Matchcraft

MARCH 7, 2023

With over 2 billion monthly active users , YouTube offers a massive opportunity for businesses to promote their products and services to a broad and diverse audience. However, with so many advertisers competing for attention, it’s crucial to get it right when creating and running YouTube video ads.

Youtube 98

Youtube Paid Search Agency Advertising Agencies Ads 98

SocialPilot

JANUARY 15, 2024

Video is the new king of content. With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend.

Statistics 82

Statistics Video Marketing Work Management Paid Search Agency 82

SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Parse.ly

SEPTEMBER 19, 2019

As a marketing manager in today’s ever-evolving space, the current conclusion is the same whether your team is comprised of dozens of experts or you’re part of a savvy duo: You need a high quality video content strategy if you plan on standing out. Put together an effective video content marketing tool stack to save time.

High Quality Lead 69

High Quality Lead Resources Video Marketing Planning 69

Martech

MAY 18, 2022

Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. Clearly, having a video ad strategy is highly beneficial.

Cost Per Thousand 109

Cost Per Thousand Advertisements Advertising Video Marketing 109

Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. Whether it’s through live Zoom calls, virtual event experiences, or asynchronous video messaging—the use of video exploded in 2020. Video in Business Benchmark Report. Total User-Generated vs. Produced Videos 1.2

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

Marketing Insider Group

AUGUST 15, 2023

And, they’ve made it abundantly clear that their ranking preferences lean heavily towards websites that prioritize user experience. Content marketing agencies have the expertise and resources to create high-quality content that aligns with your business’s goals. Increased engagement. Authority and trust.

SEO 233

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 233

Webbiquity

APRIL 18, 2023

If your B2B business has plateaued and you’re struggling with new ideas to generate leads and grow sales, here’s good news. Use Video Content on Your Site More visuals and less text is the latest trend in marketing, especially in B2B. You can provide different types of videos , from background videos on the front page to product demos.

eCommerce 297

eCommerce Social Media Tactics B2B Marketing 297

Sprout Social

MARCH 20, 2023

At the risk of stating the obvious: Short-form video is a big deal. The fast growth of TikTok has influenced nearly every other social media platform to become short-form video platforms themselves. The short-form video format is here to stay, and worth investing in for the long term. The good news?

Buy 113

Buy Video Marketing Template Social Media 113

Vidyard

APRIL 5, 2021

Video is a compelling medium across all industries and company sizes, and its value to businesses is only increasing. So, if you want to stay relevant and excel with video marketing —knowing what your contemporaries (and your competitors) are doing is key. Our video marketing benchmarks infographic has quick hits for you.

Advertising Benchmark 105

Advertising Benchmark Video Marketing Paid Search Agency Work Management 105

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Your videos can be shot simply with your phone or elaborate productions by an outside vendor.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

SmartBug Media

APRIL 28, 2021

Best Free Marketo Training Resources. Here are our top free training resources to help you learn the ins and outs of the Marketo platform: 1. Similarly, Marketo has built a community of users who engage with the brand and its users to ask questions and seek solutions. Marketo Website Documentation. Marketo Webinars.

Marketo 86

Marketo Training Resources Marketing Automation Services 86

Martech

MAY 9, 2024

Wix.com’s AI Portfolio Creator lets users create and showcase an online professional portfolio. It uses in-house AI image clustering technology and the latest AI models to enable users to professionally display media online by inputting only a few words. It learns and adapts to performance data and real-time feedback.

Marketing AI 103

Marketing AI SMS User-Generated Content Customer Surveys 103

Sprout Social

MARCH 16, 2022

“Have you seen this video?” People share video with friends twice as much as any other content. And with many social media platforms doubling down on video and TikTok-style shorts, it’s no question that video engagement is key. But video creation requires work. Facebook video metrics to watch.

Video Marketing 121

Video Marketing Youtube Click Rate Allocation 121

Biznology

MAY 31, 2017

Add video to non-video assets. You can skim video too, if it’s interactive or offered in bite-size chunks. (I But most video content for sales engagement (or any other purpose) is not skim-able. You may need to watch a entire video to find out whether it contains any information you care about.

Paid Search Agency 182

Paid Search Agency Video Marketing Forrester Webinar Metrics 182

Webbiquity

APRIL 11, 2023

Content Curation The first way AI can help generate content is by curating existing content. Content Generation In addition to curating existing content, AI can also be used to generate original content from scratch. Important Caveats A couple of important words of caution for AI users.

Marketing AI 315

Marketing AI Curation Content SERP 315

Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. Whether it’s through live Zoom calls, virtual event experiences, or asynchronous video messaging—the use of video exploded in 2020. Video in Business Benchmark Report Know where you stand, so you can stand out.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 65

NuSpark Consulting

AUGUST 8, 2023

This blog post will delve into three specific areas where AI is reshaping advertising: AI in ad design, AI in TV/video design, and AI in ad copywriting. AI in Ad Design Boosting Creativity and Efficiency Personalization at Scale : AI algorithms can analyze vast amounts of data and tailor designs according to user preferences.

Marketing AI 244

Marketing AI Advertisements Advertising Product 244

Rev

APRIL 19, 2023

You’re wrong if you thought sales prospecting and lead generation were the same things. Lead generation, on the other hand, is the process of finding potential customers who may not be actively looking for what you offer but are still a good fit for your business. Let’s get started!

Ideal Customer Profiles 78

Ideal Customer Profiles Top of Funnel Cold Calling Examples 78

Sprout Social

MARCH 8, 2023

There’s a new pressure on social media teams to not only make more videos, but to also star in them. In this article, we’re going to dive into how you can get others involved in social video, and why it matters. But first: Why you should get others involved in social video Content formats are ever-changing.

Video Marketing 90

Video Marketing Content Thought Leadership Social Media 90

Convert

APRIL 7, 2021

Video took on a new trajectory in 2020. We saw more video consumption and interesting trends emerge. We learned how people use video for entertainment and news, and how they plan to consume the medium beyond the pandemic. We also learned that video isn’t for a select few. In many ways, 2020 was a live streaming year.

Video Marketing 98

Video Marketing Budget Programs Youtube Marketing Management 98

Vidyard

JULY 27, 2022

In this guide, you’ll discover their winning email scripts and templates (with video examples!) Video Benchmarks for Creation and Publishing 1.1 The Number of User-Generated vs. Produced Videos 1.1.1 Total User-Generated vs. Produced Videos 1.2 Video Creation Trends by Industry 1.2.1

Template 73

Template Video Marketing Work Management FAQ 73

Stevens & Tate

MAY 9, 2023

And while many wait a few weeks before the Super Bowl to begin working on their video campaign idea, it’s best to prepare early enough. To create the best video campaigns for the next Super Bowl, you’ll need to review and learn from previous events. Here are a few tips to keep in mind: Ensure your video is relevant to the event.

Creativity 64

Creativity Video Marketing Campaigns Advertising Agencies 64

Vidyard

APRIL 5, 2021

Video is a compelling medium across all industries and company sizes, and its value to businesses is only increasing. So, if you want to stay relevant and excel with video marketing —knowing what your contemporaries (and your competitors) are doing is key. Our video marketing benchmarks infographic has quick hits for you.

Advertising Benchmark 73

Advertising Benchmark Video Marketing Paid Search Agency Work Management 73

Hubspot

JANUARY 5, 2021

Let’s face it, we love videos. Videos of cats, babies tasting lemons for the first time , food recipes — you name it, we love it. Recent data shows that video content is one of the most influential forms of marketing out there. More recently, short-form videos have taken over social media platforms.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

SmartBug Media

JULY 16, 2021

So you want to use video marketing to improve your search presence? You also might already have a video marketing strategy. And now you want to learn how to leverage all that hard work to take your video SEO (VSEO) to the next level. Why You Should Care About Video SEO. video marketing trends. Let’s talk.

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

Content Standard

JULY 25, 2017

She’s worked all week to crank out two articles and a video for her B2B software brand. From social media to user-generated content, there seems to be a bucket of tactics in marketing that B2B brands like to think just can’t work for them as effectively as for B2C. It’s been a long Friday for Sarah.

User-Generated Content 69

User-Generated Content Enterprise Management Work Management B2B Marketing 69

FunnelEnvy

JUNE 2, 2021

The algorithmic world of web optimization is rapidly moving towards a user-centric paradigm. Your site experience is key to generating leads. Website experience, or UX, encompasses everything your users encounter when they visit your website. The better your site experience, the more leads you’ll generate.

User-Generated Content 52

User-Generated Content Generation Leads Lead 52

Convince & Convert

FEBRUARY 9, 2024

Ultimately, you want to augment your human intelligence resources, not replace them. Every part of the lead generation process is getting plugged into AI solutions. These tools also offer huge user experience improvement capabilities incredibly quickly, reducing user frustration, unanswered questions, and improving lead qualification.

Deliverability 133

Deliverability Ad Frequency DemandBase Paid Search Agency 133

Vidyard

APRIL 5, 2021

Video is a compelling medium across all industries and company sizes, and its value to businesses is only increasing. So, if you want to stay relevant and excel with video marketing —knowing what your contemporaries (and your competitors) are doing is key. Our video marketing benchmarks infographic has quick hits for you.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Paid Search Agency Work Management 65

Martech

APRIL 18, 2024

Available resources. Target users. For a more in-depth approach to building an AI strategy, check out my article, “ Decoding generative AI: How to build a basic genAI strategy for your marketing organization.” This is a great example of how formerly text-based GPT’s are beginning to generate complex visuals.

Marketing AI 136

Marketing AI Paid Search Agency Generation Enterprise Management 136

Sprout Social

JULY 28, 2022

There’s more to social media video production than meets the eye. Recording videos remotely. Those are just a few of the tasks social media marketers must juggle to produce high-performing video content. Mastering the art of video has never been more important. Pre-plan videos. Film videos in a flash.

Social Media 94

Social Media Template Video Marketing Media 94

Vidyard

MARCH 23, 2021

Whether you’ve just stepped onto the scene, or you’ve been using videos for ages, you need a road map outlining what it’s all for, where you’re going, and how you’ll measure success. Your video marketing strategy is every bit as important as execution. If your business is already off and running with video, congrats! Contents 1.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Contently

APRIL 4, 2023

Instead, use this time to take a fresh look at the impact of your content marketing resources. With that in mind, here are seven ways you can do more with your content, with fewer resources, in any economy. Identify Which Content Marketing Resources Are Pure Gold Not all content is created equal. No problem!

Top of Funnel 197

Top of Funnel Budget Programs Content Marketing Marketing Management 197

Martech

SEPTEMBER 11, 2023

Midjourney portrait plugin, Picsi.AI , that allows users to easily create personalized portraits. ”’ moments — some of them anxiety-producing — have been incited by the power of generative AI and its ability to mimic human interactions, create human likenesses, and quite frankly demonstrate the presence of a sort of collective humanity.

Marketing AI 130

Marketing AI Generation Work Management Marketing Management 130

ConvertKit

OCTOBER 30, 2020

Why YouTube video promotion is so important. Step #1: Optimize and promote your YouTube videos. Stop waiting for your videos to go viral. So before you even begin, growing your YouTube channel means facing up against countless hours of video shared by millions of creators—many of whom have much bigger marketing budgets than you.

Youtube 145

Youtube Promotion Spending Video Marketing 145

Martech

MAY 16, 2024

But your marketing team is already running on fumes, attempting to drive results with limited resources. How can you use software to build a lead-generation engine that delivers big results? You want to capture more leads. Marketing automations can help you streamline processes, increase productivity, and yes, capture more leads.

Marketing Automation Services 117

Marketing Automation Services Marketing Automation Sales Qualified Leads Automation 117