Smashmouth Marketing

MARCH 3, 2009

In this situation, a recent campaign is generating leads, but some of them (all from the financial vertical), according to the sales reps, are "terrible". Should you kill that vertical? Should you expand this campaign into other verticals? The projects go out to bid with RFP's. Let's look at a more detailed example.

Lead Ranking 100

Lead Ranking Lead Scoring Lead Leads 100

Smashmouth Marketing

MARCH 19, 2009

In this situation, a recent campaign is generating leads, but some of them (all from the financial vertical), according to the sales reps, are "terrible". Should you kill that vertical? Should you expand this campaign into other verticals? The projects go out to bid with RFP's. Let's look at a more detailed example.

Lead Ranking 100

Lead Ranking Lead Scoring Lead Leads 100

Martech

JUNE 17, 2022

Decide whether or not you need to engage in a formal RFI/RFP process. What match rate can we expect, given our vertical market and database size? Many of the vendors profiled in this report also provide blogs, e-books and interactive tools that can help. Make a list of the vendors that meet your criteria.

Enterprise Management 113

Enterprise Management Work Management Marketing Management Vendors 113

Martech

FEBRUARY 2, 2023

Finally, decide whether or not you need to engage in a formal RFI/RFP process. Do you have other clients in our vertical? Submit a list of the requirements you’ve identified to each potential partner and set a timeframe for them to reply. This is an individual preference. Can we pick up the phone to report problems?

Marketing Automation Services 111

Marketing Automation Services Enterprise Management Work Management Marketing Management 111

Martech

SEPTEMBER 27, 2023

Now it’s time for marketers to ask vendors via the RFP process what their roadmaps are for generative AI. An agency with experience in planning and working with AI strategy gives you an advantage because it has a wider perspective from working across industry verticals and a wide range of clients.

Enterprise Management 126

Enterprise Management Marketing AI Marketing Report Email Marketing 126

Strategic-IC

NOVEMBER 27, 2019

Jo: The feedback has been very positive - so much so that as we mentioned earlier, we are expanding our ABM programme into new clusters (industry verticals) for the current blended program, with a view to launch our first one-to-one ABM programme in late 2020. So you’ve really got to consider this.

Account Based Marketing 15

Account Based Marketing ABM Ideal Customer Profiles Demand Generation Agencies 15

Martech

DECEMBER 30, 2022

Teams in other verticals fall into one of two groups: The ones for whom December is just the end of the year. Whatever vertical you find yourself in, take a few minutes to walk with me and look back over what we’ve done in the last 12 months. Is an RFP in your future? Everybody is in a mad push for the end of the year.

Planning 23

Planning Work Management Paid Search Agency Marketing Management 23

The Point

JUNE 18, 2013

We build white papers for early stage evaluators, case studies for building a business case, industry papers to show vertical expertise, and so on. One company we work with has used this approach to double their RFP win-rate to the tune of $7 million in incremental sales. The same principles apply to Content Selling.

Salesforce.com 100

Salesforce.com Work Management Marketing Management Content 100

Strategic-IC

FEBRUARY 16, 2021

Jo: The feedback has been very positive - so much so that as we mentioned earlier, we are expanding our ABM programme into new clusters (industry verticals) for the current blended program, with a view to launch our first one-to-one ABM programme in late 2020. So you’ve really got to consider this.

Account Based Marketing 71

Account Based Marketing ABM Ideal Customer Profiles Demand Generation Agencies 71

Hinge Marketing

JANUARY 31, 2022

The engineering firm then rolled out vertical-specific marketing plans, channels, and content. Municipal audiences, on the other hand, were targeted with LinkedIn content distribution promotions that allowed Woodard and Curran to stay in front of their audience even during RFP blackout periods.

Differentiation 173

Differentiation Work Management Marketing Budget Marketing Management 173

Content Standard

DECEMBER 5, 2018

If you need an external partner to help with high-quality production, this is the time to build an RFP. If you are producing for Snapchat, then creating concepts that fit vertical video is a must. In your crawl phase you should also determine the level of production needed for your desired video type.

Video Marketing 98

Video Marketing Marketing & Strategy RFP Distribution 98

Strategic-IC

JULY 3, 2020

You know, that kind of typical big deal that you've heard about, that RFP, that tender, et cetera. You know, the same industry, the same sector, the same vertical, the same business challenge. The second one is when you're looking to pursue a major opportunity.

Account Based Marketing 118

Account Based Marketing Ideal Customer Profiles ABM Demand Generation 118

Golden Spiral

SEPTEMBER 15, 2021

Likewise, investigate the agency’s experience in your vertical. The references provided should be similar to your company in size, vertical, or both. Many companies opt for an RFP as a way to easily weigh the pros and cons for each agency. Make sure the agency knows how to advise and guide a company like yours.

Paid Search Agency 62

Paid Search Agency Advertising Agencies Work Management Marketing Management 62

ClearVoice

MAY 5, 2020

1 in image search and holds the featured snippet for “RFP response process.” The content marketing hierarchy contains 11 content levels, all of which make up the interconnected structure of your entire brand experience. Knowing how everything is connected is never a bad thing, is it? Skyscraper. Foundational.

Lead Ranking 82

Lead Ranking Lead Scoring Planning Content Marketing 82

Pam Didner

NOVEMBER 5, 2020

For example, the number of employees, annual revenue, industry vertical, and a number of branch offices. If your solution has strong use cases in healthcare, then you would want to apply the industry filter to narrow down your efforts to organizations in that vertical.

Paid Search Agency 75

Paid Search Agency Account Based Marketing Planning Content 75

Golden Spiral

NOVEMBER 15, 2018

Likewise, investigate the agency’s experience in your vertical. The references provided should be similar to your company in size, vertical, or both. Many companies opt for an RFP as a way to easily weigh the pros and cons for each agency. Make sure the agency knows how to advise and guide a company like yours.

Paid Search Agency 54

Paid Search Agency Advertising Agencies Work Management Marketing Management 54

Litmus

OCTOBER 1, 2018

What ESPs advertise and what they deliver (pun intended) can sometimes be very different, so talking to people that use, or have used, a particular ESP is a great way to learn more before starting the RFP process. Some ESPs are focused on serving a particular industry vertical, while others offer broad appeal. Any surprises?

Marketing Automation Services 40

Marketing Automation Services Webinar Metrics Marketing Budget RFP 40

Golden Spiral

NOVEMBER 15, 2018

Likewise, investigate the agency’s experience in your vertical. The references provided should be similar to your company in size, vertical, or both. Many companies opt for an RFP as a way to easily weigh the pros and cons for each agency. Make sure the agency knows how to advise and guide a company like yours.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Work Management Marketing Management 48

SpotMe Blog

MARCH 23, 2023

And we think an effective way to do that is by having deep, vertical-specific CRM/MAP integrations to help with effective event orchestration and accurate data aggregation.” – Olivier Aubert, Business Development and Partnerships Director at SpotMe.

Enterprise Management 59

Enterprise Management Forrester Marketing Management B2B 59

Hinge Marketing

JULY 18, 2019

The engineering firm then rolled out vertical-specific marketing plans, channels, and content. Municipal audiences, on the other hand, were targeted with LinkedIn content distribution promotions that allowed Woodward and Curran to stay in front of their audience even during RFP blackout periods.

Differentiation 103

Differentiation Marketing Budget Work Management Marketing Management 103

Terminus

APRIL 12, 2021

Get really good at a specific vertical, understand that market, and broadcast your skills.”. Or they go through this whole RFP process, they buy their tools, and then the person who was supposed to operate it leaves, so they’re stuck. It’s a terrible time for the world but our marketplace is really providing some relief.

Marketing AI 52

Marketing AI Demand Paid Search Agency RFP 52

B2B Marketing Directions

AUGUST 13, 2022

Historically, the company segmented its market by industry vertical and tailored its marketing messages and product bundles to these segments. In addition, the company's sales representatives focused primarily on responding to RFPs from larger prospects.

Organization 52

Organization Marketing Management RFP Barriers 52

Sword and the Script | B2B

DECEMBER 28, 2022

An extra pair of hands was followed by “outside objectivity and advice” (45%) and “expertise in a niche, vertical market or subject matter” (34%). What sources of information do B2B buyers trust? 66% said conferences (including virtual). Read more: The Top 3 Reasons Clients Hire Outside Agencies, Consultants and Freelancers.

PR 78

PR Trust Marketing Stats B2B Marketing 78

Strategic-IC

JULY 3, 2020

You know, that kind of typical big deal that you've heard about, that RFP, that tender, et cetera. You know, the same industry, the same sector, the same vertical, the same business challenge. The second one is when you're looking to pursue a major opportunity.

Account Based Marketing 48

Account Based Marketing ABM Ideal Customer Profiles Demand Generation 48

Bluetext

JUNE 11, 2021

Government agency stakeholders regularly call your company to ask your opinion on upcoming agency initiatives, product and service specifications, RFPs, and contract awards. Occasionally, you are invited to co-craft the RFP in ways that position your company to win.

Paid Search Agency 26

Paid Search Agency Advertising Agencies Ad Agencies Enterprise Management 26

Bluetext

JUNE 11, 2021

Government agency stakeholders regularly call your company to ask your opinion on upcoming agency initiatives, product and service specifications, RFPs, and contract awards. Occasionally, you are invited to co-craft the RFP in ways that position your company to win.

Paid Search Agency 26

Paid Search Agency Advertising Agencies Ad Agencies Enterprise Management 26

Martech

NOVEMBER 17, 2021

” Another company is doing an RFP with us. We talk about not just how to do the RFP but also, “What does this enable us to do faster and better? Entire verticals were thrust — no, thrown — into digital transformation. And how are we positioned to recognize it?”

RFP 119

RFP Privacy Protection Enterprise Management Privacy 119

SalesIntel

OCTOBER 17, 2024

Caroline also manages solutions engineering teams and leads the RFP response team, with a strong focus on customer satisfaction. With over 25 years of experience across SaaS, two-sided marketplaces, edtech, gaming, and digital media, Elizabeth possesses a unique blend of multi-vertical expertise in technology.

Enterprise Management 64

Enterprise Management Marketing Analytics Tools Demand Generation Agencies Work Management 64