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Improve Close Rates with a More Personal, Differentiated Sales Conversation That Stops Sales Drops

Marketing Insider Group

I learned that the firm: Experiences 12 to 18-month sales cycle on enterprise accounts with most efforts leading to RFP automatically reducing margin growth. The post Improve Close Rates with a More Personal, Differentiated Sales Conversation That Stops Sales Drops appeared first on Marketing Insider Group.

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Stop! Or go directly to email jail

Martech

Even basic email sending platforms give you rudimentary tools to differentiate your messages if you have the data to drive them, even if you have an email staff of one. Working toward differentiated messaging is a realistic expectation with today’s technology. Running an RFP without help Charge : Obstruction.

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4 Ways to Get on the Approved Vendor List for IT Staffing

Zoominfo

If your foot in the door to a target client starts with an RFP/RFI , spend some serious time on the content of your answers. Let your message stand out and express your differentiation. But here’s the interesting part: the culture within your own company is also a valuable differentiator as a vendor. Messaging is important.

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Tactical video for technology sales and marketing

Biznology

Tactical videos have specific objectives: establish a value proposition in the prospect’s mind, put across a memorable product differentiator, describe a new use case. Differentiator video: A short video that describes one differentiator persuasively with a comparison to something the viewer already knows. Like this post?

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3 Reasons Why Your RFP-Driven Firm Needs a New Website

Hinge Marketing

We often speak with prospects in government contracting who have encountered a great divide within their firms — those who desperately want their firm to revamp its website for increased business development opportunities and those who don’t think a website matters because their work comes from RFPs. Ask about it today!

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[VIDEO] How to Evaluate a Data Provider

DiscoverOrg

One of our partners called this recently, “selling in a sea of sameness” – so many tools, it’s hard to differentiate. One of our partners called this recently, “selling in a sea of sameness” – so many tools, it’s hard to differentiate. The problem with the second way (RFP method) is it assumes data is a commodity.

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Creating an RFP for Marketing Automation? Don’t Forget to Include Video Tracking

Vidyard

While writing one of these babies is a time-consuming process, a request for proposal (RFP) gives you the opportunity to outline your requirements for implementing a new piece of software or service, and ensure you get the best value for your investment. They also have a helpful Slideshare. 3 Questions You Gotta ask!

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