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9 Places to Source Authoritative Stats for Your Content Marketing

Marketing Insider Group

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. It’s a beautiful thing when our employer is the data source. It’s also wise to use only data your industry considers fresh. But what if your company can’t be a source, for whatever reason?

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How to Use Intent Data to Identify Sales-Qualified Leads (SQLs) and Win More Deals  

Only B2B

You got it—Generating sales-qualified leads. According to a Gartner survey, a mere 34% of marketing-qualified leads (MQLs) progress to sales-accepted leads (SALs), and only 47% of these SALs become sales-qualified leads (SQLs) , with just over half culminating in successful deals. But how does it work?

Insiders

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Breaking Down Silos: Integrating Sales and Marketing Data for SMB Success

ClickDimensions

Unfortunately, many SMBs face a common challenge: siloed data and processes. Page Contents Toggle 5 Siloed Data Problems 1. Inaccurate Reporting and Analytics 5. Missed Growth Opportunities 3 Ways you can Break Free from Data Silos 2. Regular Data Audits and Maintenance 3. million annually due to poor quality data.-

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Nine Important Things to Know About Intent Data and AI

Webbiquity

The promise of B2B buyer intent data is simple and compelling: get the right information in front of the right buyer at the right time. That quote is taken from the State of Intent Data report, published by Demand Gen Report and sponsored by DemandScience and TechTarget. What’s in the Intent Data Report.

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Best Lead Enrichment Tools for 2024

DealSignal

Lead generation is an essential step in any B2B sales process. But it’s not enough to simply have a list of leads: To truly succeed, businesses need to understand the needs and pain points of their target market and tailor their messaging accordingly. This is where lead enrichment tools come in.

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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

But when it comes to social data, it’s not about how much data you have but rather how you leverage it. Their research and engagement can turn into precious data for your business. Social data analysis requires the right tools and thought processes to collect, analyze, interpret, and apply the data accurately.

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Why Your Business Needs Access to Reliable Firmographic Data

SalesIntel

Businesses pay large amounts of money to fill their sales funnel; however, most of these leads are unqualified. Segmenting your audience makes it much easier to create relevant content that is used to convert prospects into leads and customers. What Is Firmographic Data? Where Does Firmographic Data Come From?