Zoominfo

MAY 10, 2018

Under constant pressure to meet quota, productivity is at the forefront of every sales rep’s mind. Yet, regardless of the many sales productivity tips and tricks published online, 65% of B2B organizations say they still struggle with sales productivity ( source ). You make too many cold calls. of the time.

Sales Management 236

Sales Management Top of Funnel Cold Calling Work Management 236

Martech

DECEMBER 5, 2023

A successful cold email program — or “prospecting,” if you prefer — takes careful handling. Cold emails take delicacy and precision. You have to show quickly that you know enough about your contact to have a reason for emailing them out of the blue and that engaging with you would drive a specific benefit.

Marketing AI 109

Marketing AI Marketing Automation Services CAN-SPAM Paid Search Agency 109

Marketing Insider Group

JULY 25, 2023

Common features include: Proofreading and editing Improving search engine optimization Ideas for rewriting your existing content Copywriting for marketing and sales Assisting with writing long-form articles That final item of creating long articles (and high-quality artwork) is what is getting everyone excited as of late.

Marketing AI 186

Marketing AI Budget Programs Tools Copywriting 186

Vidyard

NOVEMBER 11, 2020

Why is using video for sales emails a smarter way to engage prospects and advance deals? Sales videos allow them to quickly learn what your company has to offer—along with a host of other benefits we’ll explain below. What is Video for Sales? Benefits of Video for Sales Emails 2.1 What is Video for Sales?

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

Vidyard

JULY 29, 2022

Half the people you email decide whether to open your email based on its subject line alone. If you spend all your time crafting the perfect email and neglect the subject line, that’s a 50% margin for error, lost sales, and lost revenue. The Best Sales Video Email Tool Record and send sales videos for free.

Practices 96

Practices Examples Best Practices Outreach 96

Sprout Social

FEBRUARY 17, 2022

But there’s one method that’s stood the test of time: Email. Or at least, this was true until email marketing templates came along. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient.

Template 130

Template Email Marketing Blast Campaigns Planning 130

Rev

AUGUST 2, 2023

When it comes to sales prospecting, there is no magic formula. That’s why we’ve compiled this ultimate guide to sales prospecting, providing actionable steps and advice so you can start growing your customer base and driving sales. Here’s an overview of everything we’ll cover along the way: What is sales prospecting?

Sales Management 78

Sales Management Ideal Customer Profiles Template Top of Funnel 78

Marketing Insider Group

DECEMBER 2, 2020

Bombora, 6sense, and other “intent data” platforms are helping marketing teams evolve ABM where there are less forms, less spam, and less cold calls. Sending emails without knowing what the accounts care about based on keyword research, what the key personas are, and what stage they’re at in the buying journey.

Intent Data 245

Intent Data Account Based Marketing ABM Intent 245

Unbounce

MARCH 10, 2022

You’d much rather spend your precious time serving clients and growing your sales, right? When you start using it, you can have your clients connect their ad accounts in a few clicks so you can reduce the number of back-and-forth emails usually involved in the onboarding steps.

Paid Search Agency 131

Paid Search Agency PPC Budget Programs Work Management 131

Hubspot

AUGUST 21, 2023

Your sales manager has given your team a big pep talk encouraging you to dial, dial, dial. Now all you need is a cold call script. And not just any script … the best cold call script ever. But before I give you the keys to the castle, let's learn more about cold calling and look at a typical cold call. (If

Cold Calling 69

Cold Calling Template Work Management Enterprise Management 69

Only B2B

MARCH 23, 2022

Performing in-depth research, constructing ideal customer profiles (ICPs) and buyer personas (BPs), hand-picking leads, creating personalized content for a multichannel outreach, calling, emailing, tracking various KPIs, performing analysis, and finally starting all over again are all part of the B2B outbound lead generation process.

Sales Management 118

Sales Management B2B Sales Ideal Customer Profiles Top of Funnel 118

Zoominfo

FEBRUARY 22, 2021

But in reality, many people who work in sales are also motivated to help other salespeople succeed and advance their careers. Following the right sales influencers on social media channels can give you a lot of insight into best practices, new trends, tips and advice, and help you find ways to connect with prominent thought leaders.

Social Media 205

Social Media Cold Calling B2B Thought Leadership Media 205

Webbiquity

MAY 7, 2020

Business professionals tend to get worn down by the incessant flood of emails, automated messages, targeted ads, and the coldness of digital communication. Although direct it is slower than digital and generally involves only minimal personalization, it does get more attention than email and it gives the recipient a little more value.

B2B 168

B2B Paid Search Agency Blast Campaigns Account Based Marketing 168

Heinz Marketing

FEBRUARY 4, 2023

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Inbound sales offers a solution. 11 Keys to Closing Sales [RIGHT NOW!] Do You Really Need to Be an Early Adopter?

Buy 90

Buy B2B Sales B2B Lead Generation 90

Zoominfo

FEBRUARY 17, 2021

Now comes the hard part — the cold call. Daily, sales reps (mostly SDRs) face the daunting task of turning cold calls into warm calls. Sales reps look to increase conversion rates by upping their cold call game. And If you haven’t tried out cold calling scripts yet, now’s the time.

Cold Calling 100

Cold Calling Guidelines Practices Work Management 100

Hubspot

APRIL 25, 2023

Here's the burning question: Does AI have a place in sales, and how does it affect our current sales processes? We'll review use cases of AI emails, their pros and cons, and the tools you should consider when adding this tech to your arsenal. Here are three examples of how teams use AI to generate sales emails.

Tools 74

Tools Lead Ranking Template Outreach 74

PureB2B

MAY 30, 2022

Cold email can be a massive driver of revenue growth. The first hurdle most sales reps face is writing compelling cold email copy. In this guide, we’re going to show you the ingredients to a successful cold email. Benefits of Writing Bulletproof Cold Email Copy. How can they tell?

Copywriting 62

Copywriting Practices Best Practices Template 62

Marketing Insider Group

FEBRUARY 23, 2021

The first subscription service has 5-star reviews placed strategically throughout its website and has sent you two case studies via email. Empower your sales and marketing teams to share real client success stories and understand how their efforts affect positive change. Equip Your Sales and Marketing Teams.

Case Studies 280

Case Studies Case Study Studies Top of Funnel 280

Vidyard

APRIL 30, 2021

To be successful at sales prospecting, you need to be able to reach out and connect with customers in a meaningful way. Now that we’re living in a virtual selling world and we have video to work with, you can cold “call” a potential customer through a video and show them all those things at first click. Video Prospect Like a Pro.

Template 137

Template Video Marketing Top of Funnel Ideal Customer Profiles 137

Anyword

MAY 17, 2022

Cold emailing can be an incredibly effective way to reach out to new potential customers, as long as you implement each element correctly. Here, we will take you through everything you need to know about how to write great cold emails that will get results and make sure your customers remember your business for all the right reasons.

Copywriting 98

Copywriting eCommerce Top of Funnel Urgency Marketing 98

Vidyard

JULY 27, 2022

“Virtual selling” isn’t a new term, but over the last few years, it’s gained serious prominence in the sales world. Traditionally, outside sales meant face-to-face selling—whether that was via door-to-door sales, in-person customer meetings, or events and conferences. What is Video for Sales? Video Sale Letter Template 5.1

Template 73

Template Video Marketing Work Management FAQ 73

NetLine

APRIL 23, 2024

Technology and data—specifically buyer-level intent data —take a lot of the guesswork out of sales prospecting, making it more precise. How can intent data help sales teams identify high-potential prospects more effectively? These signals can help later on when your sales team approaches a potential buyer. The good news?

Intent Data 59

Intent Data Top of Funnel Intent Outreach 59

Biznology

OCTOBER 7, 2020

Hugh MacFarlane , a longtime sales and marketing trainer and coach has added a prospecting service that uses predictive modeling to identify and target prospects for clients. Then it takes over the LinkedIn accounts of the client’s sales reps. Stock your sales development function with pre-trained SDRs.

Marketing Prospects 189

Marketing Prospects B2B Marketing Paid Search Agency Top of Funnel 189

Zoominfo

FEBRUARY 26, 2021

Sales automation tools streamline repetitive tasks so you can focus on selling. What is Sales Automation? Today’s Sales professions spend just 34% of their time selling. With that shocking statistic, let’s review the benefits of sales automation. The Rise of Sales Automation. Salesforce.

Automation 162

Automation Work Management Top of Funnel Marketing AI 162

PureB2B

MAY 30, 2022

If you’re ready to fire up your first cold email campaign to improve your lead generation it can be tricky to find your footing. There are so many different cold email tools on the market, and choosing the one for you is no simple task. So, what type of cold email software should I use? Mailshake.

Work Management 62

Work Management Marketing Management A/B testing Software 62

LeanData

DECEMBER 15, 2022

Every organization needs a sales playbook, a set of motions and best practices that help move a prospective customer through various stages of the buying journey. Great playbooks are the foundation of an efficient sales pipeline, keeping marketing and sales aligned on converting leads into customers. Their input creates buy-in.

Efficiency 78

Efficiency Work Management Marketing Management Lead Scoring 78

Sharpspring

SEPTEMBER 16, 2022

Creating an effective email outreach strategy is something any business investing in digital marketing will have to face. Whether it’s for lead generation or nurturing, or for influencer marketing and link building, reaching out to people via email is an integral part of any marketing strategy. Here are the steps to success.

Outreach 98

Outreach Effectiveness Marketing & Strategy CAN-SPAM 98

Salesforce Marketing Cloud

FEBRUARY 19, 2024

What you need is an easy-to-understand sales playbook to guide your team to victory. We’ll walk through everything you need to know to create the right mix of winning plays that guide your sales team to big wins. What you’ll learn What is a sales playbook? Learn more What is a sales playbook?

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

PureB2B

MAY 30, 2022

Cold calling is one of the original sales techniques, and many businesses still rely on it for growth. However, it's not always the right strategy, and if cold calls are still the backbone of your sales strategy , you're missing out on opportunities. Is Cold Calling Failing Your Sales Team? It's simple.

Cold Calling 62

Cold Calling Marketing Budget Sales Leads Sales Qualified Leads 62

Marketing Insider Group

AUGUST 18, 2020

The question of why Sales and Marketing need to be in sync is a no-brainer. Studies have shown that companies with “good” sales-marketing alignment achieve. But how exactly can sales-marketing alignment benefit YOUR organization? Leaders need to ask themselves: What is the structure of our sales and marketing teams?

Sales Management 288

Sales Management Lead Ranking B2B Sales Top of Funnel 288

Optinmonster

SEPTEMBER 30, 2022

Do you want to write the best email subject lines that can help increase sales and revenue? The average email open rate is around 17%, but you can push it up to 30% by following best email practices. In this post, we’ll talk about everything you need to know about writing catchy sales email subject lines.

Urgency Marketing 86

Urgency Marketing Open Rate Case Studies Click Rate 86

Navigate the Channel

JUNE 5, 2023

It is crucial, but some of the hardest work to move you from leads to sales comes after the thrill of the trade show is gone. Also calculate ROI using the total of sales you can directly connect to the show and compare the total to your cost associated with being part of the trade show. Follow up with an email.

Trade Show 65

Trade Show Cost per Lead Thought Leadership Marketing Budget Creation 65

Hubspot

APRIL 5, 2023

There are many things to consider if you are interested in starting your career in sales. You’ll also need a thorough knowledge of sales trends and stats to succeed. With a modest, go-get-'em attitude, you can learn the stats you need to know to anticipate what a career in sales has in store for you.

Stats 83

Stats Enterprise Management Work Management Marketing Management 83

SmartBug Media

MARCH 22, 2023

Summer tends to be a slower season for most e-commerce businesses, but savvy marketers recognize the holidays, weather, and activities of the season as sales opportunities. Summer-Themed Creative Deliverables Before sending out emails or SMS messages, you need to align all of your creative deliverables to the season.

SMS 98

SMS Email Marketing Examples Planning 98

Hubspot

MAY 30, 2023

Like all disruption, generative AI in sales has the potential to completely change the way things are done. In this post, we’ll share the state of generative AI in sales today with three use cases for AI in sales. In this post, we’ll share the state of generative AI in sales today with three use cases for AI in sales.

Generation 76

Generation Lead Ranking Enterprise Management User-Generated Content 76

PureB2B

MAY 30, 2022

In this article, we break down the best practices for cold email subject lines that will help you get more responses from great leads. Why do Cold Email Subject Lines Matter? Two-thirds of people say they decide if an email is spam based on the subject line alone. Cold Email Subject Line Best Practices.

Practices 62

Practices Examples Best Practices Open Rate 62

Hubspot

FEBRUARY 14, 2024

The last thing you want from a sales email is sleazy, spammy… or even sales-y copy. That might sound counterintuitive, but I interviewed Yuval Ackerman , email strategist, who shared her top tips for writing sales email marketing that don’t give you the ick! Gaudio’s sales emails receive: 36.3%

Copywriting 67

Copywriting Click Rate Open Rate Paid Search Agency 67