TrustRadius Marketing

OCTOBER 21, 2022

The right HR software solution can improve your workplace environment tremendously. The biggest issue is the software selection process and how to find one to meet your business needs. . What is HR Software? Put simply, it’s designed to manage your employees and their experiences.

Enterprise Management 75

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Martech

FEBRUARY 2, 2023

Of all of the different types of marketing software, conversion optimization platforms are perhaps the easiest to justify. Once you’ve determined a COP makes sense for your business , spend time researching vendors and their capabilities by doing the following. Does the vendor seem to understand our business and marketing needs?

Marketing Automation Services 107

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SpotMe Blog

JULY 21, 2023

Event registration software. With the right event registration solution, you can streamline your entire registration process, drive signups with personalized experiences, and collect valuable first-party attendee data. What Is Event Registration Software and How Can It Help You? What Does Event Registration Software Do?

Enterprise Management 52

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Martech

MARCH 22, 2023

Enterprise companies have not slowed down or pulled back. Consider this: 17% of companies are planning RFPs this year, according to the 2023 State of the ESP RFP. Among the clients for whom we manage RFPs, we see more requests for technology platforms that help marketers execute and innovate faster.

Enterprise Management 100

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Martech

FEBRUARY 1, 2022

But this time, I’m seeing companies moving to new email service providers (ESPs). It’s as if the marketing pressures inspired by COVID-19 exposed serious tech limitations. Some companies will pack up all their virtual boxes and move their data and operations over to the new vendor on their own.

Enterprise Management 99

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Biznology

OCTOBER 29, 2019

If you’re a B2B marketer, especially a services provider, your environment is about to be upended. I’ve written about this before, offering ideas for how marketers can cope. But I also see this development as part of a larger trend and has deep implications for how we need to be selling and marketing today.

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Martech

JUNE 9, 2022

When your team has decided that an enterprise email marketing platform is right for your brand, we recommend setting up demos with your short list of vendors within a relatively short time frame after receiving the RFP responses to help make relevant comparisons. Get the daily newsletter digital marketers rely on.

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chiefmartech

FEBRUARY 8, 2021

First, the 2021 Enterprise SalesTech Landscape above, produced by Nancy Nardin of Smart Selling Tools, was released last week. It now features 1,078 solutions across 45 unique categories. It reminds me of when the 2014 Marketing Technology Landscape hit ~1,000 companies. Is 1,000+ salestech solutions the new normal now too?

Enterprise Management 141

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Marketing Insider Group

SEPTEMBER 14, 2020

I recently had a conversation with an Account Director responsible for new market and existing customer growth for an Oracle Supply Chain and ERP partner that has offices throughout the US, Asia, and UK. That’s an incredible win rate, and it’s a testament to the importance that marketing helps to shape a sale from the earliest stages.

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Differentiation Enterprise Management Work Management Marketing Management 181

Vidyard

MARCH 5, 2021

You understand the importance of video, but it can be tough to decide what solution is right for you and ALL your company’s needs. Video Marketing 1.2 Are you looking to help marketing with video management and data collection? Enterprise video hosting and sharing solution that’s built to meet your needs.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Webbiquity

SEPTEMBER 26, 2023

An Expanding Event Ecosystem The state’s affinity for conferences, trade shows, forums, festivals, meetings, and events of all types has spawned an active and expanding ecosystem of event-related vendors. Interestingly, their offerings are more complementary than competitive, addressing different needs and market segments.

Enterprise Management 61

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Content Standard

APRIL 16, 2024

With advertising costs continuing to rise, marketers are leaning again into SEO as a more sustainable and cost-effective solution to overshadow the competition, grow brand awareness, and feed the digital funnel. In fact, 90 percent of enterprise marketers reported SEO as a key focus in 2023 and beyond, according to BrightEdge.

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B2B Marketing Directions

JULY 9, 2022

Source: Rosenfeld Media, LLC It's been crystal clear now for several years that marketing and technology have become deeply entwined, and that the number of marketing-related technologies has been growing at an exponential rate. The 2022 version of the graphic includes nearly 10,000 technology solutions.

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SpotMe Blog

OCTOBER 20, 2022

In this article, we outline the features you should look for in a medical event management platform, list the 9 best event platforms out there for HCP events, and provide an RFP template to help you compare vendors. You can easily assign someone to moderate and manage everything that participants want to communicate. #6)

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SpotMe Blog

JUNE 28, 2023

Hopin is sunsetting Boomset, the all-on-one event management for in-person and hybrid events. We’ve compiled a list of the best 10 Boomset alternatives and competitors for event management. 1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. But don’t worry.

Enterprise Management 52

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SpotMe Blog

NOVEMBER 3, 2022

In this article, we’re sharing 11 things we currently see our enterprise customers from leading Fortune 500 companies do to maximize their hybrid/virtual event budget. We’re creating the most up-to-date event budget template for enterprises based on insights from our top enterprise customers. Request it now. #1

Enterprise Management 52

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Biznology

FEBRUARY 9, 2018

A keyword ontology is a knowledge graph describing relationships between the keywords your target audiences frequently use in search queries and the products and services you sell. In a previous post on marketing AI , I made the bold claim: “Keywords are the life’s blood of your marketing enterprise.”

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Sana Commerce

AUGUST 27, 2022

These are based on the combined expertise and experience of our Project, Sales and Customer Success Managers, here at Sana Commerce. Consider who you want to sell to, what you want to sell online, whether you want to expand to new markets (e.g. Jacco Hop | Manager Pre-Sales at Sana Commerce. B2B2C ), etc. Download report.

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Enterprise Management Work Management Marketing Management Marketing Budget 95

Vidyard

MARCH 5, 2021

You understand the importance of video, but it can be tough to decide what solution is right for you and ALL your company’s needs. Video Marketing 1.2 Are you looking to help marketing with video management and data collection? It can also integrate video into your email, content, and digital marketing strategies.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

SpotMe Blog

FEBRUARY 2, 2022

Our virtual event platform comparison helps you pick your next virtual event solution. Which solution will suit your needs? For us, “best” means a solution that works for the organizer and its goals. We published a free RFP template for you. Three buckets of virtual event solutions. Webinar solutions.

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Comparison Marketing Automation Services Enterprise Management Webcast 52

Content Marketing Institute

AUGUST 16, 2018

Consider this finding from CMI’s 2018 Content Management & Strategy Survey: 51% of the content professionals say their company lacks the right technology to manage content across their organization. Only a sliver (14%) say they have the right technology and are using it to manage content across the organization.

Enterprise Management 60

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Bluetext

MAY 8, 2023

Within the previous blogs in our marketing acronym series, we took a look at the top acronyms used in the sales and advertising realm , as well as the website design and development side of marketing. DR (Direct Response) A marketing approach that aims to get a quick response from your target audience.

Top of Funnel 26

Top of Funnel Enterprise Management Work Management WOM 26

InsightSquared

MAY 22, 2019

Many of you will at some point be faced with a board or executive team who want to get a slice of the juicy enterprise market after experiencing success in the mid-market. I have assumed that your product is enterprise-ready and that you have determined relevance in this new segment. Having the Right People in Place.

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Martech

OCTOBER 7, 2022

If you’ve decided a digital events platform makes sense for your business, spend time researching individual vendors and their capabilities by doing the following: Make a list of all the DEP capabilities you currently have, those that you would like to have and those that you can’t live without. This is an individual preference.

Marketing Automation Services 95

Marketing Automation Services Enterprise Management Work Management Marketing Management 95

SpotMe Blog

DECEMBER 7, 2022

In fact, for many enterprises, they’re still the best option. Live events are the best option if you have hands-on activities, for example at trade shows where attendees can test out products and services. As long as you find the right event platform vendor using an event management RFP template. .

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SpotMe Blog

JULY 13, 2023

Managing marketing events takes a lot of time, effort, and money. And if you’re an enterprise decision-maker, you’re under pressure to find a scalable solution that prioritizes optimized digital and content experiences that engage audiences and gather valuable customer insights.

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Sprout Social

JULY 20, 2022

If your marketing tech stack is a puzzle, then picture your enterprise social media tool as the final piece that pulls it all together. Keep reading to find out what you need to know when choosing an enterprise social media management software. Enterprise software purchases are a team sport.

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SpotMe Blog

JUNE 30, 2023

Use social media, email marketing, and promotional partnerships to spread the word. Or if you’re a professional services provider and strengthening network connections is a top priority for your audience, make sure there’s plenty of time for networking at your event. Then, tailor content and messaging to resonate with each segment.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Network Marketing Work Management 52

Martech

JULY 22, 2021

Choosing the right vendor and technology for your marketing initiatives is one of the most critical decisions you can make in those early stages. An interdisciplinary team of marketing and technical stakeholders is the best way to go. You’re going somewhere with this new marketing technology.

Enterprise Management 119

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SpotMe Blog

MARCH 23, 2023

Put the ever-evolving event tech landscape on top of all that and it sure does make choosing the right event management technology more complex than ever. That’s why Forrester has released The Forrester Wave : B2B Event Management Technology, Q1 2023 report. Keen to get into the details?

Enterprise Management 59

Enterprise Management Forrester Marketing Management B2B 59

Convince & Convert

MAY 4, 2010

My friend Amber Naslund writes a lot of the need to “ manage up &# in social media—making sure the folks doing the work are communicating effectively to the C-Suite. Enterprise 1.0 Organizations evaluated, bought, and deployed software that everyone was supposed to use. Enterprise 2.0 The ROI of many Enterprise 2.0

Social Media 116

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SpotMe Blog

SEPTEMBER 22, 2022

HCP engagement is a top priority for all pharma enterprises due to a drastic change in HCP needs and expectations. They ran about 500 marketing and medical events in APAC by the end of Q3 in 2022. There are so many places where it’s no longer possible to track people’s information to inform your marketing strategies. Engagement.

Webinar Metrics 59

Webinar Metrics Enterprise Management Trends RFP 59

Seismic

APRIL 14, 2021

Building alignment across sales and marketing has always been a business challenge. Sales enablement has grown as a critical business function to create alignment between sales and marketing organizations. The solution simplifies content management and discovery. How easy is it for marketing to organize and store content?

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services RFP 52

SpotMe Blog

SEPTEMBER 1, 2022

An example of using AI at in-person events is facial recognition software for check-in. API stands for ‘Application Programming Interface’ An API allows different software to communicate with each other and share data securely. Attendee relationship management. AI – Artificial Intelligence. Bid document.

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Martech

JUNE 23, 2022

Xanterra manages concessions at many well-known national parks and destinations including Glacier National Park, The Grand Canyon, and Mount Rushmore. They also own or manage over 30 hotels adjacent to these iconic locations and, as if that weren’t enough, they own six luxury yachts, seven golf courses, and 89 food and beverage outlets. “We’re

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Ideal Customer Profiles Enterprise Management Work Management Marketing Management 100

SpotMe Blog

NOVEMBER 3, 2022

This is taking its toll on event planners, strategists, and marketers who are trying their best to create unforgettable event experiences amidst a backdrop of skyrocketing costs and limited resources. From planning and staff to onsite vendor fees, travel expenses, marketing and promotional costs, audio/visual needs, and more.

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Hubspot

JANUARY 30, 2013

It’s a tough world out there for marketers. A 2011 study by the Fournaise Group estimated that 73% of CEOs think marketers can’t demonstrate their impact on the company’s top line , while Jonathan Salem Baskin estimates that CMOs get fired 25% more often than CIOs, and more than twice as frequently as any other colleague in the C-Suite.

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