Fowler when he was co-founder of the cloud-based contact management platform Jigsaw which he sold to Salesforce.com for $175 million (now Data.com). After you sold Jigsaw to Salesforce.com why didn’t you decide to ride off into the sunset? . How can you drive fast growth with marketing? In this interview you’ll hear from Jim Fowler, founder of Owler on what he’s learned to grow fast.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, SEPTEMBER 7, 2016
    [Salesforce.com] Martech At The Crossroads: Agility or Simplicity?
    Major SaaS vendors, most notably Salesforce.com , made their systems into platforms that provided a foundation for other systems. I’ll be giving a speech next week on the evolution of marketing technology, which doesn't follow the path you might think.
  • OPENTOPIC  |  MONDAY, AUGUST 22, 2016
    [Salesforce.com] 8 Salesforce Buys Boost Analytics, Machine Learning Portfolio – InformationWeek
    Online CRM and enterprise applications provider Salesforce.com has been snapping up different companies, small and large, in a series of. SaaS-based enterprise application and CRM giant Salesforce has accelerated its acquisition pace recently, snapping up eight companies, large and small, over the past several months. Here’s a look at some of the deals and what they reveal about Salesforce’s strategy.
  • INFER  |  WEDNESDAY, JULY 27, 2016
    [Salesforce.com] Infer Named a 2016 CRM Market Rising Star
    Also new to the platform is a connector with Salesforce.com, which enables marketers to combine prospect data with Infer’s library of external signals to create customer profiles. Infer is honored to be named a 2016 CRM Market Rising Star!
  • INFER  |  WEDNESDAY, JULY 27, 2016
    [Salesforce.com] Infer Named a 2016 CRM Market Rising Star
    Also new to the platform is a connector with Salesforce.com, which enables marketers to combine prospect data with Infer’s library of external signals to create customer profiles. Infer is honored to be named a 2016 CRM Market Rising Star!
  • WEBBIQUITY  |  TUESDAY, JULY 12, 2016
    [Salesforce.com] The 14 Best Marketing Automation Tools
    Now owned by and tightly integrated with Salesforce.com, Pardot should at least be on the consideration list of marketing automation tools for any SMB already using Salesforce. Integrates with popular platforms like Microsoft Dynamics and Salesforce.com. Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Marketing can’t be automated.)
  • LEAD LIAISON  |  TUESDAY, JULY 5, 2016
    [Salesforce.com] Marketing Automation Software Provider Increases Opportunities for B2C Companies and Educational Institutions with Enhancements to its App on the Salesforce AppExchange, the World’s Leading Enterprise Marketplace
    Salesforce, AppExchange and others are among the trademarks of salesforce.com, inc. Press Releases Revenue Generation Blog CRM CRM Integration Person Accounts Press Release Salesforce.comLead Liaison announced support for Salesforce Person Accounts as part of its growing offering of integrated sales and marketing solutions.
  • OPENTOPIC  |  SUNDAY, JULY 3, 2016
    [Salesforce.com] Salesforce and Workday Are Good Investments
    Salesforce.com (NYSE:CRM) is one of those leading companies providing cloud computing solutions. Opentopic blog >> opentopic.com Several companies are migrating to the cloud platform. It has a strong product portfolio with over 100,000 customers and offers cloud-enabled CRM (Customer Relationship Management) solutions. The company is witnessing constant growth in revenue and its recent acquisition of ExactTarget is also contributing to. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SUNDAY, JULY 3, 2016
    [Salesforce.com] Salesforce and Workday Are Good Investments
    Salesforce.com (NYSE:CRM) is one of those leading companies providing cloud computing solutions. Opentopic blog >> opentopic.com Several companies are migrating to the cloud platform. It has a strong product portfolio with over 100,000 customers and offers cloud-enabled CRM (Customer Relationship Management) solutions. The company is witnessing constant growth in revenue and its recent acquisition of ExactTarget is also contributing to. Marketing ROI Cmo marketing roi
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JULY 1, 2016
    [Salesforce.com] YesPath Takes Its Own Route to Managing ABM Journeys
    Model inputs include content consumption as sourced from Bombora, behaviors captured by a YesPath Javascript tag on the marketers’ own Web site and emails, and campaign responses imported from CRM ( Salesforce.com only so far) and marketing automation (the first integration will be announced shortly). Account based marketing is clearly an important technique for B2B marketers, but I don’t see it displacing all other approaches.
  • OPENTOPIC  |  WEDNESDAY, JUNE 29, 2016
    [Salesforce.com] Top 5 Benefits of Marketing Automation for B2B Companies
    Opentopic blog >> salesforce.com When it comes to marketing, B2Bs face unique challenges. What methods do you use to grow your customer base? What about developing those critical customer relationships? What about budget, and headcount? One solution to these and other problems, is marketing automation. The 2016 State of Marketing Report surveyed over 400 B2B marketing leaders and identified the. Marketing ROI Cmo marketing roi
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JUNE 29, 2016
    [Salesforce.com] 8 Great LinkedIn Groups for B2B Marketers
    Salesforce.com. From the group introduction: Salesforce.com. Admin Stephen Cummins runs the Salesforce.com group like a high quality magazine , carefully vetting submissions so engagement, dialogue, and value for members can be better realized. It is no secret that LinkedIn is a valuable social media platform for B2B marketers.
  • LEAD LIAISON  |  WEDNESDAY, JUNE 29, 2016
    [Salesforce.com] How to Make Your Mobile Marketing Work Harder
    This article was posted as a Guest Blog Post by Jennifer B as it relates to Salesforce.com. Does your mobile marketing match your consumers’ use of their devices? If you’re like most companies, the answer is “Probably not.”. There are different types of mobile users—regular, super, addicts, all of whom can be affected by mobile marketing in some way. How you reach them depends in part on the individual setups they have—push notifications, for example.
  • OPENTOPIC  |  TUESDAY, JUNE 28, 2016
    [Salesforce.com] Great Customer Experience Starts With Customer Service
    Opentopic blog >> salesforce.com Keith Pearce is VP of Marketing for Service Cloud at Salesforce. An industry veteran who got his start close to 20 years ago at Siemens, he’s a firm believer in the transformative value of great customer service — both to companies and to their customers. We caught up with Keith to get his thoughts on how. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  THURSDAY, JUNE 23, 2016
    [Salesforce.com] Put Your Ad Spend Where Your Audience Is
    Opentopic blog >> salesforce.com You may have heard the phrase “put your money where your mouth is”, meaning back up what you say with action. The same is true in advertising in the sense that you should put your ad spend where your audience spends time. This week’s advertising insights explain why you need to invest more in your mobile. Marketing ROI Cmo marketing roi
  • LATTICE  |  THURSDAY, JUNE 23, 2016
    [Salesforce.com] Security Never Takes a Holiday
    Amazon, Rackspace, Salesforce.com and others are all great choices for hosting company applications and resources, as they all provide a secure foundation. We’ve been hearing an increasing number of questions about data security, specifically about security certifications. People want to understand what certifications are out there, and why companies need to have them. So we wanted to set the record straight on what exactly those security certifications cover when it comes to company data.
  • OPENTOPIC  |  WEDNESDAY, JUNE 22, 2016
    [Salesforce.com] The Domino Effect of Training Sales Managers
    Opentopic blog >> salesforce.com Imagine you must knock down 10 dominoes. What is the most efficient way to do that? Most people would go straight to the obvious solution: Line up the dominoes one behind the other, knock over the first one, and allow physics to handle the rest. I don’t know anyone who would choose to line them up. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  TUESDAY, JUNE 21, 2016
    [Salesforce.com] Salesforce Pardot Update Tracks B2B Marketing Campaign Effectiveness
    Salesforce.com is releasing an update to its Pardot marketing automation software, which is designed to give marketers a more detailed yet easier visual view of how various aspects of a campaign are performing. Opentopic blog >> eweek.com The Pardot Engagement Studio lets B2B marketers build, visualize, test and measure buyers’ response to marketing campaigns.
  • OPENTOPIC  |  FRIDAY, JUNE 17, 2016
    [Salesforce.com] Want to Speak at Dreamforce?
    Opentopic blog >> salesforce.com Dreamforce 2016 Call for Speakers is open — Do you think you have what it takes to be selected? With Dreamforce rapidly approaching, we launched our Call for Speakers a few weeks ago and the response has been incredible. We are really excited about this year’s lineup of topics and are looking for great customers to. Marketing ROI Cmo marketing roi
  • BIZIBLE  |  FRIDAY, JUNE 17, 2016
    [Salesforce.com] AdWords Conversion Import for Salesforce: Unpacking what it means for B2B marketers
    For example, Salesforce might run an ad that directs to a salesforce.com domain. Google AdWords recently launched an integration with Salesforce that connects AdWords data with Salesforce. Because of their messaging and the fact that it integrates with Salesforce, it can sound pretty similar to Bizible attribution if you don’t pay close attention to the details. We will sort through those details and unpack the impact of this product for B2B marketing measurement.
  • OPENTOPIC  |  TUESDAY, JUNE 14, 2016
    [Salesforce.com] Mobile Ate the World, and Google and Facebook are Mobile
    Opentopic blog >> salesforce.com As I walked to the grocery store with my friend the other day, he pointed how glued I was to my smartphone. I “obviously” had to check the Facebook notifications on the live video I created earlier in the day, only to get distracted by the latest posts on my feed. But as soon as I. Marketing ROI Cmo marketing roi
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JUNE 13, 2016
    [Salesforce.com] Microsoft Buys LinkedIn for $26.2 Billion: Get Ready for Software Vendors as Data Owners
    It still feels odd to think of a software company owning a data business, although Salesforce.com bought Jigsaw (now Data.com) in 2010 and Oracle purchased the BlueKai and Datalogix in 2014. Microsoft surprised pretty much everyone today by announcing a $26.2 billion acquisition of LinkedIn. This is fascinating since Microsoft intersects with LinkedIn in several areas: Dynamics CRM software, Office productivity software, and Bing online advertising.
  • RADIUS  |  MONDAY, JUNE 13, 2016
    [Salesforce.com] LinkedIn-Microsoft Deal Means The Intelligent Cloud Is Here
    This customer master will enhance the quality of CRM data and will push more enterprises to potentially leave other SFA solutions like Salesforce.com, Oracle Fusion, and SAP and towards Microsoft Dynamics CRM. Today, Microsoft announced its intent to acquire LinkedIn for $26.2B — Satya Nadella’s biggest deal ever and maybe the largest technology acquisition in history. Surprisingly, many analysts are calling this a “social” consumer acquisition, rather than an enterprise one.
  • OPENTOPIC  |  THURSDAY, JUNE 2, 2016
    [Salesforce.com] Salesforce to Buy Demandware for $2.8 Billion
    Opentopic blog >> wsj.com Salesforce.com Inc. agreed to buy Demandware Inc. for $2.8 billion, adding e-commerce to its portfolio of online sales and marketing services. The deal is Salesforce’s largest acquisition to date. Demandware, a longtime partner of Salesforce’s, would add a significant missing piece to the sales software vendor’s portfolio, said Brent Thill, an… Read complete article Step. Marketing ROI Cmo undefined marketing roi
  • FATHOM  |  TUESDAY, MAY 17, 2016
    [Salesforce.com] Getting to the Heart of It: CRM Technology
    As a refresher—or if you’re not already aware—here are some of the most popular CRM tools on the market today: Salesforce.com. What’s interesting, though, is that even though search volume for Salesforce.com—the top provider of CRM software—was around the same levels in 2005, it has actually skyrocketed in recent years. Customers and clients are at the heart of any good business. Customer Relationship Management (CRM) is what keeps that heart beating.
  • VIEWPOINT  |  FRIDAY, MAY 13, 2016
    [Salesforce.com] What Do You Sell, Who Do You Sell It To and Why Everyone Has to Have The Same Answer
    A couple of years ago I wrote a blog for Salesforce.com about lead definition. How to define a lead and gain agreement is the first of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results.
  • OPENTOPIC  |  SUNDAY, MAY 8, 2016
    [Salesforce.com] Here’s what Salesforce’s growth will do for Indiana
    Salesforce.com Inc.’s Opentopic blog >> indystar.com Salesforce’s expansion into Chase Tower, seen in the background, will generate millions of dollars in economic impact for Downtown Indianapolis. Photo: IndyStar file photo)Buy Photo Salesforce’s growth in Indianapolis likely will resonate far beyond Chase Tower. ’s expansion will generate $122.7
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 5, 2016
    [Salesforce.com] Engagio Goes Beyond Account Based Marketing to Unify Marketing, Sales, and Service
    Like Engagio’s earlier analytics products, PlayMaker starts by pulling data from Salesforce.com CRM and attaching leads to accounts. Maybe you think Account Based Marketing is utterly revolutionary or maybe you think it’s nothing new at all. Or maybe, like me, you’ve decided that getting marketers to think in terms of accounts is a modest but real change whose true significance is that it finally aligns marketers with how the way salespeople have worked all along.
  • INFER  |  THURSDAY, MAY 5, 2016
    [Salesforce.com] Infer’s Self-Service Profiling Revolutionizes Predictive Sales and Marketing
    Leveraging a pre-built connector for Salesforce.com, the platform quickly combines a company’s prospect data with Infer’s proprietary signals. Press Release: New Release of Infer Platform Helps Companies Go Beyond Lead Scoring to Boost Go-to-Market Impact and Drive Revenue Growth. Infer Inc. ,
  • THE POINT  |  TUESDAY, MAY 3, 2016
    [Salesforce.com] Salesforce “State of Marketing” Report: Better Happy Than Good
    B2B Marketing Campaign Measurement Campaign Planning Demand Generation Market Research Marketing Technology Social Media Social PPC b2b marketing trends marketing measurement marketing metrics marketing performance marketing ROI marketing technology marketing trends martech salesforce.com state of marketingSalesforce has released their “ 2016 State of Marketing Report ”, a massive 70-page tome and the result of surveying nearly 4,000 marketing executives worldwide.
  • OPENTOPIC  |  FRIDAY, APRIL 22, 2016
    [Salesforce.com] 5 Killer Reasons Why Account-Based Nurturing Is Critical to Your B2B Marketing Strategy
    Opentopic blog >> salesforce.com Having run a few different marketing organizations over last few years, I’ve become more intimately aware of how to drive leads into a CRM and how to continually email those leads using different types of lead nurturing programs.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 13, 2016
    [Salesforce.com] Thunderhead ONE Provides Powerful Journey Orchestration
    There are prebuilt API connectors for Salesforce.com CRM, Microsoft Dynamics CRM , and SAP Cloud for Customer. As I wrote a couple of posts back , I’ve recently noticed a new set of vendors offering “journey optimization engines”*. The key feature of these systems is they select customer treatments based on movement through a journey map. The treatments are usually executed through external systems such as email service providers, CRM, or Web content management.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 6, 2016
    [Salesforce.com] Salesforce Purchases Deep Learning Artificial Intelligence Vendor MetaMind: Yeah, That's a MarTech Trend
    It’s worth a brief note to record that Salesforce.com purchased artificial intelligence vendor MetaMind on Monday. There aren’t many details available: in the announcement , MetaMind founder Richard Socher said Salesforce will use its technology to "automate and personalize customer support, marketing automation, and many other business processes."
  • BIZIBLE  |  WEDNESDAY, MARCH 30, 2016
    [Salesforce.com] You’ve Set Up Marketo And Salesforce -- Now What? Why You Still Need Attribution
    While it’s a step in the right direction, “it doesn’t then connect the dots back into Marketo or Salesforce.com for that true 360-[degree] view of the customer.”. B2B marketing operations professionals have successfully staked a claim as marketing automation data process experts. Taking the next step, many have created a sales and marketing data foundation by connecting their marketing automation data to the CRM.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 29, 2016
    [Salesforce.com] Hive9 Marketing Performance Management Includes Customer Journey Optimization
    Integration with Oracle Eloqua and Salesforce.com lets a new tactic automatically create a corresponding campaign in either system. Standard integrations are available for Salesforce.com, Oracle Eloqua, Marketo , Google Analytics , Adobe Marketing Analytics , and other systems.
  • THE ROI GUY  |  MONDAY, MARCH 28, 2016
    [Salesforce.com] Forbes Insights: Value First
    In this new environment the research is clear: top performing sales reps are enabled to connect with buyers using more personalized content, to help interactively diagnose and assess challenges, and communicate and quantify differentiating value “Content has got to be used to build credibility and open up a rich and meaningful customer conversation,” says Dan Smoot, executive vice president of market readiness at Salesforce.com. “If
  • OPENTOPIC  |  FRIDAY, MARCH 25, 2016
    [Salesforce.com] Customer Journey Mapping Explained
    Opentopic blog >> salesforce.com A customer journey map is a visual representation of every experience your customers have with you. It helps to tell the story of a customer’s experience with your brand from original engagement and into hopefully a long-term relationship. At first glance, a customer’s journey is pretty simple. You offer something, they buy it. But once you. Marketing Technology Cmo undefined
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 16, 2016
    [Salesforce.com] Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences
    Mariana has prebuilt integrations with Twitter, Facebook, Salesforce.com CRM, Pardot, Eloqua, and Marketo. Can computers understand an individual human’s personality (and then, presumably, use that understanding to better target marketing messages)? It turns out that’s no longer even a question: if you haven’t yet played with CrystalKnows , be prepared for some weirdly accurate insights into yourself and those you know well, based on public Internet information.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, MARCH 6, 2016
    [Salesforce.com] ICON16: How Infusionsoft Plans To Dominate Small Business Marketing (and Make Life Better For Small Businesses Everywhere)
    The total market is larger because Infusionsoft can also sell to companies outside the U.S. ** To put this in perspective: five million clients at $3,000 per client would give Infusionsoft $15 billion revenue, ranking it just behind SAP as the worlds fifth-largest software company and nearly three times Salesforce.com's 2016 revenue of $6.67 Even if you count from Infusionsoft's first venture capital funding in 2007, Salesforce.com had $500 million revenue at the same age.
  • ANNUITAS  |  TUESDAY, MARCH 1, 2016
    [Salesforce.com] A Structured Approach to Demand Generation Analytics
    Connect account-level outcomes to contact-level activity : CRM platforms such as Salesforce.com are largely organized around account and opportunity objects. Big Data propaganda is rampant these days. One analytics vendor after another is selling you on their ability to analyze and make sense of “any” data. Demand generation leaders know it’s not true, though. Garbage in; garbage out. And most marketing and sales data is just that — garbage.
  • BIZIBLE  |  MONDAY, FEBRUARY 29, 2016
    [Salesforce.com] 3 Skills Demand Generation Marketers Must Master Or Risk Going Extinct
    CRM platforms such as Salesforce.com are largely organized around account and opportunity objects. Demand gen marketers are a lot like hunter gatherers. A hunter gatherer’s basic job is to track and hunt for food. Successful hunters were the ones who could understand the landscape, recognize the tracks of animals, and predict their location. Experienced hunters could observe evidence of movement and determine the type of animal that caused it, when it was there and where it is going.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 25, 2016
    [Salesforce.com] Azalead Account Based Marketing Tracks Web Site Visitors, Orchestrates Outbound Messages, and Reports on Results
    Azalead has API-level integration with Salesforce.com and Microsoft Dynamics CRM. Account Based Marketing. Perhaps you’ve heard of it? Okay, just kidding: ABM gets just slightly less attention than Donald Trump and arguably generates a similar amount of confusion.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 2, 2016
    [Salesforce.com] Claritix Assembles Marketing Data for Analysis: Maybe That's Enough
    The system has prebuilt connectors to import data from popular vendors including Salesforce.com , Marketo , Hubspot , SAP , SugarCRM , and Facebook. Most of the work in any marketing analytics project is integrating data from multiple systems. Claritix carries this insight to one logical conclusion by offering a system that does data assembly, basic reporting, and little else. No fancy attribution methodologies or custom journey maps here (although they’re on the way).
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 20, 2016
    [Salesforce.com] True Influence InsightBASE Simplifies Use of B2B Intent Data
    InsightBASE has standard integrations with Marketo , Oracle Eloqua , and Salesforce.com. Intent data is one of hottest topics in marketing today – see, for example, Oracle’s recent purchase of AddThis. But while the promise of intent data is irresistible – “reach prospects with demonstrated interest in your product!” – the reality is less appealing.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 22, 2015
    [Salesforce.com] Brightfunnel Gives B2B Marketers Self-Service Revenue Attribution
    Brightfunnel reads lead, account, and opportunity data from Salesforce.com and supplies missing connections based on things like company name. Since Salesforce.com can also capture lead source (i.e., Marketing without revenue attribution is like playing golf without keeping score: it might be fun but you can’t tell whether you’re doing a good job. But while keeping score in golf is simple, figuring out the impact of marketing programs is quite tough.
  • EMEDIA  |  FRIDAY, DECEMBER 11, 2015
    [Salesforce.com] Salesforce
    Salesforce Bulletin Example See all emedia audiences Audience: Marketing and sales managers, and IT managers, with a strong vested interest in the Salesforce.com CRM platform; CRM managers, end users, Marketing/Sales Management Audiences Salesforce Homepage Article
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, NOVEMBER 28, 2015
    [Salesforce.com] Model Factory from Modern Analytics Offers High Scale Preditive Modeling for Marketers
    Better still, Modern Analytics has experience connecting to APIs of common data sources such as Salesforce.com , so a new feed from a familiar source usually takes just a few hours to set up. Remember when I asked two weeks ago whether predictive models are becoming a commodity ? Here’s another log for that fire: Model Factory from Modern Analytics , which promises as many models as you want for a flat fee starting at $5,000 per month.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, NOVEMBER 5, 2015
    [Salesforce.com] Teradata Plans to Sell Its $200 Million Marketing Application Business. Any Takers?
    Point of reference: Salesforce.com reported $505 million revenue for its B2C marketing cloud in 2015.) Teradata today announced it plans to sell its Marketing Applications business. I’ll drop the usual analyst pose of omniscience to admit I didn’t see this coming. It’s only three weeks since Teradata expanded its marketing suite by buying a new Data Management Platform – a move I felt made great sense.
  • SNAPAPP  |  MONDAY, NOVEMBER 2, 2015
    [Salesforce.com] Note From the CEO: Series A Announcement
    If we can make SnapApp an amazing experience for our team and channel that into success for our customers, we can be the next Salesforce.com, the next Oracle, the next Adobe – and that’s our ambition. As CEO, I spend a lot of time thinking about one thing: “How do we make our customers successful?”. Everything else is a derivative of that single purpose we have as a passionately customer-centric company.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, OCTOBER 29, 2015
    [Salesforce.com] Openprise Gives Marketers Easy(ish) Tool to Manage Their Data
    Most are marketing and sales operations staff supporting Salesforce.com and Marketo who use Openprise to supplement the limited data management capabilities native to those systems. When I first described Customer Data Platforms two and half years ago, all the vendors offered an application such as predictive analytics or campaign management in addition to the "pure" CDP function of building the customer database.
  • AMPLIFINITY  |  THURSDAY, OCTOBER 29, 2015
    [Salesforce.com] Why sales isn’t off the hook for generating referral leads
    Originally published on Salesforce.com. Salespeople aren’t the only ones who understand the value of referrals. Marketers get it, too, and they’re ready to help sales teams generate more referrals and follow up on the great leads. Equally important, marketing has the tools to streamline the sales process so that every single client becomes part of your team’s referral network. Sound too good to be true? It’s not.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 23, 2015
    [Salesforce.com] Teradata Adds a Data Management Platform To Its Marketing Cloud.Who Will Be Next?
    I’m looking at you, Salesforce.com. Teradata on Tuesday announced it is adding a data management platform (DMP) to its marketing cloud through the acquisition of Netherlands-based FLXone. This is interesting on several levels, including: - It makes Teradata the third of the big marketing cloud vendors to add a DMP, joining Oracle DMP (BlueKai) and Adobe Audience Manager. I already expected the other cloud vendors to do this eventually; now I expect that will happen even sooner.
  • LEANDATA  |  FRIDAY, OCTOBER 9, 2015
    [Salesforce.com] Getting Your Leads to the Correct Place
    The Salesforce.com CRM platform doesn’t make it easy to connect leads and accounts because they essentially live in different data silos. Smart B2B salespeople and marketers have embraced this reality: Not every lead matters. That’s precisely why Account-Based Marketing has taken off as a business strategy. When the focus is on targeted accounts instead of a vast sea of leads, companies have a greater chance of impacting their top line.
  • LEANDATA  |  FRIDAY, OCTOBER 9, 2015
    [Salesforce.com] Getting Your Leads to the Correct Place
    The Salesforce.com CRM platform doesn’t make it easy to connect leads and accounts because they essentially live in different data silos. Smart B2B salespeople and marketers have embraced this reality: Not every lead matters. That’s precisely why Account-Based Marketing has taken off as a business strategy. When the focus is on targeted accounts instead of a vast sea of leads, companies have a greater chance of impacting their top line.
  • LEANDATA  |  FRIDAY, OCTOBER 9, 2015
    [Salesforce.com] Getting Your Leads to the Correct Place
    The Salesforce.com CRM platform doesn’t make it easy to connect leads and accounts because they essentially live in different data silos. Smart B2B salespeople and marketers have embraced this reality: Not every lead matters. That’s precisely why Account-Based Marketing has taken off as a business strategy. When the focus is on targeted accounts instead of a vast sea of leads, companies have a greater chance of impacting their top line.
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