Martech

JUNE 17, 2022

An identity resolution platform can be a key tool to enable brand marketers to understand with confidence who their customers are and how to comply with the increasing patchwork of consumer privacy regulations. Many of the vendors profiled in this report also provide blogs, e-books and interactive tools that can help.

Enterprise Management 111

Enterprise Management Work Management Marketing Management Vendors 111

Marketing Insider Group

SEPTEMBER 14, 2020

I recently had a conversation with an Account Director responsible for new market and existing customer growth for an Oracle Supply Chain and ERP partner that has offices throughout the US, Asia, and UK. That’s an incredible win rate, and it’s a testament to the importance that marketing helps to shape a sale from the earliest stages.

Differentiation 210

Differentiation Enterprise Management Work Management Marketing Management 210

Martech

JULY 29, 2022

Most B2B marketing organizations today practice some kind of account-based marketing (ABM) strategy. At its most basic, that means investing marketing and sales resources in guiding high value accounts through the journey to conversion. Your vendor shortlist. Narrow your list down to those vendors that meet your criteria.

Enterprise Management 110

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 110

Martech

OCTOBER 7, 2022

If you’ve decided a digital events platform makes sense for your business, spend time researching individual vendors and their capabilities by doing the following: Make a list of all the DEP capabilities you currently have, those that you would like to have and those that you can’t live without. This is an individual preference.

Marketing Automation Services 93

Marketing Automation Services Enterprise Management Work Management Marketing Management 93

Martech

NOVEMBER 20, 2023

I am the first generative AI chatbot for marketing technology professionals. This will help you avoid choosing a vendor that doesn’t offer the critical features you need. Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why.

Enterprise Management 115

Enterprise Management Marketing Management RFI RFP 115

Biznology

OCTOBER 29, 2019

If you’re a B2B marketer, especially a services provider, your environment is about to be upended. I’ve written about this before, offering ideas for how marketers can cope. But I also see this development as part of a larger trend and has deep implications for how we need to be selling and marketing today.

Enterprise Management 135

Enterprise Management Work Management Buy Marketing Management 135

chiefmartech

FEBRUARY 8, 2021

First, the 2021 Enterprise SalesTech Landscape above, produced by Nancy Nardin of Smart Selling Tools, was released last week. It now features 1,078 solutions across 45 unique categories. It reminds me of when the 2014 Marketing Technology Landscape hit ~1,000 companies. Is 1,000+ salestech solutions the new normal now too?

Enterprise Management 142

Enterprise Management Marketing Management RFP Forecasting 142

Biznology

FEBRUARY 9, 2018

A keyword ontology is a knowledge graph describing relationships between the keywords your target audiences frequently use in search queries and the products and services you sell. In a previous post on marketing AI , I made the bold claim: “Keywords are the life’s blood of your marketing enterprise.”

Keywords 197

Keywords Enterprise Management Marketing AI RFP 197

Sprout Social

JULY 20, 2022

If your marketing tech stack is a puzzle, then picture your enterprise social media tool as the final piece that pulls it all together. Keep reading to find out what you need to know when choosing an enterprise social media management software. Enterprise software purchases are a team sport.

Enterprise Management 81

Enterprise Management Digital Asset Management Work Management Social Media 81

Vidyard

MARCH 5, 2021

You understand the importance of video, but it can be tough to decide what solution is right for you and ALL your company’s needs. Video Marketing 1.2 Are you looking to help marketing with video management and data collection? Enterprise video hosting and sharing solution that’s built to meet your needs.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Buzz Marketing for Technology

JUNE 27, 2008

Solution Centers |. Personal IT Organization Enterprise Partner/Vendor. Space Management. Inventory Management. Document Management. Web Services. Enterprise Architecture. Time Management. Project Management. Enterprise. Risk Management. Knowledge Management.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Martech

FEBRUARY 2, 2023

Of all of the different types of marketing software, conversion optimization platforms are perhaps the easiest to justify. Once you’ve determined a COP makes sense for your business , spend time researching vendors and their capabilities by doing the following. Does the vendor seem to understand our business and marketing needs?

Marketing Automation Services 108

Marketing Automation Services Enterprise Management Work Management Marketing Management 108

Martech

JUNE 9, 2022

When your team has decided that an enterprise email marketing platform is right for your brand, we recommend setting up demos with your short list of vendors within a relatively short time frame after receiving the RFP responses to help make relevant comparisons. Get the daily newsletter digital marketers rely on.

Enterprise Management 108

Enterprise Management Work Management Marketing Management Email Marketing 108

Martech

FEBRUARY 1, 2022

But this time, I’m seeing companies moving to new email service providers (ESPs). It’s as if the marketing pressures inspired by COVID-19 exposed serious tech limitations. Some companies will pack up all their virtual boxes and move their data and operations over to the new vendor on their own.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Service 98

TrustRadius Marketing

OCTOBER 21, 2022

The right HR software solution can improve your workplace environment tremendously. The biggest issue is the software selection process and how to find one to meet your business needs. . What is HR Software? Put simply, it’s designed to manage your employees and their experiences.

Enterprise Management 75

Enterprise Management Work Management Marketing Management Budget Programs 75

Martech

MARCH 22, 2023

Enterprise companies have not slowed down or pulled back. Consider this: 17% of companies are planning RFPs this year, according to the 2023 State of the ESP RFP. Among the clients for whom we manage RFPs, we see more requests for technology platforms that help marketers execute and innovate faster.

Enterprise Management 100

Enterprise Management Marketing & Strategy Marketing Strategy RFP 100

Martech

JUNE 23, 2022

Xanterra manages concessions at many well-known national parks and destinations including Glacier National Park, The Grand Canyon, and Mount Rushmore. They also own or manage over 30 hotels adjacent to these iconic locations and, as if that weren’t enough, they own six luxury yachts, seven golf courses, and 89 food and beverage outlets. “We’re

Ideal Customer Profiles 100

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 100

Hinge Marketing

APRIL 17, 2019

As a leader in your professional services organization, you know you need to continually improve the way you attract and nurture new leads, as well as grow existing business accounts. In this article, I’ll present six marketing automation use-cases to help you as you consider your own martech stack. Marketing Automation Defined.

Marketing Automation Services 115

Marketing Automation Services Enterprise Management Marketing Automation Work Management 115

Biznology

NOVEMBER 3, 2016

In an article in Content Marketing Institute’s magazine , Jonathan Crossfield compares this scattershot “volume” method to a realtor’s flyer marketing efforts. A targeted, account-based marketing approach is key in this case. Recent studies show that account-based marketing approaches generate a higher ROI.

Account Based Marketing 80

Account Based Marketing Enterprise Management Work Management Marketing Management 80

Martech

OCTOBER 29, 2024

Last month, I attended the Marketing AI Conference (MAICON) hosted by the Marketing AI Institute, an annual event that has grown into a hub for marketers advancing AI in their field. One major theme was that even with AI’s rapid evolution, many marketers and organizations lag in adoption. Leadership did the same.

Marketing AI 114

Marketing AI Urgency Marketing RFP Lead Ranking 114

SpotMe Blog

JULY 13, 2023

Managing marketing events takes a lot of time, effort, and money. And if you’re an enterprise decision-maker, you’re under pressure to find a scalable solution that prioritizes optimized digital and content experiences that engage audiences and gather valuable customer insights.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Research 52

Martech

NOVEMBER 17, 2021

A friend recently asked for advice about dealing with a client and how it was managing its email program. ” Another company is doing an RFP with us. We talk about not just how to do the RFP but also, “What does this enable us to do faster and better? Today, OI has grown into a valuable resource for email marketers.

RFP 122

RFP Privacy Protection Enterprise Management Privacy 122

Content Marketing Institute

AUGUST 16, 2018

Consider this finding from CMI’s 2018 Content Management & Strategy Survey: 51% of the content professionals say their company lacks the right technology to manage content across their organization. Only a sliver (14%) say they have the right technology and are using it to manage content across the organization.

Enterprise Management 69

Enterprise Management Work Management Marketing Management RFP 69

SpotMe Blog

MARCH 23, 2023

Put the ever-evolving event tech landscape on top of all that and it sure does make choosing the right event management technology more complex than ever. That’s why Forrester has released The Forrester Wave : B2B Event Management Technology, Q1 2023 report. Keen to get into the details?

Enterprise Management 59

Enterprise Management Forrester Marketing Management B2B 59

Seismic

APRIL 14, 2021

Building alignment across sales and marketing has always been a business challenge. Sales enablement has grown as a critical business function to create alignment between sales and marketing organizations. The solution simplifies content management and discovery. How easy is it for marketing to organize and store content?

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services RFP 52

Hubspot

JANUARY 30, 2013

It’s a tough world out there for marketers. A 2011 study by the Fournaise Group estimated that 73% of CEOs think marketers can’t demonstrate their impact on the company’s top line , while Jonathan Salem Baskin estimates that CMOs get fired 25% more often than CIOs, and more than twice as frequently as any other colleague in the C-Suite.

Enterprise Management 28

Enterprise Management RFP Work Management Marketing Management 28

Content Standard

APRIL 16, 2024

With advertising costs continuing to rise, marketers are leaning again into SEO as a more sustainable and cost-effective solution to overshadow the competition, grow brand awareness, and feed the digital funnel. In fact, 90 percent of enterprise marketers reported SEO as a key focus in 2023 and beyond, according to BrightEdge.

Marketing AI 117

Marketing AI SEO Lead Scoring Lead Ranking 117

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B Sales and Marketing terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. Affiliates commonly use organic search rank and PPC marketing.

Paid Content 95

Paid Content Sales Management Top of Funnel B2B Sales 95

Inbox Insight

JULY 12, 2024

This blog aims not only to offer a comprehensive overview of the intricate journey B2B tech buyers undertake but also to arm you with actionable insights to refine your marketing strategies, particularly in demand generation. Top triggers for researching new tech vendors a.

Work Management 52

Work Management Enterprise Management Marketing Management Research 52

SpotMe Blog

SEPTEMBER 1, 2022

An example of using AI at in-person events is facial recognition software for check-in. API stands for ‘Application Programming Interface’ An API allows different software to communicate with each other and share data securely. Attendee relationship management. AI – Artificial Intelligence. Bid document.

Marketing Automation Services 98

Marketing Automation Services Planning Enterprise Management Work Management 98

SpotMe Blog

JULY 21, 2023

Event registration software. With the right event registration solution, you can streamline your entire registration process, drive signups with personalized experiences, and collect valuable first-party attendee data. What Is Event Registration Software and How Can It Help You? What Does Event Registration Software Do?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Seismic

NOVEMBER 2, 2018

The platforms available today reduce the friction of fulfilling an RFP by providing users with the ability to automate the process, track results, reuse templates, quickly customize a proposal, and collaborate within an organization. We have identified 13 tools and vendors to help automate proposals. Expedience Proposal Software.

Marketing Automation Services 53

Marketing Automation Services Enterprise Management RFP Automation 53

Sana Commerce

AUGUST 27, 2022

These are based on the combined expertise and experience of our Project, Sales and Customer Success Managers, here at Sana Commerce. Consider who you want to sell to, what you want to sell online, whether you want to expand to new markets (e.g. Jacco Hop | Manager Pre-Sales at Sana Commerce. B2B2C ), etc. Download report.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Marketing Budget 95

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B marketing and sales terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. Affiliates commonly use organic search rank and PPC marketing.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Buzz Marketing for Technology

JUNE 27, 2008

Home Products Services & solutions Support & downloads My account. 2 Examples of knowledge workers include managers, salespeople, nurses, doctors, lawyers, judges, and analysts. These workers rely on the ability to work collaboratively, leverage relationship capital, and deliver new solutions. Credit managers 3.

Work Management 100

Work Management Studies Enterprise Management Marketing Management 100

SpotMe Blog

SEPTEMBER 30, 2022

Because without e-marketing and omnichannel strategies, pharma is missing a golden opportunity to enhance HCP experiences across all channels at every stage of the marketing funnel. By using e-marketing and omnichannel strategies. What are e-marketing & omnichannel strategies for pharma? How can pharma do this?

Enterprise Management 59

Enterprise Management Webinar Metrics Marketing Strategy Marketing & Strategy 59

B2B Marketing Directions

JULY 9, 2022

Source: Rosenfeld Media, LLC It's been crystal clear now for several years that marketing and technology have become deeply entwined, and that the number of marketing-related technologies has been growing at an exponential rate. The 2022 version of the graphic includes nearly 10,000 technology solutions.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52