Marketing Insider Group

APRIL 12, 2021

Podcasts and virtual events are other owned media options. Investment is for resources, not ad dollars. Companies that blog regularly gain 68 percent more leads than those that don’t. Earned media is measurable with social media metrics of engagement—mentions, reach, comments, and more. Owned Media Benefits.

Paid Content 360

Paid Content ROI Paid Search Agency Media 360

Engagio

JANUARY 16, 2024

As we go into the new year, we wanted to highlight some of the most engaging discussions on the Sunny Side Up Podcast from 2023. Whether you’re a seasoned sales leader or at the beginning of your career, there’s something for everyone in our roundup of the best sales podcast episodes of 2023.

Conversion 62

Conversion Best Practices Marketing Analytics Tools DemandBase 62

Contently

APRIL 4, 2023

Instead, use this time to take a fresh look at the impact of your content marketing resources. With that in mind, here are seven ways you can do more with your content, with fewer resources, in any economy. Identify Which Content Marketing Resources Are Pure Gold Not all content is created equal. No problem!

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

ClearVoice

MARCH 14, 2024

The Value of Email Marketing in Content Distribution Email marketing brings two significant benefits to any content distribution strategy: Directness and personalization When your content is served directly via email, it doesn’t contend with other marketing elements present on mediums, such as social media sites, search engines, or even blog sites.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

FunnelEnvy

DECEMBER 26, 2023

Like a rising tide, when CRO goes up, it can influence other metrics and lead to higher revenue per visitor and more customers. If budgets are tight, a synergistic combination of organic and smart blogging is an excellent place to start. Podcasts and YouTube are still the most powerful channels for teaching and trust-building.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Animalz blog

FEBRUARY 25, 2024

The default strategy would be to start a blog, focus on SEO, and they will come. Until 2022, roughly four out of five Animalz customers would default to SEO and blog posts (and see great results !). The popularity of platforms such as LinkedIn, TikTok, and Substack has turned some audiences away from blogs. Shifting eyeballs.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

ClearVoice

JUNE 24, 2021

Emails and newsletters are second at 46%, with blog articles way down the list at 18%.). Does this trend mean you should drop everything and put all your resources into video creation and development? A HubSpot survey on content trends supports this general trend, reporting that 54% of consumers in the U.S.,

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

MKT1

JULY 19, 2022

If the main goal of your content strategy is “producing 10 blog posts” you’re doing it wrong. Good content marketing isn’t just writing blog post after blog post and creating boring formulaic case studies. If you are creating a resource, focus on things you are uniquely suited to make.

Planning 52

Planning Content Marketing Work Management Top of Funnel 52

Vision Edge Marketing

MAY 16, 2023

This includes every functional department within the organization from Human Resources/Talent Management to R&D, to Finance, to Production/Manufacturing, from Marketing, to Sales, to Implementation/Shipping, and Customer Service. How do you decide the overarching metrics for every department’s plan? How do you spot misfires?

Work Management 191

Work Management Marketing Management Paid Search Agency Lead Scoring 191

The Lead Agency

APRIL 14, 2024

Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. INsight’s B2B insurance news podcast. Once upon a time, a B2B podcast was all about branding.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Webbiquity

SEPTEMBER 19, 2017

That’s a terrible metric to focus on. With more than two million blog posts published each day , it’s far more important to create content that stands out and provides compelling value rather than simply producing more content. Brian Dean’s blogging strategy provides a convincing if somewhat extreme example of this.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Brandpoint

APRIL 16, 2019

Writing a perfect blog post is not always the easiest task. However, publishing unique content on an external site — aka guest blogging — is a key component to any content marketing strategy that can generate high-value results while gaining traffic and, ultimately, generating leads. The Benefits of Guest Blogging.

Marketing & Strategy 117

Marketing & Strategy Marketing Strategy Paid Search Agency Lead Scoring 117

Oktopost

MARCH 20, 2021

Growth hacking is an essential tool for smaller businesses in the B2B space that needs to make the most of every human and financial resource. Another key to growth hacking is to use what are known as pirate metrics. Pirate” growth hacking methods get their name from the acronym created by the five metrics involved: AARRR.

Webinar Metrics 144

Webinar Metrics Marketing & Strategy Acquisitions Paid Search Agency 144

ClearVoice

JUNE 19, 2023

These include account-based marketing, artificial intelligence, local SEO, persona marketing, podcast marketing, social media, and video marketing. For example, chatbots, automated email, and new AI tools like ChatGPT and Google’s Bard help marketers save time and resources. population has listened to a podcast in the past week.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Valasys

SEPTEMBER 22, 2023

In this blog post, we’ll explore the top B2B influencer marketing strategies for 2023 and delve into essential aspects such as influencer selection, ROI measurement, best practices, relationship building, and the utilization of industry experts. Feedback Loop: Maintain open communication channels for feedback and improvement.

B2B Marketing 52

B2B Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 52

Animalz blog

DECEMBER 14, 2023

Instead, these resources go to rot in digital archives. Welcome to the Sweet World of By-Products By-products are incidental resources you gain while creating a product. Spotify for podcasters is no different. Spotify’s fan study , aimed at podcast creators, shows how listeners consume podcasts. Create a library.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

Inbox Insight

OCTOBER 19, 2023

Produce informative and useful free content : This includes blogs , webinars , podcasts, videos, eBooks, and more. It typically includes free, ungated resources like blog posts, webinars, and podcasts. High-quality, relevant content helps establish your brand voice and authority in your industry.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

Optinmonster

MAY 11, 2023

You’ve already invested plenty of time and resources in building your business website. Content marketing is the creation and distribution of online material like videos, blog posts, podcasts, social media posts, and more. Blogging statistics show that websites with blogs get more traffic and conversions.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Content4Demand

AUGUST 11, 2021

With so much B2B marketing energy focused on metrics, metrics, metrics, it’s no wonder that plenty of marketing pros are throwing lots of energy into obsessing over the data. You need to focus on revenue-based marketing metrics. 5 Revenue-Based Marketing Metrics. Monitor Awareness. At What Cost?

Lead Scoring 110

Lead Scoring Lead Ranking Sales Qualified Leads Intent Data 110

Thinkers360

FEBRUARY 28, 2024

This comprehensive blog post, informed by insights from Thinkers360.com, In addition to the Thinkers360 thought leader and influencer directories, we suggest utilizing additional resources such as analyst company web sites (e.g. Provide Valuable Content and Resources: Analysts and influencers are inundated with information.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Optinmonster

APRIL 12, 2024

At OptinMonster, you’ll notice that we spend a lot of time conducting case studies and highlighting them on our blog. However, as social media and the internet have evolved, customers have been given access to additional resources and information. Have you ever wondered why businesses invest in case studies?

Case Studies 110

Case Studies Case Study Studies Marketing Management 110

Adobe Experience Cloud Blog

FEBRUARY 2, 2018

Jay Acunzo, an award-winning podcaster and dynamic speaker, attests that the lofty ideals we worship—creativity, innovation, prolific production— can actually be taught. In this blog, you’ll find an interview with Jay exploring how to find your own creative ways to produce truly exceptional results. So how long should the thing be?

Creativity 133

Creativity Advertising Agencies Thought Leadership Marketing & Strategy 133

Hinge Marketing

MARCH 11, 2021

An effective digital marketing strategy will require a lot of investment of budget, resources, and times. Another Important Pivot: Blogging . Blogging is a must when it comes to showcasing thought leadership. So, if you are not blogging, add it to your list of pivots for this year. A social media visibility strategy.

Marketing Budget 93

Marketing Budget Research Lead Scoring Lead Ranking 93

ClearVoice

JANUARY 29, 2024

Provide training support and resources For collaborators to take a more proactive and informed role in the content process: Offer content creation training: Offer training sessions on content creation, such as writing tips , graphic design, or video production. To humanize technology.

Paid Search Agency 52

Paid Search Agency Companies Content Marketing & Strategy 52

Full Circle Insights

DECEMBER 26, 2023

In Part 1 of this blog series, we launched a series exploring predictions for the Salesforce campaign attribution landscape in 2024. We encourage you to read that entire blog post for more insights on these 2024 Salesforce marketing campaign attribution predictions.

Marketing Attribution 52

Marketing Attribution Full Circle Insights Campaigns Lead Ranking 52

The Marketing Blender

MARCH 22, 2024

This allows you to aim your marketing budget and resources and solve the right problem. They often listen to podcasts or YouTube videos. Every touch point matters, so put the same attention into writing great ad copy as you would into a blog or a social media post. If no one knows about your brand, awareness is the top priority.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Convince & Convert

MARCH 8, 2011

There are more than 150 million blogs, according to Technorati’s “State of the Blogosphere&# report. As a frequent blog consultant, I find the success impediment isn’t really the effort required, but rather a planning deficit. Most blogs fail not due to quality, but due to randomness. Answering questions?

Top of Funnel 146

Top of Funnel Sample Cross-Selling Validation 146

Sana Commerce

AUGUST 9, 2023

As businesses begin to integrate with AI-driven chatbots, automated response systems, and virtual assistants, this blog will cover the use case for AI in the context of a B2B web store, along with striking the balance between automation and authenticity in customer support. This diversifies resources and creates a better customer experience.

Paid Search Agency 52

Paid Search Agency Customer Satisfaction Work Management Marketing Management 52

Outgrow

JANUARY 9, 2021

How to Create Content Engagement Strategy With the Right Metrics. Even though 75% of marketers are reporting on how their campaigns are influencing their revenue growth, some of them aren’t looking at the right metrics to accurately measure their success. Content engagement is often taken as the holy grail for many marketers.

Top of Funnel 105

Top of Funnel Marketing & Strategy Funnel Advertising Advertising Funnels 105

The Marketing Blender

MARCH 15, 2021

They need to use creativity and resourcefulness. Create how-to videos and step-by-step blog posts that help solve problems. Bonus: For the foreseeable future, there is an ocean of podcasts that are cropping up. Do you need a blog at all? How do you best reach decision-makers in a time of ever-changing rules?

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Parse.ly

JULY 21, 2022

Content can come in many formats, such as blog posts , videos, and webinars.]. 15Five’s HR Superstars podcast. This resource unpacks how ecommerce brands can change their approach to effectively market their brand without third-party data. Video often helps explain technical concepts easier than a blog post.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

illumin

OCTOBER 13, 2023

It utilizes various audio channels such as radio, music streaming services, podcasts, and smart speakers to reach and engage target audiences. These ads play before or during a podcast or streaming music session, allowing brands to reach listeners during their preferred audio content. billion by 2027.

Advertisements 52

Advertisements Advertising Mobile Advertising Budget Programs 52

ClearVoice

JULY 17, 2023

Key Benefits of Content Marketing for Fintech Startups Content types, from blog posts to email campaigns, enables fintech companies to reach ideal buyers, build customer trust and relationships, and get clients and loyal customers. For example, create an FAQ section or a resource hub on your finance website.

Startups 52

Startups Top of Funnel Content Marketing Planning 52

Sprout Social

APRIL 4, 2023

Read this blog to know more about what social media stories are and some of the best ways you can use its features. You can also track your ephemeral content performance and compare it to the metrics of other content forms for a comprehensive view of your event’s social performance. How are they driving traffic?

Marketing Strategy 116

Marketing Strategy Marketing & Strategy Planning Work Management 116

Porch Group Media

NOVEMBER 15, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers video podcast, The Impact of Apple Privacy Changes on Digital Marketing. So all of those metrics that you use from a click and engagement perspective start to become in doubt. Movers & Shakers Podcast by V12.

Privacy 52

Privacy First-Mover Advantage Paid Search Agency Advertising Agencies 52

Valasys

AUGUST 7, 2023

A UGC could be anything ranging from an image, video to a testimonial or a review, and even a podcast. In this blog we talk on everything related to UGC and answer questions like what the benefits of user-generated content are, how to utilize UGC for marketing, and where does user-generated content come from. But what exactly is it?

User-Generated Content 52

User-Generated Content Generation Lead Scoring Lead Ranking 52

SmartBug Media

JUNE 17, 2020

If your company doesn’t have the resources internally, get in touch with an inbound agency with healthcare expertise that can help you reach your goals. If healthcare marketers want to see results, they need to commit to consistently producing blog articles, educational white papers, social media, webinars, and other quality content.

Inbound Marketing 94

Inbound Marketing B2B Marketing Planning Advertising Agencies 94