Marketing Insider Group

MARCH 18, 2021

Billions of people around the world are on at least one social platform. based businesses larger than 100 employees leverage social media marketing to tap into this large consumer group’s potential. Form a comprehensive plan, pledging to follow the tactics you outline and use benchmarks to adjust for success.

Social Media 358

Social Media Work Management Webinar Metrics Social Marketing 358

Top Rank Marketing

JANUARY 22, 2024

Tailor measurement to the campaign For social-first campaigns, you’ll want to measure engagements on the influencer content. This process is (unfortunately) manual on LinkedIn, where most B2B social first campaigns will reside. Make sure to include benchmarks on reach, engagement, and conversion in your strategy.

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

Sword and the Script | B2B

NOVEMBER 23, 2019

Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. Benchmarks give us a sense of how well we are resourced and what sort of results others in industry are providing. 1) Content marketing benchmarks. 2) Blogging benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Only B2B

MARCH 13, 2024

By partnering with relevant industry publications and social media groups, you expose your content to a much larger audience actively searching for solutions in your area. Statista Think about it: A great blog post on your site might get a few hundred views. According to Statista, it would increase to $107 billion in 2026.-

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Sprout Social

SEPTEMBER 18, 2023

Managing social media and other marketing channels in this economy can be challenging. Create internal benchmarks by platform and across all media channels to identify areas of investment that are not worth continuing. Look for industry benchmarks to gain insights into what your competitors are spending on marketing.

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Use tools like social analytics, AI-driven insights and even creator marketplaces to assess their audiences. Social channel takeovers. Guest blogging. Event appearances.

Advertising Agencies 135

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 135

markempa

DECEMBER 17, 2012

That said, as this is the last blog before 2013, I was inspired by Mr. Kasem to do our own version of a year-end countdown. I compiled a list of the top 10 most-tweeted blog posts from the B2B Lead Roundtable Blog. Four blog posts focused on some aspect of social media.

Trade Show 120

Trade Show Leads Lead Marketing Qualified Leads 120

Zoominfo

MARCH 9, 2021

Search, social media, advertising, and email are all valuable distribution channels that must be developed to carry your unique message to prospective customers. Regardless, behavioral scoring aims to pair a prospect’s actions with a lead qualification score and establishes a benchmark to achieve Marketing Qualified Leads (MQLs).

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Valasys

DECEMBER 18, 2019

Let’s face it – we all draw our inspirations from several people and resources – whether online or offline. B2B marketers need to look forward to nothing but the best B2B marketing blogs for entrepreneurs to accentuate their levels of creativity, industry benchmarking & Martech insights.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Brandpoint

JULY 14, 2023

Social media has transformed the way businesses engage with their target audience, and manufacturing companies are no exception. However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. What is Social Media ROI?

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

SocialPilot

FEBRUARY 6, 2024

In this competitive social media generation, authenticity and engagement are the two alphas of the game. As a marketer or a brand, you understand the power of data, and that’s precisely what this resource offers. Millions of people are now browsing social media platforms daily in search of product recommendations.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Tomorrow People

JUNE 14, 2022

Step 1: Identify who to benchmark against. If you’re working for a new startup, the obvious picks for competitive benchmarking are the industry ‘winners’. If you’re already an established and mature firm, you can benchmark yourself against lower-ranked competitors instead. Do you have enough resources to achieve this?

Analysis 156

Analysis Effectiveness Work Management Marketing Management 156

KoMarketing Associates

OCTOBER 4, 2016

For B2B organizations, we have always believed that content marketing is an essential piece of the puzzle for supporting SEO, social media, and lead generation efforts. Of course it might be difficult to gauge effectiveness since business objectives and success benchmarks vary amongst respondents.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Top Rank Marketing

AUGUST 16, 2023

For example, in the B2B Marketing Benchmark, every industry and region showed a lopsided budget allocation toward generating new business versus retaining existing customers. As such, perhaps it is no surprise that a recent report from Wpromote and Ascend2 found that social media is the most effective B2B channel for driving revenues in 2023.

B2B Marketing 93

B2B Marketing Paid Search Agency Terms and Conditions Advertising Agencies 93

KoMarketing Associates

JANUARY 22, 2019

Setting your social media strategy in the new year can seem like a daunting task. Below we outline a few resources and places to start when researching and formulating a winning strategy for yourself, your company, or your clients. When formulating your social media strategy , it’s important to focus on the right things.

Social Media 122

Social Media Webinar Metrics Media Marketing & Strategy 122

Lead Forensics

APRIL 16, 2024

This blog explores 10 ways AI and beyond can supercharge your sales game, from identifying high-potential leads to crafting personalized outreach and automating tasks. Example Tools: Brandwatch: Monitors social media conversations and analyzes sentiment to understand customer perception of your brand.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Martech

AUGUST 11, 2021

Social media has become a valuable resource for consumers to interact with the brands they love and discover new ones. New users across the globe are flocking to social media platforms in record numbers and adding their voices to your brand’s narrative. Social media monitoring must-haves.

Social Media 132

Social Media Marketing AI Media Brand Identity 132

KoMarketing Associates

SEPTEMBER 22, 2021

Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. From the HubSpot Report: About 65% of marketers report that video is their primary form of media used within their content marketing strategy in 2021.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

ClearVoice

APRIL 13, 2024

Imagine this: You run a SaaS social media management company. Your G2 reviews show several users asking about mini landing pages or microsites for their social media profiles. Incorporate fresh media and determine the appropriate media types to include As you can imagine, deciding which direction to take can be confusing.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

ClearVoice

APRIL 13, 2024

Imagine this: You run a SaaS social media management company. Your G2 reviews show several users asking about mini landing pages or microsites for their social media profiles. Incorporate fresh media and determine the appropriate media types to include As you can imagine, deciding which direction to take can be confusing.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

Optinmonster

DECEMBER 28, 2023

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Which Drives More Sales: Email or Social Media? Let’s get started!

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

KoMarketing Associates

APRIL 4, 2014

For many B2B companies, just simply having a blog at all has been a huge accomplishment. Marketers and buyers alike agree: content marketing now goes beyond a few simple blog posts. According to the 2013 B2B Marketing Benchmark report , 57% of B2B marketers say that white papers are an effective tactic in content marketing.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Content Marketing Paper 120

Unbounce

NOVEMBER 14, 2021

This blog post will teach you five foolproof digital marketing practices to get new customers. Use these audience research methods to find your target customer: Customer interviews and surveys Social media monitoring Competitive analysis Google Analytics and site performance reports Audience research tools like Spark Toro and Buzzsumo.

Paid Content 131

Paid Content Landing Pages Top of Funnel Ad Exchange 131

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. 75% of B2B buyers use social media to make buying decisions.

Analysis 69

Analysis Budget Programs Social Media Allocation 69

Heinz Marketing

MARCH 4, 2021

For each category I’ll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources. Today’s post is all things Social Media. When I say social media, I mean by definition, websites or applications that enable users to create and share content or participate in social networking.

Paid Content 132

Paid Content Social Media Media B2B 132

Martech

NOVEMBER 11, 2022

Understanding how consumers interact with sponsored posts on social media and which links they follow. blog posts, articles, videos, etc.), Then you’ve seen social media marketing. But its Prime membership program sets the ecommerce benchmark for establishing and maintaining relationships with consumers.

Digital Asset Management 115

Digital Asset Management Work Management Marketing Management Digital Experience Platform 115

Zoominfo

FEBRUARY 25, 2021

This lead would need to take additional action to reach the qualification benchmark of a 100 points. Examples of outbound prospecting include email outreach, social selling, and cold calling. Republishing blog posts on just two different sites can lead to a 34% increase in page views. Company Blog. Social Media.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Contently

FEBRUARY 28, 2023

You can use social media, email lists, or partnerships with other podcasts or media outlets. This is unique to podcasts since global radio benchmarks score 5% lower. This will help you understand what they want and create content relevant to them in future episodes. Why Use Podcasts in Your Content Marketing Strategy?

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

KoMarketing Associates

AUGUST 2, 2016

In this blog post, I’ll outline how we established our proposed benchmarks and what B2B marketers should evaluate in order to determine applicable benchmarks for their own online marketing programs. Competitive Benchmarking. There are several characteristics to consider: Do they blog and how often are they posting?

SEO 120

SEO Content Marketing Planning Work Management 120

SmartBug Media

MARCH 18, 2024

To earn a positive ROI, you should have a target customer acquisition cost to serve as a benchmark for your marketing efforts. At this point, it’s important to analyze the cost-effectiveness and conversion rates of the platforms you’re considering and to assess your budget and available resources.

Acquisitions 59

Acquisitions Cost Allocation Effectiveness 59

Zoominfo

OCTOBER 5, 2021

Search, social media, advertising, and email are all valuable distribution channels that must be developed to carry your unique message to prospective customers. Regardless, behavioral scoring aims to pair a prospect’s actions with a lead qualification score and establishes a benchmark to achieve Marketing Qualified Leads (MQLs).

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Here are some of the stand-out factoids from HubSpot and Vidyard’s 2022 Video Benchmark Report : Video creation increased 178% from 2020 to 2021.

Social Media 118

Social Media Traffic Top of Funnel Media 118

ClearVoice

JANUARY 8, 2024

Crafting a successful marketing strategy requires a clear roadmap, and goals are the guiding lights directing efforts, resources, and creative initiatives toward achieving specific outcomes. Clear goals , on the other hand, not only provide a sense of purpose but also serve as benchmarks for measuring progress and success.

Allocation 94

Allocation Planning Paid Search Agency Marketing Analytics Tools 94

The Marketing Blender

OCTOBER 1, 2022

Resources. . You may need to think about allocating more of your marketing budget towards brand awareness channels (such as social media, PR, etc). . Look into reallocating more of your marketing budget to things like organic SEO – which include backlinks, SEO blogging, and website optimization. . Our Services. .

Marketing Budget 98

Marketing Budget Marketing Budget Creation Budget Programs Template 98

Stevens & Tate

AUGUST 29, 2022

Social signals (shares, likes and comments). Set benchmark metrics. Because of this, you should set benchmarks so that you can judge your site’s performance. For example, social signals are a good metric for measuring brand authority. For example, social signals are a good metric for measuring brand authority.

Marketing Websites 82

Marketing Websites Buyer Personas Lead Scoring Lead Ranking 82

Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. Here are the key shifts we’ve seen supported by our benchmark findings for 2021: Using video for sales has gone from “explore” to “invest”. Video in Business Benchmark Report. Video Benchmarks for Creation and Publishing 1.1

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. Ephemeral content in social media refers to any kind of content that is visible for a short amount of time, typically for 24 hours. What is ephemeral content? Stories can be a great way to drive leads and customers.

Marketing Strategy 117

Marketing Strategy Marketing & Strategy Planning Work Management 117