Vidyard

JANUARY 24, 2022

There’s a whole world of great free sales content out there to help you do your job better. So much so that it can be overwhelming, and as a busy sales professional, you probably don’t have a lot of extra time on your hands to keep on top of it all. A podcast to amp you up during your mid-day walk? Top Sales Blogs 4.1

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

Martech

FEBRUARY 19, 2024

They give teams a shared workspace to collaborate, organize tasks, manage resources, track time and streamline communication. This guarantees consistency and efficiency across similar projects like webinars, newsletters, blog posts, etc. Having clear and concise naming conventions for projects and tasks is key. Cool, right?

Work Management 122

Work Management Marketing Management Resource Management Allocation 122

Heinz Marketing

FEBRUARY 6, 2024

By Sarah Threet , Marketing Consultant at Heinz Marketing Do you find implementing new processes in your marketing department akin to herding tigers? Maybe everyone seems aligned on changing a process from the start, but the actual execution and accountability to testing the change can become the real challenge.

Planning 96

Planning Work Management Top of Funnel Marketing Management 96

Scoop.it

OCTOBER 5, 2023

These days, setting up a landing page and pop-up and driving some traffic to your website is no longer enough to get the best quality leads. Some have probably whispered account-based marketing (ABM) in your ear, and you want to dig this topic deeper. Here are some reasons why ABM should become your priority now.

Account Based Marketing 104

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 104

Parse.ly

APRIL 7, 2022

For a marketer in today’s ever-evolving space, the current conclusion is the same whether your team includes dozens of experts or you’re part of a savvy duo: You need to create marketing videos if you plan to stand out. Leverage relationships, strategic ads, and free resources to maximize your budget.

Resources 52

Resources Video Marketing Planning Work Management 52

Marketing Insider Group

NOVEMBER 16, 2021

They become part of a collective memory that continually expands, and becomes intertwined with your expertise, skills, and relationships. Jeff is now the CMO of Duck Creek Technologies and was a very charismatic and vocal proponent of ITSMA’s work and events – the perfect executive sponsor. Sales Enablement is a Key Core Competency.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

DealSignal

OCTOBER 18, 2020

How much information do you have on every prospect in your database? What about your targeted accounts? Do you have enough data to effectively analyze, strategize, and prioritize your prospects, leads, and sales and marketing activities? Forms on your website. Salespeople saving contacts, ad hoc, to your CRM.

Marketing Budget 98

Marketing Budget Marketing Budget Creation Budget Programs Resources 98

DealSignal

OCTOBER 18, 2022

How much information do you have on every prospect in your database? What about your targeted accounts? Do you have enough data to effectively analyze, strategize, and prioritize your prospects, leads, and sales and marketing activities? Enriched data improves your decision-making, collaboration, and tactical execution.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Budget Programs Resources 52

Thinkers360

MARCH 8, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! We specialize in B2B strategic marketing, B2B analyst relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today !

B2B Thought Leadership 128

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 128

Only B2B

FEBRUARY 6, 2024

But merely looking at it as the “ game-changer in marketing ” and being just reactive rather than proactive can hurt your business bottom line. However, partnering with a best-intent data solutions company offers you a real competitive advantage in your sales and marketing efforts. So, how will you leverage intent data?

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Seismic

APRIL 24, 2024

Just as a well-designed layout and skilled craftmanship are essential for building a home, establishing an effective enablement program requires intentional planning and thoughtful execution. Their insights into existing processes and pain points can help inform the design of your enablement program.

Work Management 40

Work Management Thought Leadership Advertising Benchmark Customer Satisfaction 40

Conversica

DECEMBER 29, 2021

But no matter where you and your coworkers fall in this spectrum, you all need to be motivated to start Q1 2022 on the right foot. Realign Marketing and Sales Teams Around ABM Execution. In either case, a wise strategy for Q1 of next year is to invest time and resources into growing existing customers.

Account Based Marketing 52

Account Based Marketing Tips ABM Cross-Selling 52

Parse.ly

SEPTEMBER 19, 2019

As a marketing manager in today’s ever-evolving space, the current conclusion is the same whether your team is comprised of dozens of experts or you’re part of a savvy duo: You need a high quality video content strategy if you plan on standing out. Leverage relationships, strategic ads, and free resources to maximize your budget.

High Quality Lead 69

High Quality Lead Resources Video Marketing Planning 69

ClearVoice

DECEMBER 18, 2023

Account-based marketing (ABM) and strategic content creation and distribution mesh perfectly. In this guide, we share practical content-related advice and examples that you can use to resolve specific ABM challenges, ultimately increasing the efficiency of your marketing campaigns. ” Providing relatable, real-world examples.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Oktopost

APRIL 9, 2024

However, you need to freshen up your strategy to account for the needs and expectations of buyers in the current digital environment. Improved sales lead quality- Leads that come to you through your demand gen efforts will already be interested in your products and will be easier to qualify and convert.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

sagefrog

FEBRUARY 7, 2024

Businesses are leveraging AI to streamline operations, analyze data, and automate processes. Facebook’s Advantage+ leverages AI to dynamically refine ad targeting based on pixel data, conversion history, and audience engagement. Quality content provides value, which builds lasting ties to your target audience.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

SmartBug Media

JANUARY 18, 2023

The world is bracing for a possible recession , and businesses are scrambling to craft strategies that account for an economic downturn. However, in reality, PR is essential to facing these headwinds and successfully responding to any crisis that comes your way. How to Leverage PR During a Recession. What Is Public Relations?

PR 85

PR Public Relations Effectiveness Thought Leadership 85

Marketing Insider Group

JULY 1, 2020

They are also looking for ways to drive growth with existing accounts to make up for slow new business acquisition. But, sales and marketing’s focus should have always been balanced between new and existing customer as sales cycles in existing accounts are at least 50% shorter than new accounts. According to CSO Insights, 54.9%

Ideal Customer Profiles 304

Ideal Customer Profiles Work Management Planning Paid Search Agency 304

Madison Logic

MARCH 6, 2024

Wide-approach B2B marketing tactics revolve around aiming for the accounts you and your company think are a good fit. But tight budgets, limited resources, and longer, more complex sales cycles require you to work more efficiently. What Is a Target Account List? Here’s how.

Demand Generation 52

Demand Generation Sales Management Ideal Customer Profiles Buy 52

Adobe Experience Cloud Blog

JUNE 20, 2016

Author: Elaine Ip To blog or not to blog, there is no question. I remember when I started my own blog in 2003, when I was an oversharing, bright-eyed teenager. This blogging phase didn’t last long and ended after I realized that whatever you do on the internet can not only be found on Google, but also by your parents.

B2B Thought Leadership 92

B2B Thought Leadership Advertising Agencies Paid Search Agency Marketo 92

DealSignal

OCTOBER 18, 2020

How much information do you have on every prospect in your database? What about your targeted accounts? Do you have enough data to effectively analyze, strategize, and prioritize your prospects, leads, and sales and marketing activities? Enriched data improves your decision-making, collaboration, and tactical execution.

Marketing Budget 59

Marketing Budget Marketing Budget Creation Budget Programs Resources 59

Engagio

NOVEMBER 19, 2020

If you’re just digging your feet into ABM and looking for pointers on how to build a successful account-based strategy, then How to ABM Like a Boss is the definitive blog series for you. Check out the rest of the articles in the series and own your ABM! Part 3: Get Your Data Ready. This is it. content and offers).

Demand Generation 106

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 106

Engagio

JANUARY 16, 2024

Whether you’re a seasoned sales leader or at the beginning of your career, there’s something for everyone in our roundup of the best sales podcast episodes of 2023. When asked about 2023 plans, her advice includes championing the customer’s voice, leveraging analytics, and being open to new approaches.

Conversion 62

Conversion Best Practices Marketing Analytics Tools DemandBase 62

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Valasys

DECEMBER 18, 2019

Let’s face it – we all draw our inspirations from several people and resources – whether online or offline. B2B marketers need to look forward to nothing but the best B2B marketing blogs for entrepreneurs to accentuate their levels of creativity, industry benchmarking & Martech insights.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Only B2B

JULY 14, 2023

Account-Based Marketing (ABM) has emerged as a highly effective strategy for targeting and engaging key accounts in B2B marketing. In this blog, we will explore the role of AI in ABM, focusing on how it enhances personalization and improves efficiency.

Account Based Marketing 62

Account Based Marketing Marketing AI ABM Efficiency 62

SocialPilot

DECEMBER 6, 2023

What are the checkboxes for executing a social media marketing strategy? How can you execute each stage effectively and efficiently? This can serve as a ready-reckoner so you can tick off every task and remain on track to execute your marketing initiatives. Time-bound: Set a specific timeframe for achieving your goal.

Paid Content 62

Paid Content Social Media Social Marketing Marketing & Strategy 62

Rev

MAY 10, 2023

Account based marketing (ABM) on paper sounds like a great idea. All you have to do is create a campaign that targets a specific account or set of accounts, track the results and adjust your strategy as needed. And how do you use them in a way that stands out from all of your competitors using the same tactics?

Account Based Marketing 78

Account Based Marketing Ideal Customer Profiles ABM Tactics 78

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

Madison Logic

AUGUST 31, 2023

Enter multi-channel account-based marketing (ABM). In the first part of our “Using Digital Marketing Channels with Precision” blog series, we’ll highlight what multi-channel ABM really is, the channels to include in your unified strategy, and how to master your approach. What is Multi-Channel ABM?

Multi-Channel 52

Multi-Channel Account Based Marketing Advertising Channels ABM 52

The ABM Agency

MAY 26, 2023

Reading Time: 8 minutes An effective account-based marketing plan is crucial for B2B SaaS organizations aiming to target high-value accounts and maximize ROI. In this blog post, we’ll explore the key components of a successful ABM strategy, from identifying target accounts to measuring results and adjusting your approach.

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

DealSignal

FEBRUARY 18, 2024

Teams usually face this problem as a result of inadequate resources or out-of-touch management. While every prospect is indeed a lead for your business, not every lead qualifies as a prospect. However, they may not necessarily align with your current target audience or buyer profile.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

SalesIntel

OCTOBER 18, 2023

Account-based marketing tends to get the spotlight, but they’re not the only ones who benefit from an account-focused approach. You’re poised for the successful deployment of an exceptionally efficient Account Based Everything (ABX) strategy. Teams use insights and analytics to refine their approaches continually.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Efficiency 52

Rev

AUGUST 30, 2023

In this blog post, we’ll look at 7 sales enablement best practices that you can implement to optimize your sales team’s performance and remain profitable no matter what happens with the economy. Exegraphics give insight into how a company operates and behaves when executing its mission. Let’s get started.

Practices 78

Practices Work Management Marketing Management Best Practices 78

Only B2B

AUGUST 25, 2023

In the ever-evolving landscape of B2B marketing, one strategy has emerged as a powerful weapon in the arsenal of marketers: Account-Based Marketing (ABM). This approach shifts the focus from casting a wide net to targeting specific high-value accounts with personalized and tailored strategies.

Account Based Marketing 62

Account Based Marketing Marketing AI Marketing & Strategy Marketing Strategy 62

Optinmonster

FEBRUARY 11, 2024

Are you using growth hacking strategies to boost your business? By using growth hacking techniques to gain traction and skyrocket your customer acquisition. Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers.

Paid Content 89

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 89

Martech

OCTOBER 14, 2021

Your revenue operations team can reliably get inbound leads into the hands of your sales representatives in roughly two minutes, executing every step of your lead management process along the way. Delays in your revenue processes, especially in lead follow-up, decimate funnels. But nobody gets off easy.

Work Management 115

Work Management Marketing Management Lead Management Lead Scoring 115