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Can Small Businesses (Really) Use AI for Marketing?

Marketing Insider Group

Have you thought about using AI for small business marketing to make your life a little easier? In fact, more than 25% of small businesses are already using AI tools to support their digital marketing and automation efforts. Can You Use AI for Small Business Marketing? You’re not alone. Want to know how it’s done?

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The Future of Digital Marketing: Predictions for 2022 and Beyond

Marketing Insider Group

There are 3 major trends in the digital marketing industry I think everyone will be talking about. Because Google told us content marketing is the best way to rank for buyer search. If 60-70% of the content we create goes unused, AI will begin to force us to reconsider what we create and why. My 2022 Marketing Predictions.

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Account-Based Marketing in SaaS: Strategies for Personalizing Customer Experiences

Scoop.it

More engaged leads, higher LTV, and lower churn are a few reasons that make ABM such an attractive strategy. More engaged leads, higher LTV, and lower churn are a few reasons that make ABM such an attractive strategy. Let’s start with the reasons for introducing ABM first. Benefits of ABM for SaaS companies Still not convinced?

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5 Reasons Why the Chatbot Is Dead

Conversica

Atop looming economic challenges , budgets are tightening, and customer expectations for brand interactions are growing, leaving revenue teams across industries with overwhelming workloads and fewer resources. . Yet many companies are opting to fight tomorrow’s battles with yesterday’s tech—traditional chatbots.

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How to use chatbots to enhance the customer experience

Sprout Social

But adding a customer service dimension to your social strategy can be taxing when resources are already limited. Enter: chatbots. But if you think using chatbots means dehumanising the experience and replacing customer service professionals with “robots,” think again. What exactly is a chatbot?

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The 20 Best Growth Hacking Strategies to Skyrocket Your User Base

Optinmonster

Are you using growth hacking strategies to boost your business? By using growth hacking techniques to gain traction and skyrocket your customer acquisition. For example, if you use MailChimp, you can message your first 2000 users for free. Businesses that don’t grow soon disappear. How can you avoid becoming one of those?

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Should You Be Blogging For Enterprise Customers? Yes, Here's Why.

Hubspot

When I sit down to write a blog post, I stick to a routine that has some flexibility. If you're writing for the professional who is part of a large organization, how does your blog cater to their needs? Many marketers agree — blogging is an important part of their content strategy. Are you keeping your audience in mind?