Sales Cycle, Twitter and White Paper

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

MAY 5, 2010

That however is only part of the solution because if your content doesn’t engage the visitor s/he won’t take a desired action to move forward in the sales cycle. A white paper would fit the bill nicely here. Your sales team must report to marketing and put these leads back into the hopper for nurturing.

Sales Cycle

Sales Cycle Web 2.0 Buying Cycle Privacy Policies

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

MAY 11, 2010

The top findings I got out of the release were: 47% of the sales professionals reported a slight increase in the size of their B2B pipelines this year as compared to last year. However, the sales cycles have also become longer, making it much harder to close deals. This white paper aims to change that perception of them.

Sales Cycle

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales

3 Paid Media Tactics Designed To Aid B2B Account Based Marketing Efforts

KoMarketing Associates

APRIL 27, 2017

Sales cycles that span multiple months, potentially even year-long in duration. Contact and lead nurturing; moving top of the funnel leads down the sales pipeline. Twitter Tailored Audiences. Priority access to new content, white papers, or industry reports. LinkedIn Account Targeting.

Paid Content

Paid Content Account Based Marketing Tactics B2B Marketing

5 Ways to Expand Lead Nurturing Beyond the Inbox

The Point

JUNE 8, 2016

Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but these days, it pays to think about “lead nurturing” as more just an email campaign. That’s not because email is going away any time soon.

Lead Nurturing

Lead Nurturing Sales Qualified Leads Account Based Marketing Leads

Conversion of MQLs to SQLs by Integrating Sales and Marketing Efforts

Only B2B

NOVEMBER 23, 2021

At some point throughout the sales cycle, marketers must transfer over marketing qualified leads (MQLs) to sales teams as sales qualified leads (SQLs). A large percentage of marketing efforts and resources are wasted when sales and marketing teams are not synchronized.

Marketing Qualified Leads

Marketing Qualified Leads Lead Ranking Top of Funnel Sales Qualified Leads

ClickInsights: What was your "Aha" moment in 2010? - Part 1

Ambal's Amusings

JANUARY 31, 2011

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Blog WhitePaperPundit Twitter Jonathan_Kantor. "Discovering the Power of Twitter and Adobe TweetDeck.” He is also the author of the White Paper Pundit blog.

Paper

Paper Enterprise Management B2B Thought Leadership Case Study

What is attribution modeling for social media marketing?

Sprout Social

JANUARY 13, 2021

Depending on how long your sales cycles and customer journeys are, attribution modeling can be the solution to all of these questions. It breaks down which social media platform it was, what type of content like a post, video or white paper and how often the customer had to interact before the conversion.

Marketing Attribution

Marketing Attribution Multi-Touch Attribution Lead Ranking Social Media

ClickInsights: What was your "Aha" moment in 2009? - Part 1

Ambal's Amusings

DECEMBER 3, 2009

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Blog WhitePaperPundit Twitter Jonathan_Kantor. "Discovering the Power of Twitter and Adobe TweetDeck.” He is also the author of the White Paper Pundit blog.

Paper

Paper Enterprise Management B2B Thought Leadership Distribution

ClickInsights: Mistakes to avoid in copy used for lead generation

Ambal's Amusings

JANUARY 7, 2010

We have invited White Paper Experts to shed light on the following question: "What mistakes must a copywriter avoid in copy used for lead generation?" Recommended Resources from Experts on white papers. Michael Stelzner's Book Writing White Papers: How to Capture Readers and Keep Them Engaged.

Lead Generation

Lead Generation Sales Qualified Leads Generation Lead Scoring

5 Uses of B2B Marketing Beyond Lead Generation

KoMarketing Associates

NOVEMBER 8, 2018

For instance, if a potential customer is used to consuming your useful blog content, getting your email newsletter, and seeing occasional posts on Facebook or Twitter, they will be more likely to remember you when the time comes to actually make a purchase.

Lead Generation

Lead Generation B2B Marketing Lead Scoring Lead Ranking

Lead Generation via Influencers and Experts in 4 Steps

markempa

DECEMBER 15, 2014

Increasing your close rate and reducing sales cycle time by earning an influencer’s “seal of approval,” thus leveraging their credibility. You can also use tools like Twitter, LinkedIn and Google Alerts. Do they work with companies that fit your ideal customer profile? Remember, less is more. Build personas for your influencers.

Lead Generation

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking

Influencer Marketing Strategy: 4 Influencer Outreach Steps

Markempa

AUGUST 19, 2021

Increasing your close rate and reducing sales cycle time by earning an influencer’s “seal of approval,” thus leveraging their credibility. You can also use tools like Twitter, LinkedIn, and Google Alerts. Create your shortlist and prioritize who you think will make the biggest impact.

Outreach

Outreach Ideal Customer Profiles Marketing & Strategy Marketing Strategy

Get a Jump on Your Competition with Pre-Launch Marketing

B2B Marketing Traction

DECEMBER 9, 2014

Join in conversations on LinkedIn Groups, Twitter Chats, and Q&A social media sites like Quora and others. You can write some blog posts pre-launch that can become a thorough white paper for your launch. Listen and ask questions to find out what your targeted audience is interested in. Now that’s marketing traction!

Planning

Planning Startups Advertising Agencies Marketing & Strategy

Mix Up Offer Content to Keep Nurturing Prospects Engaged

The Point

MARCH 3, 2010

white papers) tends to perform better than does promotional content (e.g. product demos) because the more educational material appeals to a broader spectrum of prospective buyers and not just those further down the sales cycle. Competitive comparisons (73%) also scored highly in the buyer research. * In a word: no.

Lead Scoring

Lead Scoring Lead Ranking Lead Nurturing Webcast

Never Waste an Opportunity: The Value of Lead Nurturing

Tomorrow People

MARCH 5, 2012

If a lead should mention a competitor in a tweet on Twitter, for example, or use specific keywords, you can automatically send that lead a Direct Tweet. Shorten the Time Between Initial Contact and the Sale. According to Market2Lead, the sales cycle is nearly 25% shorter for nurtured leads.

Lead Nurturing

Lead Nurturing Lead Ranking Lead Scoring Work Management

Content Selling: How Sales Can Better Leverage Marketing Content

The Point

JUNE 18, 2013

This makes it critical that sales teams are seen as partners that add value to the conversation. One way they can do so is by providing content that resonates with individual prospects and advances the sales cycle. KnowledgeTree answers that challenge by helping sales teams discover the right marketing content at the right time.

Salesforce.com

Salesforce.com Work Management Marketing Management Content

How to Generate More B2B Leads for Your Sales Team

Hubspot

AUGUST 11, 2019

In many ways, this makes prospecting easier -- but the budgets, stakeholders, and gatekeepers you encounter throughout the sales cycle can make finding the right B2B leads that much more important. How to Generate Leads for B2B Sales. Want to learn more about setting up a lead bot to help your sales team?

B2B Sales

B2B Sales Lead Scoring Lead Ranking Sales Qualified Leads

How should B2B content differ for Business and Technical Decision Maker?

Ambal's Amusings

AUGUST 27, 2010

Pick two pieces of content(ebook, white paper, flash video, total cost of ownership calculator) that you consider outstanding - 1 example of a B2B Marketing content addressed to a Technical Decision Maker and 1 B2B Marketing content addressed to a Business Decision Maker" Read on to get their insights. Ardath Albee.

Work Management

Work Management Marketing Management B2B Business

5 Questions Every Business Website Must Answer

Webbiquity

AUGUST 8, 2011

Twitter, YouTube videos, text messaging…there’s no question attention spans are short. Can they buy directly from your site or is it a more complex, high-value purchase that requires a sales cycle? Everyone is busy, asked constantly to “do more with less,&# including most critically their time.

Enterprise Management

Enterprise Management Marketing Management Marketing Websites Business

Content Takes Center Stage

Ambal's Amusings

MAY 12, 2010

" Stephanie Tilton is a seasoned white paper and case study writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Blog Savvy B2B Marketing Twitter StephanieTilton. We asked Stephanie Tilton "What are key marketing trends and predictions for 2010? Stephanie Tilton.

Microsite

Microsite Buyer Personas Buying Cycle Emarketing

The Role of B2B Marketing is Shifting from Lead Generation to.

Industrial Marketing Today

MAY 7, 2010

(See contradiction #4) Contradictions and Myth Busters: Only 17% of the marketers felt they were “sales driven.” Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. This white paper aims to change that perception of them.

Lead Generation

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing

What the hell does “marketing” even mean??

EMagine B2B Blog

FEBRUARY 27, 2018

I only have 4,000 Twitter followers, not 200,000. A ton of high-value, impactful content that will appeal to buyers at each phase of the marketing/sales cycle (sorry that sounds so buzzword’y but it’s critical). But I will tell you this: I’m writing from the actual front line, not a social soapbox.

Account Based Marketing

Account Based Marketing Paid Search Agency Work Management Marketing & Strategy

ClickInsights: Biggest roadblock to converting marketing leads

Ambal's Amusings

JANUARY 21, 2010

We have invited B2B Experts to shed light on the following question: " What is the biggest roadblock to converting marketing leads into the sales pipeline? Blog Marketing Interactions Twitter Ardath421. Ardath Albee's book eMarketing Strategies for the Complex Sale. Blog B2BContentMarketing Twitter SeamusWalsh.

Sales Qualified Leads

Sales Qualified Leads Lead Ranking Lead Scoring Marketing Leads

What the hell does “marketing” even mean??

EMagine B2B Blog

FEBRUARY 27, 2018

I only have 4,000 Twitter followers, not 200,000. A ton of high-value, impactful content that will appeal to buyers at each phase of the marketing/sales cycle (sorry that sounds so buzzword’y but it’s critical). But I will tell you this: I’m writing from the actual front line, not a social soapbox.

Account Based Marketing

Account Based Marketing Paid Search Agency Work Management Sales Qualified Leads

Video Marketing Best Practices

SmartBug Media

MARCH 19, 2020

Point viewers to your website for a free white paper, more information, or a discount offer. When you post a video, make it easy for viewers to share via Facebook, LinkedIn, Twitter, Pinterest, email, and embed codes on their own blogs. Calls to action are essential to any marketing endeavor, including video. Make It Social.

Video Marketing

Video Marketing Practices Top of Funnel Work Management

Lead Generation with Social Influencers

Varicent

MAY 17, 2018

It may vary depending on your particular line of business and the length of the sales cycle or what the particular touch points are, but generally leads from influencer marketing can be moved down funnel quicker as they are already aware of who you are as a company. How can we grow our Twitter following?

Lead Generation

Lead Generation Generation Lead Ranking Lead Scoring

Focus on Content in B2B Marketing

Industrial Marketing Today

APRIL 26, 2010

This white paper aims to change that perception of them. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. How are you using content marketing in your B2B marketing? Free Website Design Guide: Step-by-Step Guide to Website (re)Design.

Marketing Budget Creation

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget

ClickInsights: What is your favorite case study? Why do you like it?

Ambal's Amusings

NOVEMBER 12, 2009

Blog CindyKing Twitter CindyKing. Cindy King is a Cross-Cultural Marketer & International Sales Specialist based in France. She uses her dual background in sales & marketing, in international business development, to help businesses improve their international sales conversion. Twitter StephanieTilton.

Case Studies

Case Studies Case Study Studies Work Management

Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

AUGUST 3, 2010

However, it is not so simple to measure customer engagement in situations with long sales cycles that’s commonplace with manufacturers, sellers of technical products and B2B consultative solution providers. Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead.

B2B

B2B Marketing Analytics Tools Web 2.0 Buying Cycle

The Death of Website Design

Tomorrow People

MARCH 21, 2012

If you link your website up with social media platforms such as Facebook, LinkedIn and Twitter, you can publish the same content to them - increasing your profile and the opportunity to reach even more potential customers. You then send them targeted and automated emails to move them towards considering your product or service.

Design

Design Marketing Websites Marketing Automation Services Top of Funnel

Generating More “Educated Leads” on a Small Budget

Industrial Marketing Today

APRIL 21, 2010

Leave a Comment Previous post: Social Media and B2B Marketing Do Pair Well Next post: The Distribution Trap – How Innovations Become Commodities FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. This white paper aims to change that perception of them.

Budget Programs

Budget Programs Education Marketing Budget Lead Ranking

Tom Pisello: The ROI Guy: Updated Alinean Social Media ROI.

The ROI Guy

FEBRUARY 15, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Your Sales & Marketing Ready to Do Business with F.

ROI

ROI Social Media Marketing Budget Budget Programs

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

MAY 26, 2010

I downloaded a white paper called “Understanding the Industrial Buy Cycle: How to Align Your Marketing with Your Customers’ Buying Process” from GlobalSpec that has done a very good job of explaining the four stages of the industrial buy cycle and how to match your marketing content to each stage.

Buying Cycle

Buying Cycle Buy Web 2.0 Allocation

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

MAY 14, 2010

The primary ways industrial companies participate in social media today are through community/discussion sites for customers as well as similar internal sites for employees whereas adoption of newer social media tools like Twitter is very low at only 9% (Source: Social Media Use in the Industrial Sector by GlobalSpec ).

Webinar Metrics

Webinar Metrics Marketing & Strategy Marketing Strategy Product

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

OCTOBER 2, 2010

WHEN : When on the sales cycle do you expect to engage with your prospects? However, it does require some tweaking and a dose of creativity in order to rise above the noise in attracting the attention of industrial buyers and engaging with them deeper into the sales cycle. Get Engineers Can Sell white paper now.

Email Marketing

Email Marketing Planning Web 2.0 BtoB

Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” In one word content – marketing content that is relevant and tailored to the prospect’s stage on the buy cycle. Get Engineers Can Sell white paper now.

Buying Cycle

Buying Cycle Buy Work Management Marketing Management

Tom Pisello: The ROI Guy: Seeing ROI in the Cloud?

The ROI Guy

DECEMBER 9, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Your Sales & Marketing Ready to Do Business with F.

ROI

ROI Marketing Budget Work Management Marketing Management

ClickInsights: 3 important components that will make a great case study

Ambal's Amusings

SEPTEMBER 10, 2009

Blog Stories That Sell Twitter Casey_Hibbard. Join LinkedIn Group – Success-Story Marketing Group for discussions about all things related to using customer stories in sales and marketing. Blog Kranzcom Twitter jonkranz. Blog Savvy B2B Marketing Twitter MicheleLinn. Blog Global Copywriting Twitter globalcopywrite.

Case Studies

Case Studies Case Study Studies Work Management

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

SEPTEMBER 3, 2010

How can you use marketing content to generate a decent volume of sales-ready leads at a low(er) cost? Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. This white paper aims to change that perception of them.

Buying Cycle

Buying Cycle Buy Marketing Budget Web 2.0

Tom Pisello: The ROI Guy: Alinean Powers Eight More B2B Assessment.

The ROI Guy

MAY 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Your Sales & Marketing Ready to Do Business with F.

Work Management

Work Management Marketing Automation Services Marketing Management ROI

ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

OCTOBER 15, 2009

Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Blog Marketing Interactions Twitter Ardath421. Blog Marketing Interactions Twitter Ardath421.

ROI

ROI B2B Marketing Paid Search Agency Planning

Tom Pisello: The ROI Guy: Diametrically Opposed Forces: Selling.

The ROI Guy

JANUARY 25, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Your Sales & Marketing Ready to Do Business with F.

ROI

ROI Marketing Budget Work Management Budget Programs

The End of Marketing as We Know It: Overcoming Buyer Challenges with Interactive Smart Content

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. email pitches per week, up 32 percent from 2006 according to sales and marketing research firm SiriusDecisions.

Interactive Marketing

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle

Tom Pisello: The ROI Guy: Let the Good Times Roll? IT Spending on.

The ROI Guy

JANUARY 10, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Your Sales & Marketing Ready to Do Business with F.

Enterprise Management

Enterprise Management Work Management Marketing Management Spending

Using Content to Move Prospects Forward in the Sales Cycle

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Trending Sources

3 Paid Media Tactics Designed To Aid B2B Account Based Marketing Efforts

5 Ways to Expand Lead Nurturing Beyond the Inbox

Conversion of MQLs to SQLs by Integrating Sales and Marketing Efforts

ClickInsights: What was your "Aha" moment in 2010? - Part 1

What is attribution modeling for social media marketing?

ClickInsights: What was your "Aha" moment in 2009? - Part 1

ClickInsights: Mistakes to avoid in copy used for lead generation

5 Uses of B2B Marketing Beyond Lead Generation

Lead Generation via Influencers and Experts in 4 Steps

Influencer Marketing Strategy: 4 Influencer Outreach Steps

Get a Jump on Your Competition with Pre-Launch Marketing

Mix Up Offer Content to Keep Nurturing Prospects Engaged

Never Waste an Opportunity: The Value of Lead Nurturing

Content Selling: How Sales Can Better Leverage Marketing Content

How to Generate More B2B Leads for Your Sales Team

How should B2B content differ for Business and Technical Decision Maker?

5 Questions Every Business Website Must Answer

Content Takes Center Stage

The Role of B2B Marketing is Shifting from Lead Generation to.

What the hell does “marketing” even mean??

ClickInsights: Biggest roadblock to converting marketing leads

What the hell does “marketing” even mean??

Video Marketing Best Practices

Lead Generation with Social Influencers

Focus on Content in B2B Marketing

ClickInsights: What is your favorite case study? Why do you like it?

Industrial and B2B Customer Engagement Simplified

The Death of Website Design

Generating More “Educated Leads” on a Small Budget

Tom Pisello: The ROI Guy: Updated Alinean Social Media ROI.

Deconstructing the Four Stages of the Industrial Buy Cycle

7 Strategies for Using Content to Market Industrial Products

High-Performance Email Marketing for Attracting and Engaging.

Shortening the Industrial Buy Cycle in 5 Simple Steps

Tom Pisello: The ROI Guy: Seeing ROI in the Cloud?

ClickInsights: 3 important components that will make a great case study

Content Auditing and Mapping it to the Industrial Buy Cycle

Tom Pisello: The ROI Guy: Alinean Powers Eight More B2B Assessment.

ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Tom Pisello: The ROI Guy: Diametrically Opposed Forces: Selling.

The End of Marketing as We Know It: Overcoming Buyer Challenges with Interactive Smart Content

Tom Pisello: The ROI Guy: Let the Good Times Roll? IT Spending on.

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